I was listening to a radio interview this morning on one of those early morning business shows.
When the Managing Director was asked what made his business special one of the things he said was “When our clients ring up they get to speak to a real person who knows what they are talking about..someone who can really help them”
Strangely, it probably is a USP
Hmm…we’ve come a long way!
Greg Canty is a partner of Fuzion
Fuzion are a Marketing, PR and Graphic Design firm with offices in Cork and Dublin
Greg Canty Fuzion Blog 