Posts Tagged ‘Fuzion PR’

Are you singing the right song?

June 22, 2014

 

Elton John

We were chilling out the back garden enjoying this fabulous summer weather with our books and some music playing in the background.

I had assembled a very random playlist for the occasion and one to suit both me and Deirdre. I couldn’t be too selfish so there was a mix of George Michael, Glen Miller, Elton John and even Abba mixed in with some of my own favourites but nothing too self indulgent (that meant the likes of Pink Floyd and Led Zeppelin were nowhere to be heard!).

Out of the blue on came that fabulous song by Elton John ‘Song for Guy’ which took me right back to my days of piano lessons.

When we talk about my piano lessons its a topic that brings about lots of stories. I did piano lessons for about five years from the age of seven till I was twelve when my mother eventually relented and let me pack up.

I guess she always wanted both me and my sister Laura to play the piano or at least learn some instrument – she wanted this for us and no doubt it cost her a pretty penny down through the years. Ironically I hated pretty much every single lesson and practicing even more, which is strange as I love music and would love to be able to play some instrument today.

For some strange reason my mother still has the note book from my last piano teacher “Greg is wasting my time, his time and your money

..that was a little harsh!

Song for Guy‘ was the very last song I learnt. I loved the song and as a result I actually did practice it and I reckon if I had the sheet music in front of me now and I practiced long enough I might just about figure it out again (then again I could be dreaming and overestimating my talent!)

This was the teacher’s big favour to me. Mrs Murphy agreed to let me learn a song that I liked and it made all the difference. Once this song was done she then wanted me to learn one of her choices – I had wanted to learn some Queen song (to be fair to her she probably knew this was way beyond my limited capability!) but she insisted on her choice and I quickly lost interest in my piano lessons again.

A twelve year old protesting week in week out was just too much for my mum so my career as a pianist came to a end!

Coincidentally later that evening I was chatting to a relative who was very concerned about her son who had just received his 5th year exam results. He had done really badly and she was really worried about him. Her son appears to be totally disinterested, he is very laid back and extremely lazy when it comes to his studies.

Understandably she is worried about him heading into the critical final year of secondary school, which can unfortunately shape your subsequent career path.

She then told me an incredible story about him.

School Play

During transition year he was quite interested in getting involved in the school play. This really surprised her as he is normally quiet and very reluctant to push himself forward. He asked the teacher could they do a particular play but the school had already decided on something else.

He wasn’t prepared to accept “no” for an answer so he asked for permission to do the play he wanted without the help of the school. He promised he would organise and coordinate the whole thing.

He recruited the actors, he sourced the scripts, he acquired the stage props and he directed, produced and acted in his own play.

At the end of term his play was the opening act for the official school play and apparently it was really funny and quite brilliant. It turns out that when he is motivated her son is a creative, organised and determined leader once he sets his mind to it.

While it is easy to say “don’t worry” about his exam results it is clear that he is very talented and it is just a question of him finding the right song and then letting him sing it!

Are you singing the right song? 

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Hashtags and Breadcrumbs

June 6, 2014

Hasttags Explained

I see the confused look on their faces and Hashtags are often just one step too far!

What is all this hashtag business?” I get asked.

At times it does feel like we are talking another language…

At my social media courses I think it is the one thing that definitely seems to bother people the most. It is a step too far: On Twitter they understand followers, they get following and know that tweets must be less than 140 characters but the mere mention of Hashtags and it seems to add that Tipping Point of confusion that never fails to get a few moans and groans of exasperation. Too much!

So what the hell are these nasty things and how and when might you use them?

In very simple terms a Hashtag is a means of adding a “tag” or label to a post (tweet) on Twitter by using the “#” symbol followed by a continuous set of characters. This is normally a word or a few words joined together.

For example if I prepared a tweet about a new shop opening in town I might tweet “Great to see a new shop opening on Grafton Street #Positivity

When you do this on Twitter it automatically changes the colour of this text, making it stand out and it also adds some “link” functionality to that word(s). If you click on this “link” Twitter will display a list of all the tweets where this hashtag was used.

In a way it gathers them together, which is really handy if it brings the reader to a bunch of tweets about a topic they were very interested in.

While Twitter will track popular topics and show you the keywords that are used most frequently in posts (trending) it will also track the most frequently used hashtags. If everyone who is talking about a popular topic uses a particular hashtag to label these posts it not only gathers them together but it also helps to get the topic trending.

Hashtag ExplainedSo when might I use a hashtag?

For me the single biggest advantage to the use of a hashtag is the simple colour change to that keyword. The text appearing in a different colour draws the readers attention to it and when used properly it can help to communicate the subject matter of that post. The link functionality as discussed earlier is an added bonus.

You can use your own hashtags (there is no ownership of them) or decide to join in on conversations about topics where a particular hashtag is being used already and use it in your posts – this can give you and your tweet visibility if this topic has stirred up a lot of interest.

For me a hashtag can be used in a powerful way to signify a Key Message of yours or a significant  “Breadcrumb” (click that link for my blog about key messages) that you wish to leave behind about you and your business for the reader.

You might use a hashtag to label posts about:

  • An event or concert #LondonFoodFest or #EP14 (Electric Picnic 2014)
  • Elections #LE14 (Local Elections 2014)
  • A place #Dublin
  • A cause #LGBTRights
  • A sentiment #LoveCork
  • An outlook #Positivity
  • A philosophy #WinHappy
  • A show #Murnaghan
  • Your team #LFC #YNWA
  • Publicising job opportunities #Jobs or #JobFairy

You can use the hashtags in very many ways to suit the occasion and to draw extra attention to the point you want to make or a particular keyword(s) in your post.

Murnaghan

You will find the more progressive TV shows will encourage the viewer to tweet about a topic being discussed and will suggest a hashtag to use – in a way the viewer is asked to “join the discussion“.

Hashtags are also appearing in adverts for brands, where they are often used to help create an association for the consumer between a sentiment and the product or service #LoveLife.

For me hashtags are used best when you decide on a “family” of these, which should be used consistently for you and your business.

Having decided on your key messages you might devise a range of hashtags that might best be used to communicate these little breadcrumbs about you and your business.

For example a restaurant in Dublin who prides themselves on using local artisan suppliers, who have an extensive menu with good gluten free and vegetarian options, who stock a range of craft beers and is very proud of the city and who offer free treats on a Tuesday, might regularly tweet using hashtags such as:

#SourceLocal #Artisan  #GlutenFree  #VegMenus  #CraftBeers  #LoveDublin  #TreatTuesday (hopefully not all at the same time!)

When you are posting you are best keeping your hashtags as short as possible, memorable and try to use them just one at a time in tweets. Used consistently and in the right context you would be surprised how quickly a place gets known for these things.

For example when I tweet I use hashtags a lot to draw attention to particular things in my posts and the ones I use most frequently are #Positivity (when talking about good news or job announcements) #WinHappy (when talking about Fuzion – this is a core philosophy) #FuzionFriday (when talking about our Friday lunch with the team) #FuzionPlaylist (when I mention the music playing in the office).

It amazes me when people play these back to me (“I’d love to join ye for FuzionFriday some day”) in the context that I intended and I then realise that I have managed to convey our key messages effectively by using this simple Twitter device.

I do fully understand people’s frustration with all of this new media and it’s quirks and idiosyncrasies but most of it is built to be easy to use ….once you know how!

You may prefer not to use hashtags at all (sometimes there may be no need) but if you want to get that special message across then start using this new language…

 #HashtagHeaven

Greg Canty is a partner of Fuzion Communications

Fuzion Communications offer Social Media Consultancy and Training from our offices in Dublin and Cork

Sicily and the Manager of first impressions

May 27, 2014

Sicily

Dee is the absolute best at holiday arrangements – she looks after everything and every year we have the best time when we go away.

I can’t stand picking through brochures and websites but she loves it and locks down every detail including great places to visit, excellent accommodation and this time she even managed discounted advance parking at Dublin airport!

Months in advance she managed to get a great deal on a cabriolet car rental and she double checked this with the car hire company, Atlas Choice a few days before we were about to fly out. Car hire can be a little hit and miss in particular when you can get the car you booked “or similar”, which is a term that is quite open to interpretation.

Dee had booked a Renault Megane cabriolet and the plan was we were to collect it at Catania airport after our evening flight and then drive to our hotel, which was an hour away. All going well we would be sipping on a cocktail before 10pm looking out at the Mediterranean and up the next day spinning around the coast with the top down and the wind in our hair!!

I am sorry, there is a problem with your car and we will have to give you something else” our lady from OS Car Rental said (these were the local agent for Atlas Choice car rental).

But we confirmed this with you just two days ago?” we said…what was the point?

There is nothing I can do except give you a bigger car, a Kia Sportage” was her solution and hopefully they would deliver the replacement car to our hotel in a few days.

Hmm..You just couldn’t trust this crew judging by the girls attitude – at this stage she was really annoyed that we would not just accept what she was giving us and move on and out of her way.

She asked us to sign a contract for the Kia Sportage for the duration of the hire. We weren’t very happy being presented with a ‘contract’ that would technically lock us to this car. “We will sign it if you note on it that you will change the car as promised in a few days“.

At this stage she totally lost it “I sign nothing” complete with hands waving and extravagant gesturing ….”If you want a car tonight you sign the contract and take the Kia“. At one point she tore the contract out of Dee’s hand as she saw that we were going to write a note on it.

I was so amused at this point that I managed to get her to repeat her “I sign nothing” performance but this time I recorded her – if anyone from her company gives a toss about customer survive they will enjoy this!

Hotels booked and paid for and getting nowhere fast with our Sicilian friend and determined that she wasn’t going to muck up the start of our holiday we relented ….20 minutes later we rolled out of the car park in something we wouldn’t have booked in a 1,000 years with 114,000 miles on the clock.

Our first thoughts were that Sicily was a big con job and we were on high alert – what were we to expect next?

Thankfully we got the friendliest welcome from the hotel, which was much better than we could have expected and we had our cocktails a little later than planned! We were too late for dinner but the kitchen managed a club sandwich for us.

My daughter Ellen and her boyfriend arrived to Sicily the following evening and got stung paying a €96 euros charge for ‘outside normal hours‘ collection of their car and were thinking ‘what next‘. They had a frustrating hour trying to argue that people coming off a regular evening flight to collect a pre-booked car was quite normal and should not incur a penalty. Con job?

My son Brendan and his girlfriend arrived to Sicily a few days later and got caught with a €25 taxi bill for a 2 minute ride to their hotel. When they questioned the amount he grabbed their suitcase and threw it in the boot of his car until they coughed up. Rachel’s first thought was ‘I just want to go back home‘.

First Impressions All three of us had a lousy first impression of Sicily, which thankfully was replaced quickly by some fantastic ones.

Should every country, every place and every business have a ‘Manager of first impressions‘ to make sure that your first impression is great because that first impression lasts?

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Do you check your emails on holidays?

May 27, 2014

emails on holidays

The big dilemmawhen you are on leave should you even dare to check your emails?

I was always of the view that during this precious time you owe it to yourself to totally wind down, refresh your mind, forget totally about work.

I believed that checking emails or ringing the office to see how everything is going would make this necessary rest impossible so it should be totally avoided. My big fear was that one email could totally ruin my day and switch my mind onto work so it was better to totally avoid this from happening.

I did this for years quite diligently but now I find that it is better to quickly check my emails every day while I am away. This is easier because I know we have a great team that we can trust with anything so if something does crop up I am happy to forward on any issues to them knowing they will be sorted, so it never ruins my break.

The problem is do I really get to switch off fully this way and does peeping at those emails ruin the benefit of the break?

Let’s look at the email dilemma in detail..

Reasons why you should avoid checking your emails?

1. You need a total break, which will refresh you – this is good for you and the business
2. You could easily get dragged into an issue if you allow it to happen
3. When people see you are responding they can’t resist asking you to engage on something
4. It has the potential to ruin your holiday
5. Everything can wait …..let whatever it is wait

Reasons why you should check your emails..

1. It’s your business so you should mind it
2. A few minutes a day can help clear down a colossal backlog when you get back
3. Potential issues can be sorted quickly and your team know you can help if necessary
4. Clients are assured that you are still overseeing things
5. You have no nagging worries when you return to work because you have kept yourself in the loop

In truth I don’t want to get dragged into any issues and break from my ‘switch off‘ but I do feel its an easier way of dealing with a backlog and if necessary I will delegate any important things as they occur.

I justify this approach as it is my business but I genuinely wouldn’t want any of my crew checking their emails when they are off – I want them to take their well deserved breaks, which is good for them and for the business.

What do you do?

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Positivity works

May 27, 2014

Sunrise aftre teh storm

When the wheels were falling off our economy and our businesses were threatened we had to do whatever we could to keep going.

In my case for pure self preservation I needed to keep myself in a positive frame of mind, despite cancelled contracts, bad debts and other kicks in the backside that seemed to form a disorderly queue for a few scary years.

There are unique opportunities in a recession” I read in a great book called ‘Storming the Recession‘. The main point made in this book was that recession is an unusual time and if you keep your eyes open during it you will find opportunities that would not arise at normal times.

I totally bought into this positive logic and celebrated and championed positivity wherever I saw it – some good news, a business opening, someone expanding, someone doing up their premises would end up in a tweet or a post by me with my often used hash tag, #Positivity.

I know many will roll their eyes when they see those #Positivity tweets, sometimes even including my own crew!

I was reading a great book that is part of a Smarter Egg programme I am doing with Aodan Enright called ‘To Sell is Human‘ by Daniel Pink.

I was relieved to see him talking about this ‘positivity‘ state , which he explains is somewhat necessary to help keep you buoyant (great word!) when you are in business.

He says that this positive mindset once applied in a balanced way can really work. In extensive research done by guys called Seligman and Schulman (I’m guessing they are not Irish!) they found that those who were more positively aligned sold more, were more determined and were less likely to give up on a task or quit their jobs.

Apparently there is a ‘sweet spot‘ ratio (referred to as the Losando ratio) of 3:1 between positive and negative emotions where you reap the most success. Higher than that you are getting into delusional territory and lower than that you are just less effective.

Optimism, it turns out, isn’t a hollow sentiment. It’s a catalyst that can stir persistence, steady us during challenges, and stoke the confidence that we can influence our surroundings” quotes Mr Pink.

It turns out poor Greg isn’t that crazy after all ..

#PositivityWorks

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Polling day

May 23, 2014

Polling day

Polling day has finally arrived for all the local and the European election candidates, full of hope and nerves – will you have done enough to convince the electorate in your patch to vote for you?

Has it been about shaking as many hands and knocking on as many doors as possible, has it been about distributing as many flyers and putting up as many posters as possible?

Has it been about working hard in your area on issues that you really believe in and ones that matter to people or has it been about grabbing issues you feel will tactically fly for you in the media and ones that will give you the right visibility?

Has it been about attending events, socials, sporting occasions and some funerals?

Has it been about getting those magic media moments, and performing convincingly when they come along and moving enough people to give you their precious votes?

Has it been about efficient PR, ensuring that the media get to know what you are doing and in turn reaching the people you want to convince?

Has it been about how well you connect with people online, not just over the last few months but over the long haul, is it about numbers of social media followers and your skill in using the platforms to show them who you are and what you are doing?

Has it been about the support of your party and how well you work with your other running mates who often are competitors?

Has it been about the skill and courage do deal with hurtful personal abuse when it comes along and to not let this derail you?

Has it been about intelligence and winning arguments or is it about being ‘nice’ and caring and winning hearts as well as minds?

Has it been about money and having the necessary resources to gain sufficient visibility even if this means some third party assistance and advertising?

Has it been about hard work and the careful execution of a strategy without any diversions?

Has it been about sacrifice, giving up precious personal time to the detriment of family and friends?

Has it been about having a great team to work with you, canvassing and supporting you along the way including family and friends who believe in you and who understand the sacrifice.

Whatever it is, today is the day when you are at the mercy of voters and you find out if what you did was enough to win the race.

Like them or loathe them we need politicians that we believe in at local, national and European level representing us and our needs.

In our democratic society we have the power to vote for our favoured candidates who have put themselves forward to do a job on our behalf using all of their skill, knowledge, influence, intelligence, empathy, conscience, energy, time and motivation to achieve what they believe Is important.

If we don’t like the selection of candidates then we need to do something about it..

A big thank you to each and every one of the candidates for stepping up to the plate and putting yourself forward for election – in truth it’s something most people would not do.

The very best of luck to all candidates and we hope that the worthy winners will execute their new roles with the same attributes and diligence that won their hard fought seats and that they do their utmost to stay true to their promises and do their very best for all of us and not just those who voted for them.

Well done for standing up and being counted ….literally!

Greg Canty

Greg is a partner of Fuzion, Marketing and PR who provide a wide range of services from offices in Cork and Dublin including helping some politicians along the way!

Ambassador, The Restaurant that became a friend

May 11, 2014

Jimmy and William Wong, Ambassador Restaurant, Cork

We never ask a customer to leave” William told me.

I was absolutely astounded by this. How could you run a business in this way? What about staff costs?

We were doing some work with the Ambassador Chinese restaurant in Cork a number of years back and William Wong the manager and one of the family owners explained some of the business ethos to me.

He told me a story about how a professor who was visiting UCC had arrived late, had his meal and in the early hours of the morning he was still there, enjoying a few cigars (when this was still allowed) and after dinner drinks. He was the only one left in the restaurant but they waited until he was finished before they started tidying up.

Maybe in a family run business you can do this but this incredible work and customer service ethic explains why this restaurant has done so well since William’s parents opened it in 1987.

For as long as I can remember this luxurious Chinese restaurant has maintained incredibly high standards of food and always excellent, friendly service.

In this time I have eaten there so many times, on family occasions, on dates, on special occasions, entertaining clients and for special treats with our own team and I can’t remember ever being disappointed with the experience. Every time you went there you enjoyed the food, the ambiance but also the special welcome and friendliness.

During our short time working with them we got to know the family and in particular William quite well. Without a shadow of doubt he has been one of the very best clients to deal with, always appreciating what was done for him and an absolute pleasure to deal with.

On one occasion William returned from a trip away and brought us back a scroll with ‘Fuzion‘ written on it and a special oriental teapot, which must have been a pain in the backside for him to be carrying around! We treasure both of these gifts and on the odd occasion that you might come across someone that is really unpleasant these remind us that there are special people out there.

I have my own special, if slightly unusual personal connection with William – I was in the middle of a meeting with him one afternoon when the call came through that my granny had passed away. Other than family and close friends I couldn’t think of a better person to be with when that awful news came through.

Sadly the Ambassador restaurant closed its doors last night for the last time (May 10th, 2014) as the building has been bought by Penneys.

Cork will truly miss not only a great restaurant but one that had become a fantastic friend to so many of us.

After 27 hard working years you might wonder what legacy has been left behind by the Wong family?

It’s huge….

The very best of luck to Linda, Norman, Jimmy, the other members of the Wong family and in particular our special friend William.

Thank you for all of those special moments – We’ll miss you.

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

 

 

 

Bullys and the funny thing about being different

May 4, 2014

Dare to be different

This week I was at a really great event organised by the Diana Award, which is the only charity bearing the name of the former Princess of Wales inspired by her belief that young people have the power to change toe world for the better.

The event was held at the European Headquarters of Facebook in Dublin and it was part of the Diana Award schools Anti bullying programme. In their very effective programme they organise activities in schools to help eradicate bullying and as part of that they quite cleverly appoint and train anti-bullying ambassadors in the school.

The ambassadors are chosen from the students themselves and judging from the results we witnessed in the videos the programmes have been very effective. We were invited to the event because of our Safebook poster, which has been used by many of the participating schools as part of their anti cyber-bullying work.

There was one huge common thread to the speeches and stories that I heard on the day.

Tessy Ojo the CEO of Diana Award spoke about being bullied as a child because she was so tall.

Brian McFadden of Westlife fame spoke about being bullied because he liked stage and dance when all his schoolmates were playing football.

Young actor Will Poulter spoke about being bullied because he was into acting.

We heard some of the young children speak in the videos about being bullied because they had red hair, because they had freckles, because they were chubby or because they were black.

The one thing that pretty much everyone being bullied had in common was that they were different in some way – being different in any way can get you bullied!

I was chatting about this event with my son, Brendan and he sent me on a link to a video produced by a really popular guy online, 19 year old Cian Twomey about how he has been cyberbullied. Cian is really popular, producing funny clever videos and on Facebook alone he has built up a following of over 180,000 since late last year.

In his video he explains how along with huge numbers of followers he seems to be gathering ‘haters‘ as he gains in popularity, which really hurts him in particular when they get really nasty. One person was so horrible they even referred to Cian’s father who had recently passed away. Is this another case of someone being bullied because they are different?

Being different

Ironically in our work at Fuzion with clients the first thing we do with clients is find out how they are different!

Being different is what makes you stand out, it’s what makes you interesting – whether its a product, a service or the individuals involved we aways look for how these are different and this is where the magic is, that sets you and your business apart from from the competitors. This difference will get you media coverage and attention from customers and will contribute to your success.

The most successful musicians, artists, models, designers, products and services are the ones that are different.

So …if you are being bullied because you are a little bit different just realise that this is what makes you really special and in time you will be the one getting the right attention.

Vive la Différence (long live difference) as the French would say ! 

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

 

 

Crisis, What Crisis?

April 18, 2014

Supertramp - Crisis, What Crisis?

Little did I know that in 1977 when I was listening to ground breaking music with our very cool Spanish summer student that years later some of this would continue to make an impact.

I was just 12 years of age and I was listening to music by fabulous bands and artists such as ELO, Lou Reed, Supertramp and Bob Dylan.

That summer we listened to some incredible albums including Face the Music (ELO), Even in the Quietest Moments (Supertramp), Street Hassle (Lou Reed) and one that always stuck in my mind was Crisis, What Crisis? by Supertramp.

I loved the name of the album, the cover was really cool and the music lived up to the promise.

My passion for music kicked off that summer so much so that I ended up opening my own music stores (I reckon I made a lot of landlords wealthy!) in my twenties and now we find ourselves often operating in the Crisis business.

Crisis PR

Much of our normal PR work is planned out in advance with our clients having clear communication objectives – its our job to secure media coverage to achieve these objectives.

With Crisis PR work you can get a call on a Sunday, which requires you to drop everything that you are doing and jump into action for an organisation that requires immediate help to deal with a situation. These situations are always different, they require clever thinking on your feet and inevitably they are very fluid, often changing by the minute.

Sometimes an organisation has the benefit of some advance warning where they have prior knowledge of something that could happen, which they know may require careful handling with the media and other stakeholders.

Over the last number of years this seems to have been an area of our business, which has grown and grown. We have recruited deliberately to give a great service in this area as our team now includes ex-journalists, individuals with political communication experience, individuals who provide media training and others with significant TV experience.

We also find that our expertise in social media is vital in a crisis situation as you can track issues, mentions and sentiment about the issue. This helps greatly with our media communications as you can gauge the temperature of an issue and use this information to often correct misunderstandings.

Crisis Planning

Just like you take out an insurance policy to protect against risk it is a really good idea to have a plan in place to prepare your organisation for a crisis situation.

No organisation can afford to hide in a crisis as it has the potential to damage relationships with clients and stakeholders, wreak havoc with an organisation’s reputation, seriously effect revenue and in some cases lead to closure. Social media in particular can accelerate the speed and damage from a crisis situation.

We work with our clients in advance of any potential crisis, planning such things as:-

  • Reactive Statements
  • Preparing spokespeople, including Media Training
  • Monitoring traditional and online media
  • Devising a plan that will be put into place should a potential crisis become a reality
  • Developing an Internal Communications Strategy to include communications to relevant stakeholders
  • Crisis Social Media Strategy

Hopefully you will never need our Crisis PR services but if that ever happens you know we are ready…

Greg Canty

Fuzion with offices in Dublin and Cork, Ireland offer a full Crisis PR Service. Deirdre Waldron, (Partner) heads up the Crisis PR team, which includes former journalists, media training and social media expertise.

A Night of Passion

April 13, 2014

Passion

This was going to be a busy night dancing between three events ..

First up Eamon Curtin, Programme Manager of the IGNITE Programme had arranged for an incredible speaker to tell us about his fantastic start-up journeys. Raomal Perera, now a Professor of Entrepreneurship told the group of young entrepreneurs about how he scaled the dizzy heights with two companies, ISOCOR (listed on NASDAQ in 1996), which he sold and Network365, which was ultimately purchased by Intel in 2013.

Raomal PereraThe very passionate and honest Raomal,who has won many entrepreneur awards gave the group precious advice about funding a business and dealing with Angel Investors and Venture Capitalists. He told the group that the first things they look for in a young business they consider investing in, is the Integrity and PASSION of the people involved.

Next up we headed to L’Atitude 51 for the International Wine and Food SocietyBest of Local Producers” event where we sampled the best of wine which was carefully selected by the joint owner Beverley Mathews who is as passionate about wine as the guest food producers.

The wine was accompanied by the finest food from some of the best of local food producers. We heard from Frank Hederman who has been smoking salmon for over 30 years, we heard from the owner of On The Pigs Back about the fantastic cheeses and best of all was our butcher from Kanturk.

Jack McCarthy, Butcher KanturkJack McCarthy, 5th generation butcher was both entertaining and no-nonsense as he lit up the room with his passion for spicing beef, black pudding, haggis and tongue – you just wanted to plan an immediate trip to Kanturk and stock up on anything that this passionate man was selling.

Our final event of the evening was the Mark Geary gig at Coughlan’s Bar, which has just been voted IMRO’s best live venue in Ireland. This is an incredible and well deserved accolade for this cosy venue, which is a huge credit to the woman behind all of this, Edel Curtin. Bands all over Ireland and Cork music fans are lucky to have such a passionate person as Edel bringing us great gigs in such an intimate venue on a regular basis.

Mark Geary

After a little wait our buddy Mark Geary and his band of merry men and the fabulous Grainne Hunt came on stage and entertained us in his inimitable style complete with great songs, great story telling and a special sense of humour. This was a great gig with a special solo cover of a Tom Waits song by Grainne ..beautiful!

Mark could have brought a small band with him for this intimate gig but this is a passionate artist who prefers to give his audience everything instead of making a few extra bob and doing just enough.

We had a really great and quite diverse night, but the one thing that was the same and made everything special, whether it was business, wine, food, music or running a venue was Passion.

Raomal was right …Passion is the most important ingredient of all.

Does what you do allow your passion to shine through? 

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork