Posts Tagged ‘Liverpool FC’

The Bravery of Loris Karius

May 27, 2018

Loris Karius

Like all Liverpool FC fans I am devastated today after our team lost the Champions League Final to Real Madrid in the most bizarre match, which saw us lose our most dangerous player Mo Salah to injury due to a cynical challenge after 30 minutes, witness a blunder in a million and a then a goal in a million and then another blunder.

Our charismatic manager Jurgen Klopp said after that you need luck to win a final – he was right, we experienced the exact opposite and lost 3-1.

While a lot of the focus afterwards was on the Gareth Bale wonder goal there was just as much attention on the two “blunders” by the Liverpool goalkeeper Loris Karius.

As usual social media erupted and some of the nicer comments (on the negative side of the fence) were that he would never recover from such a display and would certainly never wear a Liverpool shirt again.

However, another story has been just as powerful as we watched the heartbreaking tragedy of a young man making the biggest mistakes of his professional career in front of the biggest possible audience – we watched him weeping on the ground.

For me the most striking part of this story was his bravery.

Instead of disappearing from the pitch into the nearest and darkest cupboard he walked to the Liverpool fans weeping and gesturing as he sought forgiveness.

He didn’t avoid interviews, he apologised to the fans.

He went onto Instagram today and apologised, knowing he would probably get a barrage of abuse:

I know I messed up with the two mistakes and I let you all down

I hope he gets over this huge setback and that he fulfils all of his potential and becomes a legend at our club.

In this age of money, little loyalty and an abundance of cynicism in sport we need real characters with bravery.

Loris – I’m looking forward to seeing you back in a Liverpool shirt.

 

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

 

 

 

Doubters to Believers

June 28, 2017

Jurgen Klopp - Doubters and Believers

When Jurgen Klopp took over as manager of Liverpool FC in October 2015 he made a huge statement to the worldwide fan base through the media with a simple message:

We have to change from doubters to believers

Jurgen is clever, he quickly picked up on the mood at this famous, previously successful club and he knew that very often it is strangled by the quick loss of faith by the fans if something doesn’t go the team’s way on the pitch during a game.

The fans groan “same old story“, “we’ll throw this one away“, “that fella’s useless” ..when that negativity creeps in it spreads like a virus and before you know it everyone is a doubter.

Fans stop cheering, fans leave early, players get nervous, they choke, fans stop attending, the team starts losing, corporates stop entertaining clients at games, sponsors move on, the best players at the club want to leave and others don’t want to come to the club, success gets further and further away.

Jurgen understood this and from the beginning he sent messages to fans in his press conferences, in the match programmes and during the games he encourages them (by gesturing frantically!) to support and scolds them for not doing so – at a match that wasn’t going according to plan at the very beginning of his reign he scolded the fans who left early in his post message press conference – you can play your vital part in the success of this team.

We are all like Jurgen with the teams that work with us, with our customers (or clients if we are being posh) with those who we would like to be customers and all other stakeholders.

We have to change them from Doubters to Believers.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

Jurgen Klopp and his Ten Management Tips

December 7, 2015

Jurgen Klopp

I’m writing this a little bit depressed after a very disappointing defeat away to struggling Newcastle but in general we have seen a transformation of Liverpool FC in the last two months since Jurgen Klopp, the manager has arrived.

The players have been transformed, the same squad that we thought were lousy purchases are now looking like great players and we have had a few very impressive results of late (except for Newcastle!) and it does seem to be wholly down to the charismatic manager (the self declared Normal One) who has previously enjoyed huge success in Germany with Borussia Dortmund.

Pretty much every Liverpool fan believes that success is around the next corner, which was certainly not the case before he joined the club.

How can a manager make such a difference and can the lessons we learn from him be applied to our own businesses?

What does Jurgen do that is so special?

1.”Belief” 

The first thing he did when he joined the club was he made a declaration to the fans “We need to change from doubters to believers

He gave every fan and player something to think about – we must believe if we want to achieve, which is a simple and yet powerful statement.

He went on to say that he believed in the team at the club, which was why he joined in the first place – if you were a player listening to these words you would feel good about yourself.

Do you believe in your team?

Jurgen Klopp

2.Honesty, openness and no jargon

When he is asked a question by the media he gives a straight, honest and open answer. He talks in a simple way that we all understand and can relate to.

He tells us that football is a simple game ..he is right!

Can you be open and honest with your team?

Jurgen Klopp hugging

3.Don’t be afraid to hug!

We watch him going onto the pitch after the matches and playfully hugging the players. This seems to be a lot more than professionals doing their jobs!

Are people happier when they are treated like this?

4.Have fun

Jurgen loves to laugh, he has a huge smile and he seems to do it all of the time and it is infectious. At the press conferences the media laugh with him.

He tells the players to enjoy themselves on the pitch.

Can work be fun?

Jordan Henderson with Klopp

5.Don’t take it too seriously

Unlike Bill Shankly the legendary Liverpool manager who said football was “more important than life or death” Jurgen says it is just a game and that it should be enjoyed and not taken too seriously – you can see he lives this.

Are your team so stressed that they can’t function properly?

6.Work Hard

This is a key success factor with him. All of his teams are known for their ferocious work ethic – without hard work you won’t win.

This is totally non-negotiable with him.

Are your team prepared and motivated enough to give  you 110%?

7.Have a plan

Already he has managed a few historic victories against some of the big teams and he puts this down to hard work combined with good planning. In one of these matches he fielded a surprising team who played exceptionally and won – he explained after that he had time to plan and prepare with this group of players so there was no point using some of the bigger stars.

Are you planning carefully?

8,Things go wrong – that’s football!

He commented that with the Liverpool team he noticed that they would implode if they conceded in a match and as a result could not recover from this situation.

He has taught the team to accept that things will go wrong and that this is part and parcel of competing – just learn not to give up when it happens!

Do your team have resolve?

9.Mr Motivator

He does seem to have the gift of bringing the best out of each and every single player. He seems to know when a hug works, when a few positive mentions in press conferences will work and when helpful advice from the sideline works (he does scream and roar during the matches).

We clearly don’t see everything that goes on but the players have gone on record as to the huge difference he has made to them.

Do you feel motivating your team is important?

klopp celebrating

10.Passion

Take just one look at him when he celebrates a goal or even when he lives every kick and moment of the matches…he is incredibly passionate!

If you aren’t passionate can you expect your team to be?

What factors would you add to this list?

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Dublin and Cork

Facing the Music 

October 7, 2015

Brendan Rodgers, Liverpool

Week after week I watched the pre and post-match interviews.

As a lifelong Liverpool FC fan I’ve been concerned about the team’s loss of form and I am glued to each of those interviews to see what our manager, Brendan Rodgers had to say.

I was starting to feel a lot of sympathy for him as the line of questioning was unrelenting. At each interview it was the same thing “Are you under pressure?” “Are the players under pressure?” “Is the team suffering from a loss of confidence?” “Do you have the backing of the owners?

Then of course this becomes the topic with all of the pundits, the former players and it makes for headlines in the newspapers “Rodgers under pressure“..the screw is slowly but surely being turned.

Normally the interviews used to focus on the match, the tactics, the performance of players, the injury situation but most of the recent ones were all about his job security. It became the latest episode of an ongoing soap opera.

Interview after interview he batted these questions away, not getting frustrated and insisting that he and the team were not affected but instead they were concentrating on their jobs. He recently did speak about the ‘hysteria‘ around his job by the media and he did mention a ‘group’ who wanted him out.

He did have a point – it was a little over the top.

Match after match the manager of each team must ‘face the music’ – good result or bad result he has to face the media. This must be a tough and very punishing routine when things are not going your way.

I was impressed that the Liverpool team started so impressively in the local derby match against Everton. This was a huge game for him and the team – while the match wasn’t perfect the team were very focused despite the pressure.

Once again after the match he faced the music – it was the same story.

After the same repetitive line of questioning he stated that he didn’t need to look for reassurance from the owners and he hoped he would be the manager for years to come.

This was even more cruelty – the team had just earned a good result away to Everton and this was still the big topic of the questioning!

An hour later when he got off the team bus he was summoned to the office and relieved of his duties. The pressure valve was finally released.

The club confirmed the news by simply posting a press statement on the company website.

This was clearly prepared in advance, carefully crafted and just posted on the website and more than likely issued to the media by their press office.

Ironically no one in management had to sit in front of the media and ‘face the music‘. Their statement would suffice.

Football is a very cruel sport where the players and the managers are in the full glare of the media spotlight constantly and no matter how much they are trained to handle this pressure it must eventually wear them down.

Brendan Rodgers – thank you for the incredible highs of the 2013/2014 season where you had the team playing some of the most incredible and exciting football I have ever seen.

You very nearly did it!

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Dublin and Cork

 

The Ultimate in Brand Loyalty, Bobby Stokes and a Pencil case?

May 29, 2011
LIverpool Pencil Case

Loyal for life!

Chatting to a friend of mine last week the conversation came around to football, the Champions League Final and the ultimate in brand loyalty – the undying support for “your” football team.

Supporting your football team through thick and thin must be the ultimate in brand loyalty and is one of life’s greatest mysteries – how does this happen, when does it start and why do supporters never waver from their team despite success and otherwise?

How do we end up with this incredible bond with a football team from another country? – it really makes little sense but it exists and it runs so deep that it affects us, our moods, our friends and even those who we may not like!!

As a die hard Liverpool fan I can honestly tell you my form is great when they win, lousy when they lose, I get anxious about new signings and I get suspicious of people who support their arch rivals!!

I’m not from Liverpool (but I do like going there – the people are great fun!), my parents aren’t from there, I will do my utmost to watch every match (on TV or computer), I feel betrayed by Mr Torres, I did meet the legendary old club chairman Peter Robinson once and I think You’ll Never Walk Alone is the greatest football song ever!

How is it that in a lifetime we might have many personal relationships but we never change football teams? – what is that about and where and how does it actually start?

My friend is an Everton fan – how did this start? Well, his mother who he admits knows nothing about football bought him an Everton pencil case – he tells me the following year she bought him his first ever football shirt, a Liverpool shirt (she does have taste, that woman..), which he refused to wear. The ultimate brand loyalty had set in, he was a die hard Everton fan.

Bobby Stokes celebrates FA Cup winning goal versus Manchester United

Well done Bobby Stokes !

My cousin who I hadn’t seen in a very long time proclaimed he was a Southampton fan – curious I asked him how this happened? He nearly killed me that I did not know – he reminded me that when we were kids (1976 to be precise) he was visiting our house on FA Cup Final day when Southampton (in the old 2nd division) were up against the mighty Manchester United.

I warned him not to support Man Utd if he knew what was good for him – Bobby Stokes scored a winner (do click the Bobby Stokes link – the goal is worth watching!) for the Saints in the 83rd minute to  seal an unexpected win and a new “brand loyal” fan was won for life! To this day despite few opportunities to celebrate memorable wins he has remained loyal to his team.

Getting deep about this topic with my Everton buddy we actually agreed that you could even use the word “love” to describe that bond with your team – whoah, that’s heavy?

How can your brand or business instil even a fraction of that kind of loyalty with your customers?

– buy them a pencil case?

Greg Canty is a partner of Fuzion