Posts Tagged ‘PR’

Poor expectations 

July 30, 2015

sunglasses

Trying on the shirt in the dressing room in Brown Thomas I knew I should have put my sunglasses in one of my bags instead of putting them on the chair.

Sure enough as I had paid for my new holiday shirt I realised I had left my glasses behind in the dressing room.  Surely there would be no problem and my glasses would still be there?

There was someone in the cubicle I had been in so I waited – no joy, glasses gone.

I had a quick word with security who went to check if someone had handed them in. Two minutes later he came back beaming with sunglasses in his hand – he clearly loves when he puts a smile on someone’s face by finding their lost property.

He handed them to me and while they looked quite like mine they unfortunately weren’t and I gave them back to him. They took my details just in case mine turned up. Needless to say my sunglasses never turned up and quite sadly this is what I expected.

Why do I have such little faith?

What would make you see sunglasses or anything that clearly belongs to someone else and decide “I’ll help myself to these“?

What would make you even want to wear someone else’s glasses?

It’s no big deal as they weren’t particularly expensive and they probably needed replacing but it is really sad that an everyday shopper felt it was OK to help themselves to something that wasn’t theirs.

It’s even sadder that I’m not that surprised ..

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

Nothing to play for

May 23, 2015

Chelsea-v-Manchester-United-Premier-League

The end of the football season is always a very strange time – it manages to produce unexpected results, surprising comebacks and even more surprising defeats.

Teams that were hopeless all season all of a sudden put a run together and start winning matches, virtually unrecognisable from before. They miraculously survive.

Teams that performed well all season but know that they can’t win the league start losing and drawing games, which before they would more than likely have won easily.

The teams that know they are ‘safe‘ from relegation take a breather for the last few matches because they know the job is done and they start losing matches.

The teams involved at the latter stages of the cup tournaments start performing lousy in league matches because the players are ‘saving’ themselves for the glamour matches.

At this stage of the season those at the bottom with the desire to survive always seem to be able to dig deep a little more than those near the top. Survival is possibly a stronger motivator than getting as high as possible at this stage.

The best teams to play against seem to be those who have ‘nothing to play for‘. With a stronger motivation to win surely the team who needs it more will have a better chance at overpowering a team who don’t really need it at all?

There are always exceptions like the team that is already relegated and manages to win their first away match of the whole season against a team fighting for their lives. The extreme pressure was off and they managed to relax and play the football they were capable of but never managed before.

It is at this stage of the season that you see who the great managers really are.

These managers are the ones who inspire their teams to win even when there is nothing to play for such as Jose Mourinho. Even though the team has already won the league he still manages to motivate his players enough to beat teams who have a lot more to play for.

No matter what you do you must give your team something to play for; some target, some goal, some challenge so that they can dig in, reach higher and keep winning.

What are your team playing for?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

Profit without Passion?

April 12, 2015

Passion

These two guys came into us, full of confidence about their new project.

They were introducing a new range of ready made meals to the Irish market, which they reckoned were going to be a huge success.

The market in Ireland was huge and growing and according to them poorly serviced with inferior products. They were going to bring restaurant quality meals with recipes designed by a high profile chef using the best of Irish ingredients.

These meals were going to be well packaged and would be ‘on shelf‘ at competitive products – this was their recipe for success!

By their reckoning they would conservatively capture a share of the market and even with moderate success they would make a fortune, it was guaranteed.

They had the listings with some of the multiples and our job was to launch the new range of products. They also had a good budget for the promotional campaign – success guaranteed?

I had a few nagging doubts ..

These guys had no history in food or experience in the industry. They had no passion for food – I tried and I tried to find it. I couldn’t see a genuine love for Irish ingredients and great food – this was just a way of making money and they reckoned they had all the necessary ingredients for success.

The high profile chef was equally unimpressive – I started to get the feeling that his ‘name was on the box‘ and that was about the extent of his passion for the project.

Of course he did the interviews and said all the right things but I just didn’t feel the passion for the project.

The launch date arrived, there seemed to be trouble with distribution, the products didn’t look well in the packaging and there was nothing special about the taste. It certainly wasn’t the superior restaurant quality ready-made meals that we were promised.

In no time at all the partners were fighting and the chef pulled back from the project. Effectively before the whole project got going they shut it down and many people including ourselves went without payment.

If there was genuine passion you would taste it in the end product, you would work hard to overcome any problems and you would dig deep and do everything to keep your dream alive.

Without passion you just give up ….that’s easier!

Passion is the single must important ingredient in your meal, your restaurant, your products, your service and your organisation.

Profit without passion? … I don’t think so 

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

Good for the soul

April 6, 2015

Back garden

I totally agree … That is the best way to describe our ‘nothing’ afternoon.

After walking the dogs in the park we grabbed a few rolls and some salad stuff and sat outside and of course we opened some vino and a beer or two and sat in the sunshine.

Mum and dad popped in for a while for a cuppa and to collect dad’s phone – he had left it behind yesterday when they were over for dinner.

We chatted about very little and at times didn’t chat at all as we sat outside in the garden taking in the sun on this gorgeous bank holiday Monday of the Easter weekend. The dogs pottered around us looking for leftovers from the table. There is something very comforting having them around us.

This feels just perfect.

Joan, one of our best buddies announces that this is “Good for the Soul

I know what she means …

We all need a little more of that.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Mr Motivator

March 28, 2015

Mr Motivator

There is just one Greg Canty and he is special and don’t you forget about it” he said

Just keep being the best ‘you’ that you can be” ..ok, I will.

It had been a while since I had chatted to him but it is always great when we do. He always leaves you feeling ten feet tall and better about yourself than before you had spoken.

I called him out of the blue just for a chat but he always has this knack of saying something that makes you feel better about yourself.

I remember years ago we had him over at the house for grub and at the time we were feeling a little but low because we were struggling to get some sponsors signed up for our Catwalks event. This was a high end fashion and beauty event that we used take on tour around Ireland.

I think he picked up that we weren’t as positive as we usually were and after a while he grabbed a flyer in his hand from a previous Catwalks event that we had run and he gave us one of his magical pep talks.

Do you see this?” he asked “You and Dee created a national event from nothing. You have already signed up some top brands and its been a huge success to date. Never forget that it is only you two who could have pulled something like this off

After he left we were punching the air, feeling special, full of motivation and determination, ready to take on the world … sure enough we signed up more sponsors.

We all need people like that in our lives, the ones who make you fell better about yourself, the ones who you can call if you need that little gee up …they are precious.

Pat Dolan Thank you Pat Dolan..

Who is your Mr Motivator?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

LinkedIn and Temptation

March 22, 2015

Temptation

I remember a few years back being asked to give some LinkedIn training to the senior team in a large company.

When I was asked to give the training my contact stressed that I wasn’t to mention that it was a popular platform for job hunting and for putting your CV ‘out there‘. Apparently their financial department had recently been poached en masse and they were putting this down to LinkedIn so it was a delicate issue.

I carefully went through my presentation and removed any references to job hunting or it being a platform for hosting your  ‘online 3D CV‘.

I duly arrived, started my presentation and just 30 seconds into the session the first question was fired at me “Isn’t LinkedIn just a great place for finding a new job?“!

It was clear I wasn’t going to get away with avoiding the ‘elephant in the room‘.

Personally I see LinkedIn as a lot more than a place for online CV’s.

It has been a fantastic way for me and Fuzion to highlight our services, to make new contacts and great connections and to really drive our visibility. We blog frequently and we push our blog posts on LinkedIn and it helps showcase out team and their expertise.

However I must admit that the ‘CV’ dimension and the increased focus on job adverts combined with the relative ease of finding and targeting possible candidates is starting to have a huge impact on employees and employers. It has had an impact on our business.

Unfortunately I feel it can be detrimental to both employees and employers and if we are not careful this will only get worse.

Temptation..

In the good old days (I started my first proper job in an accountancy office in 1982) we took a job and tended to stay with companies for quite a while. In many cases we worked our way up the ladder through a combination of experience and on the job training.

jobs

Generally the senior long serving team members would live and breathe the organisations they worked for and they tended to have a deep practical knowledge of them including the ethos and core beliefs that the places were built on.

When the job stopped interesting and challenging you, when you stopped learning or when the career progression stopped then it was a natural time to start looking for a new job.

At this moment you started flicking through the job pages in the newspaper on a Friday and you might even register yourself with an employment agency. It was a very considered process.

Now things have changed significantly ..every single day anyone with a LinkedIn profile (there are over 1.4 million people in Ireland) can receive a job enquiry, a little temptation is dangled in front of them and long before they have even considered looking for another job their head has been turned and they are unsettled.

Two of our team left in the recent past and the story was the same for both of them “You know me, I love it here. I wasn’t even looking but they contacted me and the offer was so good I couldn’t resist“.

While this is a detrimental issue for employers who now have to contend with much higher staff turnover it is even more detrimental for the individuals who are letting their heads be easily turned.

Before their full skill-sets are developed and they have a chance to grow in their roles they are off and starting again, never reaching their full potential anywhere.

Technology has clearly changed all of our lives and in the workplace these changes are very significant.

Avoiding temptation..

This new temptation is detrimental to everyone and we need to take a little control back to limit how detrimental it is.

For the individuals that are tempted have a really good think before you allow your head to be turned – is this temptation really the best thing right now for your development and your long term career?

For employers who are tempted – do you really want to take someone on who has their head turned that easy? This won’t be the last time their head will turn!

Temptation ..no thanks!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

Sixteen tons and what do you get?

March 14, 2015

My dad "pops"

It was a strange 50th birthday..

It couldn’t be the usual champagne popping have a blast carefree type of a day as my dad had to have a procedure at the Bons Secours hospital in Cork.

This was very strange as 50 years to the day I was actually born in the very same hospital – who could have predicted that?

We were with him first thing in the morning as the nurse came in to bring him to the theatre. As usual even though he was apprehensive about what lay ahead he couldn’t help being his usual charming and funny self!

I’ll bring you down to the theatre Michael, will we get a wheelchair?” the nurse asked

My dad looked at her as if she had two heads – no way was that happening!

He bounced out of the bed and started joking with the nurse, relaxing my mum, me and Dee.

In the corridor he stopped her and he went into his usual routine, the routine he does with everyone, and one that makes us all smile. Even my six year old niece in the U.S. can recite this because he taught it to her when she could barely talk!

If you see me comin’, you better step aside
A lotta men didn’t, a lotta men died
One fist of iron, the other of steel
If the right one don’t a-get you
Then the left one will

This seemed so appropriate and defiant and he delivered it with clenched fists and a charming smile – nothing is going to beat this man and definitely not today!

You’re lovely, I’ll go anywhere with you he says” and he linked the nurses arm.

We stood there watching as my fantastic dad (“pops” I call him) walked away from us with the nurse laughing and joking down the long corridor to a place that neither he nor any of us wanted to be on this March day.

I was curious about where the words for my dad’s little routine came from. They come from a song made popular by a guy called Tennessee Ernie Forde in 1955. His version became a huge hit and it was later covered by many artists including Johnny Cash and even Robbie Williams!

It was first recored in 1946 by a country singer called Merle Travis. The clever, catchy song is about a coal miner who has broken his back shovelling coal all his life. He never sees actual pay because the workers used get paid in vouchers, which they could exchange for goods at the company owned store:

Some people say a man is made outta mud
A poor man’s made outta muscle and blood
Muscle and blood and skin and bones
A mind that’s a-weak and a back that’s strong

You load sixteen tons, what do you get
Another day older and deeper in debt
Saint Peter don’t you call me ’cause I can’t go
I owe my soul to the company store

I was born one mornin’ when the sun didn’t shine
I picked up my shovel and I walked to the mine
I loaded sixteen tons of number nine coal
And the straw boss said “Well, a-bless my soul”

You load sixteen tons, what do you get
Another day older and deeper in debt
Saint Peter don’t you call me ’cause I can’t go
I owe my soul to the company store

I was born one mornin’, it was drizzlin’ rain
Fightin’ and trouble are my middle name
I was raised in the canebrake by an ol’ mama lion
Cain’t no-a high-toned woman make me walk the line

You load sixteen tons, what do you get
Another day older and deeper in debt
Saint Peter don’t you call me ’cause I can’t go
I owe my soul to the company store

If you see me comin’, you better step aside
A lotta men didn’t, a lotta men died
One fist of iron, the other of steel
If the right one don’t a-get you
Then the left one will

You load sixteen tons, what do you get
Another day older and deeper in debt
Saint Peter don’t you call me ’cause I can’t go
I owe my soul to the company store

There was no point waiting around so I went about my day, which included meetings, lunch with Dee and my two kids, Brendan and Ellen, a little clothes shopping spree in Brown Thomas and a drive to Dublin.

We got news that dad had recovered well from the procedure but he still isn’t quite out of the woods yet. Not quite what we were hoping to hear.

That evening we ended up having dinner at Leinster House with a good friend and some interesting people – the last thing on this strange day that I could have expected was people singing ‘Happy Birthday‘ to me there!

It wasn’t a perfect birthday but I spent it with people I love, I loaded some coal, I had an unexpected evening and I watched one of my all time heroes charming a nurse and defiantly saying “If you see me coming, you better step aside

Now it’s time to load some more coal ..

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

“Done it all before” versus a fresh perspective and sparkle

January 25, 2015

Bored Accountant

I left the accountancy practice because I knew I had gone stale, working on the same clients in the same environment and now I wanted to get stuck in and get more involved so I decided to move into industry.

I started with Moog, an American multinational at the age of 22 taking on the role of financial accountant, reporting into the financial controller.

I didn’t have experience of working for a multi-national before but I was a bright, enthusiastic qualified accountant looking for a new challenge.

For six months I was learning, soaking up this experience with fresh eyes and a new perspective and after that initial period I really got into gear and they got the best of me. The financial controller went off on maternity leave after I was there just over a year and I was asked to take on her role and mine – not a bother, I took it in my stride. When she came back I knew I couldn’t slip back to the supporting role so I looked for a new challenge.

I then took on the role of financial controller of a drinks wholesaler and manufacturer, a subsidiary of Guinness.

I didn’t have experience of working in the drinks sector before but I had worked in practice and I had been the financial controller in a large multinational. For six months I was learning and soaking up this experience with fresh eyes and a new perspective and after that they really got the best of me.

Music Store

After a few years in this role I was going stale, I was repeating myself and the job was more of the same. I had always wanted to start my own business and I loved music so I recruited a manager and opened a few music stores around the country while I still stayed working. I had never worked in the music industry before nor had I operated retail stores but I brought a fresh perspective and bucket loads of enthusiasm to this new experience.

Out of the blue I was asked if I was interested in the General Manager role, which I gladly accepted.

I didn’t have the experience of managing a large business but I was a bright, enthusiastic person with a good understanding of the company and I had a solid background in finance.

For six months I was learning, soaking up this experience with fresh eyes and a new perspective and after that period they really got the very best of me achieving the best results ever for the company.

Guinness

I then moved to Guinness in Dublin taking on a number of different roles, none of which I had done before bringing fresh eyes and a new perspective to all of them.

After three years I became the general manager of a subsidiary of Heineken bringing fresh eyes and a new perspective to the role. I really drove on the performance of the company but in truth I had done a similar role for the Guinness subsidiary and after three years I was getting bored and I should have moved on. I lasted two more years and left to join Deirdre Waldron at Fuzion, which has been brilliant.

Everyday in Fuzion we are faced with new situations and fresh challenges. We often work with new clients from different sectors and we achieve great results by bringing fresh eyes, new perspectives and enthusiasm and applying all of our collective experience and learnings to their challenges.

I have learned in my 32 years of working that to get the best of anyone in a role there must be some element of a challenge in it, something new the whole time that keeps them challenged, fresh, inspired and motivated and at the top of their game.

I have also learned that after a while of doing the same thing over and over people will get stale as that sense of challenge disappears. Despite having all of the experience and knowledge a big opportunity will be lost by not handing over the mantle to someone who knows less but has a sparkle, a freshness, a hunger and a desire to learn and take on a new challenge.

The next time you are choosing someone for a role or you are putting your project out for contract try to resist the safe temptation of going with the person or the company that have “done it all before” and instead look for the fresh perspective and grab that sparkle.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Hoovering and Storytelling

January 18, 2015

Sir James Dyson

Typical..just as we are skint at the start of January and all the bills are flying in our Dyson vacuum cleaner decides to pack up. I guess its not too bad as the previous one served us well for over 10 years so we can’t complain too much. Having said that the timing could be better!

Off we headed on a Saturday afternoon (I can think of a lot better things to be doing!) to buy a new one and for me there was a simple choice to be made – what model of Dyson would we buy and at which store?

For me I had no intention of even considering a different brand of vacuum cleaner (I have to try hard to not say ‘Hoover’) simply because I believe in the ‘story‘ of Dyson, the spirit, the innovation, the person and I believe that this story will deliver a superior product.

While we were browsing the selection of Dyson’s on display at Harvey Norman’s a helpful shopper (another guy as it turns out – is it the men that do the hoovering I’m wondering?! …I used the hoover word didn’t I!) whispered in my ear:

I’d buy a Miele if I were you. The suction is much better. I’ve had Dyson’s down through the years and they are only ok“.

Despite this sound impartial advice and my own experience I still wanted a Dyson. Even though we were surrounded by a wide selection of vacuum brands with lots of different features and price points I didn’t once consider even looking at them. I just wanted a Dyson. One of the Dyson models had a good offer on it, which simplified the task even further and before we knew it we were on the way home.

Opening and assembling the Dyson was a pleasure (relatively speaking!) with all of the parts cleverly clicking into place and inside the box I found a little booklet called ‘The Story of Dyson’.

It tells us that James Dyson is a curious inventor and shared some of his early designs including a Sea Truck (a high speed landing craft), a ballbarrow (a wheelbarrow with a clever ball that stops it sinking into the mud) a trolleyball boat launcher and an amphibious wheel boat.

Observing a sawmill he watched how a cyclone spun sawdust in the air and collected it in a chamber and wondered if the same principle could apply to vacuum cleaners that were using cleaner bags that constantly clogged the machines. After 5,127 prototypes he cracked it!

Since then he launched his range of vacuum cleaners, built a successful company and has constantly improved his products as well as introducing new ones.

James Dyson Foundation

Today Dyson machines are exhibited in museums in London, New York, Zurich,Sydney and Paris and the James Dyson Foundation runs workshops around the globe where young people solve engineering challenges in a practical fun way.

Dyson know they have a great story and they understand the power of this story so much that they include in it every box. This story is an integral part of their brand, so powerful that it had me not even entertaining a competitor product.

What you do, the products you sell and the services you offer are important – your story is what makes you unique.

Time to start storytelling ….

Check out another blog post: “Branding and Storytelling

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

Far from shore

December 28, 2014

Relaxing at sea

The sweet spot of the holidays … When you have been off for a few days, enough to have been able to come down the gears and properly switch off and far enough from going back to work so you don’t have to start thinking about it again.

This rare time, when you are far from shore is special, you start to recharge, refresh, replenish and get to know the ‘other’ you and when your head is clear all manner of things can happen. These brief moments come along just once or twice a year and before you know it, it’s time to turn the boat around and head back to land.

The question is …what are you doing with this precious time?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland