Posts Tagged ‘Feel Good Lost’

Leap of faith 

April 17, 2016

Brendan Canty - Feel Good Lost

I’m sitting on a plane heading to the UK with Brendan my son for a huge Liverpool FC match versus Borussia Dortmund. How he managed to get tickets for such a match I have no idea but then again he has always managed to do things like this with his interesting network of friends and connections.

He is absolutely buzzing as he has just won another role directing a major advert for a huge international brand. After the Budweiser, Conor McGregor “Dream Big” advert this kind of work was going to come.

His enthusiasm is infectious and I listen to his plans, how he wants to shoot the advert, who he wants to cast in it and I watch him as he quickly and seamlessly sketches out the storyboard for the advert on his notebook.

He was chatting to me about the costume girl for the advert and he has opted for Sarah who was the costume girl in one of his fantastic music videos. The problem with Sarah is that she hasn’t done commercial work before but the great thing about Sarah is that she is raw, beautiful, authentic, pure and a gorgeous fresh face that Brendan knows will deliver something very special.

Adverts are big business and the process is expensive so you need people who know what they are doing so using an unknown, unproven person is a risk so the safe thing to do is to hire someone who has done it before.

He has told me she is already proving to be a star as she has gone away and researched the role so she can immerse herself in it and she has even unearthed material that will help the overall project.

Sometimes being safe is risky and if you want something special, something that will make a real difference then take a leap of faith and go with that unproven star who could just bring you some magic.

Go on, take a leap of faith..

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Take me to the LA Church!

September 5, 2015

Brendan Canty and Con Thomson, MTV VMA Awards

It’s been a huge whirlwind since we got the news that the Hozier video for “Take Me To Church” had been nominated for two MTV VMA awards.

The video was produced at the end of 2013 by Feel Good Lost, my son Brendan Canty and Con Thomson’s company, on a shoestring budget. The video catapulted this unknown singer and his fantastic song to international success and nearly 330 million views later, we find ourselves heading to the awards at The Staple Centre, home of the LA Lakers in Los Angeles.

Brendan and Con are the ‘talent’ so they got to experience the whole red carpet experience, while we had to go in a different door and sit a little further back in the audience. We were expecting a theatre full of the most fashion conscious, outrageous, “bling” people you could ever imagine but this wasn’t the case.

Of course we saw a bunch of ultra-chic ‘where is my catwalk’ fashionistas at the event but we also saw a big crowd of very ordinary-looking people who looked like they were going to the cinema!

The anticipation was building and the tweets were flying, with so many good wishes coming towards us from Cork and beyond, waiting to see if their huge success could be crowned even further.

Hozier couldn’t be there and he tweeted the best of luck to the guys – even though the public vote was restricted to the U.S. many had tipped ‘Take Me To Church‘ as a winner so we had to start dreaming!

We had a few chats beforehand about preparing a ‘winning speech’ or maybe two!

I was trying to picture my boy up there with the stars saying something very profound about how “with the right passion anything is possible”. Maybe if he had enough time he would thank his dad profoundly for being the inspiration in his life and Cork might even get a mention?!

The show started on cue and Miley Cyrus kicked off proceedings.

Miley Cyrus - MTV VMA

We saw performances by artists we had never heard of, we saw lots of different and very provocative outfits by Miley, we saw footage from tandem outdoor performances from Downtown LA and we saw some of the awards being presented in double quick time by people including Britney Spears.

There were breaks in the show every 15 minutes for TV adverts and stage preparation and there were even segments thanking the different sponsors. You knew this was a TV show first and foremost as everything seemed to be very rehearsed, even the banter and occasional exchange of insults between presenters.

Taylor Swift was clearly the darling of the night with a huge entourage and lots of attention and focus on her – at least she had the class to bring on stage her video director who made his own speech. He had definitely rehearsed what he was going to say.
I started thinking about Brendan and Con going up on stage to accept an award and make a speech without a ‘star’. I was starting to have serious doubts as to whether this would not make for good TV.

Justin Bieber MTV VMA

Justin Bieber starting crying after his emotional comeback performance – were those real tears?

Kanye West grabbed many of the headlines for his ten minute confusing ramble about… I’m not really sure to be honest! He must be the most influential person in the industry as all the VIPs stood up for his speech and unfortunately for them they felt they had to stay standing.

West was strangely nominated for an award and then went on to say how music awards are silly as no one should be there to be judged. To cap it all off he announced he was running for President in 2020. The breakfast chat with Kim will be interesting!

Miley Cyrus produced an accidental, totally on purpose revealing of her breast for the TV cameras, and then finished the night with a performance of her latest song.

We looked at each other and wondered… what about the awards we were there for?

We met with Brendan and Con who were just as confused. We discovered through twitter a band called Fall Out Boy had won Best Rock Video and were presented with that on the way into the show. Good video but it was watched 19 million times compared to the 330 million Hozier views ..I’m just saying!

We also discovered that a guy called Colin Tilley won the award for ‘Best Direction’ for the Kendrick Lamar video. Apparently they never present these technical awards at the show as it is bad for TV. Dazed and confused, our gang trooped off to an official ‘After Party’ at a place called Henrys in West Hollywood but this 50-year-old was just too tired and managed one drink and called it a day.

Los Angeles is a fantastic, unexpectedly friendly place, full of surprise and diversity and with an incredible amount to see and do. It is a place where anything is possible and anyone can become a star and even a bunch of Cork lads can walk the red carpet!

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design 

Pick the right maverick and get out of their way!

May 13, 2015

Young Wonder

Just a quick note to say thank you.  The video you created is really special; I’ve made videos for 15 years at a major label and hated nearly every single one of them…too many compromises, too many cooks….this is the treatment played out in front of us and its f**king brilliant… many many thanks

Brendan Canty, Feel Good LostThis is a fantastic email my son Brendan Canty (he has his own production company Feel Good Lost) received after completing a recent music video project.

He tells me it was one of the smoothest projects he has worked on and one with a fantastic outcome.

They loved his original idea and he delivered it without any interference.

He tells me this is often not the case. In many projects too many people get involved, there are too many opinions, too many opposing views, too many egos and too many comprises – he is not a compromiser but sometimes he tells me you end up doing what you need to do to get a job completed.

It tells us a very simple message about engaging with any creative talent including artists/designers/professionals.

Pick the right maverick, get out of the way and then let them do what they do best  ..

Brendan  has just finished a fantastic music video for a talented and ‘soon to be huge‘ Irish artist Gavin James.

The track is a beautiful song called “For You“.

You already know about this video by another Irish artist called Hozier, which he also happened to direct. At the time of writing this has been watched 247,000,000 times!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Take me to the “nice” church

December 22, 2014

Andrew Hozier-Byrne

When I do my social media courses I do a simple exercise to get the participants thinking about their online etiquette.

I ask them the following question: “What are the characteristics of people that you like doing business with?

I see the puzzled look on their faces with many thinking ..I thought I was here to learn all about social media?

After a while they get into the exercise and I get a list that normally includes characteristics such as honest, reliable, efficient, decisive, knowledgeable, trustworthy, helpful and professional. (I do get a few mentions for ‘people who pay their bills’!)

These are big things but I also get softer characteristics, which are just as important such as passionate, optimistic, humorous and I even get a few saying I like people who are ‘like me‘!

A simple but yet powerful word that wraps a number of these things together is the word ‘Nice‘. In all of those business courses and management books do we ever hear about the magical power of being ‘nice‘ and what it can do for you?

Brendan Canty - Feel Good Lost

I found myself proudly reading an article recently about my son, Brendan Canty (www.feelgoodlost.me) who directed the Hozier ‘Take me to the Church’ video, which has until the moment of writing incredibly received nearly 52 million views on YouTube.

This is one of these miraculous stories where a music video, which was done on a shoestring budget for an up-and-coming hugely talented artist called Hozier went global. The day after the filming Brendan told me that Hozier was playing in the Pavilion in Cork and that I shouldn’t miss it. Pathetically I was too busy and missed a special intimate gig as a tiny crowd were lucky enough to witness a star who was about to be born.

Brendan played me the video in the Fuzion office before it was set live and we all knew it would be special …it was a great song, with a powerful theme all captured brilliantly by Brendan and Conal of Feel Good Lost and featuring a bunch of enthusiastic volunteers.

The video erupted instantaneously online as soon as it was published and in no time it had a lot of tongues wagging and the media caught hold of it. When the Huffington Post featured it you could feel it had the potential to have a huge impact globally. Hozier deservedly won a record contract soon after and has gone onto be a huge success internationally.

You might think that Andrew Hozier-Byrne might forget about the enthusiastic troop who made this video as he laps up his newfound fame but at every opportunity this ‘nice‘ gentleman always mentions the role that Brendan and the guys played in his success.

In Brendan’s interview he was asked about how he got his first breaks in the industry and I was proud to read what he said: “I started reaching out to people online and they started reaching out to me. People are basically nice if you’re nice to them

Nice works online and come to think of it nice works offline as well..

Take me to the “nice” church!  

 

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork

 

Music, Work, Life, the Universe and some other bits in between ..

June 10, 2013

Greg Canty & Brendan Canty

Do you fancy hanging out for the day?” Brendan suggested on the phone.

It’s a miracle …both my 24 year old son Brendan (check out his cool video/music production business Feel Good Lost) and yours truly had a day when other halves and work did not get in the way!

Charles Fort - Kinsale

The sun was shining, we bought ice creams and headed off in the car in the direction of Kinsale and turned the music up loud ..

We chatted about music, work, life, the universe and a few bits in between.

We did the coastal walk from Charles Fort as far as we could go until nettles got the better of our bare white legs – shorts were not a good idea for that stroll!

Brendan Canty - Feel Good Lost

I watched as my son, this young man walked ahead of me …how did he end up being 24 so quick?

We chatted some more about music, work, life, the universe and a few other bits in between.

Catch of the Day - Kinsale

I’m starving” he declared … how about that guy on the bridge past Kinsale on the way to Garretstown who goes fishing a few days and then sells what he catches the other days?

Catch of the Day didn’t disappoint as we sat in the glorious sunshine on the wooden bench and munched down the Haddock, Hake and chips …. the wait was punishment (we were famished!) but so well worth it.

We chatted some more about music, work, life, the universe and a few other bits in between.

Brendan Canty

We moved onto the Speckled Door pub on the way to the Old Head of Kinsale and Brendan bought the drinks … we enjoyed a pint of Murphy’s and Bulmers respectively out the back as we looked out over the incredible view of Kinsale and watched a few young couples play with their kids (I remember when he was that young). It’s a pity Ellen (my fab daughter) couldn’t be with us today.

We chatted some more about music, work, life, the universe and a few other bits in between.

Last stop was the incredible Old Head … Brendan took me to a spot at the side of the cliffs. We stumbled upon two girls sunbathing topless and tried to walk past discreetly – I was so discreet I slipped and fell on my backside (big red face)!!

I politely stood up and continued on my way pretending I was all “cool”…

Old Head of Kinsale

We sat and watched over this stunning view and pondered… we listened to and watched the birds (different types!) swoop in and out of the cliff face.

We watched the waves roll into the cliff face and contemplated how the thousands of years of activity has eroded the rock. The water was crystal clear.

We chatted some more about music, work, life, the universe and a few other bits in between.

Eventually it was time to go … we drove back to Cork and went back to our other lives.

We had the greatest father and son day, we didn’t quite drive a JCB but we did chat about music, work, life, the universe and a few other bits in between.

Thanks Brendan …let’s make sure we do that again sometime soon x

Greg Canty is a dad and a partner of Fuzion

Could you wish for any more for your kids?

November 7, 2012

I just spotted this post on my son’s Facebook page – could you wish for any more?

Brendan Canty - Feel Good Lost

Greg Canty is a partner of Fuzion

No, not yet and nothing at all

March 15, 2012
American Idol Judges

"Not Yet"

Another young hopeful prepares for their huge moment in front of the judges … will they get to Hollywood?

Of course the scene is set with their touching interviews ..this is what they have always dreamt of and if this doesn’t come through for them, their life will be over!

The big performance happens and then they wait for the judges verdict… The scene is set as the music plays in the background to heighten the drama and tension of this make or break moment.

This is American Idol…one by one, Randy Jackson, Jennifer Lopez and Steven Tyler give their verdicts.

Expecting to hear a simple “yes” or “no” as we have come to expect from these shows I am surprised to hear Steven Tyler, the Aerosmith legend say “not yet” to the young hopeful.

Not yet” …I hadn’t heard that language used before on the show and it struck me that it was a really great way of rejecting the young singer in a positive manner, dealing them that dreaded news but in a way that left them feeling encouraged and that the world hadn’t ended.

I guess in the show someone had reflected on the whole Yes/No scenario and decided that there was an option and some sense of responsibility around the cold delivery of rejection – why not do it differently so that it might actually leave people feel ok about themselves and willing to possibly try again next time?

With young vulnerable people there is a particular responsibility to show encouragement even in a negative situation.

In business we all face rejection and at times we also have to do the rejecting …

No

I’m not interested”

“No, it’s not for me”

“Thank you for all your efforts but unfortunately not at this time”

“Sorry, it’s not exactly what we are looking for”

“Unfortunately our budget won’t stretch that far

– there are so many ways to say no and while it is always tough hearing it ,”not yet” or some sign of appreciation or encouragement always softens the blow.

Worse than “no” has to be the Nothing ..

Feel Good LostMy son, Brendan Canty who is new to the business world and doing really well with his music and film production company, Feel Good Lost shared some of his recent frustrations with me.

He spoke about a recent situation where he had put a fortune of work into a pitch, mocked up sample footage, presented and received encouraging feedback and then hears “nothing” back from the prospect.

He waits, he emails, he texts, he calls and despite his considerable efforts ….nothing. Then you tread a line between being pushy and just wanting some feedback. It drives him nuts, not receiving any feedback. As he says himself, he would prefer to get a clearcut “no” rather than the dreaded “nothing” treatment.

This experience bothered him so he came to me looking for some inspiration or advice … “Brendan, welcome to my world!“.

This happens in business and unfortunately it is just something that you have to live with as some people are either being rude or they just have a huge problem with saying “no”.

Is “No” better than nothing ?

Greg Canty is partner of Fuzion

The Three Circles and the Path you Choose

August 28, 2011
Greg and Brendan Canty

Parental advice!

My son Brendan Canty has just qualified from CIT, having completed a multi media course. He wants to work in film in some way and he is also really passionate about music.

How unusual – a 22 year old being passionate about music!

Like every other parent you worry about what your children will do – you want them to find a job, earn a living and in this climate it has never been quite so tough.

You need to find a god solid job” I hear myself saying..

Well – he has set up his own website operating under the name Feel Good Lost and he has been busy producing videos for bands from all over the world – with the web and modern technology this is all quite easy, apparently!

His last music video was for a “secret” American solo artist who goes under the name Slow Magic and the track he produced was for a song called Corvette Cassette. There is a video producers peer website called Vimeo (this is like a worldwide YouTube for video and film producers), which has just featured this song as a staff pic – at the time of writing the video has been viewed 63,000 times across the world.

While Brendan does some excellent corporate video work for Fuzion and his own clients he excels when he combines his love of music and his film profession. On Friday nights he DJ’s in The Pavilion in Cork combining music and visuals as part of his unique set operating under the Feel Good Lost name.

Slow Magic // Corvette Cassette from Feel Good Lost on Vimeo.

He is following his dream and his passion and it had me thinking about career choices and Three Circles..

In Jim Collins fabulous business book Good to Great (for me this book is a business bible) he talks about companies using a Three Circle criteria as a guide to the activities they should get involved in:

A company should only engage in activities that:

  1. It is passionate about
  2. It can excel at
  3. It can make money from

The basic principle is that if companies concentrate their efforts on activities that meet all three of these criteria then they will inevitably be very successful – this is one of the factors that Jim Collins attributes to the success of what he calls “Great” companies.

If you are looking for a new job or a new challenge how about using the Three Circle Criteria for deciding which path you choose?

Greg Canty is a partner of Fuzion