Archive for August, 2011

The Three Circles and the Path you Choose

August 28, 2011
Greg and Brendan Canty

Parental advice!

My son Brendan Canty has just qualified from CIT, having completed a multi media course. He wants to work in film in some way and he is also really passionate about music.

How unusual – a 22 year old being passionate about music!

Like every other parent you worry about what your children will do – you want them to find a job, earn a living and in this climate it has never been quite so tough.

You need to find a god solid job” I hear myself saying..

Well – he has set up his own website operating under the name Feel Good Lost and he has been busy producing videos for bands from all over the world – with the web and modern technology this is all quite easy, apparently!

His last music video was for a “secret” American solo artist who goes under the name Slow Magic and the track he produced was for a song called Corvette Cassette. There is a video producers peer website called Vimeo (this is like a worldwide YouTube for video and film producers), which has just featured this song as a staff pic – at the time of writing the video has been viewed 63,000 times across the world.

While Brendan does some excellent corporate video work for Fuzion and his own clients he excels when he combines his love of music and his film profession. On Friday nights he DJ’s in The Pavilion in Cork combining music and visuals as part of his unique set operating under the Feel Good Lost name.

Slow Magic // Corvette Cassette from Feel Good Lost on Vimeo.

He is following his dream and his passion and it had me thinking about career choices and Three Circles..

In Jim Collins fabulous business book Good to Great (for me this book is a business bible) he talks about companies using a Three Circle criteria as a guide to the activities they should get involved in:

A company should only engage in activities that:

  1. It is passionate about
  2. It can excel at
  3. It can make money from

The basic principle is that if companies concentrate their efforts on activities that meet all three of these criteria then they will inevitably be very successful – this is one of the factors that Jim Collins attributes to the success of what he calls “Great” companies.

If you are looking for a new job or a new challenge how about using the Three Circle Criteria for deciding which path you choose?

Greg Canty is a partner of Fuzion

Waiting for the Penny to drop

August 26, 2011
Changing trends?

Changing trends?

I was reading the text of an interview with a prominent retailer in Ireland (in business for over 40 years) who has a number of outlets – he was talking about the current state of his business and his outlook for the future.

Some of this is as you would expect:

Footfall, passing trade, impulse buying and general sales have decreased.. Last year was bad and this year is the worst ever … there is a need to work harder and continue to offer great quality, reasonable prices and a top class service to customers … we have to offer continuous promotions to keep the business ticking over …

we have to offer discounts to get customers to part with their money … whether we are in sale or not customers will often barter for a lower price and we are prepared to negotiate … the nature of our business is very personalised and we promote it with quality merchandise and great quality…

we’ve reduced prices by between 20 and 50 per cent, which customers have reacted well to… circumstances are changing on an almost daily basis as there seems to be a constant crisis with the Irish economy… we never got complacent even in the good times … the government isn’t doing enough to ensure healthy business and sales growth in Ireland…

Vat and rates are beyond our control and are the main reason why so many businesses are closing for good… we advertise on local radio and in the local press…. we do what we can to keep the doors open… hopefully there is light at the end of the tunnel

Now this is a guy and a business who has been in a permanent scrap for the last few years, no doubt fighting with landlords over rent, cutting back on staff levels, reducing staff wages, negotiating with suppliers over margins, fighting on a daily basis to get more efficiencies in the business and doing everything I am sure to stay in the game.

With admiration I am saying to myself “well done you are one of the great survivors – it sounds like you have been doing everything to survive” – then I read one final piece in the interview..

I acknowledge the growing importance of social media sites such as Facebook and Twitter for making immediate contact with my customers … we’re in the process of setting up a Facebook profile aimed at younger customers as I recognise the importance of social media as a form of free and immediate advertising

In the process of setting up a Facebook profile! – I find myself screaming to myself ..”What are you waiting for?”

Unfortunately this hard working business is fighting a battle on many fronts but it is stuck in the slow lane with smart competitors putting on the indicator and whizzing quickly by – he probably doesn’t even notice them.

Despite the extreme economic climate and the huge shift in how we consume media for many people the huge Social Media Penny has still not dropped … one of these days!

Why do we find it so hard to adapt?

Greg Canty is a partner of Fuzion

At Fuzion we offer social media consultancy to clients even those where the penny takes a while to drop!

Patrick’s Hill, Heroes and Villains

August 17, 2011
Tour de Munster - Down Syndrome Ireland

The anticipation !

We anxiously waited on Patrick’s Hill in Cork alongside partners, children, other family members, people from the charity, collectors, sponsors, spectators, cycle fans and curious onlookers.

This was the finale of the Tour de Munster, one last leg of the gruelling 600km cycle around Munster in just four days. The 150 cyclists were delayed as there was a nasty tumble earlier in the day when one of the guys had a bad fall and suffered concussion – this left the schedule about an hour behind.

Every year Paul Sheridan and his team of cycling and fundraising enthusiasts endure this four days of madness for a different charity. For the second year in succession Down Syndrome Ireland are the chosen recipients for all the fundraising efforts, which already look like they are going to break all previous records.

Months of organisation, training, discipline and endurance have gone into this and every other Tour de Munster, which is now in its 11th year. Paul Sheridan is a tough task master and every year for months in advance he drives this team of cyclists hard, preparing them for these gruelling four days.

Tour de Munster

Who said this was tough?

There are some seasoned cyclists in the troop but the 150 is also made up of a random mix of all sorts who have committed themselves to this crazy challenge. This includes parents of kids with Down Syndrome who are literally cycling for better facilities for their children – these aren’t superb athletes, just ordinary folks with ordinary lives doing extraordinary things.

The excitement is building on Patrick’s Hill and then we have the most awful incident – Ger McCarthy the professional press photographer while preparing to capture images for the newspapers the next morning turns his back for two seconds and discovers that both his expensive Nikon cameras have been stolen (Nikon D3 & D3s).

Did anyone spot anything? – this was done so swiftly and so professionally no one really realised the seriousness of what was happening around them. Basically a car (reddish/maroon old model Toyota) with a few opportunistic men (I don’t want to be racist but these guys have been described as Hispanic looking) drove up Patrick’s Hill, spotted the cameras on the ground behind Ger, did a quick u-turn, pulled in just him and quickly snatched the cameras and sped off… well done boys, aren’t you just fabulous!

Thankfully Griffith College have cameras outside their building and our two opportunists have been captured on camera – hopefully this will result in them getting what they deserve.

I must admit I was so furious and really upset about this – in the middle of all this “goodness” these thieves just turn up and show us all the other side of life.

A few phone calls later and Ger, the ever professional has a replacement camera and we have contacted the Gardai, the newspapers and radio stations and also been busy getting the message out on Twitter and Facebook.

Ger puts the incident to the back of his head and readies himself for the cycling troop.

Sean Kelly - Tour de Munster

Sean Kelly leads the Heroes up Patrick's Hill

The excitement continues to build and eventually the 150 troop are spotted coming across Patrick’s Bridge escorted by a Gardai motorbike team. They stop at the end of the bridge while the Gardai manage the traffic to let the cyclists through. Led by the absolute Irish cycling legend Sean Kelly who stayed with the team for the full four day cycle the cyclists burst from the bridge, up Bridge Street and start the determined and punishing climb up Patrick’s Hill with hundreds of friends and spectators cheering them on and encouraging them to the summit.

Some at their own manageable pace and some sprinting to the top – the daunting hill is a little bit too much for some of the cyclists after the 600 kilometre, four day test and they carry their bikes up the hill.

The last leg is a short journey to the Silversprings hotel for family reunions, refreshments and celebrations – in the comfort of our car we make our way to the hotel and pass four of the cyclists who stopped to help one of the guys fix a puncture literally one minute from the hotel – this cycle is about something very, very special.

The courageous efforts by these heroes will benefit the many heroes in Munster affected with Down Syndrome.

Unfortunately as in every other walk of life for all of the heroes we have we also have too many villains.

Villains – take a good hard look at yourself and realise what you are doing to good people … don’t forget you were caught on camera!

Heroes – I salute you.

Ger McCarthy – thanks for being a total professional as always & we all hope you will get your gear back.

Greg Canty is a partner of Fuzion

*Great Update – on Wednesday17th August (just 3 days after the incident) the cameras were recovered as a result of a house raid by the Gardai – this was possible due to the cameras, the help from the public, the help from the media and getting the story out on social media – all of this culminated in our friends being identified.

Good wins out in the end !

 

Bad haircut ..

August 12, 2011
Greg Canty Fuzion

Haircut? – I’ve just had one !

For years and years I went to the same hairdresser to get my curly mop chopped. For anyone that has witnessed my curls they will know that it is not a regular head of hair – at least that is what I have convinced myself!

Yes, I am particular and once I find someone who I trust to look after my hair I will continue to go there every time, asking for the same person – you end up feeling comfortable with the surroundings and the staff there, which in particular for a guy is a big deal … A hair salon can be a daunting place for a male, surrounded by women nattering, getting blow drys and with their hair in all sorts of weird tin foil! (surely there must be a better method?)

The guys reading this will be wondering why I don’t just go to a barbers – trust me, anytime I have done this it has been a total disaster … even when I was a kid the regular barber just couldn’t handle my hair. So, unfortunately I am destined for a life of embarrassing moments at hair salons ..

My hair trips have been interesting down though the years – ending up in the window under red lamps in Peter Marks at Wilton Shopping Centre when you are 15 on a Wednesday afternoon half day from school is not funny when your buddies are in convulsions looking in – last time I agreed for my hair to be dried naturally!

Or wondering that no matter what instructions I gave the salon I always ended up being scalped – years later I learnt that when I left the house my mother would ring the salon and warn them that she was coming for a refund if they did not give me a decent hair cut – for years I went around thinking hairdressers were deaf!!

The worst was being handed a brush to clean down my clothes and instead I start brushing my hair with it – mortified and red faced I left the salon with the staff thoroughly enjoying the hilarious experience ..

Now, do you understand why I am sensitive about the hairdressers and how important it is that I am comfortable there? – you can also understand that it would take me an awful lot to change from my regular salon.

Sure enough it happened – a few times I rang and they were always too busy and couldn’t squeeze me in, would the following Wednesday week at 4:30 suit? Not really ..

This happened a number of times and eventually I took a huge leap of faith and changed salons and 5 years later I am still going to the one that I switched to – I now know the staff quite well and am comfortable going there.

Truth is most of us are very slow to change our habits unless something has gone wrong, until the day you get a bad haircut – I guess there is more than one hairdresser in the land that can cut my strange mop of hair after all ..

As comfortable as your customer is with you and your team watch out for bad haircuts..

Greg Canty is a partner of Fuzion

PR is all about managing your reputation – while at Fuzion we can enhance your reputation through the media the most important aspects come directly from you.

Never look a 70 Day FAS Gift Horse in the mouth!

August 4, 2011
Only another 50 days left!

Only another 50 days left!

Oh my God what an opportunity for the Minister for Education & Skills Ruairi Quinn T.D. and the government to take on a really straightforward issue and lay down a marker for all sorts of unnecessary excess, total extravagance and total waste.

What better way to show the Irish public that it is no longer going to put up with this rubbish and that the Irish “Gravy Train” is totally finished.

What better way to take on a ridiculously powerful union who are defenceless against something that is so blatantly wrong  and corrupt. The union officials who negotiated this 70 days retirement “acclimatisation leave” originally must have been astounded that it was agreed to – the bubbly was flowing that night!

When such a clear opportunity comes along to management to sort out something that  is so blatantly wrong they just have to grab it with both hands and display a little bit of mettle and lay down the smallest of markers. To not grab the opportunity would be a total catastrophe.

This is obviously a sad legacy from FAS that quotes of itself:

FÁS enhances the skills and competencies of individuals and enterprises in order for Ireland to further develop as a competitive, inclusive, knowledge-based economy. It strives to do this through the provision of tailored training and employment programmes that suit everyone’s needs.

(Oh my god … paper never refuses ink)

Ruairi & Co – this is easy …. accept the gift of the 70 issue and show us some mettle.. please.

It would be good for the country and for your PR!

Greg Canty is a partner of Fuzion