Archive for the ‘Training’ Category

Snobs about jobs ..

September 30, 2021

I’m reading an ironic headline this morning in the Irish Times, which comes a few weeks of hearing the same stories coming from the UK:

“Lorry driver shortage ‘an imminent national emergency’ in Ireland

Yep…it’s another one of those jobs that we look down our noses at when we talk about careers as we push our young population towards “good” jobs in STEM and in the professions.

My daughter is studying to be a….

You must be so proud ….

We’ve all heard it!

And now we realise that we don’t have builders to build the houses we need, we don’t have painters, carpenters, electricians, we don’t have chefs to cook the food we enjoy in our restaurants and hotels, we don’t have bar staff to serve us drinks and now we clearly don’t have lorry drivers to move all sorts from A to B and in the same breath some break into a cold sweat about the amount of immigrants entering the country and people stuck in direct provision limbo.

If Covid has and continues to teach us anything, it is that many of those jobs that we don’t really value and the ones that we most rely on.

Let’s lose the job snobbery and encourage people to chose careers that suit them and show them the respect they deserve – we need you..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

Taking a job with an unknown company called Microsoft and the many digital enterprises since with serial entrepreneur, Anthony Quigley

August 16, 2021
Anthony Quigley , Code Institute, Corporate Governance Institute

When Anthony Quigley took a job with an unknown company in 1992 called Microsoft, did he have any idea the career path ahead?

This is a really interesting conversation on the Win Happy podcast with Anthony about the evolution of digital, entrepreneurship, seizing opportunities, taking risks and some insights into his ventures including the (DMI) Digital Marketing Institute, the Code Institute and his latest venture the Corporate Governance Institute.

He was involved in the huge launch of ‘Windows 95‘, the first big attempt to make PCs more user friendly and from there was involved in many startups, experiencing the usual rollercoaster ride that many of us have experienced.

Anthony saw the early opportunities and provided simple solutions to help companies get on the internet (can you imagine!) with products such as “internet in a box”, providing them with the hardware and software to help people to get online for the first time complete with email addresses!

He ran a successful company that offered the earliest version of “digital agency” services and responding to a shortage of qualified people to do the actual work, he started a training company with the objective of finding talent for their own business – the very successful training business, Digital Marketing Institute emerged this shortage of staff!

Anthony says “everyone has to be a salesman”, he talks about risk and cash flow challenges with startups, he discusses the shortage of IT talent and the very practical role of the Code Institute to address skill shortages that our universities can’t satisfy, and he discusses his changed approach when starting a new business – think of the end goal first he says.

I hope you enjoy this chat with Anthony!

Click here to listen to the podcast (also available on all podcast apps and on Spotify – just search for Win Happy)

Enjoy the show!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

The slow and long road back to the office ..

July 13, 2021

Oh…you want me to deliver the session in person, in Dublin?

This was a simple enquiry to facilitate a social media strategy session to a group from an organisation and then provide some specific bespoke training on one of the social media platforms.

We were having the usual conversation except the only sticking point was that they wanted a full day session with their group and I was trying to discourage this.

I find that if you stay at training too long then people get tired and what they learn in the morning they end up forgetting in the afternoon. It’s best if they get a chance to slowly digest, process and try it out for themselves.

I normally suggest half day sessions, when everyone stays fresh and then allowing a week in between so that everyone can practice and then come back to progress further.

It must be on the one day because we have the hotel booked” she said.

It was only then that the penny dropped and I understood why she wanted it on the same day.

This threw me as I hadn’t been faced with this in a long time and I wasn’t quite sure how I felt about it.

Ok, lets do it ..

As it turned out there was a mix up with the hotel booking on their end and the training was cancelled (after all that !!) and while I was disappointed a big part of me was delighted!

I wasn’t looking forward to the prospect and disruption of it.

Travelling and delivering training sessions in person was part and parcel of the last 10 years (pre Covid), but the truth of it is that I have been doing this from the comfort of my little home office (converted bedroom) for the last 16 months and it works really well.

It’s convenient for me and participants, I’ve tweaked my delivery for online and it works really well, it’s cost effective and it also means they get a fresh “Greg” who isn’t after driving for a few hours and all that goes with it.

The big conversation that I was having with myself was “how inconvenient and pointless” that travelling/in person/ hotel experience would be compared to the very convenient way that I have replaced it with, and with no negative impact on the learning experience.

However, I do love the face to face in person training and as a social creature I love the energy you get back from a “live” group and the special learning dynamic that can happen. This will always have it’s place but only when necessary.

I know my simple example of this in person training session will be replicated very soon with so many of those things we have all been doing in the course of our work while working from home.

People have had to take on board new work habits which are now deeply embedded and there are parts about these that are very convenient as well as being cost and life effective and they won’t want to give them up too easily.

We can all talk about hybrid but this could be a very slow and long road back to the office and we need to be really careful to preserve what is working because it is possible to get the job done and ….

Win Happy!

Greg

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

What’s your #Hashtag?

October 24, 2019

Hashtag

I really enjoyed the social media strategy session that I facilitated with a client group yesterday, who have quite a complicated proposition that isn’t the easiest to explain.

A really simple, but never the less a huge question that I always ask at these sessions helped to provide the group with a moment of clarity:

What hashtag can you use in your social media posts that captures the essence of what you do and who you are?

After a quick brainstorm and a run through all of their Key Messages we managed to produce a list of suggestions and then after further discussion we narrowed this down to just one.

Next time they are asked “What they do” they can start with their hashtag!

Well…

What’s yours?

When you know what it is, start to use it so frequently to the extent that the word or phrase becomes so synonymous with your brand that when someone sees or hears it they think of you immediately.

A hashtag is a powerful device, a powerful part of your branding and a simple mechanism for delivering a big message if you decide to use it.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Monotonous roles and having a real purpose

November 27, 2018

Mini

I stood at the counter of the credit union with my daughter, Ellen as we filled out form after form after form – it must have been at least 100 forms with multiple signatures on each (at least that’s how it felt!) as well as answering a multitude of questions. We were there for nearly an hour and it was painful. I was a guarantor for the loan that she was applying for, which is why I was there.

I watched the very helpful lady that was dealing with us and I thought about her job, all day, everyday completing forms, pushing paper and inputting and I felt for her. She was really nice and kind and made sure that we understood the whole process and most importantly how much the monthly repayments would be and when the first one would kick in. At the end of the process we were told the money would be in her account the following Monday afternoon.

I also watched the guy behind her, who was sitting at a terminal and he appeared to be busy inputting “stuff”. Again, I wondered – what boring jobs they have. How could you do this day in day out. would it not destroy your soul?

The reason we were there was that my determined daughter needed to replace her car as her old one eventually packed up. She didn’t want any old car, she wanted something special, one that she would enjoy, a car that would get her excited and one that would put a smile on her face each day she would drive it.

She had done her shopping and set her heart on one in the UK, a gorgeous and relatively new Mini, with good mileage – she was to fly to the UK and collect the car and bring it back on the ferry. She had the whole thing figured out including the VRT (why are we paying so much more than the UK who are also in the EU??).

She rang me this week, totally exhausted – she had returned home in her new car and she was absolutely thrilled with herself, and she now had transport so she could get to work again and she could do it in style!

I thought about the lady in the credit union and the other guy and their monotonous roles – they do this everyday so that people can fulfil their dreams and get the things they want and need in their lives.

Maybe they are great jobs after all?

What is your purpose?

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

 

 

Staying bright in a dark world – Eleanor O’Kelly Lynch

May 12, 2018

Eleanor O'Kelly Lynch with her daughter Lauren, CdLS awareness day

When you meet Eleanor you just have to be struck by the “brightness” around her.

Every time she walks into a room, every time you bump into her on the street you notice the bright clothes that she wears, the warm smile and the positive, happy glow that will always leave you feeling a little better about yourself.

Eleanor O’Kelly Lynch runs a successful company called Golden Apple Training, which specialises in Sales and Customer Service training.

I met her for coffee one day, prompted by something really nice that she had commented on a blog post that I had written about my dad who passed away in January of this year.

Other than the “brightness” and the training company I knew very little about Eleanor and this quick coffee turned into the most revealing of conversations.

I learnt about a fantastic, proactive career but I was also staggered to hear about a rare, debilitating and very cruel disease that her daughter, Lauren has called CdLS. (about 40 people suffer from this in Ireland)

I’ll be honest with you and admit that I fought back the tears hearing about the life struggle that Eleanor has had in coping with Lauren, who she adores.

I wondered how could you cope a single day with this life challenge and how could you cope for 25 years and still manage to have the brightest disposition ever?

We (Fuzion Communications) were more than happy to give Eleanor and the CdLS organisation in Ireland a small hand promoting their National CdLS Awareness Day (12th May) but I also asked her to sit down with me to do a podcast.

I wanted to figure out the secret to being so bright and positive when life is just unbelievably cruel and challenging each and every single day.

Listen to the latest episode of the Fuzion Win Happy podcast to discover her secret….

Fuzion Win Happy PodcastGreg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

The Ultimate Football Legend

June 18, 2017

Michael Canty - Oscar Traynor Cup winner 1966“Legend” is a huge word and when we talk about football legends we all have our favourites depending on what we look for in a player, the era when we grew up, the part of the world we come from and our favourite teams.

Could it be Pele, the sublime Brazilian magician with the huge smile who captured the worlds attention at the beginning of the football watching TV generation or is it  the more recent Messi or free scoring Ronaldo (ok, he’s brilliant but what a poser!)?

As a huge Liverpool FC fan I have to think about putting Kenny Daglish on my list as well as Robbie Fowler who in his prime must get a mention. How could I ignore Steven Gerrard who played a huge role in any success the team enjoyed in the more recent past and I also loved the no messing, elegant centre half Sami Hyppia.

When pushed for an absolute winner someone else, someone very special, but quite unknown rushes to the top of my list.

He’s a man who played to a very high level in Cork before emigrating to the United States in 1958, captaining teams that enjoyed national success. He played as a centre half in those teams and according to many people I have met down through the years he was highly respected.

Football, or soccer wasn’t popular in the U.S. but he did play a little over there with a team called the Newark Portugese and he continued to play in local leagues when he returned to Cork in 1964.

In 1966 he captained a representative team that was the first from Cork to win the prestigious Oscar Traynor Cup.

Like all proud fathers he played endless hours of football with his own son and then his grandchildren, passing on his passion, his encouragement and his skills to other generations. These different generations were brought to see Cork Hibs, Cork Celtic and later Cork City FC matches on a regular basis.

His love of football and fantastic, encouraging manner with young people had the neighbouring children knocking on his front door wondering was he coming out to play football with them on a regular basis!

I had the honour of walking with him recently in Ballincollig Park in Cork. Suddenly I found myself chatting to myself as he was no longer walking alongside me.

I looked back to see that he had stopped and was kicking a football back and forth to a young girl who was at the park with her mother. He was showing her how to kick the ball properly and had her repeating the action, over and over.

My number 1, football legend is Michael Canty (Mick to his teammates), my dad.

Thank you Pops, you are the very best

We will miss you desperately..

Greg Canty

Jurgen Klopp and his Ten Management Tips

December 7, 2015

Jurgen Klopp

I’m writing this a little bit depressed after a very disappointing defeat away to struggling Newcastle but in general we have seen a transformation of Liverpool FC in the last two months since Jurgen Klopp, the manager has arrived.

The players have been transformed, the same squad that we thought were lousy purchases are now looking like great players and we have had a few very impressive results of late (except for Newcastle!) and it does seem to be wholly down to the charismatic manager (the self declared Normal One) who has previously enjoyed huge success in Germany with Borussia Dortmund.

Pretty much every Liverpool fan believes that success is around the next corner, which was certainly not the case before he joined the club.

How can a manager make such a difference and can the lessons we learn from him be applied to our own businesses?

What does Jurgen do that is so special?

1.”Belief” 

The first thing he did when he joined the club was he made a declaration to the fans “We need to change from doubters to believers

He gave every fan and player something to think about – we must believe if we want to achieve, which is a simple and yet powerful statement.

He went on to say that he believed in the team at the club, which was why he joined in the first place – if you were a player listening to these words you would feel good about yourself.

Do you believe in your team?

Jurgen Klopp

2.Honesty, openness and no jargon

When he is asked a question by the media he gives a straight, honest and open answer. He talks in a simple way that we all understand and can relate to.

He tells us that football is a simple game ..he is right!

Can you be open and honest with your team?

Jurgen Klopp hugging

3.Don’t be afraid to hug!

We watch him going onto the pitch after the matches and playfully hugging the players. This seems to be a lot more than professionals doing their jobs!

Are people happier when they are treated like this?

4.Have fun

Jurgen loves to laugh, he has a huge smile and he seems to do it all of the time and it is infectious. At the press conferences the media laugh with him.

He tells the players to enjoy themselves on the pitch.

Can work be fun?

Jordan Henderson with Klopp

5.Don’t take it too seriously

Unlike Bill Shankly the legendary Liverpool manager who said football was “more important than life or death” Jurgen says it is just a game and that it should be enjoyed and not taken too seriously – you can see he lives this.

Are your team so stressed that they can’t function properly?

6.Work Hard

This is a key success factor with him. All of his teams are known for their ferocious work ethic – without hard work you won’t win.

This is totally non-negotiable with him.

Are your team prepared and motivated enough to give  you 110%?

7.Have a plan

Already he has managed a few historic victories against some of the big teams and he puts this down to hard work combined with good planning. In one of these matches he fielded a surprising team who played exceptionally and won – he explained after that he had time to plan and prepare with this group of players so there was no point using some of the bigger stars.

Are you planning carefully?

8,Things go wrong – that’s football!

He commented that with the Liverpool team he noticed that they would implode if they conceded in a match and as a result could not recover from this situation.

He has taught the team to accept that things will go wrong and that this is part and parcel of competing – just learn not to give up when it happens!

Do your team have resolve?

9.Mr Motivator

He does seem to have the gift of bringing the best out of each and every single player. He seems to know when a hug works, when a few positive mentions in press conferences will work and when helpful advice from the sideline works (he does scream and roar during the matches).

We clearly don’t see everything that goes on but the players have gone on record as to the huge difference he has made to them.

Do you feel motivating your team is important?

klopp celebrating

10.Passion

Take just one look at him when he celebrates a goal or even when he lives every kick and moment of the matches…he is incredibly passionate!

If you aren’t passionate can you expect your team to be?

What factors would you add to this list?

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Dublin and Cork

Launching your Core Values

February 17, 2015

US Marines Core Values

I was having a chat with someone working in one of the large multinationals recently and he was all excited as was telling me about their ‘core values‘.

We launched our core values last week” he explained to me as if he was talking about a new product or a new service.

Wow, that’s interesting!

Were these a new gimmick, something fancy, something that emerged from a brain storm, something that had to be sold to the team?

Your core values are the fundamental beliefs of your organisation. They are the guiding principles that dictate behaviour and action. Your core values can help people in your organisation to know what is right from wrong; they can help to determine if you are on the right path and the company is fulfilling its business goals; and they create an unwavering and unchanging guide.

If your ‘core values‘ are something that have to be launched then maybe they aren’t quite as ‘core‘ as you thought..

What are your core values?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

Jumping to the wrong conclusion!

February 4, 2015

Man in overalls

My brother-in-law tells me a great story about a day that he was off work to do some painting in the house. He was wearing old clothes as he went about his chores.

Later that day he had to pop over to Douglas on an errand and while over there he popped into a show house in a new housing development that they had been interested in.

He was looking at the new ‘top of the range‘ four bedroom  detached show house. The salesman for the development took one look at him in his scruffy painting gear and without giving him a chance to speak he politely led him out the door and pointed down the street and told him the where the three bedroom semi-detached show house was.

My brother-in-law hopped in his car and headed home to finish his painting..

We should never judge our customer on the first impression..

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland