Posts Tagged ‘Donald Trump’

Incite or Insight?

April 19, 2017

Ena Kenny and Donald Trump, Patrick's Day

Enda Kenny’s St.Patrick Days trip to the U.S. costs the taxpayer €35,000” read the headline in this newspaper article I read at the weekend.

The article documented blow by blow how and where these costs were accumulated as well as the costs of the other Ministers who travelled overseas for our national festival, that day when the whole world acknowledges and celebrates our little country.

St.Patrick would be a great Marketing/PR trick for Ireland if we had planned it!!

The article was designed to incite the reader in a way that we are seeing all too frequently – It is supposed to get us thinking…

This is a total disgrace

What a waste of money

Typical politicians, on a jolly while the rest of us are paying for it

Why does it cost so much, you can fly to the States and back for €500?

Rage, rage and more rage – thanks for exposing this abomination!!

In my humble view, Enda Kenny’s U.S. trip was well worth every cent and much more as he flew a flag for illegal Irish immigrants and our continued trade in the very delicate Trump era. This simple visit will help to preserve our special relationship with an economy that is more than vital to us.

In terms of the cost of the trip do we really expect the leader of our country to travel Economy, take public transport and book into 3-star hotels?!!

Come on guys, less of the headlines that are designed to incite the typical anger and let’s focus on the insights.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Heartbreaking “Ape in Heels”

November 16, 2016

Michelle Obama

I couldn’t believe reading these deeply disturbing reports about people in influential roles in the United States calling the classy, intelligent, impeccable First Lady, Michelle Obama an “Ape in Heels”

Pamela Ramsey Taylor, a local resident who runs a non-profit group in Clay County, a town in West Virginia, referred to the first lady as an “ape” in a Facebook post:

It will be refreshing to have a classy, beautiful, dignified first lady in the White House. I’m tired of seeing a Ape in heels,

pamela-ramsey-taylor

The female town Mayor, Beverly Whaling responded to this post with her own comment “just made my day Pam“.

Beverly Whaling

The town of Clay, which has a population of just 491 has no African American residents, according to the 2010 census. In Clay County as a whole, more than 98% of its 9,000 residents are white.

Thankfully a petition calling for the mayor’s resignation had gathered over 170,000 signatures, showing that people are deeply offended by such behaviour but it doesn’t disguise the disgusting, deep held, barbaric and hateful racist views that are still held by some people.

Both women have been fired or resigned under pressure from their respective roles. Incredibly Taylor after “apologising” said she was consulting lawyers to pursue legal action against people who had “slandered” her!

The saddest thing for me is that Donald Trump’s, distasteful, hate filled election campaign has made people like Pamela Ramsey Taylor and Beverly Whaling think suddenly that it is now quite ok to say “out loud” what they have always been thinking.

If the incoming President can say successfully spout lies and hateful rhetoric and is cheered on by nearly half of the electorate then why can’t I?

What lessons has the world learnt?

What lessons have our impressionable young people learnt from the distasteful campaign that they have just witnessed ?

The hate is just beginning and our world has become even more horrible.

Stand up to it.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Strategic Communications, Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

 

Your past biting you in the ass

October 10, 2016

Can you imagine Hillary Clinton in her car heading to the airport having left the Presidential debate with Donald Trump. This was one of the biggest moments in her whole life as it was his.

Many of the reviewers of the debate criticised her as she failed to land the killer blow over the comments he was caught making on his famous bus ride.

The truth was she couldn’t land the killer blow because of what her husband Bill got caught doing when he was President, which Donald correctly stated was one of the worst incidents ever for a US President!

Sitting in her car she knew it and of course Bill also sitting in the car knew it. What was she thinking, what did she say?

“Love you dear” 

“Love you too”

Both Donald and Hillary are both caught in a horrible loop because of their past but at least in her case it wasn’t her who did the particular deed.

While it’s easy for all of us to stand in our glass houses we are being reminded of the valuable lesson that crazy stuff we might do today could easily bite us in the ass just when it matters most.

P.S. We don’t all talk like that in the locker room.

Greg Canty 

Donald Trump and Dublin Chamber of Commerce 

October 8, 2016

Donald Trump

At the beginning of this year I was voted onto the Dublin Chamber of Commerce Council – it’s like a big management team for the organisation, which plays a role in setting the direction for it and overseeing how it is run.

The Council is made up of 30 elected members and each year 10 must resign to be replaced by another 10, which can include the members who have resigned.

To get voted onto the Council you must put yourself forward for election and gather enough votes from members to make the grade.

It’s a tough and humbling thing putting yourself in the firing line, out there to be judged but that’s what you do to become a member!

If you don’t put in the work you won’t be elected and this means punching in sufficient effort so that members will recognise you and put their faith in you.

To rise to the pinnacle of the organisation and become President is another ballgame altogether and is testament to the very clever and robust set of rules that have been put in place to ultimately protect the Chamber.

Presidential Process

If you wish to become President you must first become Deputy Vice President (Number 3) and to achieve this you must first be a Council member and you must be voted in by the other members.

The very clever organisation rules only allow council members who are on their 3rd year to be eligible – quite simply you must be around council for over two years ensuring that you serve your time learning the ropes.

The Deputy Vice President normally becomes Vice President the next year and then President.

By the time this person takes on the role they will have at least 5 years under their belt and they will be fully immersed in the workings of the Chamber – this is a superb system for protecting the running of the organisation that plays such a significant role in the business of our capital city.

Now compare this to the role of President of the United States, possibly the most powerful and influential position in the world!!

Up steps Donald Trump. a loudmouth. brash, uncouth, moneybags who has enough balls and bravado to run and convince a lot of people that he is actually a valid candidate.

Would Donald be prepared to first punch in three years of meetings and learning the ropes with his peers before being able to run?

Would he put himself forward to be judged by his peers who have witnessed him in action close up for at least 2 years?

Would he then hang around for another two years of valuable learning, soaking up the ways of the organisation and the skills required to identify and tackle the real issues?

I doubt it …..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

MAGA and simple messages

September 28, 2016

Donald Trump

What in the name of God is MAGA?

Of course it is an acronym for “Make America Great Again” used for hashtag purposes by Donald Trump with his social media posts.

This phrase is that one thing, that tag line if you will, which his whole campaign is built around – it is that one message that he keeps pumping out over and over, in every speech and now in every social media post.

Functionally when he uses #MAGA or any hashtag it pops out at you as it appears in a different colour and when you click on it you will see a listing of all of the social media posts where that was used. This makes it easy to track all of the posts.

People are bewildered about the success of this brash, uncouth, abrasive and insulting man who is now dangerously within touching distance of being the “Leader of the Free World“.

How is this possible?

While it is unbelievable I have a simple theory that I think partly explains the Trump pheonomena.

Here goes …

In this fast paced internet age where we are being assaulted 24/7 by messages and news via many media platforms it is very difficult to focus one’s attention properly.

As a result our attention spans are tiny and if you have a message that you want people to grasp then you must have one simple, clear message that is memorable and used consistently over and over.

This can be really effective because most people do not have the time or the inclination to dig deeper, to do their own research and properly inform themselves of all the facts about issues that are important such as who becomes the next President of the United States.

This key message should become your tagline and if possible it should be capable of being used as a hashtag in your social media posts.

BREXIT - We want our country back

For example in the recent BREXIT campaign the ‘leave’ campaigners put out a consistent campaign about “getting our country back“.

This simple message was pumped out over and over resulting in a majority of voters opting for ‘leave‘. What was clear afterwards was that many of these voters admitted that they had no idea about the consequences of their vote.

The ‘stay’ campaign had no clarity about their message so they made it easy for the opposition.

A key learning for all of us in this ‘short attention span era‘ is that a simple clear message that connects with your audience used consistently will win.

Does Hillary Clinton have a clear message?

I’m worried ….

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland