Hate is a big word and I hate using it!
Boarding our Ryanair flight from Liverpool to Cork I uttered the words I have uttered many times before to Brendan, my son “I hate Ryanair”
He took me up on it straight away “give it a rest, they are really good now, way different to before”
Sure enough the process felt different, the APP made it easy to manage our booking and the stampede for seats that used happen before when the boarding gate opened just wasn’t there now.
“Why do you still hate them” he asked?
I explained that I hated that Michael O’Leary had such a disdain for customers and customer service and this was the cornerstone of the brand. I hated how it made me feel when I used the airline and swore that I would even avoid destinations if they were the airline to take you there.
This time the Liverpool v Borussia Dortmund match dictated the destination and Ryanair was the best way to get back to Cork.
We are handed a magazine as we board… It’s not a magazine but a catalogue of things to buy – there is nowhere to put it except by my feet as there is no pocket on the back of the seat. The back of the seat instead carries safety information and an advert for cosmetics that can be purchased on board.
I look down the gaudy big yellow bus, the heat is on full blast and everyone is fidgeting with their air vents. The people around me grumble about the stifling heat while the pleasant hostess passes by quickly wanting to know who wants to buy scratch cards (I presume some people like to buy them but for the life of me I can’t imagine why – I feel for her, it must be a part of the job she hates!).
I’m looking forward to getting off in Cork and for this flight being over but first I’ll finish this blog post about brands and how they make you feel.
I guess Ryanair have improved a lot but yeah …I still hate them but not as much as before.
What brands do you feel strongly about?