Archive for the ‘Hospitality’ Category

Looking for Anna

December 25, 2012

Ellen Canty - coffee

My daughter Ellen is in great form …I am so thrilled for her that life is going so well. She is enjoying her job, she is doing really well in a beauty course that she is doing at night and personally things seem to be fitting into place.

You’re doing great” I said to her early one morning when she grabbed a lift from me to get to work.

I am” she admitted, “I’m in great form

As usual, not leaving anything alone I probed to see why life was so good and it was a mixture of everything that was going on in her life.

Coffee Pod, Winthrop StreetOne tiny but huge factor she attributes to her daily happiness is Anna – every morning before work she grabs a coffee at the Coffee Pod on Winthrop Street in Cork and Anna always sets her in great form with her cheery manner and warm greeting …isn’t life simple ?

Well done to Anna and all the other Anna’s out there, who put us in good form every day by the little, but huge things that they do …. I’ll be calling to the Coffee Pod soon to look for Anna to say thank you.

The small things we do can make a huge difference..

Greg Canty is a partner of Fuzion

Fuzion are a Marketing & PR firm with offices in Dublin and Cork

Hiding from the customer

August 26, 2012

Old Pub

We had a great evening in Kinsale.

Tommy, our buddy wanted to hook up with Liam Brown who was back from Florida for a few weeks to visit some family members. Liam, a successful businessman was originally from Castleisland in Kerry but emigrated to the States over 20 years ago. So a bunch of us met Liam at the Blue Haven for a meal on a really pleasant Saturday evening.

Tommy and Liam exchanged stories and banter about football, the hospitality industry, the economy and some tales about characters from the “old days”.

Liam said he will never come back to Ireland because of the climate but still loves visiting. The recent weather won’t change that mindset!

One of the tales was about a certain publican in Kerry who according to Liam was the laziest publican ever. He was at his worst in the mornings and on one particular occasion he had just opened his doors for business and a bunch of Americans landed, all of them looking for Irish coffees.

This was all a little too much for our publican so early in the day who was more interested in browsing through the sports pages. “Sorry folks, the boss is gone to the bank and he won’t be back for at least an hour” and the Americans went on their way!

Sometimes even the boss isn’t able for customers …

Greg Canty is a partner of Fuzion

Big Dreams and Bad Sums

August 5, 2012
Kingsley Hotel

Kingsley Hotel – Under Water?

Driving past the Kingsley Hotel in Cork on the “Straight Road” as the locals call it, it’s really sad to see the place still shut and sadder again to know that it is now in the hands of the Receiver along with it’s sister hotel the Midleton Park.

The Kingsley Hotel was originally opened in 1998 on the site of the old public baths (I used hate going there as a kid!) by Thomas McCarthy and Thomas Kelly, two experienced hoteliers.

Dreaming big and with the help of willing lenders, this business duo transformed the then successful hotel in 2003 into a large five star hotel with over 130 bedrooms, suites and a separate luxury apartment development called The Residence.

We passed the hotel on a regular basis as the major renovation transformed the existing premises, including the building of an underground car park, which caused some costly delays to the project.

The work seemed to take forever and was eventually completed leaving Cork with a superb large capacity five star hotel. We regularly met clients there for meetings and we also had a few Fuzion brainstorming sessions, which invariably ended up being helped along with a few glasses of vino!

My last memory of the hotel was attending a book launch for Brian O’Connell’s fine publication “Wasted” in one of the superb reception rooms.

The freak Cork floods in November 2009 managed to shut the hotel and unlike all the other business properties affected it has remained unopened, apparently due in part to drawn out and complicated disputes over insurance.

Kingsley Hotel bedroom

Big Dreams?

As already mentioned the hotel and it’s sister hotel, which is reported to be trading well have been put into receivership by the bank continuing a trend, which we have witnessed across the length and breadth of the country.

This particular “episode” has been complicated by a freak flood but similar to every other scenario the banks/NAMA have decided that the high level of debt will not be recovered so they move and take over the operation.

Does this course of action and the relavant sums make sense?

Lend too much to a business on the back of silly (hindsight is a great thing!) property values
– The business can’t sustain the high level of debt during the recession
– A depressed property market puts the whole scenario in the red
– Turf out the existing (experienced?) operators and replace them with high fee receivers and management companies
Negotiate a sale at a stupid price (watch this space) to an opportunistic investor (the bargain hunters are queuing up to get the best of the rich pickings)
– Chase the individuals unrealistically for the balance of the debt
– Eventually write off the unnecessarily huge level of unpaid debt (taxpayer mops up the difference)

This is the worst, laziest and most costly solution to a very tricky problem and unfortunately it seems to be the most popular course of action being taken.

With the Kingsley example and so many others that we are witnessing on a regular basis, surely it would be better to let proven operators manage the business through this difficult period in a “realistic” manner and let the economy and the property assets recover over time.

Businessmen with Big Dreams are the lifeblood of our economic recovery and the institutions that let these dreams go too far need to stop doing such Bad Sums..

Let’s dream again by having the courage to do Big Sums.

Greg Canty is a partner of Fuzion

Fuzion are a Marketing and PR firm with offices in Cork and Dublin

Watching the mistake

July 17, 2012
Maitre d'

Very Fancy!

Guess who is selling his bar and buying a 5 star restaurant” Tommy, my Sales Manager said to me. I was the General Manager of Deasy & Co at the time, a subsidiary of Guinness.

Oh My God, you can’t be serious” I said to him “That will be a total disaster“. “I know, we all know ….it will never work

One of our loyal customers who was running a good solid suburban bar had done a decent job with the place and he was made an offer to sell up. The offer was “too good to be true” and our customer was going to make a clear profit from the deal.

His plan was to buy and run this very successful five star, fine dining restaurant whose reputation had been built around a well known chef. He reckoned he could manage the purchase with the windfall from the pub sale and even be in a position to upgrade the restaurant premises with some support from the bank.

The problem as we all saw it was that our guy wasn’t exactly Mr.Sophistication and in truth he was the last person that we could imagine operating this 5 star restaurant. He always did well in the pub but that was with a very different, country type crowd.

My buddy Tommy was really close to him – should he have a strong word with him and advise him against his dream?

Our customer was determined, full of enthusiasm so maybe we were the ones that were wrong – who were we to say anything? If Tommy said something to him it could backfire and damage the professional friendship they had.

Shortly after the restaurant opened under the new owner we went there for a meal to support him. Our worst fears were realised as we had a poor meal and you could see that our customer, who was a really nice guy just wasn’t able for this level of fine dining. Maybe he was on a learning curve and it would get better?

Unfortunately within a year the place was shut, the “fine dining” reputation in tatters, he had lost huge money and the building was handed back to the bank and our customer had lost everything.

The crazy thing was that we all saw it coming ….

Would you have said something ?

Greg Canty is a partner of Fuzion

“It’s a Long way to Tipperary”

July 14, 2012
Its a Long way to Tipperary festival

Everyone is Happy !

“Everyone is happy” we heard the old gentleman say to the person he was with as we walked past him on the street.

“Everyone is happy” he repeated, this time a little louder to make sure what he was saying registered with his buddy.

This was the main street in Tipperary town, and the “It’s a Long Way to Tipperary” Festival that our client , Tipperary Co-op were sponsoring was in full swing.

We had just left the Tipperary Co-op Hardware store, or Top Creamery as the locals know it and there was a great buzz with threshing, old kids games, people enjoying the BBQ and of course plenty of banter. I spoke to a friendly gentleman from Rossmore called Liam O’Dwyer who was giving a blacksmith demonstration – he had an incredible display of old signs and as part of this was an old “Death Penny” from World War 1 (I’ll tell you about that in a separate blog!).

In our stroll down the town the locals were in full spirits, stopping to chat and enquiring where we were from. A old woman stopped me and I had to sign a book that apparently promised her a dance later! We popped into a small shop that had a full display of war memorabilia including war posters and a full history of the iconic song. Once again we were overwhelmed by the friendliness and warmth of the people there. The immortal song was made famous during World War 1 by the soldiers all over Europe.

Making the whole festival (which was celebrating 100 years of the iconic song) really special and great fun was that many people in the town were dressed in costume from that era.

It's a Long Way to Tipperary

Altogether now ….

(Imagine the anniversary of this famous song passing without marking it in any way – in Fuzion we refer to this as “Never Wasting a Good Story” – there is a huge PR tip for you!)

When we arrived in the town we had parked at the other side and walked all the way through. There were vintage cars, old tractors and motorbikes, people dressed up, everyone posing for photos, posters and banners and a fabulous, genuine “feel good atmosphere“.

Before we left the town we popped into the Tipperary Co-op owned SuperValu, which had its own exhibitions, competitions and the team there joined in the spirit of the festival wearing clothes from that era as well – all except for Pierce, the manager of course!

When we were there we were chatting to the guys from Tipperary Co-op, Richard, Pierce and Tom. They were thrilled with how their sponsorship of the festival had worked out but more than that they explained how the festival seemed to “unlock” a sense of spirit and fun in the town that seemed to have disappeared over the last few years through a mixture or recession, bad weather and general worries.

Maybe, everyone took a step back and grabbed onto some old values from a time when life was a little simpler.

As the old gentleman had said ..”Everyone is happy“.

It was worth repeating.

Greg Canty is a partner of Fuzion

Searching for the Authentic

May 26, 2012

Havana in CubaWe landed in Havana in Cuba and wanted to explore the nightlife, the real Havana … Not the typical “tourist ” offering but something genuine and authentic that the locals would enjoy …. Isn’t that what we are all looking for?

We see the tour guides in their branded polo shirts with their clip boards and we reject them, knowing you are just getting the “tourist” serving, the typical places who are all probably taking you to the spots that are expensive opposed to the genuine , authentic places. What’s more in some places you know they will probably get a few quid for bringing a group there.

So … Off we walk, avoiding the taxis , heading down a road to the “old town”.

In no time at all a friendly couple start chatting to us, asking about where we are from and generously telling us about their lives …. They seem to know we want the “genuine” experience and guide us to a little bar where and old musician is behind a keyboard, who was from the original Beuna Vista Social Club!

Before we can scratch we’ve bought two rounds of drinks , which for some reason ended up being more expensive than the five star hotel, we’ve bought a CD by this old codger and we’ve bought cigars (don’t smoke, never will!) ….. Hmmmm, a genuine “authentic” Cuban experience.

The following morning (after being conned again in the street by a young woman who didn’t want money for herself but wanted some help for her baby … All of this happened in just 10 minutes while we were simply trying to buy a bottle of water…long story !) we opt for a tour from the hotel with a tour guide, which was really great.

He did give us good tips about being conned by people on the street!

The big problem with searching for the “authentic” is that it is often so hard to find. Delivering it and packaging it properly in a way that people will recognise is that little bit of illusive magic that will keep us from being conned and deliver the best possible experience.

I must head out now to find an authentic Cuban restaurant, it’s probably out there but we’ll never find it!

Greg Canty is a partner of Fuzion

Are examples of Good Customer Service harder to remember than Bad Ones?

April 21, 2012
Bad customer service

Can you think of a good example?

What’s your example of good customer service?” ….. Silence

I can’t think of any” our PR course participant replied …

Ok, I’ll come back to you later, you’ll surely think of one example

As part of our PR courses for small business we always emphasise that PR is about “managing your reputation“.

Your PR firm can play a valuable part in that process but any efforts here are totally worthless if a business can’t create the right reputation building blocks by providing good customer service. We make this point on our courses and conduct a small exercise by asking the participants if they can give us examples of good customer service.

This exercise always surprises me as we often see some repetition with names of businesses that are mentioned – for example at two recent courses Apple were mentioned for their “no quibble” approach to problems. Nash19  always get a mention in courses that we run in Cork. The examples given are always intriguing and often they relate to how a problem or an issue was dealt with.

At a recent class we conducted this “good customer service” exercise and the first person to respond launched into a bad experience she had with a mobile broadband provider. I stopped her in her tracks and emphasised that it was examples of “good” customer service that we were actually looking for. She nodded politely as if she had grasped my point …. She then continued to tell the group in detail, blow by blow how lousy the service was! The whole group broke into laughter as we witnessed first hand how enthusiastic we are about sharing “bad” experiences.

In our most recent course I continued asking the other participants for their examples of good service and I was surprised to come to another person who again could not give me an example of good customer service … Not one!

You’ll think of one in a minute, I’ll come back to you” I said , giving them an extra few moments to think of an example.

Once again I continued asking the others for their examples.

My own example that I shared with the group happened quite recently in West Cork.

At the Celtic Ross Hotel recently I was running a Social Media course early in the morning. As I arrived a hotel staff member looked after me, took me to the well equipped and very comfortable conference room and then asked me if I wanted a coffee ….godsend!

On this gorgeous morning I found myself with a few minutes to spare so I vey briefly walked outside to take in the fabulous view. When I came back , Michal from the hotel brought me a cup of coffee but there was one already on my presentation table. Confused I pointed out that he had already brought me a cup ..”Oh yeah, I spotted that you had gone outside and I guessed your coffee would have been cold!

Wow ….that’s great service – I shared my story with the group.

To finish the customer service session I went back to the two ladies who earlier could not think of an example.

Sorry, I can’t think of anything” said the first. I turned to the other – “I’m really sorry” she said apologetically “I can’t think of an example either

This just amazed me ..

Is customer service so bad that some of us never have a good experience or is it that we just remember the bad?

PR starts with good customer service.

Can you think of an example?

Greg Canty is a partner of Fuzion

The three very “different” Wise Men

March 27, 2012
Three Wise Men

I don't know which gift is best!

In we went all three of us, armed with our presentation slides, our printed copies to leave behind and mock-ups  of  possible adverts and a clear idea of who was going to cover each of the different sections. At this stage we had been through a detailed briefing meeting and spent days working to bring it to this point.

This was quite a complex pitch as there were a few different businesses all under the one operation and our proposal had to incorporate all of them. We felt really confident as we had a lot of unique experience in the different aspects of  their business, which we felt would be a huge asset in working with them.

Our presentation was very detailed, demonstrating an understanding of their proposition, an understanding of the communication challenges and objectives, and outlining clearly our approach including some clever initiatives that would drive media coverage and most importantly increase business.

We were pitching to the “Three Wise Men“, the key decision makers including our main point of contact, the Marketing Director. The presentation went well, there was a good level of engagement and discussion around some of the proposed initiatives. Our allocated time ran well over due to the level of interaction, which is always a good thing as long as it is constructive.

The presentation came to an end and as we left we could see one of our competitors waiting  outside ready to make their pitch. Apparently in total the Three Wise Men were taking proposals from three different agencies.

About a week later I received a call from the Marketing Director to pop down to have a “finalisation” chat – it looked like we were in!! I had been quietly confident but in this world nothing surprises me so I never get carried away with it.

I met with him and sure enough Fuzion were chosen and now it was all about getting the whole plan going. As we relaxed over lunch I asked the Marketing Director how he would have summarised each of the different pitches – I would never ask for copies but I must admit I was curious as to how each of us was different. We are never really in a position to find this out so I was bursting to get a fresh perspective on content, substance, style and delivery.

He opened up …. “Well, each of the presentations were quite different. One was very fancy, with bells and whistles and a little gimmicky, another was nod nod, wink wink, we know everyone, we will promise you great coverage and yours was somewhere in between!” …. what a summary!

He wasn’t finished, and this was the part that totally blew me away .. “Each of the three of us preferred a different presentation so in the end they left it up to me to decide and I chose Fuzion as for me you were clearly what we were looking for” … there wasn’t even a consensus!

There was a big lesson for me in all of this – we are all different and have different styles, likes and dislikes, we have different backgrounds and different collective experiences, we come from different places and carry different viewpoints and prejudices and even when you have broken your back on a proposal and think you are in prime position it often doesn’t matter – sometimes they just like the other guy!

A week later we got a call to say that the arrangement had to be cancelled as the place went into receivership..

Great win for Fuzion!

Greg Canty is a partner of Fuzion

Knowing you are the best & saying it

September 25, 2011
Hayfield Manor Hotel

Hayfield Manor Hotel

I was at a recent Chamber event in Cork and they had their usual “soap box” slot whereby a few members are given the opportunity to speak in front of the attendees and briefly tell everyone about their business.

This is quite an awkward moment for those invited to talk – they have about two minutes to inform and impress the listeners and generally try to make an impact with a combination of information, some humour and maybe a “catchy” phrase to finish their mini speech.

At the recent event Ettienne van Verde, General Manager of Hayfield Manor confidently took to the podium and started his speech by informing all of the attendees that they were the best hotel in the area.  At first there were a few quiet sniggers, some glances around the room because “saying you are the best” is generally not something that we say. It might be considered to be a little bit arrogant ..even if you believe it do you say it publically?

Not only did Ettienne state that they were the best hotel but he went on to explain why they were the best. He mentioned the friendly welcome, the free parking, the convenient location, the free wifi, the state of the art function room, the individually designed bedrooms and also the two award winning restaurants.

At the end of his confident two minute talk he was met with a big round of warm applause.For those who have experienced the hotel they would have to agree that Hayfield Manor is pretty good but I suspect the warm round of applause was for someone who proudly and confidently represented their business and wasn’t afraid to say “we are the best”.

If you believe you are best maybe you should start saying it

Greg Canty is a partner of Fuzion

Factor 15, the Flywheel and that crew in Killarney

September 6, 2011
Irish Summer

See you in 2012?

I’m getting ready for another day, up early and wondering what to wear ..

The rain pounding against the bedroom window and a night of strong winds rattling fence doors and outdoor tables and chairs guides me towards something sensible and yes we will be wearing a coat today. This was after a cold September night (I find that hard to say as don’t really want to admit that August, the summer of 2011 is done and dusted) when we had to fire up the heating for a while. Strangely enough that wasn’t the first time – in August we turned it on twice!

Grabbing a towel from the cupboard in the dark and something drops onto the floor – Light on..My God, I haven’t seen that in a while and I won’t be needing it again for a really long time unless we escape to somewhere sunny for a week (now there’s an idea!). It was a bottle of Factor 15 sun protection – I didn’t get to use much of this in 2011 – whichever way you cut it the summer was shocking and it has left a lot of us really disappointed. We could definitely have done with some (any ..) sunshine.

I illogically held onto the strange idea that we would have a great summer because we had a lousy winter and even more illogically that we would have a great summer because the usual “leaving cert” summer heat wave never happened. Indian summer – nah, doubt it..

What can we do?

At least we don’t depend on the weather too much for our business but it does to some extent as it would affect some of our clients working in the tourism sector and we do a lot of work in this area.

Tidy Town success for Killarney

Tidy Town success for Killarney

Yesterday was a huge day for one of our clients, The Killarney Chamber of Tourism & Commerce. They have just won the Tidy Towns competition for 2011 and unfortunately had to celebrate in terrible weather yesterday (5th Sept, 2011). In Killarney they are hugely dependant on the Tourism sector and as you imagine the lousy weather can’t have helped them a whole pile.

Ironically they had a great year despite the elements – you could put this down to many factors but as a close observer I put it down to simply doing the right thing consistently.

In my last blog I spoke about the fabulous book by Jim Collins, called Good to Great where he scientifically unearthed the factors that led to the sustained success of what he called “Great” companies.

The reasons for Killarney’s terrific Tidy Towns win and the terrific season is rooted in one of the success factors that Jim Collins talks about. He speaks about the Flywheel..

Initially it takes a lot of effort, toil and sweat to achieve a small movement to the flywheel – it takes a lot of people pushing and pushing in the same direction before you achieve any movement – eventually some momentum is achieved and with more and more pushing even more momentum is achieved. Before you know it the flywheel is moving quickly and just needs another nudge now and then in the right direction to maintain the momentum.

To the outside world it looks like it is easy, that success just came knocking on the door and it just had to be opened. To the people involved they are shocked at anyone that thinks it was easy – they remember the times when huge effort was required to achieve even the tiniest momentum.

Killarney – we have been working with them for about 6 years. Yes, they are blessed with the most incredible natural attributes but they have this team spirit, this rising tide mentality, this can do attitude, this belief that nothing happens by itself and that they need to be proactive at all times to achieve success.

Jaunting Cars - Killarney

Winning is Easy?

The town is beautiful, it is spotless, the tourist product is superb, the hotels, guesthouses and B&B’s know their business and are experts at delivering a genuine welcome. They have Summerfest, they have the Rally, they have Christmas in Killarney, they have the Irish Open, they have the right attitude. You may have noticed the teams of volunteers in Killarney, adults and children early in the mornings and late in the evenings painting, tidying, gardening and picking up rubbish all around the town – at one point this year there was a row because some of these guys refused to be featured in some PR shots for a TV programme.

That’s not why they are doing it” we were told. That goes against the grain with our Never Waste a Good Story mentality – very frustrating. It does tell you a big story about them – this is about collective pride in their town. Well done Killarney!

They can’t do anything about the rain but they can can decide how they go about their business – control what you can, go about your business in the best possible way and if the sun shines it’s a bonus!

Flywheel..

Greg Canty is a partner of Fuzion