Sally Smart – Living her life her way!

August 27, 2024

On the latest #WinHappy podcast I chatted with Sally Smart of Smart Productions in Schull in West Cork.

We sat in her workshop which was a large room sitting above the ground floor theatre area, known to many kids as “The Loft”.

This is where Sally paints, plans the different productions, where the kids are invited to build the sets and bring their ideas to life on the stage below.

While the whole place feels a bit chaotic you feel that it is a creative space where kids can freely experiment and express themselves.

I can honestly say that Sally is one of the most fascinating people that I have met who has lived the most unusual life and I was gripped by her story. Her mother wanted her family to live simply and sustainably from the land in their Cornwall home and her father was a complex character who suffered from severe mood swings that clearly impacted the family and Sally.

Frustrated by a world that supressed her creativity Sally “ran” away to Australia, she lived alone on a deserted island for 9 months, she fell in love with Gus, an Aboriginal man. They lived and travelled together with their children across the desert in the station wagon that she had bought with their two children. She made clothes to earn income along the way.

Sally is headstrong and determined and she lives and stands by her principles in everything that she does.

In part 1 you can hear the first part of her story as well as the racism she experienced in Australia and the personal risks that she took in her early days travelling and living alone.

Part 1 – Sally Smart escapes to a deserted island for 9 months!

Sally returned to Cornwall for family reasons and to work through some of the trauma that she had experienced in her early life. This resulted in the end of her marriage.

Instead of settling down, typical Sally bought a camper van and took off around Europe with her three girls – she continued to make and sell clothes. She home schooled her children with visiting interesting places being part of that education.

28 years ago she visited a friend in West Cork with her three daughters in the camper van that they were all living in. For the sake of the children Sally decided to put down roots and after many years she was able to explore her own passion for theatre and productions.

Six years ago Sally’s vision was realised and created a safe place called “The Loft”, where with her help kids can express themselves creatively, in a way that she was never able to.

Ayoola Smart

Ayoola, her own daughter, who is now a successful actress was one of the very first to benefit from Sally’s teaching, spirit and encouragement. They are now collaborating on a number of interesting projects.

Sally’s perspective on children and the need for creativity in their development is very interesting and what she is doing is so valuable. Away from parents in a safe environment she provides all of the children with an opportunity to get involved, have fun and learn.

We wish her luck and hope she can hold onto “The Loft” as it is a lot more than a warehouse in the middle of a West Cork village.

In part two you can hear the wonderful Sally Smart chatting about her West Cork adventure.

Part 2 – Sally Smart on the importance of children being able to freely express themselves

Greg

The #WinHappy podcast is available on Apple, on all podcast apps and is also on Spotify.

The Auto Renewal Gravy Train !

August 23, 2024

I just received this correspondence from one of those software services that I am signed up for about a change in their terms and conditions.

The change is to do with renewal of software services each year.

The payment for the service happens annually and as a matter of course (if you have been careful when you signed up for the service and passed over your credit card details) you should receive an email alerting you to the fact that the service is up for renewal AND if you so choose you can renew.

This prompts the questions:

  • Did I use the service?
  • Did it do what it was supposed to?
  • Do I still have that need?
  • Is it worth the renewal fee?

Do I renew?

I’m sure this is a crucial moment for that service provider, a time when many users may ask these simple questions and make the decision to continue or possibly terminate the service.

A confident service provider should have no issue at this time and be quite content that those customers who are getting value for their money will happily renew.

A service provider that isn’t confident in the value of their service might instead not give people the option of renewing with a nice friendly email and instead prefer an auto renewal payment system.

They might even change their terms and conditions and issue a notice like the one I just received:

Dear Greg,

We’re writing you to inform you that our terms and conditions have changed. The main change for you is that as of August 29th, manual renewal will not be available anymore. That does not change anything for your current subscription; you are currently still on a manual renewal plan.

What this means for your next renewal:

You will need to manually renew your subscription once more on your next renewal date. After that, your renewal will be automatic, and you will be able to use Yoast’s powerful SEO features without any interruptions. Please pay attention to the renewal emails and follow the instructions. Plus, you’ll receive a 10% discount on your next renewal.

Check the new Terms of Service here to see what else has changed.

Thank you for being a valuable member of the Yoast community. If you have any questions, feel free to reach out to our support team (simply by replying to this email).

Warm regards,

Bla bla bla …

Why are they offering a 10% discount on the next renewal?

“Auto renewal” is quite simply a goldmine for these service providers – it is easy money to be extracted from customers when you remove that opportunity for them to actually think about what they are paying for and make a decision about renewing.

If you do opt to stay with that service provider do you protect yourself by setting a calendar appointment in your diary to remind yourself that renewal date is coming and then if you choose you need to log in to cancel the account to avoid automatic charge? – that is a lot of hard, inconvenient work. Worth a one off 10% discount?

Instead of being delighted with my 10% discount “special offer” all I want to do is cancel my subscription!!

Am I using the service? Not really

Will I renew? Nope…

Greg

Greg Canty is a partner at Fuzion Brand Communications agency with offices in Dublin and Cork, Ireland

Tetchy emails, cranky form and my bloody Car Tax disc

June 24, 2024

You weren’t to know it but if you found me to be cranky, a bit short or if you received a sharp response to an email then it actually had nothing to do with you.

I apologise…

Isn’t life like that? Often what you experience in an interaction with someone at any moment in time may not have anything to do with you, but everything to do with something else that might have happened.

In my case it was my car tax.

The Warden

I wondered why a parking warden was patrolling Ballincollig village when there was no paid parking, maybe it was to do with a time limit?

When I returned to the car there was a slip on my car – I was being fined for not displaying an up to date car tax disc!!

Sure enough, it was out by months.

I was sure I had paid it – when that notification email comes in I’ll pay it there and then or else there is a real risk that I will forget.

When I came home I checked my emails and sure enough I had paid my car tax in December with weeks to go before it was due. Once it was paid I would have forgotten about it until the disc arrived by post and then I would place it in the disc display of the car.

I clearly had never received it, and maybe with it being a December transaction it could easily have got lost in the Christmas postal chaos.

National Motor Tax Office

I rang the number listed for the motor tax people, listened for the different options and eventually I was in a queue – you are number 8 in the queue. 5 minutes later I was still at number 8. An hour later I finally spoke to an operator and explained how I never received my tax disc and as a result I was now in receipt of a fine from Cork City Council Parking division.

She told me what I needed to do:

  • Fill out an RF134 form
  • Get it signed by the Gardaí
  • Post it to the local motor tax office with a letter
  • Write to the fines people appealing the fine demonstrating that I had in fact paid my car tax on time

Hold on. Why do I need to go to all of that bother and do all of that running around because you never posted me the disc I paid for?” I asked

I know it’s really frustrating, but that’s the system” was the reply I received.

Brilliant…

An Gardaí

Ballincollig with a large population has a large very modern, fancy Garda station but much to my surprise it was closed when I popped down and I would have to wait until 2pm on the day I called for it to open. I popped into the shopping centre for a cuppa and a sandwich instead of heading home and waited until 2pm.

The station was still closed and I waited with another lad “That place never opens on time“.

I rang the buzzer and knocked on the door, nothing. I went around to their car park where there was another buzzer, lots of cars parked up but no one answering.

I range the phone number four times and eventually it was answered – God love anyone who had an emergency – the woman who answered the phone told me they were short staffed and I should go to the station in Togher.

I explained to her that I had been waiting for 45 minutes and simply needed to get a form signed. She asked me to wait and let me into the station and signed the form.

She explained to me the dire situation with staffing. Hmmm, this is not good.

There is no such problem with the Cork City Council Parking department – when I came home the fine had efficiently arrived in the post!!

It reminded me of my poor buddy who received a parking fine for his car that he had reported stolen a few days previous. Thieves do not display parking discs and the Garda stolen car system and parking fine system don’t talk to each other!

At least now I had my RF134 form and the confirmation payment email – surely that was enough to successfully appeal the fine?

Motor Tax Office

This will make you giggle.

Armed with the RF134 form and an explanatory letter I popped around to the Motor Tax office with my envelope.

I kid you not – there was no post box outside, nor a letter box BUT there was a notice on the entrance door that said “for your convenience we have located the post box inside“!!

How is that for my convenience??!!

I went to a post box.

Cork City Council Parking Division

I sent off the confirmation email about payment with a letter of explanation with my “appeal” letter.

In the meantime my tax disc arrived from the Motor Tax Office.

A few days later I received a letter to say my appeal was under review. Could I forward a copy of the RF134 form (I wouldn’t expect people to ordinarily keep a copy but I did take a photo of it) and a copy of the tax disc.

This was encouraging and even better I had the option of emailing them.

I sent my email with the relevant copies and with brutal efficiency I received a reply.

My appeal was not successful BECAUSE the RF134 form was dated after the fine.

Ah come on!! The only reason I knew the tax disc was out of date was the receipt of a fine. This was the whole point.

A current tax disc” was not on display. That is the rule. (however they do make an exception if the RF134 is dated differently).

BUT …in the manual days you went to the motor tax office, you paid the fee, they handed you a disc and you put it on display.

Surely, the whole point is that you pay your car tax and that is why fines exist?

Even better the email to me pointed out that there was a time limit for paying or else the fine would increase from €60 to €90.

As angry as I was there was no point arguing any further.

According to the documentation you could pay online,

I logged on (in the most cranky mood ever) and popped in my details, the reference number and the car reg.

Ticket not found, please try again

and again, and again, and again, Brilliant, their system isn’t working.

I tried their phone payment system today and it worked and ….to my surprise the Cork City Parking Fines system works so well that my fine had been upgraded to €90 !!

I emailed and rang their office to look for a refund of €30.

I explained – It was not my fault that their system was down and as a result had now paid €30 extra.

“Well no one else had a problem paying” I was told (lovely!)

The reason you got that response was because you had paid already” I was then told (her rationale for the computer system not working)

Why would I try to pay on the online system if I had paid by phone” I asked

The efficient Parking Fines Department sent me an email saying of course…there was nothing that they could do!!

My money is hard earned and handing it over like this is unfair.

Lessons to be learned?

  • Our Gardaí are understaffed
  • The legislation hasn’t changed in line with changes in systems
  • Cork City Council Parking Fines department are super efficient
  • Cork City Council Parking Fines department and fairly uncompromising and unsympathetic
  • We were probably better off when we paid our car tax manually and when the rules did end up catching people out who hadn’t taxed their vehicles.

And the biggest lesson of all …try not to to be a bear with everyone else in the meantime.

Apologies to Dee, a couple of my work colleagues and the two dogs, it was nothing to do with you!

Greg

Greg Canty is a partner at Fuzion Brand Communications agency with offices in Dublin and Cork, Ireland

Klopp has made me a better person!

May 27, 2024

Jurgen Klopp speech at farewell

Klopp has made me a better person” he said to us over a pint. You don’t hear guys talking like that, but he was right.

At the beginning of this year I bought two very overpriced tickets on one of those websites for the last Liverpool FC home match of the season against Wolves for my son and I. Not the worst birthday present for him I thought!

At the time Liverpool were top of the tree and maybe just maybe we might witness a historic premiership win?

Since then a premiership win was impossible after an awful run of matches in April and the occasion instead became a farewell to Jurgen Klopp. Like every Liverpool fan we were heartbroken to hear that he was leaving.

The occasion was amazing , the love for Klopp in the city is so huge and in truth the actual match was a sideshow.

Jurgen Klopp graffiti in Baltic Triangle in Liverpool i

The crowd worked through the usual repertoire of songs during the game but kept on coming back to the anthem for the manager “We’re so glad that Jurgen is a red, we’re so glad and this is what he said ….

At 87 mins every man woman and child in each corner of the stadium stood up and sang that song, over and over, louder and louder for at least 10 mins until the final whistle.

The podium was moved into the centre of the pitch, the full squad formed a guard of honour while all exiting players and coaches were given a huge send off, and then there was Klopp.

The kind words were said, he gave a perfect rousing speech, he ran to each section of the crowd giving his signature fist pumps and before we knew it it was all over and we were making our way out of the stadium.

An hour later a few of us thirsty souls were enjoying a pint downtown having a post mortem about Jurgen. One of the guys with us, a Liverpudlian ,Adam said a really profound thing.

Jurgen has made me a better person

Wow, isn’t that huge I thought and I agree with him 100%, but why?

I’ve been thinking about this ever since and Jurgen has taught us an awful lot about being better people.

Doubters to Believers

The very first day he told us to have the right attitude when you approach anything, including your football team. Support and don’t judge!

Never give up

Until the very last minute you need to keep on trying and when you do anything can happen. He asked us to do this and we saw the result of this on countless occasions,

Enjoy the occasion

He told us continuously that there are lots of things that are a lot more important than football but football was to be enjoyed. Find your escapes, whatever they may be.

Positive attitude

No matter what you do, with the right attitude you can achieve anything. Even when the odds were stacked against this team you can prevail. We all need to remember that, whatever we do.

Every minute counts and never give up

He scolded fans for leaving the stadium early when things didn’t seem to be going well. Supporting the team until the very end paid dividends on so many occasions. If we show belief and encouragement then people will respond accordingly.

Humour and a smile

Every interview and press conference (nearly all!) were conducted with a smile and lots of humour. That huge beaming smile of his was infectious and his use of humour followed with that big hearty laugh got people on his side.

Hugs !!

While some people don’t like hugs Jurgen clearly wasn’t too bothered by that. Big heartfelt hugs are good, show people the love if you mean it!!

Hard Work

You achieve nothing without hard work and preparation – Klopp always spoke about the importance of a tough training camp at the beginning of the season to prepare the team properly. You won’t achieve anything without this!

Friendship and Family

Throughout his time at Liverpool he always made a big deal about the spirit of the team and the importance of team bonding. Every player used speak about the unique spirit at the club, the special bond between everyone, how families were looked after and the difference that makes. I want to work in that environment.

Celebrate the wins

The pure joy of winning was always evident with him. At times he was childlike with his celebrations. Instead of being cool and calm he punched the air, ponded his chest. It’s good to celebrate – show what it means to you.

Solidarity

When asked about tricky situations such as vaccinations of players he never gave a medical opinion but instead he spoke about the importance of solidarity, being in it together.

The Team includes everyone

Liverpool team after Barcelona match

Before huge matches when “we” were up against it he would say at the press conferences before the game that the team is everyone and we need “everyone” to be in top from. He would mention the fans, the ball boys and the hot dog seller. What a life lesson!

Kindness

Whether it was a kid in a hospital, an invalid, a retiree, anyone – you could see the genuine kindness and warmth he showed them all. He did the most wonderful interviews with these people and you could see how much it meant. We can all be kinder.

His team

He always took responsibility for poor results and never criticised a player, ever. There were some huge games when awful individual mistakes cost us. He never blamed the player.

Departing players

I have never heard of a disagreement or a bad word towards a departing player or a member of his backroom staff. I’m sure there were disagreements but he never spoke about them after, and if anything was said it was always kind.

Bounce back

When we lost big finals or big matches he always saw the positive and used these disappointing occasions as fuel for going again. On one occasion after losing a Champions League Final he was seen singing with fans in pub after!

Humility

From the first very press conference he told us he wasn’t a special one, but an ordinary one. He never brags and he always gives praise and credit to everyone else. That never changed over the years.

Motivator

Even in the last moments of that farewell speech to us he started to sing the name of the incoming manager and he told us how special we were and the power that we bring to every match.

He knew it was the end of his time but he wanted to leave us feeling that we had every reason for feeling good about ourselves.

I’ve always contended that Jurgen Klopp could lead any organisation, any country, we need more of him.

Adam was right. If we take on board Klopp’s attitude, his kindness, his approach, his positivity, his smile, his love and his humanity then we will be better people.

Danke Jurgen for the football and the life advice!

Greg

Greg Canty is a partner at Fuzion Brand Communications agency with offices in Dublin and Cork, Ireland

The Tender Whistleblower!

May 7, 2024

You don’t know me, but I work for an organisation that you recently submitted a tender for” she said

okay…I replied, wondering what this was about

You know you didn’t win, but did you know that the crew who were awarded the contract have never ever actually provided that service. We knew it and our idiots still awarded them the contract!!”

Now, she had my full attention so I asked her to explain in more detail.

I am raging that this happened. We had an opportunity to do some good work here but instead we are are literally squandering money on people who have no idea what they are doing and it must stop” she said.

Trying to get a word in I asked her how this could have happened.

You didn’t win the tender because they scored the applicants based on rubbish irrelevant criteria so that the contract could be awarded to who they wanted

ok, all I got was the usual “Dear John” letter, so I asked her what could I do about this?

You need to ask them for the scoring of the tender and also ask who did actually win

she went on, “please please follow through on this because this carry on is wrong and it must be stopped“.

The Tender…

The tender wasn’t any big deal. It was a contract to produce a series of podcasts for an organisation funded by one of the City Councils.

We were given a brief, we submitted our tender and ticked the box on any information that was requested. We have produced hundreds of podcasts in the last 5 years for many organisations so theoretically we stood a good chance of success once we priced the job competitively.

We received the usual “Dear John” letter saying that “unfortunately we were not successful on this occasion” and being quite honest I didn’t anymore about it.

You win some and you lose some, no big deal..

The Follow Up

After I received that phone call I decided to probe a little bit more and sent in a query requesting some feedback as to the reason why we were not successful. Technically this is information you are entitled to.

This gentle probe yielded very little information, but I did learn who the successful company were and sure enough I knew that they had never ever produced podcasts before.

Wow, surely this is a “don’t pass go” situation that would immediately rule out that service provider I assumed.

I replied to them and asked the simple question “how could you award the contract for podcasting to someone who has never produced podcasts before?

Needless to say I didn’t get a response and I resent my email a couple of weeks later.

Eventually I received another cock and bull story and someone else in the organisation said they would contact me to explain. This never happened.

This was a royal waste of my time and leading nowhere so I was prepared to leave it off until I received another call from my whistleblower friend.

Well, did they send you the scoring criteria?

I explained the brick wall situation and couldn’t do anymore.

Make an official request under the Freedom of Information (FOI) rules – as a public body they are obliged to fulfil this” – she really wanted this exposed.

You do know that you are now officially “the troublemaker” when you take that step I was thinking, but…

The Result!

The FOI process worked and eventually I received the scoring card that was used to award the tender to this other crew.

They scored zero for their ability to do podcasts but they got top scores in the category of “being a member of their organisation” and top score for “work in the community”. On each of these categories we scored zero so we were pipped at the post by a service provider who never provided that service before!

Criteria is always made known in advance of a tender but this organisation apply it randomly after.

Their rules preclude a business such as ours of being a member of their organisation (so that is a no win) and even through we do in fact do a lot of work with community organisations we were never asked that question in advance – the examples we gave of podcasts that we had produced were very much community related.

End of the Road

In total frustration I brought this to the attention of the person in the Council who oversees the funding of this organisation.

It is fair to say that they weren’t terribly bothered and were irritated by my probing.

Out of courtesy I am replying to you” was what I got.

My neighbour

I spoke to a neighbour of mine who for a period was involved in the awarding of tenders in a local Council and I explained the story to him and I asked the genuine question – is there anyone that cares about this?

He explained that a pass/fail should have been applied here – someone who has never provided that service should clearly be automatically disqualified from the competition.

BUT….what he said next to me genuinely blew me away.

This happens the whole time and so many tenders find their way to “favourites” regardless of rules etc.

But isn’t this public money that is being spent and doesn’t it need to be done fairly and transparently?

His advice for me was, shut up, move on because the only thing that will happen is that you will be marked as a troublemaker and that’s a sure way of never winning another tender!

To my whistleblowing friend, I’m sorry, I did try.

To the rest of us, wow ..

Greg

Greg Canty is a partner at Fuzion Brand Communications agency with offices in Dublin and Cork, Ireland

The Importance of Screening Job Applicants!!

February 26, 2024

An email I just received has left me staggered and it has prompted this blog post.

We are recruiting at Fuzion at the moment and our normal process is we list the role on the website and then we run an advert through the jobs advertising function on LinkedIn.

Despite a very careful job description and a request to attach a cover letter (a simple test of how interested the person is) you then are faced with a deluge of applicants, 95% of which are totally and utterly irrelevant.

Of course you will then also get a deluge of recruiters contacting you promising “perfect fit” candidates.

The screening of these applicants and emails takes quite a while and it is always made easier if applicants follow the instructions and write an intelligent cover letter.

Once I narrow down the applicants to a “possible” list I then test each candidate with an email asking them a few simple questions. Invariably these will include a general question such as “what interests you most about the role with Fuzion” and then something specific about them, maybe about some aspect of their CV that I need some clarification about.

I do this to get some extra information but also to test the person including their ability to communicate and to see if they are intelligent, to see if they are nice and how much they really want the role.

Sometimes I never even receive a reply , which shows that many people are just pressing buttons on LinkedIn and weren’t very serious about their application in the first place.

Depending on the responses I then decide who I should do a first “light” online screening interview and after that a deeper interview with other members of the team.

We don’t always get it right but for the most part the process has served us well and we have a really great team.

So, back to today and that email…

I received a response to one of my emails from an applicant who had a very interesting CV –

Based on my past experience, organisations or recruiters generally go through these questions on a 30 minute screening call. Is there a specific reason Fuzion does it on an email? 

I am available between 14:00 hrs and 16:00 hrs tomorrow and on Tuesday if you’d like to chat through the questions and proceed with my application.

Wow I thought, so I replied:

Hi X,

This is the most time efficient screening process for us.

Many thanks,

Greg

And while writing this blog I received a reply from this eager job hunting applicant:

Thanks for clarifying. However, this isn’t a time efficient process for me. Thanks for considering my application but I’d like to withdraw. 

All the best. 

Thanks,

Hmmm, I think there is a small touch of an attitude with this woman and she has done me and Fuzion a huge favour by showing me clearly who she really was.

My response:

Hi X,

You have just shown me how good my screening process is by demonstrating how much you were interested in the role.

Greg

Maybe we are approaching “full employment” and this attitude is probably a unfortunate by-product of this environment whereby some applicants think they are god’s gift to the employer worldthey are not!

This is one of these another of those “you’ll never believe me when I tell you what happened today!” stories!

Greg

Greg Canty is a partner at Fuzion Brand Communications agency with offices in Dublin and Cork, Ireland

When a big pay packet costs you too much

January 15, 2024

I’m doing a lot of job interviewing lately.

In Fuzion we are recruiting for a number of roles, and with candidates that are of interest I must ask them about their salary expectations/requirements. It’s a tricky question, but a very basic one.

How much salary do you require to consider this role?

It’s a very practical question and like the rest of us, the person needs to be paid appropriately, fairly and have enough to live on and hopefully some left over for the nicer things in life.

While we have to approach “pay” in this way there is an even more fundamental question that goes beyond the amount of money that you need to take up a role.

How much will this job cost you and is the pay sufficient for this cost?

How can a job cost you (and I’m not talking about travel expenses) you are probably asking.

Life is too short and every precious hour that you spend on this earth should be a positive experience, something that you can enjoy, that gives you fulfilment, comradery, that allows your passion to flow, that provides you with something valuable that you can’t get in other aspects of your life. This includes your work as much as other aspects of your life.

A long time ago I remember a boss of mine near the end of his career sharing with me that he hated his job and wished that he was doing something totally different. This guy was very comfortable and could easily have jumped ship so I asked him why he wouldn’t. He carefully explained to me what he described as “a fur lined mouse trap” -basically the package and perks were too good to leave so he was prepared to stay “trapped” as he called it.

Wow, what a huge price he paid for that time.

To take a job that is not right for you even if the package is great, is a hefty price to pay. While they might be paying you a lot, you end up paying the biggest price of all by not doing what YOU want with your precious time – you won’t get it back.

You need to #WinHappy

If you are interested we are a great place to work as long as you like doing what we do!!

Greg

Greg is a partner at Fuzion Brand Communications agency with offices in Dublin and Cork, Ireland

Christmas Shopping with Micheál Martin!!

December 19, 2023

Last Saturday I found myself in the queue in Waterstones in Cork with a bunch of books and a game in my hands, Christmas presents for all and sundry.

The queue was moving fast as it always does (a well oiled machine) and the mood everywhere was light and jovial – while buying presents can be stressful I find that act of buying gifts has everyone in good spirits.

Behind me in the queue I heard lots of chit chat and the usual mentions of “Merry Christmas” between people inevitably bumping into others that they knew, all performing the same vital task. Hopefully we will be in that queue again next year, a year older buying presents for the same people.

One of the voices behind me sounded very familiar and when I turned around sure enough it was none other than our Tánaiste, and former Taoiseach Micheál Martin. He was chatting to some woman that he knew and it was just like any other conversation between any random shoppers, “how is so and so doing, haven’t seen them in ages, must meet up soon, say hello for me, Merry Christmas….

One of the wonderful things about Ireland is that we will deliberately (I’m sure not always) leave that well known person alone to their moment of privacy and let them get along with the same every year human task of buying a Christmas present, and not bug them. No one was bothering him. Maybe they were close by, but I didn’t see security people for him and for this Saturday Micheál and I were the very same, two men in town buying Christmas presents for loved ones.

Micheál was relaxed, warm and friendly, comfortable in his own skin as he chatted and moved through the store.

Now, Greg being Greg I did want to say something to him but hopefully not bug him. He doesn’t know me but would probably recognise the face from all of the functions and Chamber meetings down through the years that I would have attended.

I reached out to shake his hand and without hesitation he reciprocated. I said “thank you for the great work” he has been doing on our behalf. I meant it and I wanted to communicate it. Politicians take a lot of flak from so many quarters and they should also be given credit for their service – I couldn’t think of another job as thankless as that one where everyone feels they own you 24/7. Despite the various challenges that we face as a country I think he has been great and always represents us superbly.

He thanked me for saying that and I quickly went on to ask that Ukraine gets the money and resources that it needs so it can keep fighting against Putin’s Russia and in doing so to make the world a safer place for all of us. He assured me it would happen and we both went off to continue with our shopping.

We should never take for granted that in this country of ours that this is still possible

Greg (the shopper)

Greg is a partner at Fuzion Brand Communications agency with offices in Dublin and Cork, Ireland

Old Rockers, Roland and Brand Consistency

November 13, 2023

Roland

I couldn’t resist when I saw this gig announced…

Glenn Hughes formerly of Deep Purple, one of the greatest rock bands of all time was touring the UK to celebrate the 50th anniversary of their album ‘Burn’ .

The gig was at the Electric Ballroom in Camden, London and my London buddy Roger agreed to come along with me and spare Deirdre the experience of having to “suffer” through four hours of standing and listening to a night of hard rock complete with long hair, 1,000 guitar solos and even a 10 minute drum solo!!

While I wasn’t going to gigs 50 years ago when I was eight years of age, I did start at 13 and Deep Purple, Led Zeppelin and Thin Lizzy just hooked me and I’ve been a huge music fan ever since.

At that first Thin Lizzy gig that I went to, us boys wore our denims, our rock hero t-shirts and our leather jackets and this time at the Electric Ballroom while our gig uniforms were exactly the way they were, we have all aged more than a bit, but like Glenn Hughes who is now in his seventies, we still rocked !!

Glenn served up two hours of Deep Purple classics and while I never saw them in their prime at least now I heard all of those monster tracks delivered with precision 50 years later – I was in hard rock heaven.

Glenn Hughes

A huge shout out to Roger who declared that it was an “interesting experience”!!

In the spirit of great music and guitar heroes, Roger brought me to Denmark Street the following day which was famous as a haven for songwriters and record companies. Now it is famous for the collection of specialist shops selling instruments, everything for musicians and their rock star dreams.

One of the shops we couldn’t resist popping into was the Roland store – Roland are famous for keyboards, synthesisers and electronic drum kits and it was exhilarating watching potential purchasers sitting at the various instruments in display and putting them through their paces.

This of course included some young kids with their parents sampling the expensive equipment that might just be the next step to a career of stardom.

Before we left I noticed a display of t-shirts donning the famous Roland brand – wearing one of these would give me huge automatic kudos with the music fraternity even though my 7 years of piano lessons resulted in my 3rd teacher giving up on me with a break up note to my mother who was paying for my lessons “Greg is wasting my time, his time and your money “ .

That was very harsh !!

If she was a better teacher and inspired me more maybe I would still be playing and legitimately wearing one of these t-shirts (at least that is my version of the truth)

Feck it, I’ll buy a t- shirt, a very cool souvenir from my trip to London.

Would you like a bag” the sales assistant asked.

Of course” I said, and eagerly awaited a cool bag with that iconic cool logo to carry around London with me for the rest of the day.

My heart sank when he pulled out a white unbranded plastic bag and placed my t-shirt in it.

What a waste .. maybe they ran out of cool branded bags or maybe they just don’t value the little chance of their brand being carried around this bustling city?

I thought about Glenn Hughes and his flawless delivery of classic Deep Purple songs 50 years on despite being in his seventies and I thought about Roland and their iconic brand.

Put the t-shirt in a proper bag and give your famous brand the respect and consistency that it deserves

Greg (the rocker!)

Greg is a partner at Fuzion Brand Communications agency with offices in Dublin and Cork, Ireland

Paddy and the tweet 

November 1, 2023

It can be like a drug at times …

You are one of the “brave” ones, one who has a prominent profile and one who has no bother speaking your mind on the public social media platform that we all used to call Twitter.

The fans / supporters / followers like what you said and say “well done, I’d never be as brave as that, I prefer to stay quiet

Paddy Cosgrave fits the bill perfectly – he is a clear “leader” in the tech world with his hugely successful event ‘Web Summit’, and in many ways he became as prominent as many of the high profile speakers and tech stars who participated in the event.

As an avid Twitter user you couldn’t help but notice Paddy because the algorithms liked the level of interaction with his tweets, which were often controversial. He even resorted to spending money on the platform from time to time “boosting” his posts to make sure even more people saw his posts, which often were airing particular gripes of his about something or another.

The attention drug needed an even bigger audience/fix. 

One particular recurring theme with Paddy is his pure hatred of Ireland, the media here and the political establishment. A lot of his time and energy has been spent relentlessly bashing Ireland, a place which despite all of its issues is a pretty good place when you take a breath and compare it to other countries.

I’ve never met Paddy, but with me and others you would talk to, this bashing of our country started to wear very thin and people started to dislike this person that we didn’t actually know.

Without knowing the detail I’ve always understood that at the heart of this Irish bashing was a deep anger because he felt that Ireland didn’t do enough for him and his event to keep it on these shores.

Paddy also spent some time doing some investigative work “naming and shaming” various accounts on Twitter for one reason or another. At one point I recall getting a crisis communications enquiry from a potential client – they had been named and shamed by Paddy and with his volume of supporters and the huge visibility that goes with that, their personal reputation was in tatters and it needed some careful restoration work for them.

They were being cancelled by our boy Paddy. I always wondered what satisfaction did he get from putting so much precious time and energy into this public shaming?

And then there were the public spats with his former Web Summit colleagues – stormy waters everywhere.

When Hamas savagely attacked innocent Israelis on 7th October and the predominantly pro Israeli western world spoke about “unconditional” support for Israel, Paddy felt obliged to tweet.

Anyone using X/Twitter or observing the media coverage of the Hamas attacks could see how divisive this topic was with entrenched views on the different sides. Compounding the issue for most people was the lack of understanding of the history behind this bitter conflict, and before joining the Twitterati you were well advised to take a breath before adding your tuppence worth to all of the public outrage.

Paddy was trying to make a valid point – he commended the balanced response by the Irish government to the atrocities and criticised the other predominantly pro Israel, western world response. A war crime shouldn’t be then followed by a reciprocal war crime battering even more innocent people regardless of religion or nationality.

While he had a very valid point he didn’t read his audience – Web Summit sponsors and customers, all from the tech world are predominantly pro Israel (a tech haven in its own right) and they were outraged.

Whatever about “cancelling” a person on Twitter / X for what they have said, this crew voted with their pockets and cancelled their participation in the event, no doubt inflicting deep financial and reputational wounds on the phenomenally successful Web Summit. Even some of the high profile speakers decided to withdraw from the event inflicting even more wounds on this wobbling beast.

Paddy (probably crafted by his PR agency) offered an apology on Twitter and when that wasn’t enough to halt the tide of withdrawals from the event he soon stepped down as CEO – we all know it’s Paddy’s gig so that won’t convince anyone.

For Paddy and the rest of us who love expressing our views on X / Twitter the tide has significantly turned.

While the attention drug is very appealing, wanting to have our voices heard just isn’t working in the positive way that it might have done before, and all you get now is the risk of the downside.

Paddy learnt a very harsh lesson – we all need to pay heed as we could be next !

Greg 

Greg is a partner at Fuzion Brand Communications agency with offices in Dublin and Cork, Ireland