Posts Tagged ‘Greg Canty. Fuzion Communications’

The Mother, the Mother-in-Law and the Queen

July 28, 2018

Pat O'Connell and The Queen, English Market

I just had to grab the man, with the heartiest and biggest laugh in Cork, Pat O’Connell for the latest episode of the Fuzion Win Happy podcast.

Pat, for those few who don’t know him is the famous fishmonger who is in that iconic photograph with a smiling  Queen, during her visit to Cork.

Pat runs the very successful Fishmerchants, K.O’Connell, in The English Market, which is now one of the popular attractions in Cork city for locals and visitors.

In the podcast I explored his early career and what it was like to grow up in a hard working, entrepreneurial family where his clever mum, Kathleen understood what was needed to differentiate your business.

While we all take the fantastic English Market for granted, Pat explains how this wasn’t always the case. Just like markets all over the world, it was a very functional, drab, market for locals, which opened a few times during the week and it required the clear vision of a few forward thinking people to change direction and evolve into the special place that we experience today.

Pat’s story is one of a family business and succession. His mum, an early female entrepreneur with a gift for people started this business, which Pat joined full-time after a brief stint working for the City Council. His brother Paul works with him in the business and the next generation of O’Connell’s are also involved..

Like so many stories, there have been bumps along the way, including the passing of his mum, work partner and great friend, Kathleen, which has left Pat and Paul to take the special business into the future.

Pat is a very proud Corkonian, a recent President of the Cork Business Association and anyone who has spent even five minutes chatting to him will understand why he believes Cork is the best place in the world to live and work.

In our chat I learnt a lot about his business philosophy and he also shared some exciting news about a new development with Dunnes Stores, which will be opening very soon in the Bishopstown store.

I hope you enjoy listening to Pat share his story as much as I did!

Click here and enjoy the show..

Fuzion Win Happy Podcast

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

A dog called Bert and hard habits to break!

April 9, 2018

Bert

We headed off on our normal weekend walk, taking our usual route with the dogs towards Ballincollig Park.

As usual Bert has his regular spot where he decides to go for a poop!

He is so predictable, that dog, the very same spot each time and thankfully it is in a location where it is right next to a doggie poo disposal bin, so there is no carrying his little gift for half an hour!

I was giggling to myself as I thought about his little routine, his habit and then reflected on how we, as humans are exactly the same.

The same route to the park, the same food in the shopping trolley, the same brands, the same hairdresser, the same shaving blades, the same songs at a party, the same pub, the same beer, the same jeans, the same TV shows, the same radio station, the same political party, the same the same, the same..

When it comes to marketing your products or your brand, more often than not, you are trying to get someone to change a habit – how easy is this?

You need to run a well researched, cohesive marketing campaign with a mix of advertising, PR, social media, direct marketing, events and activities. It’s important that the campaign is long enough and consistent enough to give people a chance to change and that there are some elements of the plan that will help to create that big shift of those habits.

Of course, after a short while in, everyone will be pushing to see early results – why are the results not showing yet, why, why, why?

When this happens, you need to have faith in your plan, stay consistent, keep evaluating, avoid any temptation to flip flop and tell everyone about a dog called Bert!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

Fire and Fury and the Streisand effect

January 8, 2018
Fire and Fury - Donald Trump

The Streisand effect is described as “the phenomenon whereby an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely.

It was famously named after American actress and singer Barbra Streisand, whose 2003 attempt to suppress photographs of her residence in Malibu, California, inadvertently drew further public attention to it.

Similar attempts have been made, for example, in many cease-and-desist letters to suppress files, websites, and even numbers. Inevitably, instead of being suppressed, the information often receives extensive and disproportionate publicity and media attention.

Poor United States President,  Donald Trump is the latest victim of this phenomenon, when his fury at hearing the incriminating and embarrassing contents of the book, ‘Fire and Fury‘ by author Michael Wolff, predictably led to a cease and desist letter to the publishers.

And of course the sales of the book, went on fire!!

The joke of this most ridiculous Presidency just rumbles on and on, from one shambolic moment to the next and all the while we fear that this colossal and very dangerous egotist is kept away from his ‘big button’ as he plays chicken in the schoolyard with his equally dangerous, North Korean friend.

We can only hope that the work by Michael Wolff will expose the exploits of this dangerous regime and bring impeachment a step closer.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland