Are you having meetings about meetings?

November 12, 2012
Meetings about Meetings

Another meeting ….

I remember sitting in a senior managers meeting getting all stressed out worrying about sales performance – the trend, annualised was worth a fortune to the company but I seemed to be the only one at the meeting getting all worked up!

Why was no one else getting as bothered as I was? They all seemed to be focused on some other issue that just didn’t seem as important to me. Let’s arrange a meeting to discuss this before our next meeting .. Oh my God!

This was Guinness, this was big business and it was management at the very highest level where the stakes were huge – what was I missing?

I had joined from a subsidiary company of Guinness in Cork called Deasy’s – we manufactured our own (quite profitable) soft drinks and distributed beer and soft drinks from the major manufacturers including Guinness. I had moved from the role of Financial Controller to General Manager, I had a lot of autonomy and now I found myself working in St.James Gate for Guinness as part of a large team.

My practical, work hard, do the (what I thought was) right thing, straight forward, no nonsense approach just didn’t seem to be cutting it at this level – in truth, I was struggling and getting very frustrated. I was starting to learn about the concept of meetings about meetings about meetings for the first time and it was driving me bonkers!!

The other thing I started to learn about was life in a large organisation and corporate “politics” and how these high stake personal power games were played out – as I said I was struggling with my very limited tool kit. At this stage in my career I needed to learn other skills to survive and thrive.

One of my big questions was how could these huge organisations succeed with such high stakes where potentially destructive personal politics could dominate and interfere with good constructive, positive work on an ongoing basis?

After three years of working with Guinness I figured out that “Success” happens in big organisations when “agendas” align.

A Senior Manager has a list of items that if he or she achieves them they will make them look good and advance their “personal” journey in the organisation. The Business has a list of items that are a priority and if these are achieved it will be successful. When the managers list and the business list align you get magic and progress is made – often this may not happen enough!

For a long time I thought that a corporate career was for me – I discovered I was wrong! Guinness was a great place to work, I made great friends in my time there, I learnt a huge amount but ultimately meetings about meetings was not for me ..

Greg Canty is a partner of Fuzion

Fuzion are a Marketing and PR firm with offices in Dublin and Cork

Chasing “Your” Dreams

November 11, 2012
Chasing Dreams

Chase “your” dreams

A few months ago I found myself having a coffee in town on a Saturday morning chatting with an old school buddy who I hadn’t see in thirty years. We had connected on LinkedIn and it was as if those thirty years had disappeared in a flash.

I always thought he was “sound”, one of the good guys and in truth not a whole pile had changed – both of us had done a lot of living in between but we were essentially the same two school mates – we had a good laugh recalling stories about our teachers and football matches we had played in. I had a photo of our “winning” team in some school tournament and there we were the two of us in our red kit!

Both of us have done well in our varied careers and he was in the early stages of a new online project – by the end of the conversation he asked if I wanted to come on board with the project utilising our expertise on some type of a shareholding arrangement. In a few years the plan was to sell the business and we would all make good money. Hmmm ….sounded good.

After this me met a few times and got down to business and delved into the nitty gritty of his project and our involvement in it.

While his project was really interesting to my surprise I found myself not being as enthusiastic as he was about it. Why was this I was asking myself?

Like every great “driver” he was pushing me for our plans and input. I did this of course but I discovered his project wasn’t my No.1 priority. My clients and our own projects motivate me and this project just wasn’t having the impact that I was expecting.

It wasn’t a client and it wasn’t “my” project.

My buddy needs more than 1,000% from me and everyone else involved in the project for it to be a success. I realise this more than anyone.

Before we damaged our friendship we gracefully concluded our arrangement and that was cool with both of us. We’ll meet again for coffee soon – probably in about another 30 years!

It’s important that we spend our time chasing our own dreams.

Greg Canty is a partner of Fuzion

Fuzion are a Marketing and PR firm with offices in Dublin and Cork

Could you wish for any more for your kids?

November 7, 2012

I just spotted this post on my son’s Facebook page – could you wish for any more?

Brendan Canty - Feel Good Lost

Greg Canty is a partner of Fuzion

Erin, Ciara and Cyber Bullying

November 1, 2012

Teenage DiscoI remember being 13 – it was one of the years I enjoyed most in my life!

I was hanging around with a cool gang, I was discovering Deep Purple, Pink Floyd and Led Zeppelin, I played football day and night – it was a time when we were gaining independence but without  too much responsibility and the “big” school exams were still  a few years away.

And of course there were the girls, the first disco’s (Highfield Rugby Club) …life was great!

Erin Gallagher - victim of cyber bullyingHow could the age of 13 end up being so different for Erin Gallagher in 2012?

I struggle to get my head around how she felt and how social media, something I enjoy so much could play a part in making her so miserable that she took a decision to end her beautiful life.

Just like Ciara Pugsley a few weeks earlier, taking her own life was her best solution to cope with what she was going through.

Social Media?

Of course social media isn’t to blame.

However social media unfortunately provides bullies (let’s face it – they have always existed) with more ammo, with a thicker skin and the ability to bully from a distance and often with a degree of anonymity.

This is why we have a responsibility to step up to the mark and go further than ever before to make sure that bullying is highlighted and that the bullies are stopped and exposed.

Parents & teachers

It’s no longer enough that we can plead ignorance and dismiss Facebook and the other social media platforms as being something for the young folk.

It’s no longer enough to ban our children from using the platforms – they will anyhow.

To protect our vulnerable children we need to jump in ourselves, learn and understand how these powerful and very useful social media platforms work, discover the risks and plan so that these can be managed and minimised.

Lead the way

We owe it to our kids to show them how to:

  • Set up their personal accounts properly
  • Maintain their privacy settings
  • Connect with “friends” safely
  • Think about what they post
  • Post appropriately
  • Spot and deal with inappropriate behaviour
  • “Unfriend” and Block certain users
  • Report Bullying

All of the functionality and procedures are in place to make this possible – learn about them.

Please download our “Safebook” poster , which is a simple aid for parents and teachers to help promote the responsible and safe use of Social Media and assist them in a bullying or inappropriate situation.

If our child is drowning they must know how to help themselves and must know when to ask for help.

Ciara Pugsley - victim of cyber bullyingWe owe it to the memory of Erin and Ciara, their parents, friends and families to take responsibility and help to make our exciting new world a great place for every 13 year old.

Greg Canty is a partner of Fuzion

Fuzion provide Social Media Training and Consultancy in Cork and Dublin

Undoing the good …. the over sell.

October 31, 2012
Pushy salesman

How about it?

Another phone call ..

Last week I attended a really good seminar that was hosted by a company from Dublin that we had never had dealings with before – I’m not really sure how I ended up on their invitation list but somehow I did.

They were obviously touting for business in the Cork area and looking for new leads.

The seminar was “free” for all attendees and I must admit that it was very useful and it was run in a very professional manner. It was well attended and judging by the level of interaction during the session the topic was of huge interest.

The two speakers on the day represented the company well and went a long way to convincing the attendees that they had considerable expertise on the subject matter – it turned out to be a really strong “showcase” for their talents and sitting there I reckoned they would definitely pick up business as a result.

I left the enjoyable session with some promotional literature and a really strong impression of the company who presented.

When people registered for the event we were asked for various contact details, which I guess is fair enough if they want to send out further literature or even add me to a newsletter. I was interested in the topic after all.

Since the event I have received a few emails and a few phone calls from the company. The calls have come directly to my mobile and also through to the office phone. After one of the calls I received an email and I politely responded thanking them for the useful session and explaining clearly that if we needed their services I would definitely consider them.

A few days later I am still getting calls and emails ….enough!

Do the seminar, showcase your talents, leave me with an information pack and maybe a polite follow up call/email a week later.

Instead you’ve turned me off and now all I want to do is avoid you!!

We all need to be careful not to undo the good by pushing too hard for the sale ..

Greg Canty is a partner of Fuzion

The Influence of Social Media in Politics

October 26, 2012
Romney and Obama - Presidential Debate

I must remember to tweet that !

A big thank you to Lillian King for sharing this really interesting and valuable infographic about the influence of Social Media in Politics, which is very timely before the US Presidential Elections.

After all they reckon that Barack Obama was the first Social Media President ever! (Facebook is credited as playing such a major part in his campaign four years ago)

Have a peep through the very interesting stats and tables shown at the bottom of this post.

The one number that grabs me from the stats is that “In Senate races the candidate with the most fans gets elected 81% of the time”.

Does this mean they were the most popular anyway, or does it mean they connected with more people by using social media effectively helping them to get  elected – not sure?

Ireland

For me in the Irish scenario it really bugged me that so many politicians wanted to be “my friend” before the election and now they are nowhere to be scene.

Social Media isn’t a trick – it isn’t a one off opportunity to achieve a specific goal  (however this may occur as a once off).

Social Media, for politicians (or businesses for that matter) is an opportunity to build a following, an opportunity to communicate genuine messages, values and beliefs – in this crazy world of ours an opportunity to cut through the BS, show where you are on key issues and let people see what you really stand for.

When the election (Christmas!) is over ….grab that opportunity

Social Media Election

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Training and Social Media Consultancy from our offices in Cork and Dublin.

Jimmy Saville – the price of staying silent

October 24, 2012
Jimmy Saville

Untouchable ?

Oh my god, it’s all over the TV and radio – that image of the man with the mad hair, the big glasses and the ever present giant cigar.

Sir James Wilson Vincent Savile, OBE, KCSG was an English disc jockey, television presenter and media personality who passed away at the age of 84- this is how he is described on Wikipedia.

No doubt the description and the extra information that is generated about him on that site will expand and change quite substantially as the next few months unravel.

The investigations into the case will continue and no doubt the level of revelations will increase exponentially. This is a truly shocking case and it seems unbelievable that so many victims and witnesses stayed silent allowing this behaviour to continue over and over, drawing more and more innocent victims into his net.

Now that “Jim Will Fix It” is dead many victims and witnesses are prepared to divulge the most sordid of information about him.

Why could people not have opened their mouths earlier is an obvious question to ask? How many victims would have been saved from the most horrible, sordid, predatory experiences if this was the case?

The truth is people are and were frightened – would they be believed, would they be supported, would they be crushed for “speaking out” without sufficient proof, would they find themselves in trouble, would it be better to just stay silent? Even better .. I don’t want to get involved!

Some of the “silent many” were innocent and vulnerable victims. Others were senior media figures, his friends and his peers who lived through this period and in many cases according to reports actually witnessed some of the incidents.

Many innocent people paid a huge price for this silence in the case of Jimmy Saville. We are seeing so many other instances of people paying a huge price for silence in some many other areas. We help them to get away with their behaviour, we help them to be untouchable. The vulnerable must feel safe enough to talk and everyone else who knows better must be compelled to.

We need to look carefully at our legal systems, our values, our structures and figure out who we are really protecting ..

Greg Canty is a partner of Fuzion

Facebook – Targeting your posts

October 21, 2012
Bra fitting service

It won’t fit everyone!

Maybe you don’t want every post from your Facebook business page reach every single viewer.

A great feature has just come on stream with Facebook which gives you the ability to control exactly this scenario.

Why might you do this?

With a particular post you might want to limit it to fans of your page who live locally or who are in a particular age group. Sometimes you may want to just target your post at members of a particular sex or with a particular personal status.

A department store who are running a special promotion on bra fitting may not want to interrupt their male audience with such a message, running the risk of them deciding to unlike the page.

A restaurant may not want to annoy viewers who are single when they are promoting specials on Valentines day – it might just annoy them!

How does it work?

Target post on Facebook

Who do you want to see this post?

When you are writing your post before you publish it you can choose to target the audience for this post be clicking on the “target” button, which can be seen on the bottom left corner of the post window alongside the timing button. (you must first enable this feature in your page settings – see below)

From here you can make your audience selection, which gives you a wide range of choices enabling you to limit the reach of your post.  Once you decide to publish, the post will only appear in the newsfeed of those fans that match your selected criteria.

The criteria includes gender, location, age, relationship status, education and interests.

If your fans choose to share that post it will only appear in the newsfeed of their friends that match that criteria.

The post will appear on your wall as normal visible to everyone who visits your page.

Enabling the Post Targeting feature

If your want to use this feature you must first enable the post privacy gating feature for your Facebook page – what a terrible name for the feature!

To do this you must go to the edit page menu that appears at the top of your admin panel. From here click into the manage permissions menu and you will see the “post privacy gating” option towards the end of the page, which you enable by just clicking the box.

Once you have done this the “target” feature\icon will appear as an option in the post comment window as already described.

Well done Facebook !! – its a great new feature.

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Cork and Dublin.

When you come undone

October 10, 2012
Duran Duran - The Wedding Album

Who do you need?

I was listening to the incredible song by Duran DuranCome Undone“, which is on their excellent (1993) Wedding Album – the album is actually untitled but there are wedding photos (these are actually pictures of the band members parent’s wedding photos) on the cover!

This gorgeous song has some very profound lyrics that stop me in my tracks every time I hear them:

Who do you need, who do you love, when you come undone?

I think that is a huge question that we all should think about ..

What’s your answer? …..look after them, give them a call today.

Greg Canty is a partner of Fuzion

Missing the low hanging fruit!

October 7, 2012
Low Lying Fruit!

Will the penny drop ?

If I do a search for what we do online we’re nowhere to be found” barked my client down the phone. This was obviously a big deal to him as well it should be!

After all this was the low hanging fruit – the potential customers out there who have already decided that they want what you are offering and are searching online to find it.

We didn’t do your website for you, it hasn’t been optimised properly which is part of the problem and if you make a few simple changes it will make a big difference” I explained.

Ok, ok, I must get onto the website crew” he eventually calmed down, “Is there anything we can do for now?” he asked.

I suggested a Google Adwords campaign to ensure he had a web presence (in adverts) where key search terms were used – at least until his website would start performing organically.

Perfect, it’s vital that our website always comes up first” he explained, “Can you do it ASAP?

He was right – for his sector a strong web presence was an absolute priority.

We quickly put the Adwords campaign in place and this corrected his lack of web presence immediately. For a reasonable daily budget we ensured that all relevant web traffic found his website and this was done on a pay per click basis – you only pay when a user clicks on your advert and comes onto your website.

A few weeks later we had a review meeting with our client – we covered the PR coverage and we also discussed the effectiveness of his advertising spend, which he was looking after himself.

As I had set up the Google Adwords campaign for him I gave him a detailed report showing how many times his adverts were shown, how many times the adverts were clicked upon and the traffic that came onto his website as a result.

We could see in detail the keywords and search terms that had generated the most traffic and the cost of each of these.

Budgets were a little tight he explained because he had committed to a long term advertising plan (obviously to a good salesman – or woman as it turned out to be) with a particular publication (no problem there) and a local radio station (totally wrong demographic ….but he got a cracking deal!).

I want to stop my Google Advertising” he declared.

Hmmm, “No problem, but you do know when we stop that advertising when anyone searches for you online, they just won’t be able to find your website? ” I explained.

I want to stop it” he repeated.

His sudden stance staggered me – despite the previous declaration of intent by this fairly clued in operator he still opted for an advert that he could see in the paper and hear on the radio rather than pay for this online Adwords “stuff” that absolutely guaranteed a web presence for hot leads, the low lying fruit!

I had nothing to gain from the argument, I had explained the “risk” as clearly as possible and he had just made up his mind.

Ah well … that penny will drop all by itself when the low lying fruit drops somewhere else! (I’m waiting for the call ..)

Greg Canty is a partner of Fuzion

(I did help him with the optimisation of his website, which will take a while to fully kick in – he is now appearing on page two for relevant Google searches instead of page 8!)

Fuzion offer Web Marketing services including Google Adwords campaigns for clients