Posts Tagged ‘Deirdre Waldron’

Acknowledge and Engage with your audience

February 17, 2016

Stephen Donnelly - Social Democrats

Stephen Donnelly of the Social Democrats did really well during the General Election Leaders Debate on RTE this week. He comes across as an articulate, intelligent and impressive individual and his performance was one of the things that many people were talking about after.

He won over some of the audience!

While he is very impressive it is very hard to buy into a manifesto that wants to keep taxation high and let the state use those funds. If I thought the public service was capable of spending this money wisely and efficiently there might be some merit in his arguments but this just isn’t the case.

Also this high personal taxation philosophy is a huge deterrent for human talent to work and live in Ireland. Sorry Stephen – people want to be able to enjoy the spoils of their labour and will move to more favourable regimes such as the UK to make that possible.

However, Stephen did impress..

My other half, Deirdre Waldron said as much on Twitter (I would consider her to have a lot of influential followers) and effectively she gave his performance a big ‘thumbs up‘ publicly. She wasn’t the only one who did this I noticed.

The Golden Opportunity

While this online endorsement is great for Stephen it leaves a huge ‘Opportunity‘ door wide open for him to walk through. Of course it’s up to him and his team to grab this opportunity.

What if he could do something really simple to grab this tangible goodwill and take it to a higher level?

What if he could do something really easy to take this positive feedback and convert it into a supporter or a fan even?

What if he could take a few little seconds and grab a simple chance to show an online audience that he is a really great and very popular guy?

What if he decides to do nothing?

Do does nothing ..

Dee is thinking …hmm, I said something complimentary and it wasn’t even acknowledged. That’s not very nice, I won’t do that again.

That positive impression has wilted a little

He likes the post..

Dee is thinking…hmm, It’s nice to see that he acknowledged the positive thing that I said. He is one of the good guys.

That positive impression has been reinforced and she might even repeat the positive posts about him in the future.

He engages with the post..

This is the ‘Holy Grail‘ of social media and it is the big prize, the gift, the one thing that is waiting there to be easily plucked from the tree.

Stephen tweets back: “thanks a million” or even better “thanks a million Dee, I appreciate the positive feedback” or even better again “thanks a million Dee, our campaign is really connecting with people

Dee is thinking..hmm, this guy is the real deal, he would be a great person to have working for us in Dail Eireann. I’m going to follow him and listen carefully to all of his proposals and arguments and I might take his local candidates more seriously.

Now Stephen has won her over and one vote turns into two and so on..

Why is it not happening?

Maybe this very sharp and intelligent guy who is out there giving it everything, just doesn’t get this simple trick? Maybe he just doesn’t have the time? – I’m sure he doesn’t but he can surely get someone who understands his message intimately enough to assist him with his Twitter account.

These are easy wins for Stephen and so many of the other politicians who have positive momentum. If they are serious about getting each of those precious votes then grab the golden opportunities by jumping in – Acknowledge and Engage.

For the rest of us the argument is exactly the same with our online communications:

  • Acknowledge your nice posts
  • Don’t be afraid to have a conversation
  • Say thank you!

The opportunities are there …grab them!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland





Deirdre – When does a business start?

July 8, 2012
Deirdre Waldron - Fuzion PR

Deirdre Waldron – Fuzion PR

Deirdre Waldron or Dee as most of you know her, started the Fuzion journey many moons ago.

She will admit herself that the very last job she had before she started Fuzion was with a newspaper in Kerry and it was literally nearly killing her!

She will tell you quietly that there were days she was feeling so miserable that she wished for a small car crash that would put her out of action for a while (with only minor injuries of course!).

Can you imagine, someone that talented being that miserable in their job – whatever was going on in that newspaper they managed to squeeze the life out of her and she eventually quit.

Even though there was a lot going on in her life Dee decided it was time to try things on her own and Fuzion was borne.

When I met her first towards the end of 2000 I was well impressed by her determination, her tenacity and her willingness to get results for her first clients, which included the Kerryman newspaper and some other businesses in the Kerry region. Within no time she had taken on an assistant and I watched her close hand at events and dealing with the media.

I could see the results she was achieving for her clients as a result of her talent and this incredible work ethic that she had picked up in no small way from her formidable mother Joan, who was quite an able businesswoman herself.

As the Marketing Director of the Rose of Tralee I witnessed her skilfully dealing with the local and national press and I watched her protect the girls and the eventual winner with the media. She worked tirelessly on this project  – and this was a voluntary role!

I clearly remember one day en route to Limerick listening to her on the radio cleverly defending and promoting the merits of the Rose of Tralee to Ray D’Arcy on national radio (in later years he went on to present the event – I think she left a lasting impression on him!) . This Cork boy was very impressed with the Kerry girl who had no idea how good she was.

Deirdre Waldron and Greg Canty - Fuzion PR

Fuzion 10 Year Party!

After some persuasion I convinced Deirdre of the attributes of  Cork and the opportunities that would be available to her and in late 2001 she packed her bags and Fuzion HQ had moved!

Since then I packed up my full time job and joined Deirdre in Fuzion and gradually we went from working from home to opening an office in Cork city and in the last few years one in Dublin. We carefully added more members and skill-set to the team despite it being a tough time for business and each of them have benefited from working with Dee in the same way that I have.

I have had an incredible journey and absolutely love the work we do in Fuzion and for that I have to thank Deirdre for making that decision to go it alone a long time ago ..

Thanks Dee, you’re a star!

Greg Canty is a partner of Fuzion

Fuzion are a PR firm with offices in Cork and Dublin

Keeping your feet on the ground

April 3, 2012
Greg Canty & Kevin O'Shea, Fuzion at the DMA's 2012

Boys looking sharp at the DMA's

It was a big night for me and the Fuzion crew.

We just received our new business cards with our new brand revealed as we headed out the door to the Nokia Digital Marketing Awards in Dublin at the National Convention Centre where I was a judge and we were sponsors.

We put on the glad rags for this very glamourous and prestigious affair and I made an extra effort taking out the white dickie bow …. very dapper (very Downton Abbey as someone said to me)!

Over we marched to the event and arrived early so we could liaise with the event crew about the workings of the Fuzion twitter quiz, which was to run between courses during the night. We were greeted by the event signage where our new branding was on display alongside household names such as Nokia. Dee kindly jumped in and photographed me and our fab creative director Kevin O’Shea in front of the branding …. all done quickly before people arrived!

The night was a huge success and a very proud one for us and for me personally. Our brand was on display constantly as the quiz ran during the evening and then came the moment when I had to go on stage and present Blue Cube with an award for the Best Social Media campaign – this was the “real deal“, opening the envelope, cameras everywhere and posing for photos ..

When I was walking from the stage Barry Murphy, the MC from Aprez Match fame made a comment that I should win a smart dressed award … this night was getting better and better!

We had a cool crew at our table including the “boys about town” from B Scene, Brendan Scully and Sean Montague who whisked us off to Lillies Bordello – do you think we had to queue? No chance …. our boys were so well known that our crew were whisked quickly in past the queue and marched straight upstairs to the VIP room.

We sat around, ordered our Mojitos  and chit chatted as the fab hostess looked after her bunch of VIPs!

Unable to contain myself I was busy tweeting about my fabulous night of accomplishments and all of a sudden I misjudged my balance, the stool wobbled and I quickly tipped backwards and ended up with my two legs up in the air with the full VIP section of Lillies looking at me ….. “pathetic drunk” …. no one said that but I’m guessing that’s what some of them were thinking!

Red faced I finished my drink, put my twitter machine away and asked if anyone fancied a whopper in Burger King.

Guess I needed to get my feet back on the ground!

Thanks for reading ….. (it was a great night)

Greg Canty is a partner of Fuzion

The Last Day

July 11, 2011

Father & Son !

I didn’t check emails, I promise ..

For a whole week I managed to avoid emails, leave my phone turned off, avoid surfing the net except for some random tourist stuff and yes … I didn’t go near social media , well, except for one post about the holidays.

The week (yes, just one week) just flew and here we are back at the airport with some time to spare before flying home.

Before leaving it seemed like a herculean task just to get work out of the way so we could get away for the week and I am already planning an assault on the email traffic jam that awaits – over the weekend I will probably get through most of them.

Truthfully I didn’t really think about work and I know there was nothing that our crew couldn’t handle while we were away so I am really looking forward to another week later in the summer. It was great to chill out and let the brain preoccupy itself about what to do today, where to eat and what to see and of course keeping your wits about you on the Italian roads!

It always surprises me that when I let my brain chill out a little I start dreaming about weird things, strangely work related, but not current work but dreams about old jobs – what is that about?

Sitting at the airport I am sad, sad that the break is over and in particular that this time my son Brendan came with me and Dee – he finished college this year so he came with us for the first time in many years, which could be the last time for many years as well – I know that, which has made the week extra special.

Greg & Dee

Greg & Dee - in Florence!

Convertible at the airport, fabulous old rustic hotel high in the hills in a Tuscan hamlet outside Siena, the famous Palio horse race in Siena, next hotel (too modern and souless) in a town called Pistoia, visit to the beautiful town Lucca, incredible steak dinner, sunbathing (me under an umbrella!), visit to the incredibly beautiful town San Gimigmano, a tour of the Chianti region with some wine tasting in the Melini winery, Max Gazze and his band do a double Pink Floyd set of “Live at Pompeii” and “Dark Side of the Moon” – incredible, part of the Pistoia Music Festival, visit to beautiful Florence after some manic traffic and a welcome dip in the pool at the hotel, drinks in the busy and very lively square in Pistoia, some people watching and the last supper, scenic drive by the coast and a visit to the very sleepy town of Grosseto and ….. here I am, airport boarding area.

As sure as night follows day another holiday has come and gone and before we know it we will be back at work pumping it out again – better book that next break before we forget.

If you haven’t been away yet, enjoy …. If you have, think about the next one!


Greg Canty is a partner of Fuzion