Posts Tagged ‘Thin Lizzy’

Songs for Grown Ups!

February 3, 2013

Boys at Thin Lizzy concertI remember entering Cork City Hall in 1980 – I was just 14 and I was going to my first concert …Thin Lizzy!

It was the most incredible experience and to this day I still remember the floor bouncing as Phil Lynott and his brilliant band whipped the capacity crowd (and me) into a total frenzy ..what a night.

That was a funny year when everything started to get serious – a few months later I had the Inter Cert (the first of the big, state exams) and after that it was all about figuring out some sort of a path that would take you to a job.

I always worried about getting a job – it could be in my make up that I’m a worrier and maybe it all kicked off when my dad was made redundant from the B&I, a ferry service that operated between Cork and Wales. It was on my mind.

This weekend I found myself back in the City Hall for the annual Cork Chamber dinner – the pinnacle of functions for the Cork business community. This is a huge function that invariably is sold out every year even with tickets at €150 per person.

Cork Chamber - Sold OutI remember when I was younger being in awe of these business functions with all of the men in their black formal suits and here at 47 I find myself as one of them.

We drink our glasses of sparkling at the reception, a band is playing that no one can hear, we have our networking “radar” in operation (who do we want to talk to this year?), we mingle and chat, we stand in for a photo, we take our seats in the Millennium Hall (this is a secondary room as the crowd is so big).

We get a lecture about sitting down from a headmaster type of an MC, we look up at the sponsor logos, we can win an iPad, we rise for the President and other VIP’s, we eat our food, we listen to the speeches (they go on way too long and people just start chatting), we hear about the 5 D’s of business and what to call a Bishop, we see videos and business awards are presented, we hear a good comedian, we eat our beef and drink our wine..

What did you think of the speeches?” , “How is business?“, “Who do you work for?” “What do you do?“, “Where were you sitting?“, “Here’s my card?“, “Is this your first time?” …we chat at the bar, we buy drinks, we are bought drinks, we tweet that we are there, we chat on the way to the loo, we chat on the way back from the loo, we chat to the people we already know and we meet some new folk.

The hours pass by and a few get a little worse for wear ..one guy falls off his chair, another is stumbling, someone is chatting to me but he’s a little drunk (must get away)  ..someone says something inappropriate to my Dee (the male/female ratio is about 90/10 so the women end up getting a lot of attention!) – time to get the coats. The staff look pleased that a few more are leaving!

Who’s going to The Clarion for a drink? – Ah come on”  ..Oh God, It’s nearly 4am (you know there’s no point but you still go there).

5am..

I’m in a taxi on the way home. I look at my tux and my shiny shoes and I think, It’s official – I guess I’m all grown up now..

I had a good time but think I prefer the songs when I was 14 !

Greg Canty is a partner at Fuzion

Fuzion are a Marketing and PR firm with offices in Cork and Dublin

Are You Ready..?

January 9, 2012
Phil Lynott - This Lizzy

Are you Ready !!!!

I was 14, it was 1979 and I stood there in awe in a hot, sweaty and packed City Hall as Phil Lynott roared down at us with his fist shaking .. “Are You Ready?“.

Of course he was greeted by loud roars from the thousands of rockers. Again he roared “Are You Ready?” and he managed to increase the decibels even more from the devoted audience.

Once more he roared the same even louder and with the crowd now in a frenzy the band launched into an incredible version of the song “Are You Ready” and lifted the roof off the place!

I was mesmerised…to this day it must have been my best ever concert moment and it cemented my passion for music. Thank you Phil!

So, start of another year and to take a lesson from the Phil Lynott school of motivation … Are You Ready?

It’s a time for resolutions and of course we all have the very best of intentions so I just wanted to offer you a few of our Marketing & PR tips to help you on the way – if you’re as passionate as Phil about your business as he was about his music this will be valuable ..

  1. Positive Intent – before I go into all of the practical stuff it is vital that you have positive intent and that your let your team know that you want them to have the same. This should be the driving force behind every thing you do. You will be amazed the opportunities that come your way and will appear when you have this mindset.
  2. Get in the game on-line by being found – this is all about the low lying fruit. These are the prospective customers who are already looking for your products or services. Test it – try a few Google searches and see how your website performs (for example PR firms in Ireland should hopefully bring a listing for Fuzion). If you are not found for your priority keyword searches you need to optimise your website and maybe consider a pay-per-click advertising campaign on Google to ensure the right people find you.
  3. On-line Communication – if you decide to communicate to all your customers, previous prospects and other contacts right now could you do it? If not consider adding an email newsletter service to your communications routine and let people know of changes to the business, new products, new services, awards and other news on a regular basis. This is easy to set up and it is easy to capture new contacts for your newsletter directly from your website. Consider doing this at least quarterly.
  4. Social Media – one of my buddies gave me some guidance recently gently advising that I was too concerned about on-line matters. I’m sorry, when I see an opportunity maybe I just point it out until I see it being grasped! On-line gives you an opportunity to amplify your existing efforts – In truth very few people in business today are using the popular platforms such as LinkedIn, Twitter and even Facebook properly. There are a few who are thriving by using these very cleverly – thankfully we are one of these and to be honest we could always do even better. Social Media Consultancy is a thriving industry because there is a huge appetite to learn by those who have spotted the importance of this communication medium.
  5. Good stories – one of our motto’s at Fuzion with our clients is Never waste a Good Story. If there is good news happening in your business, if there are interesting personalities, if there are changes that should be publicised and great products then get them out there with a strong PR Plan. Every business has good stories – don’t waste them by not publicising them. PR can be a very effective and economical way of getting your message out there.
  6. The Mirror – have a good look in the mirror for your business. Does your branding, signage, website and other tangible visible elements properly reflect the essence and quality of your business, products and services? Right now take a glance at your business card! It may be time to refresh your branding and put your best foot forward.
  7. Advertising & Promotions – If you have pulled back on activity in this area then maybe it’s time to reconsider. There is terrific value to be had if you do this in a very planned way, securing great prices and also negotiating promotions and editorial coverage. There is a strong chance that your competitors have cut back on their activity – time to steal a march on them?
  8. Marketing Plan – Map out all of your Marketing & PR activity including your budgets for the year and share this with your team. Try to ensure that there is a constant stream of activity so that your business is always very visible with your target audience.
  9. Measure – Track the success of your activities, giving each of them a proper chance to seed so that you can properly assess their effectiveness. Flex your plan where necessary.
  10. Be Ready – Be ready to grab those new opportunities as they come along – they will!

Have a great year and we should leave the last word to Phil Lynott and Thin Lizzy

Greg Canty is a partner of Fuzion