Archive for the ‘Motivation’ Category

The Dig Deepers

October 31, 2014

Digging Deep

Everyday when you rock up for work you make a choice about who you are – could you be a dig deeper?

To not treat work as just a job
To go above and beyond what is expected by your clients
To look out for the other guys in the team and help them out when they need it
To not worry about the clock when there is more to do
To think and watch out for your clients 24/7
To bring your clients something unexpected because you were watching out for them 24/7
To take responsibility for your clients as if it were your own business
To learn as much about your clients industries, issues and challenges as possible
To be a true partner with each of your clients
To be the one that is called by your clients when they need support at any time
To be an invaluable part of your clients team

When you dig deep career success follows..

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Crazy thinking about the “Brave” self-employed – Budget 2015

October 15, 2014

Irish Budget 2015

As usual we listened to the budget to see how it would effect the Irish economy, how it would effect us and what shocks were in store.

As predicted there were elements of ‘giving back‘ many of which were an attempt to ease the burden of water charges, which has all the protesters up in arms and there were a few other little adjustments here and there.

With all of the recent talk about our high rates of tax I was astonished to see a new USC rate of 8% being introduced but the one thing that has totally floored me and had steam coming out my ears is the new 11% USC rate for the Self Employed.

This group of mad entrepreneurs (the crew that AIB are currently labelling as ‘Brave’ in their extensive advertising campaigns) for some reason are worthy of special attention …we have the privilege of the highest tax rate of them all!!

What is the logic behind this, where is this thinking coming from? – we earn money, we pay tax and the more you earn the more tax you pay but for some reason if you are in this unfortunate category you pay even more than others – WHY???

Have we started businesses, do we employ people, do we take risks, do we work hard, do we have little protection if anything goes wrong, do we enjoy benefits that other people have when we retire?

The truth is the risks are more, the protection and benefits are less and this ‘much heralded, heart of the economy group of people‘ must pay more tax than everyone else because …..?

Someone thought this was a good idea, that this group should pay more tax and others nodded their heads and agreed …good idea, let them pay more – is that what you really think we deserve?

I even wonder is this unconstitutional?: Equality before the law “All citizens in Ireland shall be held equal before the law. This means that the State cannot unjustly, unreasonably or arbitrarily discriminate between citizens

Today I am angry, not because I will end up paying more tax (I am so far away from that income threshold its not funny) but because I work my ass off and instead of being rewarded I feel that I and every other self employed person out there has been discriminated against.

Crazy thinking..

Greg Canty is a partner of Fuzion

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

 

 

Are you singing the right song?

June 22, 2014

 

Elton John

We were chilling out the back garden enjoying this fabulous summer weather with our books and some music playing in the background.

I had assembled a very random playlist for the occasion and one to suit both me and Deirdre. I couldn’t be too selfish so there was a mix of George Michael, Glen Miller, Elton John and even Abba mixed in with some of my own favourites but nothing too self indulgent (that meant the likes of Pink Floyd and Led Zeppelin were nowhere to be heard!).

Out of the blue on came that fabulous song by Elton John ‘Song for Guy’ which took me right back to my days of piano lessons.

When we talk about my piano lessons its a topic that brings about lots of stories. I did piano lessons for about five years from the age of seven till I was twelve when my mother eventually relented and let me pack up.

I guess she always wanted both me and my sister Laura to play the piano or at least learn some instrument – she wanted this for us and no doubt it cost her a pretty penny down through the years. Ironically I hated pretty much every single lesson and practicing even more, which is strange as I love music and would love to be able to play some instrument today.

For some strange reason my mother still has the note book from my last piano teacher “Greg is wasting my time, his time and your money

..that was a little harsh!

Song for Guy‘ was the very last song I learnt. I loved the song and as a result I actually did practice it and I reckon if I had the sheet music in front of me now and I practiced long enough I might just about figure it out again (then again I could be dreaming and overestimating my talent!)

This was the teacher’s big favour to me. Mrs Murphy agreed to let me learn a song that I liked and it made all the difference. Once this song was done she then wanted me to learn one of her choices – I had wanted to learn some Queen song (to be fair to her she probably knew this was way beyond my limited capability!) but she insisted on her choice and I quickly lost interest in my piano lessons again.

A twelve year old protesting week in week out was just too much for my mum so my career as a pianist came to a end!

Coincidentally later that evening I was chatting to a relative who was very concerned about her son who had just received his 5th year exam results. He had done really badly and she was really worried about him. Her son appears to be totally disinterested, he is very laid back and extremely lazy when it comes to his studies.

Understandably she is worried about him heading into the critical final year of secondary school, which can unfortunately shape your subsequent career path.

She then told me an incredible story about him.

School Play

During transition year he was quite interested in getting involved in the school play. This really surprised her as he is normally quiet and very reluctant to push himself forward. He asked the teacher could they do a particular play but the school had already decided on something else.

He wasn’t prepared to accept “no” for an answer so he asked for permission to do the play he wanted without the help of the school. He promised he would organise and coordinate the whole thing.

He recruited the actors, he sourced the scripts, he acquired the stage props and he directed, produced and acted in his own play.

At the end of term his play was the opening act for the official school play and apparently it was really funny and quite brilliant. It turns out that when he is motivated her son is a creative, organised and determined leader once he sets his mind to it.

While it is easy to say “don’t worry” about his exam results it is clear that he is very talented and it is just a question of him finding the right song and then letting him sing it!

Are you singing the right song? 

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Positivity works

May 27, 2014

Sunrise aftre teh storm

When the wheels were falling off our economy and our businesses were threatened we had to do whatever we could to keep going.

In my case for pure self preservation I needed to keep myself in a positive frame of mind, despite cancelled contracts, bad debts and other kicks in the backside that seemed to form a disorderly queue for a few scary years.

There are unique opportunities in a recession” I read in a great book called ‘Storming the Recession‘. The main point made in this book was that recession is an unusual time and if you keep your eyes open during it you will find opportunities that would not arise at normal times.

I totally bought into this positive logic and celebrated and championed positivity wherever I saw it – some good news, a business opening, someone expanding, someone doing up their premises would end up in a tweet or a post by me with my often used hash tag, #Positivity.

I know many will roll their eyes when they see those #Positivity tweets, sometimes even including my own crew!

I was reading a great book that is part of a Smarter Egg programme I am doing with Aodan Enright called ‘To Sell is Human‘ by Daniel Pink.

I was relieved to see him talking about this ‘positivity‘ state , which he explains is somewhat necessary to help keep you buoyant (great word!) when you are in business.

He says that this positive mindset once applied in a balanced way can really work. In extensive research done by guys called Seligman and Schulman (I’m guessing they are not Irish!) they found that those who were more positively aligned sold more, were more determined and were less likely to give up on a task or quit their jobs.

Apparently there is a ‘sweet spot‘ ratio (referred to as the Losando ratio) of 3:1 between positive and negative emotions where you reap the most success. Higher than that you are getting into delusional territory and lower than that you are just less effective.

Optimism, it turns out, isn’t a hollow sentiment. It’s a catalyst that can stir persistence, steady us during challenges, and stoke the confidence that we can influence our surroundings” quotes Mr Pink.

It turns out poor Greg isn’t that crazy after all ..

#PositivityWorks

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Bullys and the funny thing about being different

May 4, 2014

Dare to be different

This week I was at a really great event organised by the Diana Award, which is the only charity bearing the name of the former Princess of Wales inspired by her belief that young people have the power to change toe world for the better.

The event was held at the European Headquarters of Facebook in Dublin and it was part of the Diana Award schools Anti bullying programme. In their very effective programme they organise activities in schools to help eradicate bullying and as part of that they quite cleverly appoint and train anti-bullying ambassadors in the school.

The ambassadors are chosen from the students themselves and judging from the results we witnessed in the videos the programmes have been very effective. We were invited to the event because of our Safebook poster, which has been used by many of the participating schools as part of their anti cyber-bullying work.

There was one huge common thread to the speeches and stories that I heard on the day.

Tessy Ojo the CEO of Diana Award spoke about being bullied as a child because she was so tall.

Brian McFadden of Westlife fame spoke about being bullied because he liked stage and dance when all his schoolmates were playing football.

Young actor Will Poulter spoke about being bullied because he was into acting.

We heard some of the young children speak in the videos about being bullied because they had red hair, because they had freckles, because they were chubby or because they were black.

The one thing that pretty much everyone being bullied had in common was that they were different in some way – being different in any way can get you bullied!

I was chatting about this event with my son, Brendan and he sent me on a link to a video produced by a really popular guy online, 19 year old Cian Twomey about how he has been cyberbullied. Cian is really popular, producing funny clever videos and on Facebook alone he has built up a following of over 180,000 since late last year.

In his video he explains how along with huge numbers of followers he seems to be gathering ‘haters‘ as he gains in popularity, which really hurts him in particular when they get really nasty. One person was so horrible they even referred to Cian’s father who had recently passed away. Is this another case of someone being bullied because they are different?

Being different

Ironically in our work at Fuzion with clients the first thing we do with clients is find out how they are different!

Being different is what makes you stand out, it’s what makes you interesting – whether its a product, a service or the individuals involved we aways look for how these are different and this is where the magic is, that sets you and your business apart from from the competitors. This difference will get you media coverage and attention from customers and will contribute to your success.

The most successful musicians, artists, models, designers, products and services are the ones that are different.

So …if you are being bullied because you are a little bit different just realise that this is what makes you really special and in time you will be the one getting the right attention.

Vive la Différence (long live difference) as the French would say ! 

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

 

 

Win at all costs?

April 29, 2014

Mourinho celebrating against Liverpool

Besides being totally and utterly devastated after watching Liverpool lose the advantage in the title charge because of a defeat to a very cynical, Jose Mourinho, Chelsea side I was surprised at the mixed reaction to the match.

In my view, (which I realise is totally biased because I am a Liverpool fan) I felt Chelsea came and effectively cheated their way to an awful victory.

Despite having 190 million pounds worth of talent on the pitch Jose Mourinho instructed his team to spoil the football match by constantly disrupting it by time wasting and then ‘parking two buses‘ in front of the goal – it was a successful ploy as Chelsea won the match and Liverpool despite being the better team couldn’t create a clear chance or a piece of magic that would lead to a goal.

How could those talented players want to perform like this? Is this why he lost the support of some of the players at Real Madrid?

I’m gutted that horrible, spoiling tactics won the match for Chelsea and that the win came from an awful, misfortunate slip by the most passionate player on the pitch, Stephen Gerrard, which led to a simple gift of a goal.

In there was any fairness wouldn’t you think that if any luck was going on the day it would be to the team that tried to play football and not to the nasty, negative and horrible Mourinho and his team? I was sick watching him run to the supporters punching his chest after they scored – “you deserve nothing” I felt.

After the game this view was shared by nearly every Liverpool fan I spoke to and so many others – how can such cynicism win through, it’s bad for football, why didn’t the ref punish time wasting at the beginning of the match instead of at 92 minutes when the damage was done?

While this was the most popular view I was surprised by how many others who felt it was a tactical masterpiece, his aim was to spoil and he succeeded, who cares how you do it, isn’t winning the objective?

After all, how you win is irrelevant..

In your business is it win at all costs?

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Good Friday and the Scarcity Principle

April 18, 2014

Good Friday - The Scarcity Principle

I’d do anything for a drink in the pub right now..

It’s always the same on Good Friday – once you know all the pubs and off-licences are closed you want nothing more. We can have wine or beer at home, like we do frequently on a Friday evening but on this day you would just want to go to the pub!

As usual in the lead up to Good Friday we heard the publican and the restaurant lobby groups giving out quite rightly about the antiquated law, which has no sale of alcohol permitted in Ireland unless it is in a club or unless you are a guest in a hotel.

The Scarcity Principle

Robert Cialdini, one of the foremost experts on influence, found that people value and desire something more when it is rare or difficult to obtain. He called this the Scarcity Principle. Across numerous experiments, Cialdini and others have found that making something rare (“only 5 left”), time limited (“one day sale”), or unique (“just for you”), increases its perceived attractiveness and value.

He explains that this Scarcity Principle works on the idea of Reactance.

Essentially, it happens because none of us like to be told no, limited in any way, or have our freedom constrained. So, when we think we might miss out, not be chosen, or be denied what we want, we “react”. That reactance makes us try all the harder and want what is denied us all the more.

In some strange way maybe this is a great marketing trick for pubs and restaurants as all of sudden we ‘desire’ a visit!

Maybe pubs and restaurants should embrace the day and take the opportunity to do some minor renovations, repairs, spring cleaning or take some precious time off and get ready for that rush..

What are you doing to create some scarcity in your business?

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

A Night of Passion

April 13, 2014

Passion

This was going to be a busy night dancing between three events ..

First up Eamon Curtin, Programme Manager of the IGNITE Programme had arranged for an incredible speaker to tell us about his fantastic start-up journeys. Raomal Perera, now a Professor of Entrepreneurship told the group of young entrepreneurs about how he scaled the dizzy heights with two companies, ISOCOR (listed on NASDAQ in 1996), which he sold and Network365, which was ultimately purchased by Intel in 2013.

Raomal PereraThe very passionate and honest Raomal,who has won many entrepreneur awards gave the group precious advice about funding a business and dealing with Angel Investors and Venture Capitalists. He told the group that the first things they look for in a young business they consider investing in, is the Integrity and PASSION of the people involved.

Next up we headed to L’Atitude 51 for the International Wine and Food SocietyBest of Local Producers” event where we sampled the best of wine which was carefully selected by the joint owner Beverley Mathews who is as passionate about wine as the guest food producers.

The wine was accompanied by the finest food from some of the best of local food producers. We heard from Frank Hederman who has been smoking salmon for over 30 years, we heard from the owner of On The Pigs Back about the fantastic cheeses and best of all was our butcher from Kanturk.

Jack McCarthy, Butcher KanturkJack McCarthy, 5th generation butcher was both entertaining and no-nonsense as he lit up the room with his passion for spicing beef, black pudding, haggis and tongue – you just wanted to plan an immediate trip to Kanturk and stock up on anything that this passionate man was selling.

Our final event of the evening was the Mark Geary gig at Coughlan’s Bar, which has just been voted IMRO’s best live venue in Ireland. This is an incredible and well deserved accolade for this cosy venue, which is a huge credit to the woman behind all of this, Edel Curtin. Bands all over Ireland and Cork music fans are lucky to have such a passionate person as Edel bringing us great gigs in such an intimate venue on a regular basis.

Mark Geary

After a little wait our buddy Mark Geary and his band of merry men and the fabulous Grainne Hunt came on stage and entertained us in his inimitable style complete with great songs, great story telling and a special sense of humour. This was a great gig with a special solo cover of a Tom Waits song by Grainne ..beautiful!

Mark could have brought a small band with him for this intimate gig but this is a passionate artist who prefers to give his audience everything instead of making a few extra bob and doing just enough.

We had a really great and quite diverse night, but the one thing that was the same and made everything special, whether it was business, wine, food, music or running a venue was Passion.

Raomal was right …Passion is the most important ingredient of all.

Does what you do allow your passion to shine through? 

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

Career changing photographs

April 6, 2014

Tommy Doyle, High Court Case against Guinness

I walked out the door of the High Court with my good friend, Tommy Doyle and out jumped a photographer.

Before I knew it Tommy put his arm around me and “snap” the photo was taken, which appeared in national newspapers the following day as they covered Tommy’s high profile High Court case against Guinness, which had been settled on the day.

This court case was very high profile with the media as Tommy Doyle was a former Kerry GAA star with seven All-Ireland medals and here he was taking on the might of Guinness in a constructive dismissal case with strong suggestions of a price fixing cartel, which was a potential time bomb for the industry.

When I was General Manager of a Guinness subsidiary in Cork, Deasy & Co., Tommy was our very brilliant sales manager and a really great guy to work with. You could see all of those motivational traits and steely determination which brought him huge success on the field transferring to the business arena.

To this day Tommy is the very best sales/relationship manager I have come across.

After I left Deasy’s to take a senior role with Guinness things fell apart with the management of Deasy’s and Tommy. In my view the wrong person was put in charge of the company and instead of working with Tommy he put the boot in and they clashed immediately. I believe they tried to force Tommy out but they underestimated his steely determination to hang in there.

A super effort eventually broke him, which led to a serious bout of sickness and the court case, which was eventually heard the day of this photo.

Unfortunately for Tommy he became one of the most hated man in the drinks industry because of the court case.

On the day of the court case Tommy’s solicitor had summoned nearly every senior player in the drinks industry as witnesses around this price fixing issue. Needless to say this colossal time bomb was of huge concern to Guinness and all other industry players, which they would really want disarmed.

I was at the court case on the day because I was also summoned by Tommy’s solicitor. At the time I was doing well in my early days as General Manager of Nash Beverages, a subsidiary of Heineken. The nervousness was obvious with all of the industry heads who were there.

As the day progressed it was clear that Guinness were making a huge effort to kill this case and were prepared to settle. With my close relationship with Tommy and my good relationship with senior Guinness personnel I ended up being a go-between. Both sides were open to a settlement and this was quickly negotiated with everyone going home late in the afternoon.

This was a huge day for Tommy and when the settlement was agreed he asked would I stay in Dublin for a bite to eat and a chance to chill out.

I decided it was the right thing to do and felt it was ok not to attend a Heineken conference later that evening.

Out we walked and “snap“…that photograph.

The following day the picture appeared in the national newspapers who covered the case and I was politely told in a few quarters that appearing in “the photo” was a big mistake for me.

After that day I must admit I did feel a change of attitude towards me by senior management and a promising start seemed to turn cold despite my input that day, which resulted in a quick conclusion to a case that everyone was relieved with.

Ultimately maybe friendship and loyalty is a better choice than keeping up appearances and other people happy?

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

 

 

Time to give up what you’re doing?

March 29, 2014

Flatpack furniture

Edel called me from Dublin to say that the guy who was sent from Viking to assemble the furniture for the new office was grumbling, moaning, huffing – he would be back the next day to start the job!

We finally managed to get the keys for new office and now we had to kit it out. Viking is a great option with their wide range of furniture at reasonable prices but I’ve learnt the hard way that the assembly of the furniture is a big undertaking – even the smallest pieces can be more than awkward.

I had thought that finding someone to do this was going to be difficult but much to my relief it turns out that Viking were now providing this service as part of the package – major phew!

However it looked like Mr Assembly might be hard work ..

I joined Edel in the office the next morning and she gave me a “look” as Mr Assembly and his co-worker could be heard inside the adjoining room grumbling, moaning and huffing about the task ahead.

I made an attempt at cheering up our happy friends by buying them coffee early on but the effect seemed to wear off quickly. It was clear that we would have to tip toe around these boys.

Suggesting our preferred height between shelves was just about digested. They reckoned they didn’t have to assemble the smaller desk units – Dee’s suggestion of a clarification call to Viking seemed to sort out that one and when I asked them if they would be taking away the packing materials it was if I said something really horrible about a close relative!

I had to leave before they finished up so I told them there was a few quid in it for them if they managed to take away the packing materials. I thanked them both for their work and the quieter of the two wished us the best of luck in the new office. That was nice.

Edel called later when the job was done – our happy men took half the packing materials away and once all the units were assembled they refused to push them into position in the office “We assemble things, we don’t move them” – Nice!

Edel who lacked the energy to cajole them took just 5 minutes herself to pull and drag the desks and cupboards from the middle of the room to where she wanted them.

I wondered about our two happy men.

I have no doubt that they were on a tight fee to complete our assembly job but very early on they made a choice about what mood and persona they were going to bring with them to work including a clear decision to do as little as possible.

Were they totally miserable doing this work, was something awful going on in their lives, were they treated really poorly by the last crew they assembled furniture for, were they being treated badly by Viking or by nature are they just grumpy people?

Whatever was going on with them they were miserable and brought this misery with them this day.

If this is how you feel at work is it time to give up what your are doing?

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin