Archive for the ‘Travel’ Category

Cashel Palace Hotel and the €15 Tea and Scone!

March 30, 2022

What are we seriously like when a printed receipt from a disgruntled customer makes the news in our national newspapers?!!

The outraged Ciara who was charged €45 and 10% gratuity for her and her two guests for their tea/coffee and scones, politely shared her receipt online and boom, outrage and national news.

Let’s pull back from this outrage for half a second and calm our “outrage” jets.

The Cashel Palace Hotel is a brand new five star hotel that has just opened after huge investment, the amount of money that most of us can only dream about. The owners had a vision and brought this fantastic property to life in the best possible way and part of this is delivering five star service to guests which does not come cheap.

This special property has most people talking in a very positive, admiring way and have no doubt it will bring business to the area, the type of clientele from Ireland and overseas who want special experiences.

If we want to sit and relax in a brand new five star property and enjoy five star linen service with the best of coffee and tea, fresh home made scones with jam, butter and cream, then this will come with a price that must cover all of that and yes, make a profit for the business!!

While €45 plus 10% gratuity (I do hate that automatic add on) is a lot of money but it is probably necessary to cover someone occupying a much in demand table for as much time as they choose.

Ciara won’t be back anytime soon but many will.

The Cashel Palace Hotel isn’t where any of us will go everyday for our scone and coffee and a chat but on that special occasion we will dress up, make it a very special occasion and enjoy the food and surroundings and pay that premium price, because sometimes you do get what you pay for.

While Starbucks will charge you the bones of €8 for the same, you know and I know that it isn’t the same because it’s not just about the scone!

So, maybe instead of outrage, let’s congratulate Adriaan Bartels, his team and the vision of the owners for being brave and creating such a special place for all of us to enjoy on those very special occasions.

Greg

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

St. Patrick’s Day and looking in the Covid rear view mirror

March 18, 2021

So, the ISAG (Independent Scientific Advocacy Group) last December were advocating for an approach (mostly known as Zero Covid), that they said would have us out of lockdown and enjoying some return to freedom on St. Patrick’s Day.

They were talking about a similar approach to how New Zealand had dealt with Covid, whereby we could potentially be enjoying a mask free life in our country, meeting friends, eating in restaurants, drinking in pubs, celebrating our special national day and most importantly getting “Back to Normal”.

I myself was a big advocate for the approach they were taking, as I believed it made total sense and was the only way for us to get out of our grave situation with minimum loss of life, health, jobs, damage to the economy and mental health.

I went as far as blogging about it, tweeting about it and even giving their team some pro-bono strategic guidance about their communications – we even did some design work to help simplify their messaging. I am not involved now, but I do support what they are doing.

Note: I was quiet surprised at the abuse I took in some quarters for supporting that approach and was even targeted by the “brilliant” Gript crew (…very strange). The “we are all in this together” horse bolted in April 2020 and still hasn’t come back!

On one hand we can now throw our eyes up to heaven and say the ISAG crew were talking rubbish and isn’t where we are right now proof that they were totally wrong

OR ..we can now look back and say they were spot on all along, and if only we had done what they said then, we would be in a pub with a creamy pint of Murphy’s toasting our national day and the end to the hardship we have all endured at varying levels.

So…were they right or were they wrong?

Let’s take a look..

What they were advocating for was:

  • An aggressive suppression of the virus by going into a sharp, decisive lockdown
  • Quarantining all visitors to the country for two weeks to ensure those entering were not introducing even more Covid and possible new variants
  • Some cooperation with Northern Ireland (who were in a worse mess at the time) about people moving between jurisdictions
  • An effective contact tracing regime to focus in on any cases that happen
  • A sensible opening up of the country on a county by county basis

While all of this initial effort seemed very extreme, a sacrifice by the population for two months or so could have us in a much better, enjoyable place for 2021 while we all waited for vaccines.

Initially many of the usual suspects argued that this “Zero Covid” crew were a bit nuts and what was being suggested just wasn’t possible here – as I said I took a small amount of that abuse for my small part in advocating for the approach.

When we look at what has happened since then until this St. Patrick’s Day (our supposed “freedom” day):

  • We came out of the October/November lockdown when there were still too many cases in the community (we stupidly allowed schools to stay open despite outbreaks)
  • We never controlled international travel or the border with the North
  • Christmas shopping and entertaining kicked in
  • The UK variant came to Ireland with all of the thousands of people returning home for Christmas and….

BOOM !!!

We had an explosion of Covid with an incredible amount of cases and the inevitable deaths that followed.

Suddenly that aggressive and inevitable lockdown was needed and there was no issue with the general public, we knew it was necessary and with that more and more people were seeing the sense that the ISAG crew were advocating for, except instead of a “hill” of Covid cases in the community that we needed to suppress it was suddenly a colossal “mountain”.

OK, we could still do what the ISAG were suggesting, but the scale of the problem meant the St. Patrick’s Day target was now unrealistic, but instead a few weeks later if we did the right thing.

What did we actually do?

  • We took the tough lockdown on the chin, including home schooling (sensible and necessary) – the only exception is that the lockdown period needed to be longer (how long will it be?)
  • And…a token effort to restrict “unnecessary” travel (as we know there are still thousands travelling each week unnecessarily)
  • And….despite the talk about hotel quarantining we still haven’t managed to put an arrangement in place
  • And….schools will return and the community spread will kick off again
  • And….we are stumbling through a vaccination programme (my 85 year old mum will receive her 2nd vaccination next Saturday , my 47 year old brother in New Jersey received his two weeks ago!)

The most significant problem since December is that the flights kept coming with all sorts of visitors from everywhere including new Covid variants from Brazil and other places.

A simple question may be asked: how bloody stupid are we in this country?

Basically, we can’t go beyond 5kms in Ireland, but you can go to Lanzarote!

As far back as last summer Ireland has been “so good” at putting restrictions on it’s citizens, but for some stupid reasons that I will never fathom we have to leave the back door open, which leaves us on this St. Patrick’s Day, not free but looking into a fog of uncertainty with no plan, a shambles of a vaccination rollout and staring down the barrel of a 2021 and even more hardship and economic devastation.

As well as the high number of deaths and sickness since December, the other very serious problem now is that people have lost patience and lost faith and compounded by extremely poor communications a very depressed country is ready to explode.

So, a big salute to the dedicated ISAG crew who persisted with their very simple, spot on approach that could have had us raising our glasses together in our favourite watering holes.

You were right, all along and for whatever political reasons those in power did not do the “5%” that would have us out of this mess.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

Saying “let’s do it” when most of us just wouldn’t dare!

February 18, 2021

Ciara O'Toole - Going Solo on Lake Como

I’m sure we have all been away on holidays in a special place and you pass an auctioneers window and gaze at the houses for sale and think “what if“?

While it’s a nice dream, quickly after 60 seconds you rationalise and the dream is gone.

For me that place would definitely be Siena in Italy, and while I have had this idea for a while I can think quickly for a bunch of very logical and rational reasons why it just couldn’t work …maybe when I retire (isn’t that the easy way of dodging the thought? )

If Covid has taught us anything, it is that you can get your work done from anywhere, hasn’t it? Of course, there are other reasons why I can’t and it doesn’t take me long to list them in my head.

Ciara O’Toole, our very special friend and her husband gazed at that window in Lake Como and decided “lets do it“!!

She was just married, without a word of Italian, a house in Dublin with a big mortgage and a great career as a marketer…crazy idea Ciara!

What I love about her is her adventurous spirit, that ability to “go for it” without a strong safety net and hey, let’s see what happens!

In Ciara’s case lots happened, including a few nasty bumps and wonderful experiences but it has been and continues to be a great adventure!

Did I tell you she learnt how to fly a sea plane and wrote a book about the experience?

If you get a chance at all you might read her book “Going Solo on Lake Como” and maybe tune into the episode of the Win Happy podcast with this intelligent, funny, adventurer, marketeer, entrepreneur, author and pilot who tells her incredible story that is full of many twists and turns!

Let’s celebrate those who say “Let’s do it”, and maybe think about that being you next time you look at that window. 

Check out Ciara’s website by clicking on this link

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

When will we be back to normal?

December 20, 2020
closed because of Covid

I’m been really feeling down all day having made a decision to cancel two different restaurant bookings that we had made with friends because of the rising Covid case numbers and the fact that mum is coming for dinner on St.Stephen’s Day.

Yes, it’s the right thing to do..

It’s more than frustrating as since the 6 week lockdown period we managed to get out just once and now it looks like we are heading into another lockdown at the start of the new year.

I know Ireland is in relatively good shape and I am very lucky and yes, “boo hoo” to me with having to cancel a restaurant booking!! Others have had REAL hardship this year and some haven’t seen family in a long time – it’s been tough.

I’m feeling down because we are missing out on friends, I’m down for the restaurants that have to take cancellations on the chin and the crap year they have had, I’m down for the pubs and the entertainment industry that were wiped out this year, I’m down for those who are sick because of Covid and what about those who have sadly passed this year because of the disease.

More than being down, I’m feeling really angry that the “6 week sacrifice” that we all made and in particular the many businesses that were forced to shut again was fairly worthless because of some poor decision making that left us with high case numbers at the end of that period.

We ignored the opportunity to extend the school’s midterm break at the beginning of lockdown and even when schools had reported cases there was some strange determination to ignore it – this got so ludicrous that some schools with an “outbreak” that wanted to close were instructed to stay open!!

We had takeaway pints being allowed throughout the 6 weeks – what level of stupidity was this?

And as for people coming into the country ..

Instead of being down I think we now need to start getting angry because this could and should have been avoided.

Tony Holohan (Chief Medical Officer in Ireland) and co are blue in the face from telling us all to be careful, wash hands, avoid travelling, stop visiting, reduce contacts, but I swear to god …

..we’ll do all of that, but that must come hand in hand with doing the other sensible things as well

If you have half an hour please listen to Dr. Niall Conroy, Consultant in Public Medicine in Queensland, talking to Eamon Dunphy on his wonderful podcast about how the combination of strong leadership and listening to the doctors suppressed Covid-19 across Australia.

At that time (in September) he suggested that if Ireland did the right things we could be celebrating with friends and family on Christmas day. We didn’t – instead we did a one legged lockdown that has us practically back to square one within a fortnight.

As I said, I’m angry..

In my view the only way to avoid us being in this perpetual yo yo situation until late next year is to do something different, the proven things that have worked in other countries such as Australia, New Zealand, Taiwan, South Korea and even a place such as the Isle of Man.

The very clever people from the Independent Scientific Advocacy Group (ISAG) have carefully laid out a plan to get us “Back To Normal” for St.Patrick’s Day , which is a real solution to this crisis.

It is sensible, it will protect the health of everyone pre vaccine, it will save lives, it will start to restore mental health issues, it will have all of our businesses operating to their maximum potential under the circumstances, it will save the country a fortune and it will have our health service making up ground on all the other medical procedures that have been delayed.

Click here to read more – it will require a final lockdown (unfortunately we are there again), but then a real strategy to get us “Back To Normal” that works with some basic other things that will shut the back door as well as the front door and provide a real path to normality…

  1. Proper Suppression
  2. Travel Quarantine
  3. Northern Ireland cooperation
  4. Effective Test and Trace
  5. Region by Region approach
  6. Support for those isolated
  7. International Cooperation (that’s one I have added – we can open up with other countries who take the same approach)

Let’s make sure that most of 2021 isn’t as bad as 2020 – we know what to do.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

Ireland, Visitors and Closing the Schools

October 21, 2020

Schools - lockdown

Another severe lockdown in the depths of winter, full of confusion, anger, worry and concern for all cohorts of society that are being severely damaged by a cruel disease that doesn’t really care how we feel about it – it’s just quite happy to have new homes to visit, while we can’t !

This leaves us facing into six weeks of varying degrees of misery, depending on your circumstances, so it better be damn worth it and deliver a result that will allow people to recover both their lives and livelihoods when it is over.

I feel metaphorically speaking we have all had the Covid virus (In saying that I am not belittling anyone who has suffered directly as a result of having the disease). 

To make sure these six weeks are as effective as they can possibly be (does anyone want 12 weeks??) it’s vital that everything that can be done, is done right now and for me besides Irish people adhering to the rules and the spirit of the rules, there are three stand out measures that are an absolute must:

  1. The island of Ireland must work together
  2. People coming into Ireland cannot add to the spread that is already here
  3. The right decision needs to be made about schools

Getting these things wrong will totally diminish the benefits from the six weeks of hardship.  

But that’s not possible” is what I hear people say when we talk about the island of Ireland. This is bullshit and we need to call it out – we have a common problem that deserves a common solution, and the cooperation that happened with foot and mouth disease needs to happen again.

People coming into the country should be tested before they get on any plane or boat and shouldn’t be allowed to wander freely in Ireland until we know they are not carrying a virus. Quick tests that are in other jurisdictions would make a big difference.

The final measure is possibly the very contentious one, as it really effects us because we have a lot of young and old students and their families, all with a vested interest in their education and their health.

Hey teacher leave those kids at home!

I would love to believe that our precious children, young and old, are largely immune from this horrible disease and play no part in it’s spread to others in the general community.

On that basis they could safely go to school, continue with their development and in truth allow their parents to get on uninterrupted with their work and lives – That would be a fantastic scenario, one that is great for society but is it the case?       

I for one, don’t believe it..

I know from my own Twitter account and from texts and messages that I have received from people including a national journalist, I am getting lots of vitriol for daring to suggest that the reopening of schools followed by colleges could be a contributing factor to the sudden spike in cases that happened in Ireland in August and has continued and has been replicated across Europe.

My hunch was based purely on the story of the pandemic timeline (very few cases, schools open and then cases spiked – this was before wet pubs opened) in Ireland. I’m sure people returning from overseas holidays (Green or non-Green list countries – flights continued to and from both) was also a contributing factor but that would have been a gradual thing on the timeline.

With the schools you can pinpoint the actual date they reopened and the timeline of the cases at that time.

I hear the arguments against my position:

But…young kids are not likely to get Covid and spread it?

But..older kids are more likely to get Covid and spread it but they are most unlikely to be sick from it?

But …colleges. They are adults who will hang out and party like we all did back in the day, so that’s a fairly straightforward argument.

But…the data from our test, track and trace system and the resulting published stats hasn’t been identifying schools as being a problem?

Maybe my hunch is totally wrong and the decision or choice by the government to keep schools open unlike in Northern Ireland is a justified one – lets think about it and see what the experts are saying and figure out what we know and don’t know?

So…

Do we know that young kids cannot get Covid? – we don’t

Do we know that young kids if they do contract Covid are most likely to be asymptomatic (just like many adults are)? –  likely

Do we know that asymptomatic kids cannot pass Covid onto others? – definitely not 

Older kids, teenagers will be more likely to contract Covid than younger kids, but will be more likely to be asymptomatic? – likely

At this point we need to ask ourselves a simple question..

Will asymptomatic kids (of all ages) who contract Covid pass it to others who then get sick, test positive and we NEVER know who the source was

In my simple mind, that’s quite plausible and it stacks up my hunch about schools opening and the spike, but lets see what the professionals are saying about schools, children and young adults

In the U.S. this is what is being said:

Yes, children can get COVID-19..

Dr. Lisa Gwynn, an associate professor of clinical pediatrics and public health sciences at the Miller School of Medicine at the University of Miami, said that yes, children can get COVID-19.

However, according to Brian Labus, PhD, MPH, an assistant professor in the School of Public Health at the University of Nevada, Las Vegas, the infection rates in children are low.

When children do get infected,” explained Labus, “they tend to have a very mild disease compared to adults.

Gwynn said that children can transmit COVID-19 to adults.

She noted that children ages 10 and older are especially able to transmit the illness to the adults around them.

While there’s limited information regarding children younger than 10, the Centers for Disease Control and Prevention (CDC) released a report Trusted Source on September 18 indicating that younger children can transmit the virus to adults as well.

The report cited one case in which an 8-month-old child transmitted the SARS-CoV-2 virus, which causes COVID-19, to both parents. Another child at the same day care facility who contracted the virus was 8 years old.

Both children had mild signs and symptoms, including runny nose, fatigue, and fever. The report included information about 12 children who had developed COVID-19 at three different child care facilities.

Transmission, either confirmed or probable, was shown to have occurred to 46 people outside of the facilities, including one parent who had to be hospitalized. Also, two children who had confirmed COVID-19 but were asymptomatic were shown to have transmitted the disease to adults.

There was even a more concerning article that says

Asymptomatic children can spread coronavirus for weeks, study finds

New US studies show viral loads of the coronavirus are especially high among children and youths, who can unknowingly spread it for weeks.

The article went on to say:

A new, unsettling study on children and the coronavirus pandemic has just been published as countries around the world reopen kindergartens and school classrooms. The study’s findings are sure to further fuel already heated debates over the risk of infection in institutions of learning.

Doctors at the Children’s National Hospital in Washington, DC have found that infected children can spread the SARS-CoV-2 virus for weeks even though they themselves show no COVID-19 symptoms. That means that children with only mild symptoms, or none at all, can unknowingly infect people around them.

In an earlier study, researchers in Boston showed that children and youths they observed had surprisingly high viral loads.

This led to an inevitable question:

Are asymptomatic children spreading the virus?

It went on:

The new study, which was published on August 28 on the website of the medical journal JAMA Pediatrics, was conducted by Roberta L. DeBiasi and Meghan Delaney, who analyzed data from 91 children in 22 hospitals across South Korea. “Unlike in the US health system, those who test positive for COVID-19 in South Korea remain in the hospital until they have completely recovered from their infection,” says DeBiasi.

According to the study, roughly 22% of the children developed no symptoms throughout their infection, 20% began asymptomatic but later developed symptoms, and 58% tested symptomatic. The study also showed great differences in the length of time children remained symptomatic, ranging from three days to three weeks. One-fifth of the asymptomatic patients and roughly half of the symptomatic patients were still passing on the SARS-CoV-2 virus three weeks after initial infection — though this did not directly reflect their contagiousness.

The authors readily admit that there is still much to be learned about the role of children and youths in the spread of the coronavirus, and that their findings will further fuel that debate.

With our testing and tracing system would we even discover that an asymptomatic child (no temperature, cough etc) was the possible source for the spread of Covid in an outbreak – it’s impossible unless there was mass testing.

Moving away from the Korean data:

Researchers in Boston, meanwhile, found surprisingly high viral loads among the youngest patients they observed. For their study, they took nose and throat swabs from 49 children and youths under the age of 21. The study found far more SARS-CoV-2 virus presence among them than among adults being treated in intensive care units for COVID-19.

According to the Boston study, which was published on August 1 in the periodical The Journal of Pediatrics , scientists found far fewer ACE-2 receptors among smaller children than in youths and adults. Those receptors are thought to be SARS-CoV-2’s gateway into the body’s cells.

Read on:

They talk about tiny “superspreaders”:

The role of children and youths in the spread of the coronavirus has been hotly debated since the first infections were registered. One thing is clear, children and youths can infect others. It is also clear that infected children and youths often show few or no signs of being ill. And it is also just as clear — though most people prefer not to talk about this — that children and youths can also die or suffer lasting damage as the result of a COVID-19 infection.

That doesn’t automatically mean that all children and youths are potential “superspreaders,” driving infection rates around them. Still, children and youths — through kindergarten, school, friends and sports — often have far more social interaction than adults. The past few months have also shown that young people are just as likely as adults to ignore social distancing and hygiene rules if they are not compelled to do otherwise.

Amid a flood of returning vacationers, along with parties and crowded events, German infection rates are now the highest they have been since April. A great number of those testing positive for COVID-19 now are young, driving down the average age of infection to the lowest figure registered since the pandemic began.

Still, despite high viral loads and the ability to pass on the virus for weeks — even if a child is asymptomatic — young people can still act decisively to stop the spread of infection.

Centre of Disease Control

In a report by the CDC in Sept based on research, they arrived at the following conclusion:

To be sure, the best available evidence from countries that have reopened schools indicates that COVID-19 poses low risks to school-aged children – at least in areas with low community transmission. That said, the body of evidence is growing that children of all ages are susceptible to SARS-CoV-2 infection (3-7) and, contrary to early reports (1112), might play a role in transmission (71314).

World Health Organisation

In a report by the WHO in September they also addressed the role of schools:

The role of children in transmission is not yet fully understood. To date, few outbreaks involving children or schools have been reported. However, the small number of outbreaks reported among teaching or associated staff to date suggests that spread of COVID-19 within educational settings may be limited.

As children generally have milder illness and fewer symptoms, cases may sometimes go unnoticed. Importantly, early data from studies suggest that infection rates among teenagers may be higher than in younger children.

Closer to home

Closer to home Dr. Tomás Ryan, Assistant Professor at the School of Biochemistry & Immunology, Trinity College Dublin chats with Eamon Dunphy on his podcast – he welcomes the six week lock down as he believes it is necessary to correct the course of the disease, but he does feel that schools should be part of this as we should be doing everything to make this period work.   

He also speaks about the need for cooperation with the North and controls with those visiting Ireland from abroad.

He is also a big advocate for a ZeroCovid approach just like in New Zealand, who are now enjoying international rugby matches in packed stadiums – that sounds nice!  

Click here to listen.

Conclusion?

While all of this information is confusing and inconclusive, none of it has eased my concern about schools and while we are  taking brutal action against other areas of society then we should be absolutely sure that schools are not part of the problem.

  • Coordinate with the North
  • Carefully control visitors to Ireland
  • Close the schools 

Lets’ get to zero and start living again,

What do you think?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

 

 

 

 

 

 

 

 

Zero Covid and the “Future Green List”

October 5, 2020

New Zealand lockdown

This is not working, this is not living and we shouldn’t accept any plan that doesn’t have us working towards a return to our normal lives – shopping without masks, having people to dinner from more than one household, having parties, going to gigs and the theatre… looking at others without judgement 24/7.

We need to go for Zero Covid just like they have managed it in New Zealand, but this can only happen if we do everything to starve the virus and ONLY do this if we have international cooperation with other countries that wish to be part of a “Future Green List“.

But it’s easy for them in New Zealand….they are different.” (Really?)

I hate when I hear people saying this is not possible “because of politics“.

When we think it’s not possible this is the first problem, because it is absolutely possible.

Which country in the world is sailing through this pandemic without people living in fear, getting sick, dying and their economies in free-fall?

We all have something in common, don’t we? – The prize for getting this right is big, it is GIGANTIC.

Background:

Please listen to some excellent podcasts hosted by Eamon Dunphy, The Stand with various guests who give some valuable perspectives to support this argument/approach: 

Dr. Niall Conroy, Consultant in Public Medicine in Queensland, talks to Eamon about how the combination of strong leadership and listening to the doctors suppressed Covid-19 across Australia.

Prof. Gerry Killeen, Chair of Applied Pathogen Ecology in UCC – Unless We Abandon Our Defeatist Strategy We’re Looking at 35,000 Deaths

Tomás Ryan, Associate Professor in the School of Biochemistry and Immunology and Trinity College Institute of Neuroscience – Get Real or Get Ready for a Terrible Winter

So…how do we do this?

  • We find out which countries want to be Covid free and want to restore normal life and their economies again – anyone interested?

Some strong common sense leadership is required for this part!

  • Then we agree a ‘Future Green List’ and put a target date for this to happen.
  • Let’s say 25th December, Christmas Day is the goal and at that point the objective is that countries in this ‘Future Green List’ are 100% back to normal: YEP – 100% BACK TO NORMAL!

Imagine living normally and being able to travel freely between these countries and doing all the things that we are dangerously close to forgetting?

For some stupid reason that idea seems preposterous right now, the most ridiculous, rubbish thinking by a mad man….right? It isn’t, listen to podcast with Dr. Niall Conroy, about a place with a population larger than Ireland. 

  • Once we agree who is in that ‘Future Green List’ each country closes their borders except for essential travel and a proper 14 day quarantine programme is put in place for other travellers.
  • Then each country goes about doing the hard yards to bring us to Zero Covid and try desperately to get everyone back to a “We are in this together” place, which has long since disappeared.

The 25th December, Christmas day, seeing friends and family normally might be a great motivator?

If we believe in the goal and witness the progress, people will hopefully stay the course.

I’ll gladly take that, if it is leading us towards a tangible worthwhile goal that we can all believe in, which certainly is nothing like where we are now, society is choking as we drift rudderless towards nowhere.

  • When Ireland hits Zero Covid we maintain our borders and start living again, fully living (not this current version)
  • When Spain hits Zero Covid we can open our borders to Spain and vice versa.
  • When the UK hits their Zero Covid we open to them and so on and so on

The countries outside the Green List will work hard to be on the list and will know how to get there from those who have got there – New Zealand have shown us what is possible.

If there are (inevitable) bumps along the way, just like in New Zealand you hunt them down and stamp them out just like they have done.

Are we in?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

Just a Drop of a West Cork Story ..

September 3, 2020

Old Head KInsale

We were in the car all five of us on a Saturday morning, the last one of August, the last one of summer (I know it’s autumn, but I always consider August to be part of summer) taking a trip around West Cork.

The five of us was Dee and I, the two dogs Honey and Bert who have started to enjoy our summer excursions and Ayla, from New Zealand, my son’s girlfriend (he’s busy filming for Failte Ireland at the moment).

From a chat we had a few nights earlier we reckoned she hadn’t really experienced that wonderful part of Ireland, so this plan was hatched.

As usual, we totally underestimated the amount of time it would take to explore but we did manage to take in the Old Head of Kinsale and then a scenic coastal drive that included Harbour View beach, Timoleague, Courtmacsherry and Clonakilty via Ring.

The sun was shining and Clonakilty town was buzzing and we strolled through the town with our two four legged buddies, enviously looking at the patrons enjoying the selection of cafes and restaurants that were calling to us.

Eventually, the pangs of hunger and the gentle waft of a chipper called to us and we grabbed two bags of “proper” chips with some mouth watering, juicy, succulent chicken goujons from an immaculate place called the ‘Chunky Chip‘ and enjoyed those sitting on the grass on the green near Emmet Square.

Emmet Square, Clonakilty

Walking off those chips was a must so we headed on to Red Strand and then onto Long Strand at Owenahincha and went for a fabulous walk meandering through the sand dunes that go on forever and then onto the beach.

Owenincha

The dogs enjoyed the water, but did realise it wasn’t for drinking and we managed to sit for a few moments to enjoy a glass of white wine (Dee is always prepared!) looking out at the ocean, taking in all of it’s beauty and bidding farewell to this very strange summer.

Driving back home (there was a Liverpool match to get back for..) we were chatting about all sorts of everything including “wouldn’t it be great to live near the sea” which seemed to be the recurring topic of the day.

Throughout the journey we had the music playing with a mix of all our tastes along with the selection that the Spotify algorithm throws you and before we knew it we were listing to a fantastic song by one of my favourite bands, The 4 of Us, called “Just A Drop“.

I was able to tell Ayla and Dee (and the two dogs!) the story of the song, which not only brought it to life but it also gave them an insight into the character of the band and something that they could carry with them and tell others.

The reason I knew the story was because they told it to me via email.

Every week during “lockdown” the band have been sending an email featuring a different song, whereby they tell the story behind the song and they leave you with the gift of a free download.

This is the fantastic story behind the song in their own words:

Just A Drop. The story behind the song…

Dad was a big Johnny Cash fan and suggested, on more than one occasion, that our songs could benefit from a bit of the boom-chicka-boom rhythm that characterised Cash’s early recordings.

We eventually took up his suggestion, writing Just A Drop, for the Sugar Island album, as a tribute to him and his love for the Man in Black.

Before we recorded it, we headed home to Newry to play it for him.

“You are finally going to love a 4 Of Us song,” we told him.

To make sure he was in a suitably receptive mood, we bought some insurance – a bottle of his favourite whiskey.

He sipped a glass of it, relaxing in his favourite armchair as we played him the song.

Three minutes later, we waited to hear his opinion. He paused.

Then he looked up at us and said just two words:

“More whiskey.”

We insisted on playing it to him again, assuring him that sometimes it takes a while for a song to grow on you.

After three more performances – and three more whiskeys – he started getting into it.

So, if you don’t think our performance in the video below sounds anything like Johnny Cash, we understand.

But can we recommend that you combine it with a glass or two of Black Bush?

Brendan and Declan ❤

(you can watch the song on YouTube at the bottom of this post)

It’s such a very clever thing to do.

At a time when they can’t do gigs, they are still talking to us and what’s more, they are building a special bond and a connection that brings us closer to them and one that works when it comes to selling their music and their gigs.

It was nice to get an unexpected lesson in marketing from an unexpected source..

Are you taking the time to tell your interesting story?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

Will cities survive the coronavirus?

May 20, 2020

Will cities survive the coronavirus?” was the headline that I read in a section of the New York Times called ‘Debatable‘, written by Spencer Bokat-Lindell.

In the article it mentioned that: “nearly 40 percent of adults living in cities have begun to consider moving to less populated areas because of the outbreak”

It went on to specifically mention how in some of the main cities in the U.S. that populations had already decreased, mainly due to lack of affordable accommodation, pre-Covid (New York, LA and Chicago were mentioned).

While the headline about the “demise of cities” might scare everyone and cast a dark cloud over city living, maybe it should be viewed in a positive light?

We should be living or commuting to our cities because we choose to or because it is absolutely necessary for our work or study – we shouldn’t be living or commuting to our cities to complete tasks that could just as easily be done anywhere else.

Is this the time for us to decompress our cities, allow them to breathe again, and allow us to really enjoy them, living and visiting, not because we have to, but because we choose to?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Taking away the fear and Positive PR the KLM way

March 12, 2020

KLM Airlines - Coronavirus

I just received a very clever piece of personalised email correspondence from the President and CEO of KLM Royal Dutch Airlines, Pieter Elbers, which was designed to reassure anyone contemplating a flight with them that they are to be trusted during these worrying Coronavirus times.

It was really clever for a number of reasons..

It was Personalised

The email used my name…us customers love that!!

Really understanding the Customers Frame of Mind

The email understood my frame of mind perfectly and took me through a thought process step by step addressing my concerns and “What Ifs”.

The story in my head is that getting on a plane in a confined space with other people at the moment is one of very worst possible things that you could do. How can planes be cleaned between flights efficiently, what about all the places that a person will touch on the plane and what about the air circulation?

As a frequent traveler with KLM, you trust us to not only take you where you need to go, but to do so safely, comfortably and responsibly. Today, as the world comes to terms with an unprecedented health scare in COVID-19 (Corona virus), these values are more important to us than ever

His email addressed my fear and it reassured me step by step what they are doing at KLM to make sure that it is a safe environment.

He spoke about Safety and Hygiene procedures in very specific detail

  • Thorough cleaning and disinfecting before each departure itemising
    • Cleaning of galleys, carpets and toilets
    • Cleaning of tray tables, armrests, headrests and seatbelt buckles
  • Continuous cleaning by cabin crew in the air
  • Cabin air is continually refreshed with outside air
  • Using hospital-grade HEPA filters that are 99.99% effective in preventing airborne bacterial and viral organisms such as COVID-19
  • All flights have special Corona-kits and the team are trained in containment measures
  • Hygiene extends to catering, ingredients are fresh and locally sourced, strict guidelines to preparation

There was a link in the email to a video, which provided more information about hygiene at the airline.

While I was reading this impressive list of hygiene steps I was thinking of course that KLM would say this because they are protecting their interests and spinning the risks in their favour.

This was addressed:

“I fully understand the hesitation many people feel at the moment when deciding whether to book a flight or not. But you can feel secure in the knowledge that KLM has taken every precaution necessary to protect your health and the health of your loved ones.

In this emotional time, you can be assured that we are guided and consistently act by fact-based, circumstance-driven decision making. On a daily basis, we work closely with the top experts at the World Health Organization and Rijksinstituut voor Volksgezondheid en Milieu (RIVM) in the Netherlands”

Beyond the Airline

And what about the other things that can go wrong about a journey that might have you unable to take the flight?

I also understand that your concern may not be about your journey with KLM, but about the many unknowns about the situation on the ground at your destination. That’s why you can book your KLM flight with the confidence of being able to change your booking without a change fee

It’s not exactly a refund but ..

Practical Information

The email provided practical information and demonstrated the professionalism of the airline

“We are in constant touch with all the relevant authorities to adjust our network as required. This means that we can immediately respond when new travel restrictions are announced. For the latest information on flight status, please visit our travel advisory page or use the KLM app and let us keep you posted 24/7 with push messages

Proud History and Customer Service Ethos

The email went on to highlight the history of the airline, the number of employees and the customer care ethos

“In 100 years of operations, KLM has faced many challenges and always emerged stronger. We were able to do so because we put you, our customer, at the heart of our operation. With that commitment in mind, I am confident that we will overcome this challenging time as well. As you know 33.000 KLM staff will go further to recognize your concerns and take care of you.”

We always preach to our clients that in their communications that they should weave in their ‘Key Messages’ – this was done here in a very clever, natural way.

Trust, Care, History, Customer Focus, Scale …. many boxes ticked!

Tone and Language 

All of the language used was appropriate, non-corporate and very down to earth and the tone was caring and inclusive, which was sealed in the email sign off

“Thank you for choosing KLM, and safe travels”

A Great Excuse to Communicate with Potential Customers!!

The most clever aspect of all with this email correspondence is that the Coronavirus, despite the horrible scenario, gave KLM a reason to reach out to all of their customers and remind them about their brand and prompt them to possibly think about them when booking flights in the future when things are hopefully back to normal.

It was a really long time since I flew KLM (I’m not sure what the GDPR police would be saying about this!!) but they have made me think about them in a really positive light which brings me to my very last point.

This is Positive PR

KLM have taken the opportunity (in awful circumstances) in a really nice, caring and soft way to reach out and tell a lot of people just how great they are!!

I’ve just told you about them..

So, a huge well done to KLM and their team for a really clever and well timed piece of correspondence that reminds us all about the power of great communications!

Can you do something similar with your customers today?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

The gal in Girona and how we are all connected

October 10, 2019

Girona

We were standing outside the tourist office in the beautiful city of Girona in Spain and taking in the stunning old buildings while figuring out our route for the day – a walk through the city  alongside the river, a visit to two of the famous cathedrals, exploring the Jewish quarter and then a climb to the wall walk, which towers high above providing stunning views and runs for at least a mile and then maybe lunch!

While we stood figuring out the route I noticed a woman in a green and white dress with blue shoes and an unusual light green heel.

Aren’t her shoes unusual” I commented to Dee. I got a strange look!

We went about our stroll, taking in the stunning architecture of the shops that ran along the river, we explored the few bridges, popped over to Independence Square and then went to the first Cathedral.

There she was our lady with the blue and green shoes, standing ahead of us in the queue and she asked for the headset with the tour in Russian.

Her hair was tied up nicely, she wore a gold watch and some discreet jewellery.

We collected our headsets and they took us from station of interest to station of interest, each with a sequential number in your headset that told you all about that part of the church.

Our Russian friend was one stop ahead of us as we went from station to station.

At stop number 10 we were overdosing on too much historical information and we just wandered on until we completed the visit and went on our journey to the main cathedral in the city.

The location for this was stunning, at the beginning of the Jewish quarter, a huge imposing building towering over the city. We climbed the steps to the cathedral, grabbed our headsets and started the 1,2,3,4 sequence of each historic spot within. There was our Russian friend again with the unusual shoes.

Judging from the guests in our hotel many Russians seem to come here on holidays.

The fantastic hotel where we were staying near Lloret de Mar, the Santa Maria, seemed to have many while we were there including a group of women, who were definitely enjoying themselves by the pool, at the bar and at breakfast – the Cava was flowing on the one morning when a ferocious storm spent the day visiting.

After all, what else could you do?!

Was our Russian friend alone I wondered?

If I was alone, would I go visiting cathedrals or even come on a holiday like this by myself? It must be difficult for anyone who is alone I pondered.

We hit fast forward, exited the cathedral and wandered through the Jewish quarter, passing the beautiful, unusual shops, restaurants and buildings and then we made our way up, up, up to the beginning of the famous wall.

Climbing those steps was tough in the heat, when in particular en route we had to pass a few restaurants with people enjoying paella and cold drinks!

Girona

The wall towered over the city and it snaked it’s way parallel to the river on the opposite side of the city centre. We walked and walked and eventually came to the end of the wall and back where our day started near the tourist office.

With the knowledge we now had of the city we made our way to the Jewish quarter and settled on a beautiful old restaurant and sat outside to enjoy the food and the brilliant pastime of some people watching.

The menu carrying salesman at the front of the restaurant carefully moved in when anyone showed interest in the menu. All dishes were for two, and we settled on a walnut, blue cheese and apple salad for €16, which included two glasses of Cava. The dish was huge as well as being delicious and we just had to order ‘Dos copas du vino blanco‘ to complete the course!

The people watching was as enjoyable as the meal as all sorts of unusual people, young and old passed by … holidays are just great!

Our Russian friend came into my mind as I thought about the ‘meals for two menu‘ at the restaurant.

As I sat there I asked Dee “would you come to a place like this on your own”?

No sooner as the words came out of my mouth, our Russian friend with the blue shoes and the lime green heels walked by.

How is it that the second we think about someone, they appear?

I swear, there are no coincidences, we are all truly connected, even with Russian women in Girona!

There would be no need for dinner after that feast so we bought a baguette and some cheese on the way back to the car to eat later on the balcony of the hotel.

That was a good day ..

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland