Archive for the ‘Publishing’ Category

Ok ….my first podcast is finally live!

February 28, 2018

Fuzion Win Happy Podcast

This podcast journey that we have been on started on holidays last year when Brendan, my son suggested that we listen to a podcast called S-Town.

Podcast?…I’ve never really listened to them and after all I prefer either listening to music or talk radio when traveling but why not, let’s give it a try.

When my son recommends anything to us we tend to listen as he has great taste and within the circles he moves, he is on trend and if anything cool and interesting is happening he will be on it.

S-Town

S-Town from American Life was a fascinating series of podcasts that told a really riveting story. We downloaded the whole series and queued it up on my phone to make a punishing four hour journey a little less painful!

In the blink of an eye we found ourselves in the car park of our destination hotel and even though we were in the car for four hours we sat there and listened to the end of the gripping episode.

Wow, the journey flew because we were engaged with interesting content, which we had curated ourselves.

Roll on eight months, and we are now regular podcast listeners, enjoying a wide range of content on a regular basis and quite intrigued by how this simple format is catching on with people.

Why are podcasts so good?

For me the biggest benefit is that it gives me the ability to listen to something that I have total control over when I am on a journey or exercising (nothing too extreme I promise!).

While I love my music there are times when I’d like to be entertained, informed or educated and I can do all of this with my selection of podcasts as I commute to work, travel or hop on my exercise bike.

I find podcast listening has changed my media routines quite a lot – I still listen to the radio for news and topical items, but now instead of waiting painfully through a boring topic or suffering through a news cycle that repeats frequently I switch to whatever podcast that I have in my queue.

My own listening is quite diverse and it includes things like Legends and Losers, a brilliant marketing show delivered by the engaging Christopher Lochhead, The Stand by Eamon Dunphy where he talks football and covers other issues such as U.S. politics and the Maurice McCabe saga, Pod Save America and the Axe Files, both covering American politics and delivered by ex senior members of the Obama administration, Blindboy (Rubberbandits fame) where he gives you a very strange version of how he views the world, Reply All, an American Show that investigates strange occurrences online, The Anfield Wrap, which discusses all things Liverpool and an assortment of other things including The Woman’s Podcast, which gives me another perspective on life!!

All in all, this mix of content keeps me entertained and informed about things that interest me. As you can see I’ve subscribed to a mix of business, marketing, politics, lifestyle, sports and entertainment and each week I discover some new gem that gets added to my lists (finding enough hours in the week to listen to all of these is the biggest challenge).

I don’t listen to everything, I quickly hit next if a podcast doesn’t hold my interest but just like Netflix, we have another format that allows you to curate your own content, when you are ready to tune in.

While Netflix competes with TV, I reckon podcasts are now competing with live radio and music.

I’m noticing an interesting trend with advertising on podcasts (these are often delivered in person by the podcast host) whereby the same companies keep popping up – ZipRecruiter are big advertisers on many of the American podcasts I listen to. Have they figured out that this is a great way to reach their target audience?

All of this change is leaving us with a big challenge – the more our audience have the ability to ‘curate’ their own content the more it is difficult for us to get through to them.

If you want to stay relevant you need to understand the dynamics about all media then maybe you should consider jumping in?

So…..I’ve done just that and produced the very first Fuzion ‘Win Happy’ podcast (woohoo!!!) which is available on iTunes and other formats.

For this first podcast I interviewed Brendan Foster, a senior partner of Grant Thornton in Dublin on his last day as President of Dublin Chamber. The role is a year long and he has passed on the “chain” to Anne O’Leary of Vodafone.

Brendan Foster - Dublin Chamber

He is a really nice guy, who I have got to know over the last few years as a fellow Dublin Chamber Council member.

He has witnessed the highs and lows of Celtic Tigers and recessions and is a very proud Dubliner who certainly wasn’t born with a silver spoon in his mouth!

The whole podcast process has been a huge learning experience of buying and testing equipment, practicing interview/chat techniques, learning how to edit audio files, mix music, create intros, design artwork, hosting and putting all of this together into a final product and publishing!!!

My first effort is so far from perfect it’s not funny but at some point you have to stop deliberating and press “publish” and just accept the learning curve for what it is – I will get better !!

I’m really enjoying the whole experience, I’m having incredible conversations with great people and I can see the potential of the format for Fuzion and for our clients.

A huge thanks to Brendan Foster for jumping in and if you do fancy listening then tune in and please, please, just like that band who plays their first gig, excuse the imperfections!!!

Happy listening!!

Click here for a link to the Fuzion Podcast

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Fire and Fury and the Streisand effect

January 8, 2018
Fire and Fury - Donald Trump

The Streisand effect is described as “the phenomenon whereby an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely.

It was famously named after American actress and singer Barbra Streisand, whose 2003 attempt to suppress photographs of her residence in Malibu, California, inadvertently drew further public attention to it.

Similar attempts have been made, for example, in many cease-and-desist letters to suppress files, websites, and even numbers. Inevitably, instead of being suppressed, the information often receives extensive and disproportionate publicity and media attention.

Poor United States President,  Donald Trump is the latest victim of this phenomenon, when his fury at hearing the incriminating and embarrassing contents of the book, ‘Fire and Fury‘ by author Michael Wolff, predictably led to a cease and desist letter to the publishers.

And of course the sales of the book, went on fire!!

The joke of this most ridiculous Presidency just rumbles on and on, from one shambolic moment to the next and all the while we fear that this colossal and very dangerous egotist is kept away from his ‘big button’ as he plays chicken in the schoolyard with his equally dangerous, North Korean friend.

We can only hope that the work by Michael Wolff will expose the exploits of this dangerous regime and bring impeachment a step closer.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

A New Generation needs Old Values

August 22, 2013

Eminem - Slane Convert

Once again a social media fuelled incident has hit the headlines as a result of the #Slanegirl photos that bounced around Ireland and beyond from the Slane concert recently where the famous Detroit rapper, “the poet for a New Generation” Eminem was the headline act.

If you missed all the drama a young woman (newspaper reports claim she is 17) and an older guy were caught performing an inappropriate act in quite a public place at the gig. The incident was photographed by a bystander, pushed out on social media and before you could blink (or a hash tag was created) the photo went viral by people retweeting and sharing.

This 17 year old girl and the guy involved must now deal with the pressure of a huge media/public spotlight – too much for any young person to cope with.

At a media conference in the US in 2011 celebrity Arianna Huffington, co-founder of The Huffington Post, said that the popularity of Facebook, Twitter and websites like her online news site indicate that “self-expression has become the new entertainment.

We can see in this scenario how Arianna was right at so many levels.

Once any incident occurs good or bad that has an “Oh My God, guess what I’ve just seen” element to it, you are guaranteed that it will travel like wildfire in our New Generation.

Pretty much all of us are now self publishers and with our own platforms and audiences we are armed with powerful devices that can bring something to life within seconds.

As usual after this incident social media got a huge amount of flack and all sorts of issues have been raised- the experts from the legal professions, the various authorities, organisations and social media were wheeled onto TV and radio shows to give their many and varied opinions.

Both Twitter and Facebook did react and pulled the posts down as soon as it became clear how distasteful the content and the act of sharing and commenting was. Unfortunately the damage was pretty much done at this stage – these pictures are still widely available online.

New GenerationWhat can we do to stop this happening? Can we do anything?

The police are conducting an investigation – is the young man in trouble, what about the person who took the photo and what about those who passed it quickly along the chain on the various social media channels?

Who was to blame and how can they be punished?

We will huff and puff but ultimately very little will happen – it’s virtually impossible to shut down the self publishing machine.

Besides demonstrating once again how hurtful and irresponsible people can be, the Slane incident is very frustrating for a number of reasons:

The Social Media is to blame argument

Social media is powerful and hugely beneficial but it is mostly in the media spotlight when something “bad” has happened.

You never really hear in the media about long lost relatives connecting through twitter, businesses thriving by using the platforms cleverly, people publicising causes and injustices or tricky problems being solved online – it is mostly the negative, controversial stuff that we hear about.

We find ourselves blaming the social media platforms and not the users – twitter, facebook and all the other platforms are only as good or as bad as the people using them.

The platforms do have a big responsibility to respond quickly to sensitive issues and have methods of detecting and dealing with inappropriate content. At least accounts were pulled down on this occasion, which will send a strong message to all users who use social media as a core part of their lives.

The Incident

This sort of misfortunate incident is not unique and has been happening as far back as I can remember but the difference is that now we can share it easily so the impact and consequences are much larger, which brings me to the point of New World Rules.

1. We need to be extra vigilant in our new world and be extra careful with any incident in public

2. Accept that the incident will be recorded as nearly everyone watching anything has a phone capable of taking a good photo or even filming the activity

3. Assume automatically that the photo or footage will be shared on one or more social media platforms complete with descriptions and hash tags instantly and with the capability of identifying the individuals in the picture.

4. Assume if the incident is an “Oh My God, guess what I’ve just seen” then it will be shared online and will quickly spread virally

5. Posting or sharing anything online leaves a digital footprint back to you and more importantly gives an instant impression to others about you as a person, good or bad. This impression tends to stay with you.

We can look to the authorities to legislate for such instances and we can work with the social media platforms to introduce better controls and quicker ways to respond but the real job lies with us, the users.

We, the New Generation need to understand the powerful technology that is at our fingertips and we need to use it responsibly. That simple photo, status update, share or retweet can cause untold damage to someone’s life.

We need to think about our own values and the values we pass onto our children – this applies equally offline and online. There is no difference.

We must take our own personal responsibility – if we see something not right when we are out or online we should react and play our part and instead of saying “Oh My God, guess what I’ve just seen” we should be saying “It’s not right ….stop” and report it immediately.

The sooner we realise that old values need to be applied to our New Generation the better.

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and training in Ireland from offices in Cork and Dublin

Chris, Seth, Mitch, Wisdom and the Power of Reply

March 17, 2013

Chris Brogan

It’s Sunday morning and I’m waiting for my weekly email from Chris Brogan, CEO of Human Business Works and co-author of the excellent books Trust Agents and Impact Equation about online and human behaviour.

Every Sunday he writes to me and shares some experience or learning, which is nearly always enriching and really valuable. He does this without fail and incredibly this costs me nothing. I really appreciate his generous spirit and openness and the fact that he does take time to write to me.

Of course he doesn’t write to just me – he has a huge “fan” (he’d never call us that but I’m going to use the word) base and we are all privileged to get his Sunday best!

The other amazing thing about Chris is that he has mastered the art of “reply”. If you send him a simple reply to his Sunday email telling you enjoyed it, he’ll actually come back to you and say thanks.

There is an actual person at the other end of that email who is quite happy to interact with you as well as just broadcast his message ..he’s genuinely interested in what I have to say.

I do appreciate that if he has to reply to thousands of emails he won’t have a life and we do need him to be bright and rested and able to send us those nuggets of wisdom – thanks Chris for your valuable time.

We’re really lucky to have so many really clever and quite brilliant people sharing their insights, experience and very often genius with us online.

I’m talking about bloggers who quite freely share their gems of wisdom on a regular basis with us including people like Chris, Seth Godin and Mitch Joel.

ReplyThe big difference with Chris is that he replies and interacts.

This in my view is the most powerful thing that he does and it’s this that sets him apart from the others..

Click here to sign up for his Sunday Service.

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Cork and Dublin

Kate Middleton – Will I or won’t I?

September 18, 2012
Kate Middleton

Those guys should put a shirt on !

I’m sitting by the pool with my husband William, it’s roasting – I wouldn’t mind taking the opportunity to relax and top up my tan.

Maybe I will take off my top and get a proper tan so I can avoid those awful white lines. Is it proper, is it appropriate – where are the security guys? I don’t really fancy them gawping at me!!

What should I do? Will William mind? What if I get spotted, who’s going to spot me?

Will I or won’t I?  To hell with it – that top is coming off …. Bliss!

Paparazzi - Kate Middleton

Woohoo!!

I’ve been waiting here for hours…. For God’s sake will one of ye stand up and at least give me a decent picture so I can get out of here and get on with my day and pitch these pictures to someone and make a few bob.

That’s right Kate, stand up, please stand up – oh my god, I wasn’t expecting that! Click, click, click …. These pictures are like gold dust.

Am I the first person ever to get a picture of Kate Middleton topless? Woohoo!! These must be worth a fortune, how much will I charge for them? Where will I go on holidays!

Will I get in trouble, what about all that privacy stuff!

Will I or won’t I? Damn right I will …who do I call first?

Closer Magazine - Kate Middleton edition

Payday !

I’m getting ready for this weeks magazine, it’s not that juicy – wouldn’t it be great if I had something decent for the front cover and some content that would really make a difference instead of recycling all the usual celebs.

Victoria at a fashion show, has Katie Holmes been pictured chatting to some good looking guy at a coffee shop and poor Cheryl ….how much more time can we squeeze out of that one?

You really have pictures of Kate Middleton topless! Are you kidding me? How much do you want for them? And you will give those to us first … this is huge, I’ll have to check with my boss.

Oh my God, there will be uproar about this but what a coup! The poor girl on holidays, she had no idea that photographer had her in his sights, god bless technology! Imagine if it was me on holidays, how would I feel? Our readers would definitely love it and my circulation figures will be colossal – we can be the first to ever carry pictures of Kate topless!

Will I or won’t I? Hmmm … Go for it, call that photographer, try to bargain him down but get the deal done.

Irish Daily Star

But we’re Irish?

That rule doesn’t really apply to us, surely it can’t ? It’s ok for them over the pond to be sensitive about the Royal family but to us they’re just like another celebrity, isn’t Kate just like Sheryl or Rhianna after all?

I know there is a big storm and the Royal family are threatening to sue the French and Italian magazine group – surely that is just talk? It’ll probably go nowhere.

Privacy laws – in fairness, this is no worse than a lot of the stuff we do on an ongoing basis. It probably won’t come to much, other than a little slap on the back of the hand. They’ve printed them anyway so why not give our readers what they want ? It won’t do our circulation figures any harm either!

Will I or won’t I? Ok lads, extra copies to be printed for Saturday, it’s going to be a big one!!

Katelook what you have done!

Thank you for changing the conversation and for sparing us a few days of property tax, budget talk, austerity and EU misery …

Will I or won’t I?.. glad you did!

Greg Canty is a partner of Fuzion

Glossy magazines Closer in France and Chi Chi in Italy were the first to publish topless pictures of Kate Middleton snapped relaxing on holidays in a private villa. The Irish Daily Star published these pictures the following Saturday.

Fuzion are a Marketing and PR firm with offices in Cork and Dublin