Posts Tagged ‘Greg Canty. Fuzion Communications’

The Season of Goodwill?

January 6, 2019

Christmas Carol

Another Christmas “season” comes to an end.

The long break that we were looking forward to for ages, the one we all needed to get some much needed R and R,, just came and went in a flash and it is done, the Christmas tree is down and we get back to our normal routines and kick off another year with resolutions and great intentions,

This year was a strange one, well at least it was for me.

This time last year the big “C” finally got the better of my dad, he had a bad turn literally as dinner was served on Christmas day and then we entered that dark and horrible, inevitable tunnel that saw him sadly pass away on the 25th January.

So heading into this Christmas break I wondered how it was going to be for me and the family and I could see this “dilemma” echoed by so many others on social media and in the general conversations that people have – for many it just isn’t a good time for many different reasons.

I wasn’t really sure how I would feel, how it was going to be for my mum and the rest of the family.

Thankfully it felt great, the decorations went up and I could not help but be carried along by the genuine season of “Goodwill”.

I felt a genuine sense of joy, we had worked hard all year and we were going to enjoy a much deserved break and spend precious time with friends, family and the two dogs, Honey and Bert!

One silly moment captured what this time of year is all about for me.

We were in a huge queue in the fantastic newly revamped Dunnes Stores in Bishopstown Court in Cork, which nearly stretched the full length of one of the aisles.

I’m sure that this was the very last place anyone wanted to be spending an hour of their busy lead up to Christmas and instead of being stressed and irritated in the queue people were in great form and there was plenty of friendly banter between everyone.

There wasn’t one cranky person, the Dunnes Stores team even went as far as handing out sweets and bottles of water to those in the queues, and for those with babies and the odd older person who wasn’t great on their feet, they were moved up without any grumble from anyone.

There was one guy in a line directly opposite me and we were having some fun as my queue seemed to move a lot faster than his – I won the race!

Everywhere you go at this time of the year people wish you Happy Christmas and a Happy New Year and while part of it is formula, a big part of it is genuine – we are allowed to be nice to each other at this time!

How bad is that?

A close friend of mine (who absolutely hates Christmas and refuses to get together at this time) sent me a text asking how I was. I think she was expecting me to be down because of dad but instead she got the opposite and she got really cross with me when I explained that I was in great form and feeling genuine joy.

You must think of others who are having a hard time at Christmas” she responded.

Of course I do think of others but I am joyful and I won’t alter that because of your beliefs!

I pushed her to join us over Christmas – even if you don’t “believe” it’s still a great time to relax and enjoy the company of friends without the stress of work and life.

Nothing doing unfortunately, and she insisted that she would avoid all contact until the “season of goodwill” was over…bizarre!

The present I bought for her will be delivered some time in the next few weeks.

My biggest concern was for my mum this Christmas but she refused to be down, she put up her tree and decorations and despite the incredible sadness and loneliness she had fun and spent lots of time with us, as well as the inevitable tears for dad, which we all shed at various times – we miss him deeply.

So reflecting on it all, the traditions, the commercialism, the symbolism and the rare time off I feel it is the very best time of the year, a time to be embraced and enjoyed with friends and family.

And if nothing else, it is a “season of goodwill” and how bad, that for this special window of time each year we are all a little nicer and a little kinder to each other.

How many weeks is it to Christmas?

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

 

 

 

The Mother, the Mother-in-Law and the Queen

July 28, 2018

Pat O'Connell and The Queen, English Market

I just had to grab the man, with the heartiest and biggest laugh in Cork, Pat O’Connell for the latest episode of the Fuzion Win Happy podcast.

Pat, for those few who don’t know him is the famous fishmonger who is in that iconic photograph with a smiling  Queen, during her visit to Cork.

Pat runs the very successful Fishmerchants, K.O’Connell, in The English Market, which is now one of the popular attractions in Cork city for locals and visitors.

In the podcast I explored his early career and what it was like to grow up in a hard working, entrepreneurial family where his clever mum, Kathleen understood what was needed to differentiate your business.

While we all take the fantastic English Market for granted, Pat explains how this wasn’t always the case. Just like markets all over the world, it was a very functional, drab, market for locals, which opened a few times during the week and it required the clear vision of a few forward thinking people to change direction and evolve into the special place that we experience today.

Pat’s story is one of a family business and succession. His mum, an early female entrepreneur with a gift for people started this business, which Pat joined full-time after a brief stint working for the City Council. His brother Paul works with him in the business and the next generation of O’Connell’s are also involved..

Like so many stories, there have been bumps along the way, including the passing of his mum, work partner and great friend, Kathleen, which has left Pat and Paul to take the special business into the future.

Pat is a very proud Corkonian, a recent President of the Cork Business Association and anyone who has spent even five minutes chatting to him will understand why he believes Cork is the best place in the world to live and work.

In our chat I learnt a lot about his business philosophy and he also shared some exciting news about a new development with Dunnes Stores, which will be opening very soon in the Bishopstown store.

I hope you enjoy listening to Pat share his story as much as I did!

Click here and enjoy the show..

Fuzion Win Happy Podcast

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

A dog called Bert and hard habits to break!

April 9, 2018

Bert

We headed off on our normal weekend walk, taking our usual route with the dogs towards Ballincollig Park.

As usual Bert has his regular spot where he decides to go for a poop!

He is so predictable, that dog, the very same spot each time and thankfully it is in a location where it is right next to a doggie poo disposal bin, so there is no carrying his little gift for half an hour!

I was giggling to myself as I thought about his little routine, his habit and then reflected on how we, as humans are exactly the same.

The same route to the park, the same food in the shopping trolley, the same brands, the same hairdresser, the same shaving blades, the same songs at a party, the same pub, the same beer, the same jeans, the same TV shows, the same radio station, the same political party, the same the same, the same..

When it comes to marketing your products or your brand, more often than not, you are trying to get someone to change a habit – how easy is this?

You need to run a well researched, cohesive marketing campaign with a mix of advertising, PR, social media, direct marketing, events and activities. It’s important that the campaign is long enough and consistent enough to give people a chance to change and that there are some elements of the plan that will help to create that big shift of those habits.

Of course, after a short while in, everyone will be pushing to see early results – why are the results not showing yet, why, why, why?

When this happens, you need to have faith in your plan, stay consistent, keep evaluating, avoid any temptation to flip flop and tell everyone about a dog called Bert!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

Fire and Fury and the Streisand effect

January 8, 2018
Fire and Fury - Donald Trump

The Streisand effect is described as “the phenomenon whereby an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely.

It was famously named after American actress and singer Barbra Streisand, whose 2003 attempt to suppress photographs of her residence in Malibu, California, inadvertently drew further public attention to it.

Similar attempts have been made, for example, in many cease-and-desist letters to suppress files, websites, and even numbers. Inevitably, instead of being suppressed, the information often receives extensive and disproportionate publicity and media attention.

Poor United States President,  Donald Trump is the latest victim of this phenomenon, when his fury at hearing the incriminating and embarrassing contents of the book, ‘Fire and Fury‘ by author Michael Wolff, predictably led to a cease and desist letter to the publishers.

And of course the sales of the book, went on fire!!

The joke of this most ridiculous Presidency just rumbles on and on, from one shambolic moment to the next and all the while we fear that this colossal and very dangerous egotist is kept away from his ‘big button’ as he plays chicken in the schoolyard with his equally dangerous, North Korean friend.

We can only hope that the work by Michael Wolff will expose the exploits of this dangerous regime and bring impeachment a step closer.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland