Social Media – Teach or Preach?

January 28, 2013

Cyberbullying

Like most people I am very concerned about the whole topic of Cyberbullying and the effect it has been having on some of our young people.

After the tragic suicides recently we decided to do our part and we produced a simple info graphic called “safebook” , which is an easy guide for young people. Our objective was to encourage the safe and responsible use of social media and at the same time provide clear advice to people who may be faced with a bullying situation.

Safebook Poster - CyberbullyingOur poster struck a chord with people all over the world – it’s been downloaded in over 100 countries, which I put down to its simplicity and I believe it is helping parents and teachers to have sensible conversations about the responsible use of social media with their children.

Our activity in this area has brought us into contact with many teachers, schools and organisations and I can see the considerable efforts that are being made to control and deal with the issue. I am watching the training programmes, I can see the liaison with the authorities and government agencies and I can see how schools are making attempts to block the use of these platforms and do their best to cope with the situation.

I have also heard presentations from Facebook who are attempting to deal with this huge issue, introduce controls and mechanisms to help people report incidents and inappropriate behaviour.

On one side I’m watching all of the downside – the social media concern, the “control” activity but what about the huge upside?

Social media is now a really valuable life skill that we all should learn – most of our clients would grab job applicants who are social media savvy. Is there a dilemma?

Teaching Social MediaTeach not Preach!

From my considerable exposure to this huge Cyberbullying issue my conclusion is that we need to embrace the social media tools from a sensible, early age and we should encourage the positive use of these platforms in schools (probably the best place to ensure this happens).

How about:
– students publishing their essays on their own personal blogs
– classes that show the children how to set up their social media accounts including their privacy settings
– setting up Facebook groups for use by each of the classes
– setting up Twitter accounts for the Economics, History, Science and Geography classes and following and interacting with other relevant accounts to facilitate learning and staying up to date with current issues

At the same time I do feel that the social media providers must self regulate, put in the controls and aids, be proactive around privacy settings and act sensibly – however, the main solution is in the users hands.

While I know it won’t be easy, while I know it will require a lot of training, I know social media is a valuable skill, which will be critical to every young person in the future.

Why not concentrate on teaching and forget the preaching?

Greg Canty is a partner of Fuzion.

Fuzion provide social media consultancy and training services from the offices in Dublin and Cork.

Crisps!

January 28, 2013

Tayto crispsI love crisps, I think I always have ..

I remember when a bag of  Tayto crisps was 3 pence and you could buy Perri for 2 pence …that was a lot of money back then and to me they were a total luxury and only bought on very special occasions.

Back in Primary school I remember watching our schoolmate Barry Coffey eat a bag of crisps so quickly during lunch – how could he?

He was the luckiest kid ever – he was the only one in the class who came to school with a bag of crisps and he had the audacity to eat them quickly with no reverence whatsoever!

Eating Crisps

I remember the Sunday afternoon spins with mum and dad and my sister Laura.

Like most brothers and sisters (there were two and a half years between us) we had our share of fights. My lasting memory of those days was my sisters ability to make that packet of crisps last forever…I would have eaten my packet of crisps as slowly as possible and with total respect and my sister would still have 90% of her packet left.

She would crush her packet up and for the rest of that journey she would tease me silly.. one crumb at a time.

I know we are in tough economic times and that things are really tight but then I think of crisps and I wonder ..

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Dublin and Cork

Can you teach someone to Speak like you?

January 28, 2013
His Masters Voice

Learning to speak like you?

That penny has finally dropped and businesses seem to be embracing social media – judging from the level of enquiries we have for consultancy and training and judging by the new social media agencies that are setting up it looks like that moment is here.

Social media is a huge opportunity to communicate, to interact, to make new connections and to build genuine rapport with customers, prospects and other people in business.

Have a peep at a lot of the adverts by some of the large companies and notice how they are all including their Facebook address prominently – why are they pushing this instead of their website?

They want to bring people to a place where they can interact with their brand, bring their unique personality to life and have the opportunity to build genuine “followers” instead of taking to them to their website.

Getting there ..

While this penny seems to have dropped many businesses while realising the importance of social media believe they do not have the skills to execute it properly. Often the solution to this dilemma is to outsource their social media activity to an agency, which is creating opportunities for all of us working in this space.

While this may seem like a solution it really isn’t – I’m probably shooting myself in both feet by saying this but it is our genuine belief that your voice should not be outsourced.

Expertise - Einstein

It’s really simple – no one will have your knowledge, your passion and your insights and this is what you need to fuel and maximise your social media activity.

Passing your voice to an agency, who will never understand your business the same way that you do is giving away the magic that brings social media to life. Not only will you miss the magic but you will also miss the valuable learnings that social media interactions will bring you about your business, your products, services, sector and your competition.

My only exception here might be during an interim period or during a busy campaign where you might require an extra pair of hands and eyes to support your own teams efforts.

Instead of paying someone to speak on your behalf (in a way that will never be as good as you) why not you or some member of your team spend the time and budget to learn how to use these social media platforms properly – once you know how, you will fly!.

You can never teach someone to speak with your voice – it’s impossible.

It’s your voice they want to hear ..

Greg Canty is a parter in Fuzion

Fuzion provide social media training and consultancy from our offices in Dublin and Cork

Are you ready to Leapfrog?

January 28, 2013

Can you Leapfrog - Fuzion PRAccording to Wikipedia “Leapfrog” is a children’s game in which players vault over each others stooped backs.

I’m not sure about you but I certainly played it loads of times as a kid!

In Fuzion, Leapfrog is a real business game where you try to identify something you can do or some move you can make that will help your business jump to another level or even better to a new place.

Apple is a great example of this with iTunes or the iPhone.

At times progress can be small and steady and sometimes hardly noticeable – maybe at your next management meeting think hard and spend time with your team looking for that thing that will help you Leapfrog your competition or take you somewhere totally new.

Is it time to start leapfrogging?

Greg Canty is a partner in Fuzion

Fuzion are a Marketing and PR firm with offices in Cork and Dublin

Life is good!

January 22, 2013

Dee and Greg at OcktoberfestLife is good …

In general I really love life, I have a great time, I love what I do and I am quite happy. I guess I have a positive outlook and I approach most things with a “lets do it” attitude and a smile on my face.

I have a great partner, two great kids, a great family and while I am not breaking any records I am able to do most of the things that I really want to.

I work with a great bunch of people and really enjoy what I do and while it does come with a lot of long hours and a considerable amount of stress and pressure I wouldn’t swap it for anything else.

Ellen & Greg - GuitarI’ve been quite lucky in my life and I haven’t been dealt with any huge blows and I thank my lucky stars for this – I know my time will come when I will have to deal with some big issues.

I hope when that happens I am robust enough to cope and that my sunny outlook carries me through. Who knows?

While I am in a good place, I know this isn’t the case with many people who are struggling with life’s pressures – in some extreme cases the struggle is just too much to cope with and a tragic decision to end their lives is made. These stories seem to be getting closer and closer to everyone’s door.

At Fuzion we decided to play our part and are privileged to be able to work with the very driven Jim Breen (PulseLearning) and the great team behind the new initiative Cycle Against Suicide.

By raising awareness we will hopefully help people in their darkest moments to know there is a much better option – and, help is a phone call away.

Shoulder to shoulder, working together we can break the cycle

Greg Canty is a partner in Fuzion

Lance, Flawed hero and the Power of “Sorry”

January 20, 2013

Lance ArmstrongI’m sorry for what I have done” said Lance as he glanced across at Oprah with those steely eyes.

It was the most fascinating interview and you may not have have liked what was he was saying but he did come across as being honest..even to the point of admitting that he was and probably still is a “jerk“.

It’s hard to know how to feel about the whole episode – I had a big discussion with my son Brendan, about the whole thing.

He totally disagrees with me!

I’ve got a simple view of Lance Armstrong ..

The Sportsman

I reckon anyone who is at the very top of their game must be extremely driven and obsessive about what they do ..it could be soccer (Roy Keane, a typical example), ballet, politics, writing, anything. If you are not obsessive you just won’t be at the very top.

Lance Armstrong who admitted he operated a  “Win at all Costs” mentality rose to the pinnacle of a sport that has been riddled with drugs and illegal practices for as long as I can remember.

Did the authorities that run professional cycling allow an environment and culture that made these illegal practices possible?

My simple question here is – did Lance practice harder and do drugs better and more effectively than all of the other cyclists? 

The Cancer Survivor

Lance Armstrong - Cancer SurvivorHe beat the odds against cancer and once again he became a winner.

He even managed to commercialise his story and the cancer journey by capturing it in books that inspired people all over the world with his “don’t give up, win” mentality.

More than once I have heard people quote his book as helping them through tough and very dark times (just last week, Chris Donoghue, Newstalk presenter)

The Charity

Livestrong FoundationUsing the power of his iconic status he formed the Livestrong Foundation charity raising money for cancer research and once again inspiring sick people the world over with his drive and inspiration.

The Cheat, the Liar and the Betrayal

We all know at this stage how much he cheated (it’s not right, but were they all at it?) and we know what a great and convincing liar (over and over he did this) he is.

The very worst of all was how he betrayed close friends, colleagues and team mates and in many cases tried to destroy them professionally and personally to protect the huge Lance Armstrong brand that he had built. He even went as far as suing people who were telling the truth just to protect himself.

This part is truly unforgivable and despicable – I really don’t know how anyone could do this.

Maybe the brand was so big and invincible that no one could handle it? Could he handle it?

Lance Armstrong is an incredibly driven individual who scaled huge heights, achieved incredible feats and managed to do a lot of good but he is incredibly flawed and is guilty of doing some terrible things.

The Power of Sorry

Lance Armstrong & Oprah

I’m Sorry …

The great thing about having a public profile (the Sean Quinn interview with Vincent Browne comes to mind) is that you will always have an audience for “sorry” – in Lance’s case he was able to have the largest possible audience with Oprah.

He said “sorry” and it gave him an opportunity to connect with a huge audience. I watched it and I did empathise with him.

Not everyone will forgive him but many will …some other viewers might just soften their attitude towards him a little.

There is huge power in the word “sorry” – always use it..

Lance Armstrong, the flawed hero – have we seen the last of him? I doubt it!

Sorry!

Greg Canty is a partner of Fuzion

Fuzion with offer Crisis PR services for clients from our offices in Dublin and Cork.

Nothing like that here

January 18, 2013

London CallingI was 14, it was the summer of 1979 and my dad took me to London for the day to shop for records!

We took the ferry from Cork to Wales and a coach to London. We were supposed to arrive late at night, book into a hotel and then get up early for a days’ shopping – the poor coach driver took a wrong turn as a result of road works so we ended up pulling into London at 5 am

…there was no point booking into a hotel so we just grabbed a breakfast and wandered the streets until the shops opened.

We went to London quite simply because the music stores there were incredible – there was “nothing like that here“, just a few limited shops (Eason’s, Lee Records and Woolworths) with a tiny selection of records.

I’ll never forget that scorching summer’s day with my poor dad standing  patiently at the door of HMV and Virgin as I spent hour after hour browsing these mega-stores, shelf by shelf.   I can still remember the excitement in those stores – packed with possibility, undiscovered gems, fabulous artwork ..it was theatre.

HMVI eventually purchased over 20 records, rare items, bargains and basically music that I just couldn’t buy in Ireland.

Another memory of that day was the huge amount of women walking around London wearing no bras!! It must have been fashionable but I had never seen the likes of it before and I can promise you it made a big impression on this impressionable 14 year old … between the lack of sleep, the intense heat and the “scenery”, I remember feeling quite dizzy!

As we know Ireland gradually caught up with London and even in Cork we ended up with Golden Discs, HMV and Virgin. My own love for music resulted in me opening my own stores …the dream of a 14 year old!

Despite all of our progress and advances in technology we are very close to a situation where there will be “nothing like that here” and even worse “nothing like that there” – HMV are nearly gone and the others are not far behind (I sold my stores a number of years back and the crew that bought them have since gone out of business).

Browsing for recordsWe can thank unsustainable rents, record companies who handed their Top sellers at big discounts to supermarkets, record companies who switched to digital technology that it couldn’t manage and music stores who lost their passion for music, for where we have ended up today.

That incredible feeling of browsing for magic in the shelves of music stores was one of the special things in my life that has brought me so much pleasure..

Progress?

Greg Canty is a partner of Fuzion

Exceptional Choices

January 13, 2013

Bridge in BallincolligAs usual we headed off for our early Sunday morning walk with the four legged one.

Just around the corner from our house we passed a hard working volunteer from the Ballincollig Tidy Town Committee who was busy, head down engrossed in the job of picking up bits of rubbish from the side of the road.

This always amazes me …this man and all the other dedicated volunteers get up on a Sunday morning and they pick up rubbish that other people have left behind.

Well done” I say to him, just to acknowledge that I think what he is doing is great.

I can’t get my head around the exceptionally great and selfless choice that these people make every Sunday.

CouchWe continue our walk and take a route that runs alongside the river.

Just as we are walking over a gorgeous old bridge I notice an old couch that someone has just thrown over the wall. On closer inspection I notice that an old TV is on the ground next to the couch!

Can you get your head around how anyone could make such an exceptionally selfish and awful choice to just dump something in such a gorgeous spot, how someone could dump their stuff anywhere. How could they?

Why is it that the exceptional choices by great people are needed just to deal with the exceptionally bad choices of others.

Imagine how special our world would be if all exceptional choices were great ones..

Greg Canty is a partner of Fuzion

Those Days are well and truly gone

January 11, 2013
Apple Umbrellas

Handy brand ?

Those days are well and truly gone” she said with a nod that demonstrated clarity and conviction around the topic. Around the table everyone nodded their heads agreeing with the wise statement and more importantly the sentiment.

We were working on an event with some very high profile, weighty organisations. This was a planning meeting and the marketing representatives from each organisation were in attendance. The event was very progressive and was targeting attendees that were perfect for each of the participating organisations.

It sounded like a blast from the past when someone around the table suggested a “goodie bag” for the attendees. I hate that description – I immediately think of a branded plastic bag with some literature and a few bits. However I always saw the absolute sense in the “right” branded item that helps make your brand connect with the attendees.

If it is the right item and is useful and durable your brand could appear in all sorts of places being used over and over by your target audience – how bad?

The big danger is that we sit and discuss and because of the “economic climate” we too easily reject things that could make total sense without thinking properly about our objectives.

Why did we do this “stuff” before – was it because we had loads of money and we wanted to chuck it away or was it because it was simply a great idea ?

It”s pouring outside and I grab my really decent umbrella with that “logo” on it ….that brand has done a lot of travelling since the event I got it at!

A lot of what we did before made sense – those days may not be gone after all!

Greg Canty is a partner of Fuzion

Fuzion are a Marketing & PR firm with offices in Dublin and Cork

Me and Kim Kardashian splashing in the sea!

January 11, 2013

Kim Kardashian Why is it so hard to build followers on twitter?” I get asked frequently by clients and at my courses.

Kim Kardashian has over 17 million followers on Twitter. Maybe she holds the answer to that question?

What’s the magic? Does she say incredibly inspirational things, is she really interesting, does she have unique insights into the mysteries of life?

A quick peep at her tweets over the last few days ..not a whole lot going on really except a few posts with links to some old pictures of her (very nice!) and some articles that she is featured in.

She’s obviously one of those A-List Hollywood stars, famous from the “Keeping up with the Kardashians” reality TV show, she has a colourful life and of course she looks really well !! In 2011 she was the celeb who was searched on Google more times than anyone else.

While Kim is extremely popular on twitter she isn’t too bothered about what other people are saying – she follows 160 people on twitter, a mixture of her own fan sites, some beauty and fashion brands, designers and even Sylvester Stallone gets a look in!

Apparently on twitter Kim just has to open an account and the numbers of fans will flock to her..

Then there is me and you!

For some reason us mere mortals don’t have the exciting lives and magnetic lure that Kim has, so when it comes to gathering followers on Twitter we need to sweat a little harder to gain some followers. It’s not going to happen for us by sitting back, posting the odd nugget of wisdom and waiting for the hordes of followers – nope!

We have to do the leg work, we have to start following others, we have to do the interacting, we have to reply and comment on posts, we have to do some re-tweeting, we have to start posting really clever things, we need to be funny, we need to be genuine, we need to be helpful and nice, we have to build rapport, trust and visibility so that we will first get noticed and then followed – we have to jump into the sea with everyone else and start splashing!

Let’s face it ..I’m not like Kim and it”s highly unlikely that she will ever swim in the sea with me but if I want to get noticed I’ll have to start splashing!

Greg Canty is a partner of Fuzion

Greg is a social media expert who provides Social Media Consultancy and training in Dublin and Cork