Archive for January, 2012

Dancing in Reardens

January 28, 2012
Disco Lights

Mae, will we go dancing?

I know that the next time my Dad calls me on the mobile it will mean that my Aunty May has passed away.

At this stage the vigil is happening with family and close friends spending the last hours of May’s life by her bedside as she struggles along getting weaker and weaker with every passing minute until the inevitable happens.

Early on Wednesday when the Liverpool v Manchester City second leg was top of my mind I received a text from my cousin, Tommy the Scouser saying that May was not well at all and the doctors feared the worst. The following day even worse news came through that she had deteriorated even more and basically her vital organs were failing.

I felt I better visit the hospital to see Aunty May and spent the first hour looking for her wandering from floor to floor until eventually I met her son in a corridor of the third floor. May was transferred from a room in the new wing on floor two to a “Personal Care” room in floor three of the old section of the hospital, room number 10. Fergal took me to her room where Uncle John was sitting by her side as well as her sister, my Auntie Nuala and her kids and some other people I didn’t really know.

Greg is here to see you, May” her husband John announced as I arrived and I sat alongside her holding her hand while she struggled to breathe and to talk to me. It was really upsetting watching her as she struggled in and out of consciousness, breathing uneasily and occasionally trying to say something to me.

Uncomfortably I sat up when another visitor arrived who seemed much more capable than me of sitting next to May, holding her hand and chatting to her. I felt useless and totally unequipped to deal with this situation.

For the next few hours I watched uncomfortably as people came and went and interacted with May and each other.

At this stage poor Auntie May was becoming really agitated as she was very uncomfortable in the old hard bed. Uncle John, Nuala and another gentleman struggled with the old bed and tried to rearrange the pillows and blankets behind May to try and make her more comfortable but nothing was working. She called out in pain frequently and despite her condition she kept trying to get up.

While the others were desperately trying to get some nurse attention to sort out the bed and some medication to help make poor May more comfortable I watched as Uncle John lovingly rubbed May’s head and comforted her with reassuring words and gentle comments that “We’ll go around the corner to Reardens for a dance soon!“.

That sense of honour summed up both him and her as their’s was always a jolly and welcoming house. Her twin boys and her daughter lovingly held her hands and gently spoke to her and reassured her that everything would be ok.

Poor May was getting more and more agitated between her pain and her discomfort and it was heartbreaking watching her in the last hours of her life desperately needing simple things such as a soft mattress and some pain relief. The under pressure nursing staff ended up getting the brunt of a very upset family but it was clear that they were struggling with less than sufficient resources.

As the nursing staff arrived and tried to look after May I stepped out into the corridor and gazed around at the old surroundings and into the old rooms and the impact of being moved to floor 3, room 10 struck home to me …. This was the section of the hospital where you were sent when there was no more hope.

As we stood in the corridor May’s daughter Gillian returned with her husband and their young kids all to see their Gran for the last time … Too young to understand the seriousness of their Grans condition they entered the room full of enthusiasm …. they probably shouldn’t have seen her that way..

Uncle John stood next to me and kept repeating how great May was and explained to me that there was nothing more that could be done for her. He kept saying the same thing over and over as if it was a brand new conversation.

When my mum and dad (May’s brother) arrived I decided to say goodbye to poor May and to everyone else as they continued with the vigil, which is still continuing over a day later. On my way back to the car in the pouring rain I called my cousin, Tommy the Scouser who was really close to her.

Apparently earlier that day May who had been unresponsive for quite some time, perked up totally when her favourite nephew visited. They chatted like two old buddies for two hours .. Tommy explained that he wanted to remember her that way and would not see her again. He cried on the phone as he recalled how fabulous she had always been to him through thick and thin.

I remember May for her warmth, her jolly nature and how she would always complimented how I looked and always asked after the kids and Deirdre.

May, we love you and we hope you enjoy that dance in Reardens..

x

Greg Canty is a lucky nephew

What is the biggest risk of all?

January 15, 2012
Hang Gliding

Freedom to Fly !

When we talk about risk we nearly always think in terms of financial risk – financially what am I putting on the line if this project or job doesn’t work out?

It brings back a simple conversation that I had with one of my bosses many moons ago when I worked in Guinness. This guy was very senior, successful and I guessed very wealthy.

He had all trappings of success, a prestigious home in Dublin, a marque company car and quite a senior and highly respected position in the company.

We were chatting about career, success and life in general and I was asking him about his goals – he had a very colourful career which included some very senior international posts with Guinness and now he was settling back to a senior post with Guinness in Ireland.

In my view the new role he had, while quite prestigious seemed to be a little dull compared to his previous ones – he spoke to me quite eloquently and it was the first time I heard about the concept of a “fur lined mouse trap“.

Basically he was telling me that he wasn’t enjoying what he was doing but the rewards were so good that he could not ever consider leaving the job. What a huge price to pay?

Over the last few years we have had the pleasure of dealing with many new clients who through a mixture of redundancy or choice have jumped off their corporate treadmill and explored new possibilities in their own new businesses. All of them will admit to working harder than before but will also admit to a huge sense of satisfaction and achievement. Quite a common sentiment is “Why didn’t I do this earlier?

I wonder is financial risk the biggest risk of all?

Greg Canty is a partner of Fuzion

Twitter and the New Car!

January 15, 2012
Car Salesman

At least this guy was making an effort!

My meeting had gone well, I was in a really positive frame of mind so I decided I would take the first step towards possibly ordering a new car for the start of 2012.

On the way back from my meeting I popped into a car showroom just to get a feel for the prices of the new cars, the second hand cars and of course what I would manage to get as a trade in for the Santa Fe that had served us well since the beginning of 2007 despite the high mileage.

I first spent some time looking at the “premium collection” parked outside, the collection of two and three year old cars all in great condition. Hmmm … not bad at all!

I then dared to venture into the showroom to look at the new models and I must admit feeling excited about the thought of being able to drive one of these beauties at the start of 2012. I was waiting for the approach from the salesman to start a possible conversation that could have resulted in a sale – a few of them were busy at their desks, a few walked past me with folders and a few were chatting to other possible customers.

I looked, I waited, I looked again and I must admit after a while that I was feeling a little deflated as car salesman after car salesman seemed to decide that I was an unworthy customer – did I look broke, did I look like a “tyre kicker”, did I look like another casual browser who was just going to waste their time? In any event I ended up leaving after about 20 minutes having spoken to no one.

Those who know me quite well will not be surprised that how I was feeling at that moment was shared on Twitter … “I must look like I am broke, the car salesmen didn’t come near me” I tweeted.

Jaguar XF

I know .... isn't it a beauty!

About 10 minutes later I received a call from a friend of mine who is in the motor trade who had spotted my tweet – he was initially concerned that this could have been his car showroom and that there was some issue with his customer service. I assured him that it wasn’t and that if my route back from my meeting passed his place I would have definitely have called in. Needless to say the conversation came around to me possibly being in the market for a new car..

I collected it beauty on the 5th January, it’s a beauty..

Who said twitter was a waste of time for business ..?

Greg Canty is a partner of Fuzion

Are You Ready..?

January 9, 2012
Phil Lynott - This Lizzy

Are you Ready !!!!

I was 14, it was 1979 and I stood there in awe in a hot, sweaty and packed City Hall as Phil Lynott roared down at us with his fist shaking .. “Are You Ready?“.

Of course he was greeted by loud roars from the thousands of rockers. Again he roared “Are You Ready?” and he managed to increase the decibels even more from the devoted audience.

Once more he roared the same even louder and with the crowd now in a frenzy the band launched into an incredible version of the song “Are You Ready” and lifted the roof off the place!

I was mesmerised…to this day it must have been my best ever concert moment and it cemented my passion for music. Thank you Phil!

So, start of another year and to take a lesson from the Phil Lynott school of motivation … Are You Ready?

It’s a time for resolutions and of course we all have the very best of intentions so I just wanted to offer you a few of our Marketing & PR tips to help you on the way – if you’re as passionate as Phil about your business as he was about his music this will be valuable ..

  1. Positive Intent – before I go into all of the practical stuff it is vital that you have positive intent and that your let your team know that you want them to have the same. This should be the driving force behind every thing you do. You will be amazed the opportunities that come your way and will appear when you have this mindset.
  2. Get in the game on-line by being found – this is all about the low lying fruit. These are the prospective customers who are already looking for your products or services. Test it – try a few Google searches and see how your website performs (for example PR firms in Ireland should hopefully bring a listing for Fuzion). If you are not found for your priority keyword searches you need to optimise your website and maybe consider a pay-per-click advertising campaign on Google to ensure the right people find you.
  3. On-line Communication – if you decide to communicate to all your customers, previous prospects and other contacts right now could you do it? If not consider adding an email newsletter service to your communications routine and let people know of changes to the business, new products, new services, awards and other news on a regular basis. This is easy to set up and it is easy to capture new contacts for your newsletter directly from your website. Consider doing this at least quarterly.
  4. Social Media – one of my buddies gave me some guidance recently gently advising that I was too concerned about on-line matters. I’m sorry, when I see an opportunity maybe I just point it out until I see it being grasped! On-line gives you an opportunity to amplify your existing efforts – In truth very few people in business today are using the popular platforms such as LinkedIn, Twitter and even Facebook properly. There are a few who are thriving by using these very cleverly – thankfully we are one of these and to be honest we could always do even better. Social Media Consultancy is a thriving industry because there is a huge appetite to learn by those who have spotted the importance of this communication medium.
  5. Good stories – one of our motto’s at Fuzion with our clients is Never waste a Good Story. If there is good news happening in your business, if there are interesting personalities, if there are changes that should be publicised and great products then get them out there with a strong PR Plan. Every business has good stories – don’t waste them by not publicising them. PR can be a very effective and economical way of getting your message out there.
  6. The Mirror – have a good look in the mirror for your business. Does your branding, signage, website and other tangible visible elements properly reflect the essence and quality of your business, products and services? Right now take a glance at your business card! It may be time to refresh your branding and put your best foot forward.
  7. Advertising & Promotions – If you have pulled back on activity in this area then maybe it’s time to reconsider. There is terrific value to be had if you do this in a very planned way, securing great prices and also negotiating promotions and editorial coverage. There is a strong chance that your competitors have cut back on their activity – time to steal a march on them?
  8. Marketing Plan – Map out all of your Marketing & PR activity including your budgets for the year and share this with your team. Try to ensure that there is a constant stream of activity so that your business is always very visible with your target audience.
  9. Measure – Track the success of your activities, giving each of them a proper chance to seed so that you can properly assess their effectiveness. Flex your plan where necessary.
  10. Be Ready – Be ready to grab those new opportunities as they come along – they will!

Have a great year and we should leave the last word to Phil Lynott and Thin Lizzy

Greg Canty is a partner of Fuzion