I was just after dropping my brother Colin and his family at Shannon Airport for their early flight back to the States.
I wasn’t quite in the mood for music as I faced that awful Limerick to Cork road so I searched some Podcasts that I had downloaded to pass the horrible journey.
First up was an interview with a former news anchor who has since specialised in Digital Marketing – I fully agree with the core theme of the conversation, which was all about discovering the passion behind the people and showing some personality and even a little vulnerability through genuine social media updates and storytelling via blogs.
The second podcast that took me all the way to my front door was an interview with a guy who worked as Head of Creative in an advertising agency.
The interviewer used a series of clever ‘quick fire’ questions to get to know this guy a little better and he asked a fantastic one, which I thought was really simple but also thought provoking and quite brilliant.
“What is your work Super Power?” he asked this clearly successful Creative Director.
The answer he gave was one that I wasn’t expecting: “Resilience” he answered.
The interviewee went on to explain that in his career he received many knocks and push backs but he used all of these as ‘fuel’ to try harder and prove others wrong.
He also explained that in the course of his business he had lost many pitches to prospective clients – once again these just made him more determined to succeed next time.
He reckoned this try and try again ‘Super Power‘ was his greatest asset that had led to career success.
Having someone on your team that is very resilient is definitely a huge advantage.
He also mentioned another ‘Super Power‘ which was his ability to survive on very little sleep, which he reckoned was also a big plus in the advertising industry!
The very unusual thing about these ‘Super Powers’ is that while they are clearly valuable they are things that you would never see listed in someone’s bio in a pitch document or on your website.
I really found this question to be a powerful one – as we are in the middle of updating the bios for our team I was struggling a little with descriptions that in some cases just weren’t capturing some of the special and most valuable attributes that our crew possess. I’m going to add a ‘Super Power’ description for everyone!
So…the valuable lessons that I learnt at 7am on a crappy Sunday morning – listen to Podcasts that might help you to learn something new and try to capture the ‘Super Powers’ of your team!
What is your Super Power?
Tags: Cork, Dublin, Fuzion Communications, Graphic Design, Greg Canty, Marketing, PR, Super Power
Greg Canty Fuzion Blog 
September 3, 2017 at 11:14 pm |
OUTSTANDING !!!