Archive for the ‘Ireland’ Category

Jenny, Oh Jenny – what have we done?

September 8, 2017

Gilabbey Park, Jenny Dennehy

Thank God it’s Friday we all think..

It’s been the end of another busy week as we all go about our thing.

In my case its been hectic, another week working between our Dublin and Cork offices, team meetings, lots of work, busy meeting clients and prospects.

Friday night means a trip to Dunnes Stores on our way home to do the shopping and to stock up on lots of nice goodies and tasty treats for the weekend as well as the basics. Yes, of course there will be bottles of nice wine, some beer and maybe even a bottle of gin, if we are running low.

The dogs are always thrilled to see us and they seem to sense that it’s Friday and they will see more of us in the next few days.

We’ll put the shopping away and take them for a stroll and when we come back it’s on with the grub and either head to the local for a drink or three or get together with our great friends.

The weekend is full of possibilities, things to do, fun to be had, visits to my folks, catch up with my kids and watch some football.

Before we turn off the light we will probably watch something on Netflix until those eyelids get too heavy.

Eventually the light is turned off and we comfortably slip under the covers waiting on a blissful Saturday morning to greet us…

 

…Jenny was evicted from her flat.

Jenny managed to get a tent from Cork Simon and she found a nice spot in Gilabbey Park to pitch it.

Jenny turned in on this same Friday night but never saw Saturday morning.

Jenny – God knows why everything started to go wrong for you and God knows why no one was there to give you the help you needed.

Jennifer (Jenny) Dennehy was found dead in a tent in Gilabbey Park, in our city in the early hours of Saturday, 2nd September 2017. According to all the reports there were no “unusual circumstances” – if you think about it, this is the most ridiculous statement ever.

There were all the usual declarations of shock and horror by politicians and a family asks for us to respect their privacy.

For a few days we all talk about the shocking housing crisis (we can build commercial buildings efficiently and without a problem but when it comes to housing our “people”, well that’s just something we are not very good at, or  being very truthful it just isn’t lucrative enough) and then move onto another topic until we have another Jenny.

Jenny, we are all to blame.

Jenny, Rest In Peace

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

 

 

 

Consumer confidence stats and avoiding self fulfilling prophecies

August 14, 2017

Consumer Confidence

I just received an industry update from one of the key business sector publications in Ireland.

It led with a headline about “Consumer Confidence” statistics.

It went on explain:

In the last month, two key indicators of consumer confidence in Ireland and the UK have been released showing a decline in confidence since the first quarter of 2017

In went on to discuss Ireland: “In Ireland, the B&A consumer confidence tracker found that whilst consumers remain positive, the levels of this positivity have fallen from the optimism shown in the first quarter of the year. This was particularly true for consumers within Dublin, who showed a significant decline in this period

It then went on to discuss consumer sentiment the UK: “In the UK, market research firm Gfk’s consumer confidence index fell to -12 in July from -10 in June. According to Reuters despite low levels of unemployment, household’s assessment of the economic situation was a major component of the decline in confidence for this period

It then summarised both positions: “It is clear that the uncertainty around Brexit has continued to affect consumers and the B&A and Gfk trackers will be a good measure to keep an eye on as negotiations progress

While thankfully they avoided a negative headline the piece did leave me in a negative frame of mind.

While this information is valuable the way it was delivered only succeeds in making everyone who reads it pessimistic about the future and behaving conservatively.

Suddenly ‘negative consumer sentiment‘ becomes a self fulfilling prophecy with industry reacting negatively and so on and so on.

I am not for softening up bad news but when we deliver negative statistics we need to communicate a full story that is never as bad as the potential doomsday outcome in our heads, unless we want it to be.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

 

 

Making sure that ‘Great Taste’ is never lost

August 3, 2017

The Great Taste awards, described as the ‘Oscars’ of the food world are organised by the Guild of Fine Food.

They are the acknowledged benchmark for fine food and drink, and when a consumer sees the Great Taste logo on an item it is a sign that they will be buying a great tasting product.

