Archive for October, 2019

What’s your #Hashtag?

October 24, 2019

Hashtag

I really enjoyed the social media strategy session that I facilitated with a client group yesterday, who have quite a complicated proposition that isn’t the easiest to explain.

A really simple, but never the less a huge question that I always ask at these sessions helped to provide the group with a moment of clarity:

What hashtag can you use in your social media posts that captures the essence of what you do and who you are?

After a quick brainstorm and a run through all of their Key Messages we managed to produce a list of suggestions and then after further discussion we narrowed this down to just one.

Next time they are asked “What they do” they can start with their hashtag!

Well…

What’s yours?

When you know what it is, start to use it so frequently to the extent that the word or phrase becomes so synonymous with your brand that when someone sees or hears it they think of you immediately.

A hashtag is a powerful device, a powerful part of your branding and a simple mechanism for delivering a big message if you decide to use it.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Mary Elmes, Cork’s bravest woman?

October 20, 2019
Prats-de-Mollo_Childrens_Home

Residents of the War Resisters’ International home in the French Pyrenees at Prats-de-Mollo, housing refugees from the Spanish Civil War

I’ve just finished editing and publishing the Win Happy podcast episode that I recorded with Clodagh Finn, author of “A time to risk all” and Deirdre Waldron, former president of Network Ireland, about the incredible life of the very much unknown Cork woman, Mary Elmes.

(Note: In 2016, having heard about Mary through the Monsignor Hugh O’Flaherty Memorial Committee work, Deirdre in her role as President chose Mary Elmes for the Trish Murphy, Network Ireland Award, the first time it was given posthumously and the first time she was acknowledged in Ireland)

As I was listening to the podcast I was very close to tears when I heard Clodagh describe that moment when one of the children, Charlotte Berger-Greneche saved by Mary Elmes, saw a picture of her mother for the first time when she was 80 years of age.

Clodagh who is incredibly knowledgeable and clearly passionate about Mary Elmes, brings her story to life in the episode and I feel in some ways listening to her, that the spirit of Mary has changed her.

Charlotte Berger-Greneche and Georges Koltei

We were privileged to meet two of these children, Charlotte Berger-Greneche and Georges Koltei (pictured above with Mary’s son Patrick Danjou (on the left of the image)) who were saved by Mary from prison camps in France during World War 2.

They were in Cork city recently for the opening of the new bridge that was named in her honour.

Mary Elmes saved 432 children during the Spanish Civil War and World War 2.

Article by Eoin English, Irish Examiner

Article by Barry Roche, Irish Times

There was a beautiful and very poignant quote by her son, Patrick during the bridge opening:

“I think it’s better to have a bridge than a wall, like some friends of ours in America want to do”

Until very recently this story was one that very few people knew, including Mary’s own family – humble people do what they need to do in a huge time of need and then quietly go about their lives after.

Note: Paddy Butler has also written a book about Mary Elmes “The Extraordinary life of Mary Elmes: The Irish Oskar Schindler”

Mary_Elmes

About Mary

Mary Elmes was born on 5 May 1908 in Cork, Ireland to chemist Edward Elmes and Elizabeth Waters. Edward ran a pharmacy on Winthrop Street. The Elmes family went on to be a very prominent one in the business landscape of the city (The building where MacDonalds is located was an Elmes property).

She attended Rochelle School in Cork and in 1928 enrolled at Trinity College Dublin where she was elected a Scholar, and gained a first in Modern Literature (French and Spanish).

As a result of her academic achievements, she was awarded a scholarship in International Studies to study at London School of Economics and then a further scholarship  in Geneva, Switzerland.

In 1937, she joined the University of London Ambulance Unit and was sent to a children’s hospital in Almeria in then war-torn Spain. She worked in hospitals as an administrator and carer and also helped  in homes looking after children (see picture above). She then moved to France during World War 2.

When it became clear that Jewish children were not legally allowed to be exempt from being sent to the concentration camps, as they had been, Mary, with the help from some colleagues, started to rescue children, taking them to safe houses or helping them flee the country altogether.

Stop for a momentCan you imagine as a parent, making a decision to hand your children over to someone else, in the full knowledge that you would never see them again and this was the only chance of them having a life?

It is a chilling and heartbreaking thought.

Well aware that she was putting herself at risk, she rescued many children by hiding them in the boot of her car and drove them to safe destinations and aided many others by securing documents, which allowed for them to escape through the undercover network in Vichy France.

While she was not a Quaker herself, she worked actively with local Quaker organisations and was often  described as the “head of the Quaker delegation at Perpignan,”.

In 1943, Mary was arrested and was imprisoned in Toulouse and later was moved to the notorious Fresnes Prison run by the Gestapo near Paris, where she spent six months. She was never charged, but when she was released she continued her work with children in prison camps.

Note: In the podcast listen to Clodagh talking about an old blanket that Mary Elmes kept from that prison.

After the war she married and had two children, and lived in Pyrénées-Orientales (Northern Catalonia),

She became the first Irish person to be named Righteous Among the Nations during a ceremony at Israel’s official memorial to Jewish victims of the Holocaust.

Note: Despite gathering the requisite proof that he saved Jews we have been unable to achieve this honour for Monsignor Hugh O’Flaherty.

She passed away in 2002, one month before her 93rd birthday.

If you have the time you might click here to listen to the podcast, maybe read Clodagh’s or Paddy’s excellent books and even better, walk across the beautiful bridge in Cork and think about the bravery of a very special woman, Mary Elmes.

Bridges are better than walls…

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

The gal in Girona and how we are all connected

October 10, 2019

Girona

We were standing outside the tourist office in the beautiful city of Girona in Spain and taking in the stunning old buildings while figuring out our route for the day – a walk through the city  alongside the river, a visit to two of the famous cathedrals, exploring the Jewish quarter and then a climb to the wall walk, which towers high above providing stunning views and runs for at least a mile and then maybe lunch!

While we stood figuring out the route I noticed a woman in a green and white dress with blue shoes and an unusual light green heel.

Aren’t her shoes unusual” I commented to Dee. I got a strange look!

We went about our stroll, taking in the stunning architecture of the shops that ran along the river, we explored the few bridges, popped over to Independence Square and then went to the first Cathedral.

There she was our lady with the blue and green shoes, standing ahead of us in the queue and she asked for the headset with the tour in Russian.

Her hair was tied up nicely, she wore a gold watch and some discreet jewellery.

We collected our headsets and they took us from station of interest to station of interest, each with a sequential number in your headset that told you all about that part of the church.

Our Russian friend was one stop ahead of us as we went from station to station.

At stop number 10 we were overdosing on too much historical information and we just wandered on until we completed the visit and went on our journey to the main cathedral in the city.

The location for this was stunning, at the beginning of the Jewish quarter, a huge imposing building towering over the city. We climbed the steps to the cathedral, grabbed our headsets and started the 1,2,3,4 sequence of each historic spot within. There was our Russian friend again with the unusual shoes.

Judging from the guests in our hotel many Russians seem to come here on holidays.

The fantastic hotel where we were staying near Lloret de Mar, the Santa Maria, seemed to have many while we were there including a group of women, who were definitely enjoying themselves by the pool, at the bar and at breakfast – the Cava was flowing on the one morning when a ferocious storm spent the day visiting.

After all, what else could you do?!

Was our Russian friend alone I wondered?

If I was alone, would I go visiting cathedrals or even come on a holiday like this by myself? It must be difficult for anyone who is alone I pondered.

We hit fast forward, exited the cathedral and wandered through the Jewish quarter, passing the beautiful, unusual shops, restaurants and buildings and then we made our way up, up, up to the beginning of the famous wall.

Climbing those steps was tough in the heat, when in particular en route we had to pass a few restaurants with people enjoying paella and cold drinks!

Girona

The wall towered over the city and it snaked it’s way parallel to the river on the opposite side of the city centre. We walked and walked and eventually came to the end of the wall and back where our day started near the tourist office.

With the knowledge we now had of the city we made our way to the Jewish quarter and settled on a beautiful old restaurant and sat outside to enjoy the food and the brilliant pastime of some people watching.

The menu carrying salesman at the front of the restaurant carefully moved in when anyone showed interest in the menu. All dishes were for two, and we settled on a walnut, blue cheese and apple salad for €16, which included two glasses of Cava. The dish was huge as well as being delicious and we just had to order ‘Dos copas du vino blanco‘ to complete the course!

The people watching was as enjoyable as the meal as all sorts of unusual people, young and old passed by … holidays are just great!

Our Russian friend came into my mind as I thought about the ‘meals for two menu‘ at the restaurant.

As I sat there I asked Dee “would you come to a place like this on your own”?

No sooner as the words came out of my mouth, our Russian friend with the blue shoes and the lime green heels walked by.

How is it that the second we think about someone, they appear?

I swear, there are no coincidences, we are all truly connected, even with Russian women in Girona!

There would be no need for dinner after that feast so we bought a baguette and some cheese on the way back to the car to eat later on the balcony of the hotel.

That was a good day ..

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland