Posts Tagged ‘Cork South Central’

The Candidates – Deirdre Clune, Fine Gael (Cork South Central)

February 21, 2011
Deirdre Clune - Fine Gael

Impressive Deirdre - no generic flyer here!

As part of the election process I am going to do a “Ronseal” (what does their tin say about them) review of the political candidates literature that comes in through our letterbox and score them accordingly!!

Candidate: Deirdre Clune, Fine Gael (Cork South Central)

Deirdre was quite progressive in getting her literature to me to review – well done !

Design and Layout (5)
I must admit I wouldn’t be blown away by the design and layout of the literature but to be fair it is comprehensive and allows plenty of space to build the arguments and convince the reader of Deirdre’s merits – score 4

Photo (10)
The main photo of Deirdre is ok – she is wearing a light coloured smart business style jacket (against the standard Fine Gael “sky” background!) but she looks quite stern in the picture. The inside picture is much more relaxed and shows a warmer person – I have never met Deirdre so I have no idea what she is like. I like the person on the inside much more – score 7.5

Contact Details (5)
In terms of the contact details the full deal is here except .. a land line instead of a mobile number, which seems to be standard practice for all the other candidates. Deirdre has listed her website, her email address as well as her Facebook and twitter pages listed .. ok, in that respect Deirdre is very progressive allowing everyone an opportunity to really find out more about her, what she is like and what she is up to – score 5

Background (10)
Deirdre tells us about her background (she is obviously quite intelligent and very qualified), her education and profession, her family life and what she has been doing in the political arena – the flyer lists her different political posts but I am disappointed she has not listed her achievements during the course of this work – score 8

Sales Pitch (10)
The sales pitch in the flyer is quite strong – it covers the Fine Gael big items, it covers local issues that Deirdre wants to address and it also builds convincing arguments and a sense of a Fine Gael “team” – there is a good balance between Deirdre and the party message – score 8

Big Picture (10)
The big picture arguments are well made without over-promising, I liked the Fine Gael “business team” profile, which is reassuring and I just hope that these specific promises can be delivered on – score 9

Overall Score
This is not a generic Fine Gael flyer, which I love. Deirdre has put together her own literature and builds a strong argument unlike many of the other Fine Gael candidates. It shows how much you respect your voters – Well done Deirdre!! – overall score 41.5 out of 50.

Best of luck in the elections Deirdre I suspect you will do well ..

Greg Canty is a partner of Fuzion Communications

The Candidates – David McCarthy, Independent (Cork South Central)

February 13, 2011
David McCarthy, Independent Candidate, Cork

David McCarthy - A Fresh approach?

As part of the election process I am going to do a “Ronseal” (what does their tin say about them) review of the political candidates literature that comes in through our letterbox and score them accordingly!!

Candidate: David McCarthy, Independent for Reform (Cork South Central)

David’s literature didn’t actually come through my letter box but he came across my activity on-line and asked me to review his material – I must say, I like this positive approach – well done David!

Design and Layout (5)
David has opted for a 3 panel DL format, which allows him plenty of space to build his arguments and allow the reader a chance to properly assess what he is all about. The flyer is well designed and has taken quite a fresh approach – score 5

Photo (10)
This is a really good photo of David – he looks smart but also looks friendly and open. The photo captures a young man and it conveys to me a candidate that would have fresh ideas and energy as well as warmth. He is wearing a dark pin stripe suit (personally I think he is a little bit young for the “regulation” suit)  with a white shirt and plain red tie – maybe he wants to balance youth with seriousness: I would have dressed a little younger David. Would you trust this man? I think definitely, the photo screams of youth and freshness. Well done! – score 9

Contact Details (5)
He includes both his email address and his personal phone number on his flyer, as well his facebook and twitter pages and a link to his website. That puts David is a very progressive box and gives everyone an opportunity to really find out more about what he is like and what he is up to – score 5

Background (10)
David tells us plenty about himself here and you do get a sense of his personality. He has a lot of work done in the political arena supporting other candidates, which shows he does understand the process. He works in Communications but personally I would like to know what he is qualified at – if he were to get our vote what expertise would he bring to the party? It is clear that David is good at “making things happen” – he demonstrates this with the work he has done on his dads projects. I can see energy and commitment and someone who would work hard for things he believes in – score 8

Sales Pitch (10)
David explains why he is running, that it is not a time for sitting on the fence and he wants to offer an alternative voice – he outlines some clear ideas and policies and then asks the reader to empathise with the difficulty of being an “independent” candidate. His closing pitch is to give him a chance but he reminded me too much of the difficulty of being an independent – score 7

Big Picture (10)
The big picture arguments are well documented. David outlines point by point his policies and ideas and has clearly put a lot of time and thought into this – the other candidates could well take a leaf from his book, instead of the “vote for us because FF have made a bags of it” approach. I’m not sure if all of this would work in practice but it does demonstrate someone who works with solutions instead of pointing out problems – score 9

Overall Score
I really like what David has done here. In summary he promises the reader a fresh approach, someone who understands the system and is solutions focused. My only real negative is that he points out too well how difficult it may be for an Independent candidate, maybe to the point that one might feel there is no point giving him their No.1 vote.

However, I’m sorry David is not in my constituency ..  overall score 43 out of 50.

Best of luck in the elections David – for some reason I feel we will be hearing more from you !

Greg Canty is a partner of Fuzion Communications

The Candidates – Jerry Buttimer, Fine Gael (Cork South Central)

February 13, 2011
Jerry Buttimer, Fine Gael

Jerry Buttimer, Fine Gael - tell us more Jerry

As part of the election process I am going to do a “Ronseal” (what does their tin say about them) review of the political candidates literature that comes in through our letterbox and score them accordingly!!

Candidate: Jerry Buttimer, Fine Gael (Cork South Central)

This review is quite easy for me as it follows a standard format that some of the Fine Gael candidates are using – I have other candidates reviewed already so my job is easy – check out Derry Canty!

Design and Layout (5)
Jerry and his FG team opted for a really small flyer, A6 size, it’s tiny but it is printed on heavier paper than the other candidates so far. For some reason there is no mention of which constituency Jerry is running in prominently on the flyer  – score 3

Photo (10)
There is a only a fair photo of Jerry, looking just ok, giving no hint of his personality and with a slightly vacant look in his eyes. He is wearing a dark suit with a light blue shirt and red and blue striped blue tie – standard attire for a politician I guess! Would you trust this man? The photo doesn’t engage with me so I will give a neutral score here – score 5

Contact Details (5)
He includes both his email address and his personal phone number on his flyer, a nice “open” approach. As well as this he has his Facebook and twitter pages listed .. ok, that puts him in the progressive box and gives everyone an opportunity to really find out more about what he is like and what he is up to – score 5

Background (10)
There is absolutely nothing on the flyer about Jerry. When I say nothing I really mean nothing.. how can I be expected to vote for you if I know nothing about you, what you believe in, what you are qualified at, what you have achieved – score 0

Sales Pitch (10)
The sales pitch on the flyer is a generic Fine Gael pitch and not why we should vote for Jerry. To be fair it does give a point by point review of what they would do. It is a little generic though using terms such as “radical stimulus plan” and “radical reforms” , tell me more, I’d love to hear more about these radical changes .. – score 5

Big Picture (10)
The big picture argument was the same as the sales pitch and did attempt to explain how FG would make a difference. At least there is an attempt at explaining how the “big picture” might be different if we voted for them – score 8

Overall Score
This is a Fine Gael flyer with Jerry’s picture and contact details on it. As I suspected we will see exactly the same across the length and breadth of the country with other candidate’s names and pictures.

Jerry (or Derry as the case will be), people vote for people and you know this – your flyer is a wasted opportunity to get your message across to your voters. Lots of pressing the flesh is needed to show them you – check out Aine Collin’s (Fine Gael) flyer who goes some way to showing what she is like and why we should vote for  “her” – overall score 26 out of 50.

Best of luck in the elections Jerry or was it Derry!?

Greg Canty is a partner of Fuzion Communications