This year (2017) Food and drink producers entered 12,300 products with 4,347 earning 3, 2 and 1 star ratings of which 444 originated from Ireland.

Overall just 165 products earned a 3 Star rating and 1,011 a 2 star rating with Irish products well represented in both of these categories.

PatWhelan, james Whelan Butchers - Great Taste Awards

The Golden Forks (the big winners) will be announced at a celebration dinner at the International Park Lane Hotel, London on the 4 September.

Great Taste, values taste above all else, with no regard for branding or packaging. Whether it is gin, biscuits, sausages or coffee being judged, all products are removed from their packaging, wrapper, jar, box or bottle before being tasted. Furthermore the judges have no idea the price that these products normally retail at.

It’s all about the taste!

The judges then savour, confer and re-taste to decide which products are worthy of a 1, 2, or 3 star award.

As you can imagine the judging panel is very illustrious and this year it included; chef, food writer and author, Gill Meller, MasterChef judge and restaurant critic, Charles Campion, author and Zoe’s Ghana Kitchen chef, Zoe Adjonyoh, baker, Tom Herbert, and food writer and baking columnist, Martha Collison, as well as food buyers from Fortnum & Mason, Selfridges, and Harvey Nichols.

These esteemed palates have together tasted and re-judged the 3-star winners and will finally agree on the 2017 Top 50 Foods, which will be announced in August, with the Golden Fork Trophy winners and the Great Taste 2017 Supreme Champion unveiled on the 4th September.

Just Taste!

Judging the food and drink products on their taste seems very fair and as you would expect – the packaging and branding is removed so that the judges are able to experience the products in their pure, true state, without any interference or bias.

Sunnes Stores - Sticky Toffee Pudding

When do we ever, truly taste anything?

The minute that award winning cake goes into a wrapper, it changes the taste for the consumer.

  • Once we see the packaging, the colours, the type of paper and the visuals, it changes the taste.
  • Once we see the brand name, it changes the taste.
  • Once we read where the product is made and we see the ingredients, it changes the taste.
  • Once the product is placed in a retail outlet, it changes the taste.
  • Once we see where it is placed in the store, it changes the taste.
  • Once we see some POS and the product displayed on a promotional stand, it changes the taste.
  • Once a price is put on the product, it changes the taste.
  • When the product is on special offer, it changes the taste.
  • When a well dressed sampling person invites you to taste a thumbnail of the product, it changes the taste.
  • When we see that the brand is endorsed by a well known personality, it changes the taste.
  • When we see adverts for the product in a newspaper, it changes the taste.
  • When we see adverts for the product in a glossy magazine, it changes the taste
  • When a respected food journalist tells you the product is superb, it changes the taste.
  • When we open the pack at home and we are in a great mood, it changes the taste.

Today’s consumer is influenced by everything they see, hear and taste. We are also influenced by a lifetime of experiences, good and bad, by our peers and we all carry with us a lorry load of biases.

With great products our job and the job of everyone else in the chain that brings the product to the consumer, is to make sure that person can actually ‘taste’ the product.

The Great Taste Awards and that big round logo that you will see on products will also help!

Congratulations to two of our clients, James Whelan Butchers and Simply Better by Dunnes Stores who scooped up Great Taste Awards, once again this year.

James Whelan Butchers are Great Taste 3-star winners with their Pork Lard, a natural and clear lard made from slowly rendered back fat, with a “fabulous long lasting and clean pork flavour” – it’s all about taste!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

 

Did you hear the one about the “Kerry” man?

July 24, 2017

Kerry

Did you hear the one about the ‘Kerry’ man?” was the joke that we heard often years ago.

We don’t hear that joke being told too much these days and maybe, that’s because “Kerry” has become worthy of respect for so many reasons including prowess on the sporting field, the most beautiful of places, links golf courses, fantastic hospitality, success in business with huge companies such as Kerry Group and FEXCO and even politicians that should never be underestimated!

There is something very special about Kerry and this is recognised in Ireland and internationally.

There is something so special about ‘Kerry’ that a huge legal dispute has been rumbling for the last few years between the food giants, Kerry Group and Ornua.

Kerry Group introduced their Kerrymaid butter product into the Spanish market a few years back and Ornua, the makers of Kerrygold have legally challenged their right to do so.

While this case is complex it looks like Kerry Group have won this battle (according to the European Court of Justice) as:

  • both have been selling in the EU already, for quite a while alongside each other (in Ireland and the UK) and
  • the word ‘Kerry’ is okay to use as it is an indication of geographical origin as long as this is true and honest

I read the legal jargon about the case and there are many subtleties to each of these points but this was the gist of it (please read the case in detail if this is an important issue for you).

Kerry!

In a way this opens up a huge can of worms for both of these brands as it implies that if you are in Kerry and you produce a product then you can use the word ‘Kerry’ as part of the name.

Kerry is obviously a fantastic brand right now with many positive attributes – there are no right or wrong answers here as the brand attributes are what each of us believes them to be.

When I think of Kerry I think of positive things such as nature, beauty, the coast, agriculture, hospitality, quality, sport, literature, music, business success, resilience but I also do think of negative things such as poor roads, too many American tourists, cute politicians and a few rough towns.

This is my version of  ‘Kerry’ but for others it will be quite different and we all carry things in our heads that make up what the brand is for us.

If Kerry suffered from a major incident such as a gigantic oil spill that contaminated the whole coastline then maybe the use of the name on products may not be as positive as it is today – while this is hard to imagine, having your brand attached to name that is largely out of your control could be risky.

Kerry – is it good for the butter?

While Kerrygold is a very successful brand, is it because it carries the name ‘Kerry’ or is it because it is a great product with great packaging and marketed really well? – I’m sure all of these elements contribute to the success.

Kerrygold and KerrymaidIn the case of the ‘butter wars’ I suspect that one part of the argument is about the ability to use the word ‘Kerry’ as it borrows all of the positive attributes of the place but for others who may not be as familiar with the place, a different argument could be that they are borrowing the positive attributes of the other product.

Would the Spanish know enough about the Kerry region to now the attributes of the location?

The Reverse Argument

In this particular case one could make a strong case against any company being able to use the name of a place in their brand and not actually producing it in that location – is this an even more serious issue for another day?

Place of Origin Branding

When we incorporate the name of a place in our brand or company name, we do automatically benefit from the positive attributes but, most importantly, if we are to use that place name, we also have a responsibility to uphold that name and not damage it in any way.

Did you hear the one about the Kerryman who thought he could sell his butter in Spain – he was right!  

If you need to chat about your brand, give us a call!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Branding  services from our offices in Dublin and Cork, Ireland

 

The most important person to health in Ireland is an IT man!

May 21, 2017

Richard Corbridge, HSE, EHealth Ireland

There was huge interest in the Dublin Chamber, morning event hosted by solicitors Mason Hayes Curran because the speaker was Englishman, Richard Corbridge who is the Chief Information Officer with the HSE and CEO of eHealth Ireland.

The very public hacking of the computers of the NHS in the UK brought the Cyber Security topic into focus and this fed an even greater interest than usual in this Dublin Chamber event.

While I was expecting a big talk about Cyber Security from the affable and very engaging Richard I ended up hearing something much more important, I heard about ‘First Dates‘.

Richard used this fantastic ‘first dates‘ analogy to describe how essential it is that the health system in Ireland needs to wake up in 2017 because quite frankly, first dates are no longer acceptable.

This simple point struck a huge chord with me.

Very recently I attended a ‘huge’ and incredibly serious consultation with a senior doctor with a close relative. At this consultation, the topic was of the gravest nature and literally half of the session was spent with the doctor flicking through various papers and asking the most basic of questions in an attempt to bring himself fully up to speed so he could deliver the best medical advice.

As I sat there I couldn’t help thinking that not only was a lot of valuable time wasted by this ‘paper’ system but the margin for error is just colossal.

When you meet a doctor for the first time (when you are born?) this should be the only first date you ever have to experience. Everyone else along the way should have your full medical history at their fingertips so that they have the full story and all of their valuable time and energy should go into the best possible diagnosis.

Richard spoke about many things including the huge positive changes that have been experienced in some of the maternity hospitals where this IT vision has begun and also some incredible improvements with certain medical conditions such as Epilepsy directly as a result of technology.

He also spoke about his committed team, who pulled out all stops to make sure we didn’t suffer the same fate as the NHS. He needs to bring this team with him and expand it to achieve what is needed.

Richard’s enthusiasm for his vision is infectious but it is clear that he is trying to achieve this vision in a mammoth, understandably slow-moving public sector organisation. My sincere hope is that he receives all the support that he needs and that he digs deep and stays the course because it will be frustrating.

To achieve this vision Richard needs to communicate it over and over as eloquently as he did last week both internally and externally and he must not stop until his vision has been achieved.

The irony in all of this is that the health of Ireland rests in the hands of an Englishman who isn’t even a medical doctor!

Richard…thank you, but please, please, don’t give up, we won’t allow you to!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The St.Patrick’s Day lost opportunity

March 16, 2017

St.Patrick's DAy

Can you imagine getting off the plane today, 16th March visiting Ireland for the first time. It’s the eve of St.Patrick’s Day, the iconic Irish festival and I wonder what are your expectations?

You have heard all about it, you have seen some footage on the TV, you know about the Irish dignitaries visiting foreign lands pressing the flesh and exchanging gifts of the shamrock. You know about the Irish celebrations all over the world on this special day where the Irish (and so many who would love to be Irish!) celebrate their Irishness. You have heard about Ireland, the friendly, beautiful country that is famous for the warm welcome, the craic and of course the pubs with that iconic drink, Guinness.

You must be excited..

I’ve just parked the car, grabbed a coffee and walked to the office and I’ve tried to put myself in the shoes of this visitor – what do they see, what do they experience, what are they thinking?

Except for the window of the Tourist Office you really wouldn’t even know that there was a festival. That poor tourist must be a little confused!

I haven’t come to town to see the parade for donkey’s years (even though I do hear its got a lot better) and I haven’t considered it either this year either despite our office being on the route with a perfect view. Outside of the parade is there anything else that would bring me to town to celebrate my Irishness? I know there are some activities planned around the city for the weekend but the occasion just hasn’t crept inside my skin, it doesn’t connect with me.

Palio

Twice a year in Siena (start and end of the summer) in Tuscany there is a festival called the Palio of ‘Palio di Siena‘ which is basically a local festival that runs for a week each time that culminates in a bare back horse race in the Piazzo del Campo at the centre of the town.

Palio

Every man, woman and child comes out and celebrates. They sing, they parade behind their horses and at night they eat and drink together.

The Guardian refer to it “It’s not a horse race, it’s a way of life” and they talk about it being an “embodiment of civic pride”.

We have been there about six times as I am totally seduced by this special feeling of being connected and part of a community spirit, a coming together.

Everytime I go there I wish and long for something in Ireland that can bring out the same spirit and feeling of community, pride and connectedness –  St.Patrick’s Day should be that day but for some reason it falls short.

St.Patrick’s Day is one of our greatest assets and it should be the most special day in all of our calendars. Every man, woman and child, let’s celebrate together!

How can we make that happen?

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service national agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

The speeding fine and the wrong address?

February 18, 2017

garda-camera

The first I knew I had been caught speeding coming out of Dublin last year was when Dee called me.

A Garda had knocked on the door of our house with a Court Summons – she was working from home that Tuesday.

He remarked that “you are never at home” as this was his fourth time calling!

Dee called me immediately as according to the summons I was due in Naas Courthouse the following Thursday week. Not only had I been caught doing 113 in a 100 stretch of the motorway leaving Dublin but I had also neglected to pay the resulting fine!

There was obviously an error as I had never even received the speeding fine.

I called the phone number for An Garda Síochána that was on the summons and as expected I was put through to some call centre.

I explained to the woman on the phone that I was more than happy to pay my fine but I had never received the notice so a court appearance should not be necessary.

Do you not send a follow up reminder, like one would get with a phone bill or any other bill?” I asked her.

No, we send one fine notice by regular post and if you don’t pay we automatically start a court process” she explained.

This is totally crazy, how can you rely on regular post with something so serious? I pay my bills, I was one of the stupid idiots who actually paid their water charges! Who can I talk to?

I was quickly given the usual “there is nothing I can do” line and was told to ring the court. I asked her if a lot of people ring with the same issue and she admitted it is a regular occurrence.

Change the stupid process maybe?!!

postman

I tried calling the court phone number she gave me and failed miserably to get past their answering machine – I guessed that would have been another pointless round of “there is nothing I can do” so I gave up.

A quick call to my solicitor confirmed that this bullshit system is what it is and the best advice was to attend at 10:30 as indicated.

Brilliant…a trip to Naas on a busy workday is all I needed!

I changed around my week so that I could make my court date. I left Cork early for Naas on the Thursday. I hoped the whole thing would be done quickly so I could make a meeting in Dublin in the afternoon. I told my client I might be delayed and quite frankly I was embarrassed about the whole court thing so I didn’t mention why.

As expected the court was a hive of activity with every sort hanging around, with many huddled in corners chatting to their solicitors.

The court clerk directed me to the lists on the wall. I was number 51 on the list in Court 1. I asked her if there was any chance that I would be gone by lunchtime. She expected I would be.

I made my way into the packed courtroom and found myself a space to sit on one of the many wooden benches. There was a very mixed crowd in the room including a bunch of tough looking lads in tracksuits near the front of the court.

The Judge got into the flow of his day with breakneck speed processing case after case.

The names were called and as each person approached the bench he shouted “Hearing date” at them.

That was the prompt to admit to the charge in question or look for a case date. It was clear that 90% of the cases were speeding fines and he flew through them one after another.

59 in a 50 – “sorry Judge, I was on holidays and missed the deadline for paying” – case dismissed!

146 in a 120 – “guilty” – “that’s a 300 euro fine. You have 6 months to pay

There was an interruption to the speeding fines to deal with one of the tough looking young lads that was in the court. It was hard to hear the conversation between the Judge and the barrister but it resulted in a hearing date and the young lad was led out of the court in handcuffs. It looked like he was quite used to this environment.

An older woman’s name was called and she shuffled to the top of the room on her bad legs “Hearing date” …”I have two already” was her response. She thought he said “hearing aid“. The whole court room giggled as well as the judge.

She received a fine.

Another poor old man who clearly needed a hearing aid tried to explain that he had paid his fine but it got lost in the post. “Case dismissed

The man was told he didn’t have to pay his fine.

Was I missing something – why not pay the fine?

Eventually my name was called and I made my way to the top of the courtroom. “Hearing date?

I accept the speeding charge but I never received the fine, your honour” I explained.

Do you want a hearing date?” he repeated.

I repeated what I said and he asked me again about a hearing date.

I’m happy to pay a fine but I didn’t receive a notice

The Judge looked at me and paused and asked carefully if I had taken legal advice and I explained that my advice was that I should attend. He gave me a look.

I was clearly missing something.

He offered to swear me into evidence at the end of the court sitting as a way to resolve this. I explained to him that I just needed to get to Dublin and was okay with paying a fine.

150 euros fine” and then he said the strangest thing “did you ever hear the expression ‘never look a gift horse in the mouth’?

Was he saying I could have got away without paying a fine – surely not?

As I walked out of the court, anxious to make my appointment in Dublin, a guy grabbed my arm and enlightened me.

You just cost yourself extra penalty points. It’s all or nothing, he was giving you a way out!

It’s all or nothing – the judge can’t insist on you paying a fine and waive the second part, which is the extra penalty for not paying. This stupid system is costing the country as the judge must dismiss the case and waive the speeding fine or else charge you in full!

Damn – I messed up.

While I was totally frustrated at this point I had to be happy with my decision to get out of there and make my client meeting.

This system is totally crazy – one fine by regular post that never reached me, no reminders, four house calls by a busy Garda, a court wasting valuable time and resources and I wasted a whole day including the cost of travel.

I guarantee 100% that if you drove through the M50 auto toll heading to Dublin airport and you did not pay your toll fee then they would track you down with notices, reminders and further notices.

The following day I read how the government agency, Tusla sent a written apology to the Garda whistleblower, Maurice McCabe because of their fiasco with the false sex accusations. Ironically the whistle blowing was about members of the Gardaí squashing speeding fines.

Their apology went to the wrong address!

There is a of time being wasted by An Garda Siochána and the courts because of really poor systems that results in ordinary folk being dragged unfairly to court on nonsense charges..come on!!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service agencu that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

The Brexit Scary Monster

January 21, 2017

Old Man drinking a pint by Robert Devereux

Jack walked through the door of his local in the small village in North Cork and made his way slowly with his head down to “his” bar stool.

Alright Jack” asks Mary the bartender who without even asking takes a glass and starts pulling a pint of Guinness. In her 20 years serving Jack he only once asked for a different drink. That was a hot whiskey about 10 years ago when he had a heavy cold!

Jack was unusually quiet and the normal happy go lucky, joke a minute guy was not the person sitting at the bar today.

Jack, are you alright?” Mary probes as she places the creamy pint in front of him.

I’m ok Mary, I’m ok” and the tone of his response didn’t convince her for a second.

He studied his pint and stroked the side of the glass as he always does, before that first taste and he took his first big gulp of the night.

Jack, what’s wrong?” Mary asked

After a big sigh and another gulp of his pint, Jack opened up “I wasn’t sure if I was going to come for a pint tonight. Things are bad

But Jack you always come for a pint, what’s up?

They say it’s going to be a hard Brexit, everyone is saying it. The newspapers, the radio and even Fr. John after mass this morning was talking about it. A hard Brexit is really bad news for all of us.

..he pauses for air and finishes his pint.

I was listening to those two this morning on the radio, Shane Coleman and Colette Fiztwhatever her name is, and they were interviewing some businessman. He was telling them that the whole Brexit thing could actually be good for us, but they told him. It’s bad for us, really bad

Without asking, Mary grabs a glass and starts to fill another pint but Jack gestures to her that he doesn’t want it.

And to cap it all Theresa May is going to trigger Article 50 in March. There will be no more pints for me, I tell ya

Mary grabbed the glass again and started filling another pint.

Jack, do you even know what Article 50 is? This pint is on the house and will you do me a big favour?

What Mary?

Will you ever cheer up and stop listening to those gobshites talking negative day in day out and enjoy your pint

Thanks Mary, I’ll do that”.

He is smiling now, enjoying his pint “Did you hear the one about Donald Trump and his Mexican golf caddy in Doonbeg?” 

No Jack. What about Donald Trump and the Mexican golf caddy? 

The Mexican caddy told him that if he kept losing balls like that he should think about building the wall here instead

She smiled and hoped the next one would be better but at least Jack was back!

While Mary and Jack are fictitious characters I can imagine conversations like this all over the country. I read and hear the negativity about Brexit everywhere and the truth is we really have no idea how it will play out for Ireland.

What I do know for sure is that if we are not careful we will talk ourselves into another recession.

Mary..another pint please and have one yourself

The wonderful image of the man drinking a pint is by artist Robert Devereux (http://robertdevereux.blogspot.ie/2015/06/old-irish-man-drinking-guinness-oil.html)

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

 

 

4.5% APR on a new BMW and the ‘Rough Sleepers’ team

November 21, 2016

Rough Sleepers - Dublin Simon

I was tired and cranky on this bitterly cold Monday morning.

Bert, one of our four legged ones woke at 1 am thinking it was “get up time” and made sure that we knew all about it so we had a lousy nights sleep.

The heat was on but it didn’t really feel like it as we got ready for work. I checked my iPhone for any relevant updates and I jumped in the shower allowing the hot water to wake me up.

We had the radio on as we got ready and I listened to the news items on Newstalk including Donald Trump and Hamilton, the on-going saga of strikes and the adverts came on.

Order your 171 BMW now and enjoy an APR of 4.5%

The new Five Series BMW is due out early in the new year – hmmm, I wonder what will that be like?

I jumped on my exercise bike in the cold spare room and even though I wasn’t really in the mood I peddled like hell for 20 minutes, while I watched a documentary about the musician Moby. I stared out the window at the frost on the ground and on the top of the cars including my darling, 161 car as I peddled and peddled…phew, 20 minutes went slower than usual but I got there!

The painful getting ready for work process continued as I pulled out a shirt to iron – I hate ironing, but it has to be done.

Before heading to work we wrapped up and walked both Honey and Bert around the housing estate. I made an angry gesture to the car driver who felt he had the right of way as he swung right into us as we crossed over the entrance to one of the housing estates – jerk! I wanted to chase after him and give him a bit of my mind … (that would really get my day started well!)

We walked carefully avoiding the icy patches on the footpaths and with both hands numb we eventually got back home. I let the engine in the car running so it wouldn’t be cold when we sat into it.

We fed the dogs and put them outside, feeling really guilty as it was so cold. We opened the door to the shed so they would have a place to snuggle up if they felt like it.

Just as we were heading out the door I spotted the fantastic book, ‘Looking at the Stars’ that Martina Bergin from Dublin Simon gave me last week.

looking-at-the-stars-dublin-simon

Martina heads up the ‘Rough Sleepers’ team at Dublin Simon who basically look after those who are literally sleeping rough in Dublin. I thought about all of the rough sleepers and the homeless last night and how cold they must have felt. Can you imagine?

I quickly read one of the fantastic pieces in the book, written by a person who simply went by the name ‘Donal’ which put my ‘rough night’ into perspective.

I hope the office is warm today…it’s easy to forget how lucky we are.

Say hello to the Rough Sleepers when you pass them today – they had a very rough night.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Strategic Communications, Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

No “Protest Pressure” for the Homeless

October 30, 2016

Jonathan Corrie, Homeless man in Dublin

The Luas drivers and their Union knew it – go on strike, Dublin is upside down, the owners are losing money and keep it up for long enough and the pressure will make the other side buckle.

Win!

The teachers and their Union have just started the same process – go on strike, parents all over the country are upside down and keep it up long enough and the pressure will make the government buckle and they will get what they want.

Win!

The Gardaí and their Union will do the unthinkable and start the same process – go on strike, communities all over the country will not be safe. Keep it up for long enough and they will certainly get what they want.

Win!

The thing with all three of these professions is that they have a lever, a big pressure point that can be used to force what they want – If we do this they won’t like it so we can force a win.

What do you do if you are homeless?

There are more of you homeless every single day and every night. There is no “Union” and no obvious pressure point that can help you to force real change. Jonathan Corrie, a homeless man passed away near Leinster House in Dublin a few years back and as unfortunate as that was it managed to create “a stir” for about 10 minutes.

There are more and more bodies in sleeping bags and under cardboard and gradually they are more and more visible on our Irish streets. Today there will be a few more homeless than yesterday and tomorrow there will be more again – while it’s a huge problem there is no big “lever” that these poor people can use so there is no opportunity to apply any pressure to try to force a solution.

If this was a problem that affected enough of us there would be a solution , until then…

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland