Archive for the ‘Personal Branding’ Category

Landing on the Zoom!

January 11, 2021

Landing on the moon

Happy New Year to you!!

As we start into a second full working week of the new year amidst a severe lockdown and an even more severe pandemic with outrageous Covid case numbers it looks like we need to remain on the Zoom for a while longer!

While we barely knew anything about this incredibly powerful communication tool this time last year and most likely had never used it, it’s amazing how quickly it has become a way of life.

Before this year I hated any visual meetings online, and part of that was the clunky software (I’m amazed how Skype never became more intuitive) and the unreliable performance.

I’m not sure if it was lucky timing, but when Covid sent us home in March it seemed to be Zoom or Microsoft Teams in pole position, and very quickly Zoom took a lead and became the standard, the easy one to use and before we knew it, the one most of us were using.

Even now, when I get an invite to a meeting or a webinar I find myself groaning when it is something other than Zoom, because now in this impatient age of ours we want to go click click click and we are in, 100% at ease and knowing what we are doing.

And since March, Zoom have been clever and we have seen better security and new features – I am now using it for meetings, and in Fuzion we have used it for events, training, webinars and workshops, complete with breakout rooms (another great feature), Q&A sessions and polls.

For training purposes alone it has been transformational – we quickly adapted and with a few little tricks of the trade (and humour) you can have a really engaging session with all participants.

I have also been using it for recording my podcasts and as long as the broadband is ok, it has been fantastic!

Making it work for you

Deirdre, the founder of Fuzion  wrote a really excellent blog post early on last year about online meeting etiquette, and it gives some great tips about how you present yourself online and since then I wanted to add a few more tips as we get into even more of the subtleties.

Your Name

When you join the online meeting make sure that your name is right (proper spelling, use capital first letter for first name and surname- even if you are using someone else’s account you can rename yourself on entry) and maybe even consider adding your company name.

If it is a meeting with people from a number of different organisations or departments then make it easy for the others.

Who is in the Spotlight?

When the numbers of participants are high during a meeting then “spotlight” the speaker/speakers as it makes it much easier to see who the speakers are and it makes the session more interesting – even when they are screen sharing you can see just them as they present, instead of everyone.

This is a great feature in Zoom.

Meeting Room message!

As part of the improved Zoom security measures most people will end up in a “meeting room” before being left into the session – there is a facility in your settings to customise the message people will see while waiting in your room. Why not customise and add a little humour!

Where are you on the screen?

My own team just throw their eyes up to heaven (or wherever they like to go!) when I start to ask them where I am on their screen, as part of a silly game we play to break the lockdown monotony. On a serious note I do believe that where you are on the screen can be important.

If you are on the top row (having followed all of the other tips about looking good etc) you are probably better off than being on the bottom row when it comes to being noticed and gaining attention.

The first on the Zoom call occupy that space, and as long as you don’t turn off your video during the session for some reason you will stay in pole position!

For all of the tips and tricks that we have spoken about, and for all of the Zoom learning that we should have on board at this stage I am still amazed how many presenters are still not set up properly and we end up looking up their nose for the duration of their presentation.

..make sure that’s not you!

If you do land on the Zoom make sure you make a great impression!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

 

 

 

Long hair and figuring out what “normal” should look like

July 5, 2020

Greg Canty - Long hair version

I had one of those rare, precious things in these very strange COVID19 times – an appointment at the hairdressers!

We are good friends with one of the owners so Dee made an appointment for me and being honest I wasn’t quite sure how I felt about it.

I was sitting in the waiting area observing all of the safety procedure signage as the team looked after their clients, all carefully spread out in the salon and all with their face visors or masks on.

Since March, we were all forced to jump off our frantic never ending cycle of life and while we have been busy and have continued to work hard it’s been quite different.

There’s been no face to face meetings, there’s been no travelling and there’s been no wearing of blazers and constant work shirt ironing.

As we all know, simple things like haircuts have been impossible, so at this stage my hair has been longer and bigger (I’m a curly head!!) than it’s been since I was in secondary school. It’s been a bit of a joke with everyone how big it is and I must admit that there is something about it that’s been enjoyable as the circumstances have forced me to go back in time.

While this time has been so unusual, complete with so much worry, sadness and uncertainty it has forced a very different way of living on us and as the restrictions are lifting gradually step by step it starts to close a door on the enforced life and prise open a door to some return to normal, whatever that looks like.

In ways I feel many of the changes were great changes and it would be so good to hold onto the better parts as we move forward.

In my head my impending haircut was taking on some ridiculous and much bigger significance – it was closing the door to that strange time.

After a few moments they were ready for me and as part of their very careful process I had to put on a mask – this is the first time I’ve done this and I couldn’t believe how awful it felt having this covering over my face and nose. I totally get why it’s necessary in these close quarters where everyone must be extremely careful as we emerge from lockdown, but it really felt stifling.  They were saying how awful the masks were for sustained periods while working – god love our medical professionals!

So, what will we do with your hair?” was the question by Kelly.

In my head I just wanted to leave and postpone the haircut so I explained to her that there was something about the long hair that I had enjoyed.

After a chat with Darren they reckoned long was actually quite good, so a little “tidy up” was the order of the day and the big mop of hair will love on for another while at least.

I’m not quite ready to return to normal, at least not until I’ve figured out what I want that to look like.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

 

The girl in the coffee shop!

April 16, 2019

Coffee

I couldn’t help but notice the girl waiting on her coffee this morning.

She was perfectly turned out, beige coat, black boots, hair tied up and perfect makeup but you could sense her tension – there was no one ahead of her and no one behind her. It was just her and the girl who was serving her.

There wasn’t a smile, not a word of chat, just a series of deep breaths and sighs as she went though the “painful” process of ordering her coffee, waiting for it and paying for it.

This “intimate” transaction happened quickly, and without a word she was on her way with her coffee and into the passenger seat of a car that was waiting outside for her.

It’s Tuesday morning and I have no idea who she is or what her life must be like but this is not a good start to the day.

Smile, say hello, wake up and ….smell the coffee!

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

Soft messages and the downward spiral of Social Media

January 27, 2019

AlgorithimsIt’s a funny, sad old time.

It’s been a year since my dad passed away so I wrote a blog post (as I do) to capture what I’ve been feeling and published it.

I have my blog set up so that when I publish, it automatically pushes the post out to my Facebook, Twitter and LinkedIn accounts.

If my posts are business oriented posts they are suited to LinkedIn and Twitter and if they are more personal they are suited to Facebook and Twitter.

The auto publish facility that I have set up with my blog doesn’t differentiate and this personal post was pushed out to all.

You would reasonably expect that this personal post would “perform” best on Facebook (which is really the best platform for family and friends) but the platform where I got the biggest feedback and reaction was on LinkedIn, which makes no sense really!!

I was getting some really heartfelt responses from people who clearly had read the post and were leaving some nice messages and even sharing some of their own experiences.

Why wouldn’t this personal post resonate more on Facebook and Twitter?

There is nothing wrong with my logic – this type of post is most relevant to my Facebook audience, those friends and family who use it primarily to chill out, catch up on news and gossip when the work of the day is done.

The truth is Facebook (and Twitter is also following suit) have gone way too far, the algorithms are manipulating the posts from your friends so much that you end up seeing very few of these in between too many sponsored posts.

At this stage very few of us are seeing the posts by friends and family and those from organisation and business pages that we follow.

So, my conclusion isn’t that the business audience are suddenly more interested in “personal stuff”, it’s that LinkedIn is still just about hanging in there as a place that isn’t totally warped by those algorithms, those set of rules that dictate what we see and don’t see. I wonder about those working in these social media companies and if they believe that what they are actually is a good thing – they are not!!

They are eroding the value that we have in their platforms,  bit by bit , which will impact on their market value eventually.

As for LinkedIn, hopefully this platform will try to stay pure.

For anyone in business using these platforms, if you want your posts to be seen you need to advertise – we are in that phase where people think it’s still worthwhile.

It won’t last too long …

Greg

Greg Canty is a Partner of Fuzion Communications who offer Social Media Consultancy Services from our offices in Dublin and Cork, Ireland

The importance of music and culture with legendary DJ Stevie G

April 29, 2018

Stevie G

It was important for me to grab legendary DJ, Stevie G (Stevie Grainger) and sit down with him and record a conversation for our Fuzion Win Happy podcast series.

Fuzion Win Happy Podcast

While Stevie G is a really talented, successful DJ, Producer and Promoter he is also one of those unique individuals who selflessly gives of himself, helping others in the music industry by encouraging them and giving them opportunities to experiment.

When you praise him for working with young newcomers he just tells you that it helps to invigorate him…typical Stevie!

In the podcast, I chat with this passionate Corkman about his special relationship with the city, the important role of music to your own identity and to the culture of “your place”.

We chat about how important it is to be proactive about the things you want in your life, about running a large venue during the recession and ultimately, coping with its closure.

Stevie also shares what it was like breaking through as a DJ in the iconic, world renowned club venue, Sir Henry’s in Cork and what life was like in those heady club days.

Stevie G is a music legend….click here to listen to the show

Click here to listen to his track “Deep Down South

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

Decency, Manners, Legends and Losers

October 19, 2017

Legends and Losers

I met him in a hotel in Dublin one morning to discuss the possibility of working together on a few projects – our service offerings didn’t overlap but they could be combined making a powerful package for clients.

When I got there he had already arrived and had his laptop open and was sipping on a water.

I ordered a coffee and another as we chatted for quite a while making sure that we both understood each other’s offerings so we could best explore how to package the combined service.

He seemed like an ok guy and besides the work we actually did, we spent some time chatting about our teams, what motivates us and our general philosophy about business.

All was going well and after about two hours of in-depth discussions it was time to wrap up our meeting.

I went to pay and I asked him what he had ordered so I could pay for him as well “Don’t worry about me he said, all I had was tap water” he said.

An alarm bell went off in my head and a thought struck me …You miserable thing, sitting in their premises for hours, using their WiFi, using their space and having the audacity to order something for free!!

You had no problem taking from them without giving anything back, not even a tip to the waiter.

I paid my bill shook his hand and thanked him for his time and made a flash decision that I never wanted to do business with him as instinctively something felt wrong to me. To this day I have never contacted him again.

Was this me being stupid, unreasonable and quite dumb, walking away from a business opportunity because of what I perceived as a gesture of meanness?

I always look for decency and common courtesy in people – do they hold a door, let someone else go first, acknowledge the waiter, behave respectively to the receptionist, offer to pay?

In business do the personal traits of the people you deal with matter, as long as they are good at what they do – isn’t this the most important thing?

Legends and Losers

I was listening to another brilliant podcast by Christopher Lockhead and in this particular episode he was chatting about decency and character and ‘purpose before profit‘. When I heard the conversation it made me think of the meeting I had with my ‘tap water’ friend.

In this show he spoke about a business contact that he had met for lunch and how he distrusted him because of the lousy tip that he had left for the staff even though there was no issue with the meal. For him this was an important warning sign.

He mentioned the importance of good character in people as he found from his vast experience that ‘these people’ would always end up leaving you down when the going got tough and you needed them most.

Always listen to the signs – they rarely let you down!

Check out the fantastic and inspirational podcast series Legends and Losers  where Chris has the most captivating dialogue with business leaders each week.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

 

 

Simple Courtesies and your Reputation

August 8, 2017

thank youMany thanks Greg,

Thank you for your time today and for all of this information. I’ll discuss with a colleague early next week and will be back in touch afterwards.

Warm regards,

 

You are so nice and you must work for a great place I thought …

This was an email I received today from a prospect I had chatted to on the phone – after our chat I put a brief proposal together and emailed it to her.

You might think there was nothing special about her email that warranted me feeling so positive about it?

I did spend time assessing what their business needed and giving her advice and I did spend time working on a proposal – surely, this warranted some acknowledgement?

Of course it did!

Unfortunately, I find this basic level of courtesy has disappeared from business. In extreme cases we have met a client, spent a lot of time with them to get a firm grasp of their requirements, spent the best part of a day writing a plan, spent a few hours presenting to them and then….nothing.

It drives me bonkers – reply to my email, return a phone call. If you don’t want to want to work with us for whatever reason, that’s fine, but at least respect the amount of time, enthusiasm and work that we have done by replying and being courteous.

This speaks volumes about you and your organisation and it can be turned really easily with a tiny “thank you, we appreciated the effort but…

Your reputation can often be about the small things as much as the big things!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

 

 

 

 

You look good!

July 31, 2017

I’ve just received a connection request from a person on LinkedIn.

I don’t recognise the person’s name and they describe themselves as being the General Manager of a company.

On the face of it, maybe a good person to connect with?

But….

..the person’s profile pic (not that young) is a selfie of them wearing shades and a baseball cap, pictured alongside another person. They are clearly having fun at some event and in their eternal wisdom have decided that this pic was a good one to use for their profile.

I am fascinated by LinkedIn and must admit that most users seem to have figured it out, and are quite good at putting their best foot forward.

However, I am still seeing oodles of accounts with typos, all lower case for their name, no description of what they do and really poorly chosen photos – holding a pint at a function does not make a great business photo!

LinkedIn is your personal, business website – it’s not Facebook!

Think carefully about the image you choose for yourself (and those in your team) as we all tend to judge each other by how we look.

Greg Canty is a partner of Fuzion

Fuzion Communications offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

Expressing what you think of others..

July 3, 2017

Trump

Sometimes when you make your feelings known about others it can end up saying even more about you than it does about them:

Trump tweets

Be careful what you say online..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

Did you just press the “Accept” button?

July 14, 2016

I accept your connection request

I know, you are busy just like me.

You are burning through your emails and you see those ‘invitations to connect‘ on LinkedIn, emails.

You’ve decided that you are happy to ‘connect‘ so you press the ‘Accept’ button and you continue with your other work.

Pressing the ‘accept’ button is not connecting!!

Next time press ‘accept’ and send that person a message – You might: thank them and ask them how their business is going?

Oh my god ….people actually communicate on this platform, don’t faint!

It might even surprise you that they might reply to you and you find that you are well on the way to nurturing a new connection without even lifting your bum off the seat ..magic.

The worst that can happen as a result of that extra 20 seconds is that you have stood out and they might think that you are a nice person.

So..stop pressing those buttons online and start connecting!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland