Posts Tagged ‘sherry fitzgerald’

Are you ready for the Upswing?

October 29, 2014

Bursting through the clouds

Our landlord is selling our building on Fitzwilliam Street and all tenants are required to vacate the building before the end of November. I can’t believe this is happening and that we are back in the horrible loop of looking for another office, just months after moving in.

As soon as this news was delivered I immediately took off on foot around the D2 area to take down the phone numbers of the many offices that had ‘To Let’ signs outside them.

My first surprise was that many of these signs now had “Let by” on them and not ‘To Let’. I quickly got on the phone and started chasing the estate agents for the details of the remaining ones that I thought might be suitable.

I’m sorry, that is actually let now” …”Apologies, that premises is no longer available” … “The premises you are enquiring about is only available for six months as the building is being sold

There was a trend to my many phone calls and I was starting to panic a little about the future home of Greg and his band of merry men and women!

I pressed one of the friendlier estate agents as to what was going on. “The whole thing is after taking off” he explained. “If you find anything that is half way right in this area just grab it, no messing” he advised.

Thankfully after too many phone calls we have found a gorgeous office space overlooking the canal at 13 Warrington Place but even with this we had to make up our minds immediately as we were competing with someone else who wanted the space.

Judging from this experience, the talk by Aidan Gavin of Sherry Fitzgerald at Dublin Chamber recently, the Cork Chamber event with the Business Post and the recent positive economic indicators it looks like the lights are well and truly back on and we are in a definite ‘upswing’.

The big question is are you ready?

More business will be done, people will want to move quicker than before, decisions will be made faster and you must make sure you are in the mix to grab the opportunities.

I’ve put together some simple Marketing & PR tips to help you on the way, so you and your business can make the most of these opportunities.

Positive Intent – before I go into all of the practical stuff it is vital that you have positive intent on your side. Let your team know what is coming down the track and what you expect of them – they may need to work harder and faster to cope with the extra opportunities that will arrive, This will be good for everyone as long as the business can cope with the extra workload.

Those tips:

  1. Looking the part– Before you start any campaign have a good look in the mirror and decide are you ready. Do your branding, signage, website and other tangible visible elements properly reflect the essence and quality of your business, products and services? Right now take a glance at your business card! It may be time to refresh your branding and put your best foot forward.
  2. Get in the game on-line by being found– Will prospective customers who are already looking for your products or services find their way to your website? Make sure your website is found easily by anyone who may be searching for the services you offer. You may need to optimise your website or start a Google Adwords campaign if this is not the case.
  3. On-line Communication– If you decide to communicate to all your customers, previous prospects and other contacts right now could you do it? Consider adding an email newsletter service to your communications routine and let your database know of changes to the business, new products, new services, awards and other news on a regular basis. This is easily set up and new contacts can be added to your database directly from your website.
  4. Social Media– Even at this advanced stage most businesses have not got to grips with social media. If your business is not using these platforms to drive awareness and promote what you are doing on a daily basis then it is time to get in gear.
  5. Good stories– One of our mottos at Fuzion with our clients is to ‘Never waste a Good Story’. If there is good news happening in your business, if there are interesting developments, if there are new products or changes that should be publicised then drive awareness with a strong PR Plan.
  6. Advertising & Promotions– If you have pulled back on activity in this area then maybe it’s time to reconsider. There is terrific value to be had if you do this in a planned way, securing great prices and also negotiating editorial coverage. There is a strong chance that your competitors have cut back on their activity – is it time to steal a march on them?
  7. Plan– Carefully map out all of your Marketing & PR activity including your budgets for the year and share this with your team. Try to ensure that there is a constant stream of activity throughout the year so that your business is always visible with your target audience.
  8. Measure– Track the success of your activities, giving each of them a proper chance to seed so that you can properly assess their effectiveness. Flex your plan where necessary.
  9. Be Ready – My last tip is to be ready for when those enquiries come in and grab those opportunities as they come along – they will!

If you are in Dublin pop in to say “Hi” to us at our new offices at 13 Warrington Place, Dublin 2, which runs alongside the canal just off Baggot Street.

Greg Canty is a partner of Fuzion

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

High Five When You See a ’10

April 19, 2010

Isn’t it fabulous to see the amount of ’10 Registration Cars on the roads since the start of the year.

Last year people, even those with the necessary funds were wary about buying a new car due to the “what would people think” syndrome – we need the positive activity to set the wheels in motion for our economy!

So, the car sales are up 31% in the first quarter – if you think about it this is probably with about 2/3 of the garages that were there last year and the good chance is that the existing garages are well down in staff numbers – time to start recruiting I wonder? Maybe a little bit premature? Whichever way you look at it – it leads to a higher tax take for the government and an industry starting to move again and some funds are back in circulation. All of those garages and car salesmen have money to spend elsewhere.

From what I can gather those sales are probably less than they should be – a few car salesmen I have spoken to have been telling me that accessing cars is a difficulty due to pessimistic predictions when they were placing advance orders – you will be lucky to get a new 5 Series BMW before next September!

And what else does all that mean? – well, that is a lot of positively motivated individuals driving around in their new cars – a new car is a great feeling – well done! It does put the rest of us in the mind for a new car – it’s a positive target to have for all of us. I want to buy a new car in 2010 – that’s a goal for you.. try to make it happen.

The “confidence wheel” is simple and this is what will get our country moving again, not any superb government policy – in my view their attempts to positively mobilise Ireland have just not happened. On the jobs creation front there has been zero strategy – the government have even slashed budgets in “job creation” departments, I’m deadly serious – if anyone has the time to check budget allocations, check out if budgets in government departments with the agenda of helping new business have been increased? – I promise you they have been cut in the same way as everything else, strategy – I don’t think so!

Ok, so there is positivity creeping through and that is coming from “us”, from pure positive attitude.

Performance will follow “positive attitude” – despite the odds, so keep it going.

While we are on the “positive” agenda and this is so critical for recovery I can finally report that the house across from us has been sold!

The sale seemed to be almost completed and then fall through a few times in the last 9 months. The same banks that would have handed out a mortgage at double the price have eventually approved a loan to our new neighbour (and they have picked up a fabulous bargain at the bottom of the market) at half the price. Something wrong somewhere!

Sherry Fitzgerald - Sold!

The Big "Sold"

The amusing thing is the sign put up by, Sherry Fitzgerald the auctioneers – in the same way that I am saying to celebrate the ’10, the auctioneers are celebrating the ‘sale’ with giant ‘SOLD’ text across their signs.

Well done to whoever is completing purchases out – high 5 when you see a  ’10 and celebrate those ‘Sold‘ and lease agreed signs – things are looking up, celebrate the positivity that is all of us ..

Greg Canty is a partner of Fuzion Communications, Marketing & PR