Archive for the ‘Ethics’ Category

Time to Prioritise Caring

December 30, 2016

Caring

As we roll into another year we inevitably start thinking about the things we have achieved and the things we want and wish for in the new year.

If I was to express my wishes for next year in one word I would choose the word “Caring“.

I’m not sure if it is just now that I feel there is a real deficit of caring in the world, if it is just what I am seeing and reading or whether it is a reflection of my age and if I am starting to think and observe things differently?

I am worried that there is not enough caring in the world and I feel that this year has plummeted with awful incidents in Nice, Berlin, Aleppo and some of the horribleness that we witnessed in the United States by the President Elect, Donald Trump in his campaign.

Lessons in how to win elections were absorbed by a new generation and “caring” isn’t quite the word that comes to mind when you reflect on what we saw being played out for months and months in the lead up to the awful result.

Closer to home our year ended in Ireland with the homeless coming together under the simple ‘Home Sweet Home‘ banner and they occupied an unused office building, Apollo House to put much needed roofs over heads and put a public spotlight on this big issue, which is getting worse and worse. The homeless need this as they can’t go on strike to get attention.

We heard the involvement of high profile Irish musicians including Glen Hansard and Hozier being sadly criticised by some in the media as being a stunt by them to raise their popularity!

What has happened with the way we think about things?

The courts moved in double quick time (they can when they want to) incredibly to process an injunction against the occupants.

The very sad “win” was that the homeless were allowed stay in the disused office building until January 11th – Merry Christmas!!

When living in a disused office block over Christmas is considered a win for those poor temporary residents we have arrived at a very poor state of affairs. Unfortunately this was a win for them – can you imagine?

My wish for the new year is that we start genuinely caring for each other, that we teach our children the importance of caring and let them witness it everyday, that we teach caring in our schools, that we make caring a priority in our workplaces, that caring becomes part of the values that companies live by and that we put caring for people in our communities, on our roads, in our cities and countries before any other criteria.

Let’s start caring.

Happy New Year and a big thank you to all the readers of my blog posts – see you next year!!

Greg

Greg Canty is a Partner of Fuzion who offer Strategic Communications, Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

Your past biting you in the ass

October 10, 2016

Can you imagine Hillary Clinton in her car heading to the airport having left the Presidential debate with Donald Trump. This was one of the biggest moments in her whole life as it was his.

Many of the reviewers of the debate criticised her as she failed to land the killer blow over the comments he was caught making on his famous bus ride.

The truth was she couldn’t land the killer blow because of what her husband Bill got caught doing when he was President, which Donald correctly stated was one of the worst incidents ever for a US President!

Sitting in her car she knew it and of course Bill also sitting in the car knew it. What was she thinking, what did she say?

“Love you dear” 

“Love you too”

Both Donald and Hillary are both caught in a horrible loop because of their past but at least in her case it wasn’t her who did the particular deed.

While it’s easy for all of us to stand in our glass houses we are being reminded of the valuable lesson that crazy stuff we might do today could easily bite us in the ass just when it matters most.

P.S. We don’t all talk like that in the locker room.

Greg Canty 

Do we have a hunger for bad guys?

August 24, 2016

Pat Hickey - Olympic Council of Ireland

At the moment we seem to have an insatiable appetite for the bad guys – this often seems to start with the media, with us happily jumping on the bandwagon, lapping up all of the attention grabbing and often sensationalist headlines accepting all of what is being said without question.

Maybe all of these ‘shameful characters‘ are as guilty as they are portrayed and maybe they deserve all of those rotten tomatoes and for their reputations to be destroyed irrevocably.

However, maybe we don’t know the full stories and maybe just maybe the process of delivering those shocking, sensationalist headlines isn’t always that robust?

In the course of our Crisis Communications work we have seen 100% incorrect situations being portrayed by the media in a particular way, which would have Mr and Mrs Everybody unfairly believing the worst and as a result solid reputations are destroyed forever.

It can happen easier that you may think..

  • someone with a gripe concocts a story about their target
  • they start a disingeneous “legal process” against their target
  • the legal documents get deliberately leaked to the media
  • a “hungry for a great story” journalist gratefully accepts the gift and starts to write their sensational story
  • the target is told there is a piece being written about them the next day including the detail from the legal document (bear in mind if you are explaining you are always losing) – any comment the journalist asks? – this is offering a right of reply (they did ask = technical fairness)
  • the flustered target (often not used to dealing with the media) might say “no comment” (solicitors often give this normally suicidal advice) or they might in the best possible way try to give responses to the accusations
  • the article appears in the newspaper complete with the sensationalist headline “Greg Canty (it could be you!) accused of embezzling funds
  • the radio stations pick up on the story and interview the person with the gripe who is more than happy to tell their story
  • the target is called by the radio station for interview to rebutt the claims – once again, when you are explaining you are losing!
  • the person with the gripe drops their legal process – it was never serious in the first place!

Question – what arresting officer in Rio would have taken the pic above of Pat Hickey of the Irish Olympic Council and tweet it? Why?

Mr and Mrs Everybody are shocked and horrified and they start tweeting about it, venting their anger and it goes on and on – the story gets bigger and bigger and then it grows arms and legs with further titbits being added as the hate momentum builds.

Maybe they did these terrible things but maybe they didn’t?

The next time we read these sensationalist headlines we should pause and carefully question everything we read before fully making up our minds about these “villains”.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Crisis Communications from our offices in Dublin and Cork, Ireland 

 

 

Dreaming Big is banned in Ireland!

March 21, 2016

Conor McHregor, Budweiser advert banned by RTE

Our state broadcaster, RTE has just banned the Budweiser commercial featuring UFC fighter and Irish hero Conor McGregor.

The banning has already led to newspaper articles, much discussion and a huge curiosity and will inevitably have everyone googling just to see what this “offensive” advert was all about. I suspect they will be left scratching their heads wondering what the fuss was all about.

In many ways this could be deemed as a huge success for the brand because it will now achieve a level of visibility and notoriety that it previously didn’t have, without having to pay the advertising costs.

While it sends out a big message from RTE you would like to think that this is a good, sensible one because we do want there to be watchdogs to protect us from danger. It is important that ‘banning’ makes sense, that it is rational and that it is fair.

The advertising guidelines around alcohol are very strict in Ireland and all of these were followed carefully.

In the advert there isn’t a picture of a bottle of beer, there isn’t a pub in sight. There is just Conor tastefully captured in a scene walking around his home town, Crumlin in Dublin, which then transforms into a street in LA.

This 27 year old apprentice plumber has achieved huge success by dedication to his sport and the advert demonstrates this with the help of these scenes and the voice over by Conor:

Never give up on your dream

Be your own inspiration, a beacon of self belief

Keep proving others wrong

If your dream doesn’t scare you, then its not big enough

So dream, as big as you dare

Only at the very end of the advert do we see the Budweiser logo and the usual drink responsibly message at the bottom of the screen.

For me the message from the advert is a very inspirational one, delivering a powerful positive message. Yes, it does come from a beer brand, which I think is more than ok. It shows you how the guidelines are keeping alcohol brands in a very responsible place and forcing a communication about positive values.

The message coming from RTE in banning this advert?

According to the newspapers they issued a statement to the Sunday Business Post that the advert breached advertising guidelines because Conor McGregor is considered a “hero to the young“, which will in turn encourage them to drink alcohol.

I don’t get it..

In my view banning the advert will achieve the wrong thing (besides totally confusing an industry that is trying to be very responsible) – viewers will definitely seek out the inspirational advert and could instead conclude that we are living in a censorship state that in some way has an issue with people from working class backgrounds having and achieving their dreams.

Banning the advert is also bad for the RTE brand as in my view it shows them as being ultra conservative and this is not good when they are up against such stiff competition. Leaving the censorship to the advertising authorities might be a much better policy.

It’s a great thing that we are seeing extra vigilance about alcohol advertising but we need to make sure that the brands that are working really hard to get it right aren’t punished.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

Honesty and Truth in business

February 14, 2016

Jack O'Rourke - Smarter Egg

I attended a really interesting event recently hosted by Aodán Enright as part of his Smarter Egg series at the White Horse in Ballincollig, Cork.

This well attended event was all about the “Music Business” and Aodán had assembled an interesting collection of speakers to chat about various aspects of the business. All of this was after a delicious bowl of curry and a craft beer of course!

The speakers dealt with the impact of emerging technology on music, music PR, the life of an emerging artist and the lucrative business of concert promoting.

The young and enthusiastic Cork singer/songwriter Jack O’Rourke totally engaged with the audience with his presentation. He took the stage and admitted he felt very nervous, awkward and unqualified talking about the music ‘business‘.

He felt he lacked the skills and experience in this area but he did present his simple philosophy about business:

You should be honest and truthful in everything that you do

This pure and simple advice was delivered with personal stories including a very powerful story about the importance of being ‘true to your self‘, which was captured beautifully in his song ‘Silence‘ which he performed for the privileged crowd.

Make sure you check out Jack performing this powerful song on the Late Late Show at the end of this post.

Aodan Enright and Peter Aiken

This was followed by an interview with successful music promoter Peter Aiken who engaged us with many interesting stories about his early career, his dad, Rory Gallagher, the Marquee gigs and the Garth Brooks fiasco.

He spoke about the nuggets of wisdom that his father had engrained in him – you should honour all of your agreements as your good name was a precious commodity when you are in business. This would ensure that you did good business in the long run and not just short term wins.

He shared a story about how one of the bands he had booked actually returned significant money to him as they knew the gig was not a success and Peter would have lost heavily on it.

Honesty, truth and the importance of acting honourable at all times – these are simple and yet powerful pieces of advice for everyone in business to follow.

Gladly from my experience I feel these things are mostly present in business but I am still quite amazed as I unfortunately see the total opposite and in a few cases disappointingly from people I would have totally trusted. Sadly, nothing surprises me.

Honesty and truth in business …what do you think?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork