Posts Tagged ‘Greg Canty. Fuzion Communications’

A dog called Bert and hard habits to break!

April 9, 2018

Bert

We headed off on our normal weekend walk, taking our usual route with the dogs towards Ballincollig Park.

As usual Bert has his regular spot where he decides to go for a poop!

He is so predictable, that dog, the very same spot each time and thankfully it is in a location where it is right next to a doggie poo disposal bin, so there is no carrying his little gift for half an hour!

I was giggling to myself as I thought about his little routine, his habit and then reflected on how we, as humans are exactly the same.

The same route to the park, the same food in the shopping trolley, the same brands, the same hairdresser, the same shaving blades, the same songs at a party, the same pub, the same beer, the same jeans, the same TV shows, the same radio station, the same political party, the same the same, the same..

When it comes to marketing your products or your brand, more often than not, you are trying to get someone to change a habit – how easy is this?

You need to run a well researched, cohesive marketing campaign with a mix of advertising, PR, social media, direct marketing, events and activities. It’s important that the campaign is long enough and consistent enough to give people a chance to change and that there are some elements of the plan that will help to create that big shift of those habits.

Of course, after a short while in, everyone will be pushing to see early results – why are the results not showing yet, why, why, why?

When this happens, you need to have faith in your plan, stay consistent, keep evaluating, avoid any temptation to flip flop and tell everyone about a dog called Bert!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

Fire and Fury and the Streisand effect

January 8, 2018
Fire and Fury - Donald Trump

The Streisand effect is described as “the phenomenon whereby an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely.

It was famously named after American actress and singer Barbra Streisand, whose 2003 attempt to suppress photographs of her residence in Malibu, California, inadvertently drew further public attention to it.

Similar attempts have been made, for example, in many cease-and-desist letters to suppress files, websites, and even numbers. Inevitably, instead of being suppressed, the information often receives extensive and disproportionate publicity and media attention.

Poor United States President,  Donald Trump is the latest victim of this phenomenon, when his fury at hearing the incriminating and embarrassing contents of the book, ‘Fire and Fury‘ by author Michael Wolff, predictably led to a cease and desist letter to the publishers.

And of course the sales of the book, went on fire!!

The joke of this most ridiculous Presidency just rumbles on and on, from one shambolic moment to the next and all the while we fear that this colossal and very dangerous egotist is kept away from his ‘big button’ as he plays chicken in the schoolyard with his equally dangerous, North Korean friend.

We can only hope that the work by Michael Wolff will expose the exploits of this dangerous regime and bring impeachment a step closer.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland