Posts Tagged ‘Deirdre Clune’

Discrimination against men!

August 29, 2013

Discrimination against men

I’m up to here with quotas for women and schemes and incentives .. enough!

The latest that has come onto my radar is a scheme and fund by Enterprise Ireland for “Ambitious Women”. – get your entry in because applications close on the 10th September!

Deirdre Clune - Fine GaelI spotted the very talented and intelligent Fine Gael Senator Deirdre Clune, blogging about it on her website  with the headline “New Fund means more Women will be at the Forefront of Irish Business“.

Now … before I go any further you are probably thinking that I have something against women.

I don’t!

I work with a team of women who are absolutely brilliant and during the course of my work I deal with incredible, intelligent, talented, professional and quite impressive women on an ongoing basis.

If you asked me to make a list of people who have impressed me lately, then truthfully more women would be on that list than men!

If you look around you and observe you can see some of these women rising to the top and starting to take the top positions in organisations. In political circles we are seeing exactly the same – Deirdre could very well be one of these in time.

The new Enterprise Ireland scheme (don’t get me wrong, any new scheme promoting entrepreneurship is great) is according to the blurb designed to “accelerate the number of high potential female-led businesses being set up in Ireland

The Minister for Jobs, Enterprise and Innovation, Mr Richard Bruton stated “I’m delighted to add that this recent announcement follows on from two other successful female entrepreneurship funds which were launched last year.

If you read on you get even more of it: “The funding call is open to female-led start-ups in Manufacturing and Internationally Traded Services including Internet, Games, Apps, Cloud Computing, Enterprise Software, Lifesciences, Food, Consumer Products, Medical Devices and e-Health – This means that women can pursue viable business ideas in a multitude of areas, which in turn could generate jobs and get the economy moving

I do hope in addition to helping women jump start their business ideas the fund will also advance Ireland’s reputation on the world stage as these business areas are all globally exciting and sustainable.”

So, a female start up will get assistance but a guy with the same proposition won’t? Hmmm..

Ambitious and talented women in Ireland ….do you really want to be singled out for such special attention?

Such schemes specifically promoting women in business are wrong and if you think about it discriminatory to men and totally missing the point.

We need to be encouraging everyone to start a business – come on!

If there was a similar scheme for men, women would be up in arms and rightfully so.

Condoleezza RiceAmbitious women, wherever you are stand up and go for it

…not because there is a scheme or a quota but because you want it, you deserve it and you are more than able!

No Fund will mean more women are at the forefront of Irish business – you can do it for yourselves the same as the rest of us! 

P.S. I’m waiting for the torrent of abuse when I publish this post – It won’t be pretty!!

Greg Canty is a partner of Fuzion 

Fuzion are a Marketing, PR and Graphic Design firm in Ireland with offices in Cork and Dublin

The Candidates – Deirdre Clune, Fine Gael (Cork South Central)

February 21, 2011
Deirdre Clune - Fine Gael

Impressive Deirdre - no generic flyer here!

As part of the election process I am going to do a “Ronseal” (what does their tin say about them) review of the political candidates literature that comes in through our letterbox and score them accordingly!!

Candidate: Deirdre Clune, Fine Gael (Cork South Central)

Deirdre was quite progressive in getting her literature to me to review – well done !

Design and Layout (5)
I must admit I wouldn’t be blown away by the design and layout of the literature but to be fair it is comprehensive and allows plenty of space to build the arguments and convince the reader of Deirdre’s merits – score 4

Photo (10)
The main photo of Deirdre is ok – she is wearing a light coloured smart business style jacket (against the standard Fine Gael “sky” background!) but she looks quite stern in the picture. The inside picture is much more relaxed and shows a warmer person – I have never met Deirdre so I have no idea what she is like. I like the person on the inside much more – score 7.5

Contact Details (5)
In terms of the contact details the full deal is here except .. a land line instead of a mobile number, which seems to be standard practice for all the other candidates. Deirdre has listed her website, her email address as well as her Facebook and twitter pages listed .. ok, in that respect Deirdre is very progressive allowing everyone an opportunity to really find out more about her, what she is like and what she is up to – score 5

Background (10)
Deirdre tells us about her background (she is obviously quite intelligent and very qualified), her education and profession, her family life and what she has been doing in the political arena – the flyer lists her different political posts but I am disappointed she has not listed her achievements during the course of this work – score 8

Sales Pitch (10)
The sales pitch in the flyer is quite strong – it covers the Fine Gael big items, it covers local issues that Deirdre wants to address and it also builds convincing arguments and a sense of a Fine Gael “team” – there is a good balance between Deirdre and the party message – score 8

Big Picture (10)
The big picture arguments are well made without over-promising, I liked the Fine Gael “business team” profile, which is reassuring and I just hope that these specific promises can be delivered on – score 9

Overall Score
This is not a generic Fine Gael flyer, which I love. Deirdre has put together her own literature and builds a strong argument unlike many of the other Fine Gael candidates. It shows how much you respect your voters – Well done Deirdre!! – overall score 41.5 out of 50.

Best of luck in the elections Deirdre I suspect you will do well ..

Greg Canty is a partner of Fuzion Communications