Archive for the ‘Google Adwords’ Category

Jobbridge and some very reckless loose tongues

May 30, 2013

I couldn’t believe what I was reading on twitter..

Jobbridge rant

Here was Pat Phelan, a self professed “good guy” (from his own twitter bio: @patphelan: CEO @TRUSTEV, from a long line of Citog’s, friend of Bill and Bob, hates bad coffee #happy #goodguy) having a wild and totally unfounded pop at me/Fuzion trying to create a job opportunity utilising the JobBridge scheme and take another careful step forward with our business.

I was amazed that someone so prolific online could be that careless and loose with his opinions and make such a reckless and damaging accusation – I don’t believe Pat knows the first thing about Fuzion. He certainly has never been through our door and has never had dealings with any of our team.

I took issue with him about what he was tweeting – he clearly has issues and an opinion about Jobbridge but has no right to throw muck at Fuzion.

Fuzion and Jobbridge – for the record:

Jean was the first person that we brought in as a PR intern. She was an extra person on our team and once the period was up we were delighted to give her a full time job. We then added Aisling to our Dublin team and after some initial training and some relevant experience under her belt she was poached by Edelman PR. We replaced her with Niamh who will also be made full time – again she was a raw graduate who has now clocked up valuable experience.

The advert that you saw us tweeting about in the above post is with the intention of trying to extend the team even further, which is risky business in the current climate. Through incredibly hard work and with the help of the Jobbridge scheme we have been able to add new members to our team all the way throughout the recession – we have never reduced anyone’s wages either, which if I say so myself is quite an achievement.

That is 3 new jobs in Fuzion – the Jobbridge scheme has allowed us to accelerate our expansion and create jobs and provide valuable experience for people.

We have also added other members to our team outside of Jobbridge.

Scambridge

I then came across the Scambridge website – their rationale for creating this dedicated website (fair play lads with your effort at #positivity) is stated as follow ” The Scambridge website and campaign was initiated after we received an overwhelming response to the article below by Socialist Party / United Left Alliance MEP Paul Murphy which was published on the Politico.ie website”

I will admit that from my experience someone, somewhere will always take advantage of any initiative, which can wreck it for others – some employers will exploit and take advantage but surely don’t tar everyone with the same brush – this scheme in my view is a win/win.

Even more Twitter abuse

I then found myself taking even more abuse on twitter about our recruitment drive:

I find some guy called Squid (lovely name) @squidlimerick taking a pop at the same advert “@GregCantyFuzion using a scheme that discriminates against people with certain disabilities. #jobbridge“

This gets better …I am not actually trying to create a job but I am apparently discriminating against people with disabilities. Mr Squid, when you get a chance please take a peek at some of the successful work we have done for charities in Ireland.

And then I find another really prolific social media guy on the 28th May telling people to start clicking on the Google Adverts of companies who are taking people on through Jobbridge – thanks Damien..was that a pop at Fuzion?

Damien Mulley rant

Damien Mulley: “I’d never advocate doing this: Googling Cork companies that use JobBridge to avoid paying staff. Then clicking on their ads. Clickity”

Why would you put out such a tweet? 

So Fuzion are exploiting, discriminating and we deserve to be financially punished for our attempts to stay positive, expand our business and use a legitimate scheme in the spirit it was designed.

My head is spinning at such begrudgery, cynical, defamatory and financially damaging attacks – this is some of the stuff I really hate about certain people.

Thankfully not everyone is like this and I for one will hang onto my outlook on life, drive on and try to keep having wins and Yes, create new jobs and give people valuable training and a start they may not have had otherwise.

#Positivity

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Design firm with offices in Cork and Dublin

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Posted in Business Planning, Google Adwords, Irish Economy, Positivity, Recruitment, Training | 48 Comments »

Missing the low hanging fruit!

October 7, 2012
Low Lying Fruit!

Will the penny drop ?

“If I do a search for what we do online we’re nowhere to be found” barked my client down the phone. This was obviously a big deal to him as well it should be!

After all this was the low hanging fruit – the potential customers out there who have already decided that they want what you are offering and are searching online to find it.

“We didn’t do your website for you, it hasn’t been optimised properly which is part of the problem and if you make a few simple changes it will make a big difference” I explained.

“Ok, ok, I must get onto the website crew” he eventually calmed down, “Is there anything we can do for now?” he asked.

I suggested a Google Adwords campaign to ensure he had a web presence (in adverts) where key search terms were used – at least until his website would start performing organically.

“Perfect, it’s vital that our website always comes up first” he explained, “Can you do it ASAP?”

He was right – for his sector a strong web presence was an absolute priority.

We quickly put the Adwords campaign in place and this corrected his lack of web presence immediately. For a reasonable daily budget we ensured that all relevant web traffic found his website and this was done on a pay per click basis – you only pay when a user clicks on your advert and comes onto your website.

A few weeks later we had a review meeting with our client – we covered the PR coverage and we also discussed the effectiveness of his advertising spend, which he was looking after himself.

As I had set up the Google Adwords campaign for him I gave him a detailed report showing how many times his adverts were shown, how many times the adverts were clicked upon and the traffic that came onto his website as a result.

We could see in detail the keywords and search terms that had generated the most traffic and the cost of each of these.

Budgets were a little tight he explained because he had committed to a long term advertising plan (obviously to a good salesman – or woman as it turned out to be) with a particular publication (no problem there) and a local radio station (totally wrong demographic ….but he got a cracking deal!).

“I want to stop my Google Advertising” he declared.

Hmmm, “No problem, but you do know when we stop that advertising when anyone searches for you online, they just won’t be able to find your website? ” I explained.

“I want to stop it” he repeated.

His sudden stance staggered me – despite the previous declaration of intent by this fairly clued in operator he still opted for an advert that he could see in the paper and hear on the radio rather than pay for this online Adwords “stuff” that absolutely guaranteed a web presence for hot leads, the low lying fruit!

I had nothing to gain from the argument, I had explained the “risk” as clearly as possible and he had just made up his mind.

Ah well … that penny will drop all by itself when the low lying fruit drops somewhere else! (I’m waiting for the call ..)

Greg Canty is a partner of Fuzion

(I did help him with the optimisation of his website, which will take a while to fully kick in – he is now appearing on page two for relevant Google searches instead of page 8!)

Fuzion offer Web Marketing services including Google Adwords campaigns for clients

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Posted in Google Adwords, Marketing, Online Advertising, Web Marketing | 1 Comment »

Getting your business found online with Google Adwords

July 31, 2012
Website Marketing

Looking for traffic to your website

I heard a really funny story from a client of ours who was dealing with an elderly couple.

The gentleman asked one of his salesman a question about one of their products. His wife told him not to be bothering the salesman as he was too busy – “When we go home we can Doogle it” she said.

The salesman bit his lip as he tried not to burst out laughing but it does show you how we all use Doogle.. sorry Google to find what we are looking for these days.

We use Google Adwords campaigns for many of our clients and I even lecture for the Digital Marketing Institute on the topic of Pay Per Click advertising, of which Google is the main player.

I call Google Adwords “Sniper Marketing” – when executed properly you are able to target anyone online who is looking for exactly the products and services that you are offering.

If your website is not being found online when one of your possible prospects does a search then you are simply “not in the game”.

With a combination of a well optimised website, supported by a Google Adwords campaign you can ensure that you don’t miss any of that important online traffic.

Easy?

The big problem as I see it, is that a Google Adwords campaign is too easy to set up yourself!

With a few clicks you can run adverts on keywords you start bidding on, and before you know it your credit bill is creaking.. often without a lot of success.

I was that soldier until I found a guide to Google Adwords many years ago written by a guy called Perry Marshall. After downloading this guide I quickly realised what I needed to do in order to create value for money campaigns. With Perry’s advice I learned how to create effective campaigns at the lowest possible cost.

Operating successful Google Adwords campaigns requires skill, knowledge, hard work and practice and Perry’s guide set me on the right road.

Ultimate Guide to Google Adwords

Ask Perry Marshall!

Recently I came across an updated version (3rd Edition) of “The Ultimate Guide to Google Adwords” and this time Perry Marshall has enlisted the help of Byran Todd, another experienced marketing consultant and adwords specialist.

Google and the online world in general has moved on and this guide brought me nicely up to date with some of Google’s new features and opportunities. The basics are explained in a really practical and interesting manner – study these and put them into practice on your campaigns as you work through the guide. The guide also offers other resources for deeper analysis and insights.

The guide touches on other areas such as web optimisation, social media and a benefit I did not expect was a lesson in marketing! Follow the advice and you will learn even more about your customers and the magic words that will have them making enquiries and placing orders.

I’ve already applied the learnings to both our own and client campaigns and I can see the improvements.

If you are are contemplating a Google Adwords campaign or you are already running one I can guarantee you that this guide will save you money and help you achieve better traffic and results.

Thanks Perry and Bryan for the refresher course – you have made me a better “G” man!

Greg Canty is a partner of Fuzion

Fuzion offer Web Marketing Services for clients including the management of Google Adwords campaigns .

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Posted in Google Adwords, Online Advertising, SEO, Web Marketing | Leave a Comment »