Posts Tagged ‘Recession’

Sticky Solutions

September 5, 2009

I bumped into a friend of mine yesterday as I headed for a quick sandwich at lunchtime. We chatted briefly in the glorious sunshine and we both kicked off with the usual conversation: ”How are things?”, “Not bad but cash is really tight out there”, “Lots of people are under pressure”, “Survival is the key for this year” etc – nothing unusual in any of this, we have all had these conversations, probably more than once in the day!

My friend works on the management side of a shopping centre and he was telling me how many of the tenants are under pressure. I was asking what the procedure was with tenants that fall behind in their payments and he was saying that while they do understand their procedure is to take legal proceedings against them.

He did acknowledge that this process was probably a total waste of time as he knows the tenants are under pressure. It is difficult for him to make exceptions as there are clear cut procedures that must be followed. In a black and white world of contracts and procedures it is difficult and messy to stray from these.

All of this makes total sense but at the same time it makes absolutely no sense.

Effectively both landlord and tenant are in a partnership of sorts with the property. Logically for this arrangement to work both the tenant and the landlord must make money, but the pie has got smaller and there is a general acceptance by everyone that this is the case.

The solution is probably some form of adjustment on the lease, some form of turnover related rent, some solution that acknowledges that both parties need to make money from the property. The solution may be for 12 months with a review. Even better if the tenant and the landlord can openly review the sales performance of the business and have an open and fair conversation. Better again is the tenants working together on a Marketing programme to generate new business for the centre. Focus the energy on positive solutions instead of solicitors and aggro.

The alternative makes no sense and will probably result in a closed unit that the landlord is unable to rent to anyone else – even offering a better deal than the original tenant! On top of that we will have staff out of work, less wages being spent at the centre, less traffic to the centre.

There are no winners in this game so we should work hard at finding positive solutions to deal with these exceptional circumstances. These solutions will be ‘Win Win’ – for the landlord it may not feel like this right now but long term tenants are better even if a short term sacrifice of principles and income is required.

I call this a ‘Sticky Solution’ for two reasons:

Firstly it is not straight forward – the rule book and normal procedures need to be put to one side and a different solution needs to be worked out – it is a little messy or sticky . Secondly the solution requires for both landlord and tenant to work as a partnership. Like it or not they are on the same side facing the same problem and effectively ‘stuck’ together. The problem needs a Sticky Solution.

Sticky Solutions are required everywhere in order for us to see out this recession.

To find Sticky Solutions we must all have the common goal of keeping businesses open and staff working. Fairness, openness, respect and honesty are critical attributes that are required to find these solutions.

All of this probably sounds very utopian but why not?

Sticky Partnerships

Today we are all co-dependent – employees, business owners, suppliers, customers, landlords, bankers, government and even the taxman. We all need to play our part in keeping business going and staff working, which in turn keeps us all in income.

Owners & Staff – Take the work situation with contracts and agreed % increases and bonus structures etc. The electrical workers strike recently is a prime example of this – in the context of the current economic climate the strike made no sense. A Sticky Solution was required but was not achieved.

Staff should not be taken advantage of in the current climate but they need to be realistic about expectations regarding pay and hours of work. Digging deep, sharing the burden and doing everything to keep the business open and your colleagues working is the order of the day. Dealings with staff need to be open and honest in terms of revenue and costs. A Sticky Solution.

Business & Suppliers – We need to work together with our customers and suppliers through these challenging times. Everyone needs to make a profit and everyone needs to get paid. Be fair, open, honest and human, showing respect in times of crisis. Positive solutions are required instead of solicitors when a business faces financial problems.  Let’s do everything to come out the other side of this crisis together.

The Taxman –The Revenue Commissioners play a huge role in whether many businesses will keep going or will fold. As a preferential creditor the Revenue are effectively ‘judge and jury’ with businesses that are in trouble. Keeping businesses open and people employed must be a priority in all feasible situations. Settlements and payment arrangements must be structured to take this into account. A very Sticky Solution.

The Banker – Now where do we start with this one? We all know of a dozen instances where the banks have taken over properties due to non-payment and then offered them back to the marketplace at a fraction of the original loan values. What is the point of this? – Is it not better to come to some reasonable arrangement over time with the existing customers instead of shutting them down, transferring the bad debt to the tax payer and then crashing the value of commercial properties in the process?  The Stickiest Solutions of all are required here.

..So, we need ‘Sticky Solutions’ to our very exceptional problems. We are in this together and we will have to throw out our rule books and our fixed procedures and put positive effort into real solutions even if they are a little messy and very Sticky.

The Fear Factor

May 23, 2009

Greg Canty, Fuzion Communications

Greg Canty, Fuzion Communications

It started off with gentle messages about ‘tightening our belts’ and gradually built into a frenzy of bad news mania. The media were willing partners, picking up on every negative story and then a new breed of ‘doomsday experts’ appeared who started telling us that not only were things really bad but that they would be bad for even longer than initially expected. The experts became even better experts, making even worse predictions and in the process became the darlings of the media as well as the after dinner speech and conference circuit – and doing quite nicely in the process! At least there was one growth industry in the recession!!!

The overall campaign was a resounding success with huge momentum as the country was gripped by absolute terror by the start of this year; the fear in everyone was tangible. The natural business lull in January was interpreted by many as the new norm and companies started laying people off (even those who were actually doing fine), cutting back on wages with 10% decreases being quite a standard number, and cutting out on many of their service providers.

Some of it made good business sense and we would be fooling ourselves to ignore reality and acknowledge that some serious market correction was required, but we must question the situation – “Is the market performing worse than it needs to be due to the ‘Fear Factor’?” “Are people largely unaffected by the recession behaving cautiously and not spending due to fear, or the new trend to start being thrifty?” Two years ago you were the ‘odd one out’ if you didn’t have a holiday home and some investment property, now you are the ‘odd one out’ if you are not shopping in Lidl or Aldi.

Is it any surprise that the government tax take was below expectation at the start of the year?

The country is now gripped by fear and even those with money are holding back. When quite a sensible friend of mine, who prudently buys a new car every 6 years, confessed that he felt a little embarrassed in his ’09 car, that people might think he was being too opulent in these times, I knew things had gone too far!  Especially when the car he purchased was a Skoda – not that I have anything against the brand, but it hardly screams extravagance!

We are now free falling into a self fulfilling prophecy and things have become as bad as we feared.

The terrible financial outcome from this lack of spending due to the “Fear Factor” is that our government have not allowed for a recovery period and have decided to take the tax off people directly. Instead of being taxed when we spend (and enjoy) our money it is being whipped off us at source – brilliant piece of logic and leadership!!!

The recent emergency budget was totally negative – it does nothing to stimulate the economy, but will take money directly out of our pockets, including paying double for our dreadful Health Service (don’t get me started here!!!) with absolutely no signs of tackling the level of public spending. There is a small crumb thrown at enterprise – a new €100m fund to help business, based on passed experience, the agency set up to oversee this will probably take half of the budget to cover its operating costs!!

All of this was compounded by Brian Cowen’s final words on the budget ‘Things will get even worse in the next few years’ or words to that effect. Even his body language communicated negativity.  Why would he make such a negative comment at the end of such a harsh budget?  The most worrying aspect is that he said this without understanding the damage this negativity would cause.

This was the icing on the cake for the ‘Fear Factor’ campaign, overall a resounding success!

But who should step up to the podium and in front of the flashing lights to receive the award?

My vote goes to Brian Cowen, the leader of the country who has to accept a large portion of the responsibility for the success of the “Fear Factor” Campaign.

Neither Brian nor his colleagues have showed strong and cohesive leadership since the reshuffle last year.  We need our leaders to lead at this critical state we are in.  We need leaders to do more than fight fires.   Our government needs to start leading a positive campaign and really quickly as this is the only way to drag the country out of the current mess.

Real recovery will only come with hope and optimism, when we believe there is some light at the end of this dark tunnel, not another even darker tunnel.

Greg Canty is a partner in Fuzion Communications, providing Marketing Consultancy, PR and Graphic Design services.For a consultation contact greg@fuzion.ie

Web: www.fuzion.ie Phone :(021) 4271234