Posts Tagged ‘Louis Copeland’

The wisdom of Louis Copeland

March 25, 2018

Louis Copeland - Fuzion Win Happy Podcast

Sometime in 2004 I approached legendary Irish retailer, Louis Copeland to see if he was interested in coming on board with a high end fashion event called Catwalks that we were taking on tour around Ireland.

To be clear, I didn’t know him, I had never spoken to him before and after a quick ‘cold-call‘ (I can’t have been too bad a salesman!!) he asked would we call in to see him and tell him more about our event.

The following week we called in to see him and we were greeted by a warm, open, friendly Louis Copeland.

After about five minutes, when we were in full flight in the middle of our sales pitch he unexpectedly declared “I’ll do it” and then quickly changed the topic..”Tell me about you two?

We spent at least another hour with him and he showed a genuine interest in us, our project, why we were doing it and what else were we up to. When the meeting finished (more like a friendly chat really) I asked Dee if she thought he had actually agreed to come on board, because he had barely got details about the event.

This was the beginning of my great journey with King Louis, as I call him! (or King Louis 2nd – his dad was also Louis).

Since then he has come in and out of our lives at different times. He did the event on that occasion and supported us on many other things since. He seems to follow us with interest and he will always call out of the blue when he might read about us or hear something on the radio.

When the recession clouds gathered around all of us, I heard him being interviewed on the radio and he offered a powerful piece of advice as to how people should cope.

Get up earlier, work harder and work later” was his advice, and something that I embraced.

My own Monday morning social media mantra, inspired by Louis (for anyone who has seen my tweets for the last decade will confirm) is:

Roll those sleeves up, get stuck in and have a great week #Positivity”.

When I arrived to record the session for this podcast he probed and probed me to learn more about podcasts, the process, who is listening to them and why. His natural curiosity and openness is just one of the ways he always stays relevant and successful.

Louis is an inspiration, he is a mentor, who is always at the end of a phone to bounce things off and offer assistance or provide a helpful contact.

Fuzion Win Happy Podcast

In this podcast I’ve done my best to capture his story, the secret sauce behind the success of his great business, his approach to marketing, what he does to stay relevant, his approach to online and who his favourite celebrity customer is!

You can listen by clicking here, or by subscribing on iTunesThe Fuzion Win Happy Podcast

A huge thanks once again to the retail legend, Louis Copeland for being a good friend and for taking part and being so open and generous.


Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland





New Years Resolution 2012

December 31, 2011
Louis Copeland

Get up earlier and roll the sleeves up!

At the early stages of the recession I heard the great and inspirational Louis Copeland (King Louis!) being interviewed on the radio offering the following advice to anyone in business – Get up earlier, roll up your sleeves and work harder.  I took this advice on board fully along with a determination to stay positive within ourselves and for our clients. It has thankfully served our business really well.

However this approach comes at a personal cost – I have got up earlier, I have worked my socks off, I have approached every situation with determination and positivity and I have seized opportunities as they came along.

Unfortunately this had to mean big sacrifices in terms of personal time. Both Deirdre and my kids in particular have suffered and I even missed a pile of Liverpool matches (some may say that is a good thing!). In reality there was nothing I could do about this – that’s what you have to do now to have any chance of surviving and thriving but I did feel towards the end of 2011 that I let my own personal resources run dangerously low.

My New Year’s resolution is to continue with this positive and hardworking approach but to make sure I make more time for everyone that is close and special to me.

That’s probably easier said than done but at least lets make it a real goal!

Happy New Year!

Greg Canty is a partner of Fuzion