Emotionally attuned

September 22, 2015

Mr Bing

It was a very sad Sunday ..

I came down the stairs to let our four legged one, Mr Bing out and I couldn’t believe it when I found him lying there, half on and half off his bed in the kitchen.

It was obvious that our 13 year old precious dog had passed away during the night unexpectedly and the moment we always dreaded had arrived – he was gone.

I had the awful job of telling Dee and then we had the even more awful job of figuring out what do to next. I had no idea as I was never in that situation before.

Outside the rain poured down and I briefly imagined that we would have to bury him in the garden – is that what you did? I had no idea.

In between the tears and the upset we managed to gather ourselves and call the local vet. We were the worst customers ever as Bing had only ever been there twice (just as well as he hated the vet!) – he was the most convenient dog ever, including picking a Sunday to wave goodbye to us!

The vet had a ‘for emergency use only‘ number and within seconds I found myself explaining our situation to the kind voice at the other side of the phone.

I’m so sorry to hear your news, you must be very upset. I will be at the veterinary surgery at 11 if you want to bring him over. Don’t worry we will take good care of him

He immediately settled us down and now we had the very upsetting job of carrying Bing from the house for the last time and into the car to make our way to the vet surgery in Togher.

Poor Dee was inconsolable as we drove to the vets. When we arrived there I went inside and was greeted by the loveliest and gentlest person, a girl called Karen.

I am so sorry” she said . “Let me open up the door at the back and I’ll help you bring him in” . This gentle woman helped me carry in our precious Bing and she covered him respectfully in a blanket.

As I went through the details with Karen I realised that I had to bring Dee in to figure out some of the options about cremation and what we wanted to do with his ashes. Karen realised how upset Dee was but we managed to get through the arrangements before saying goodbye to Mr Bing for the last time.

Dee wanted to put our own blanket on Bing, which we did. “Don’t worry , I’ll take good care of Bing until he is collected next Friday” Karen reassured us.

Before we knew it we were on the way home with empty hearts and plenty of tears but Karen made this horrible experience so much better.

She could not have been better, she fully understood how upset we were and she was absolutely perfect with us. She emotionally attuned to us and delicately went about the job that had to be done efficiently and professionally.

Our scenario was a very obvious emotional situation and she read it and attuned to it.

Not all emotional situations are as obvious as this one: I can’t afford to pay, the last customer caught us, the last work was shoddy, someone is sick in the family, I’m not well in myself, I’m worried about my kids or something bad has happened on my way here…it could be anything that has you in that emotional state.

The emotionally attuned person might pick up on this and flex accordingly but unfortunately many won’t do this even when the situation is very obvious. We are all too familiar with these situations “I’m sorry but there is nothing that I can do” might sound familiar! This is when it is too easy for someone to say the wrong thing and upset the situation, which could easily lead to it spiralling out of control.

The next time you are dealing with a customer try to emotionally attune and if you are the customer assume the person serving you is not a mind reader and do your best so they can understand your state of mind. We can all do better if we understand how the other person is feeling.

A huge thank you to Karen from Abbeyville Vetinary – you were absolutely brilliant with us and as for Mr Bing, we will always miss you xx

Bing with Ellen and DeeGreg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Dublin and Cork

Cork Merger – A poor process has us all scrapping

September 19, 2015

Free-State

When we worked on the Cork Marketing Project I was so proud and excited that all of the stakeholders were working so well together and that we made great progress towards our collective goal of attracting people and investment to Cork.

So many people told me this level of co-operation just wouldn’t happen in Cork and I genuinely didn’t believe them – I had faith!

Now I am deeply saddened to read in The Irish Examiner this morning about all of the opposing views and in particular today the bitter war of words between the Cork Chamber and the Cork Business Association as well as local politicians.

The Cork Chamber are “all for the merger” quoting the benefits of greater capacity and a unified voice and the Cork Business Association are against it declaring that you cannot ignore the strong advice that came through in the minority report by the two UCC members who were on the committee charged with making the recommendations in the first place!

Guys …this is really lousy for Cork!

I have my own strong opinions about what should be done but at this stage I don’t really care about my opinions or anyone else’s because I feel the process which was adopted with such monumental consequences for so many of us Corkonians was not fit for the huge purpose that it was intended for.

I have gone out of my way this week to find out more by talking to many of the people involved and everyone has deep rooted opinions, lots of suspicions and theories, very opposing views and I am definitely not seeing anything in place that will sort out this awful situation in the near future.

Personally I can’t believe the insubstantial make up of the CLRG committee (it lacks sufficient expertise), the research undertaken can be challenged too easily (I don’t believe the committee had sufficient time or resources to do this properly), there seems to have been very little ‘real‘ consultation and I can see issues with the recommendations as I understand them (Read my blog post – Cork Merger Drama).

Most significantly the minority report prepared by Prof Keogh and Dr. Theresa Reidy (effectively 50% of the committee excluding the Chairman) totally undermines the whole process and cannot be ignored. I believe this was sufficient grounds for not publishing the recommendations until their concerns were properly dealt with.

Even worse my understanding is that there is no mechanism in place to take the recommendations from the report (maybe there is huge merit in many of them?) and evaluate them robustly by people with the appropriate expertise, assessing the benefits and potential downfalls of each. In particular this assessment must deal with all of the valid concerns and issues raised by the various stakeholders in Cork who for many years have been representing our many and varied interests.

Their opinions, experience and expertise are too valuable to ignore.

If the process was robust with all aspects and arguments considered and with all parties brought along then we might start to get some understanding and agreement and only then, move positively into the future.

The last aspect is dealing with those directly affected, namely the many employees in Cork City and County Councils who also deserve a very robust process, which they can understand and believe in.

I don’t think for one moment that this will be all plain sailing or that we will end up with agreement on all sides but as with any change programme it should at least be both transparent and robust and it must bring people along carefully.

Hand Grenade

To summarise what has happened is that a poorly thought out grenade has been thrown into Cork by the Minister and his team, the pin has been removed far too quickly and we are the ones who will suffer as a result.

This process has already done huge damage to Cork and it has the potential to do even more if corrective action is not taken quickly.

My request to all of us including our Cork Politicians and our representative organisations is:

For the love of Cork can we please stop squabbling and instead focus on reversing this awful process with something robust that we can all believe in and one that will let us together move powerfully into the future”

We can’t afford to get left behind ..

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Cork and Dublin

 

Teamwork – Are we in this together?

September 14, 2015

Volunteers in Brooklyn after hurricane

It’s Saturday morning and I totally admit that we are slightly hungover and very tired after a fantastic party the night before in the office to celebrate our Fuzion 15th birthday.

Despite the torrential rain we had a great turnout of friends, clients, media and of course our team. The banter and fun was in full swing and a few of us headed to Brick Lane for a few more drinks and even a boogie or ten! Slices of pizza at Fast Al’s was a must before dragging our tired bodies home in a taxi at 3am ….you are only 15 once after all!

Unfortunately someone had to head to the office so that the audio visual crew and the caterers could collect their respective gear and then face into the big ‘tidy up‘ to transform our space back into an office.

My head was sore and I promise you I was not looking forward to this arduous, painful task but it had to be done and as it was a Saturday it was Deirdre and I who had to do it. Of course we would love help, of course we would love a few extra hands to lessen the load but it is Saturday and the team are off so we wouldn’t ask.

As ‘owners’ isn’t that what you do?

We parked up and dragged our bodies slowly to the office and then something incredible happened.

Aoibhinn, one of the senior members of the team was already there with her young son Noah and she was in full swing with the tidy up. That one set of extra hands, that willingness and that powerful gesture of taking ownership felt like 100 extra hands and it just blew both of us away and we had the job done in no time.

We own the business and we have a great team in Dublin and Cork that work hard with us from Monday to Friday. For 15 years we have worked really hard to build a good team spirit but its moments like this when someone takes ownership and does the unexpected that you feel you have a real team and you are actually in this together.

It felt good ..thank you Aoibhinn

PS – Knowing Aoibhinn she will hate me writing this!

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design 

 

 

Cork City and County – Merger drama!

September 10, 2015

Cork bridge

The report has been issued and in true ‘Cork‘ fashion it is a car crash of confusion and of course we couldn’t even get consensus among those on the small, tight evaluation panel!

A good friend of mine in Dublin who is in a position of authority in a powerful organisation tells me that “it’s pointless trying to get anything done in Cork because of the politics“.

This is sickening to listen to but is he right?

I eagerly awaited the reports in the local newspapers to try to get a grip on the issues and some sense of what is being recommended.

Maybe I am very simplistic on all of this but before delving into what they are saying we need to assess what we have currently in Cork:

  • A vast geographic area with a very definite large urban centre surrounded by a collection of rural towns and countryside
  • Urban issues and quite different rural issues to manage
  • A management structure where the city council is managing only part of the ‘effective‘ city and a county council which is managing a chunk of the ‘effective‘ city and a vast rural area with country towns
  • Two complete management structures with separate Chief Executives, Mayors and Councillors
  • One fantastic place that needs cohesive marketing with meagre resources (the best attribute of our city is the county and the best attribute of the county is our city)

So we have a real difference in types of issues, a real potential for duplication of overheads through two structures, politics at play and a hunger for power, history and how it has always been and a real need to pull together to achieve anything meaningful.

Alf Smiddy Alan Kelly, Cork City and Country Merger

I was hoping the recommendations would resolve this and before arriving at my own conclusions I wanted to soak up the feedback as it has been reported:

City Mayor Chris O’Leary reckons it relegates the status of the city – it will become one of ‘three divisions’ but with a larger better defined, more sensible catchment area

Micheal Martin, Fianna Fail leader  reckons the city will be marginalised and out voted – the overall Chief Executive will be in the County and the Deputy will be in the city, running one of three divisions

Cork Chamber of Commerce see it as being a “winning formula” but the Cork Business Association says it realises their “worst fears” …ah come on guys!! (Cork Chamber have a wider geographic spread than the Business association, which is mainly city centre, which probably explains the difference)

Ciaran Lynch, Labour TD feels it would “relegate the city to the status of a town council”

Significantly the two members of the CLRG  committee who vehemently oppose the merger (Prof Keogh and Dr. Theresa Reidy feel so strongly that they have produced their own minority report outlining their concerns)  state that “the two county divisions will be able to out vote the city” ..that’s not good I’m thinking!

Neither City or County Chief Executives are allowing themselves to be drawn on the matter but it is speculated that the more experienced County Chief Executive, Tim Lucey would get the senior role and Ann Doherty the City Chief Executive would become Deputy, with responsibility for the city.

The City Mayor, Chris O’Leary stated that the merger recommendations are “an insult to the people of Cork” – I’m not sure if too many would come up with that one in all fairness Chris!

When power and position are at stake it’s hard to believe anything that these guys will say – its logical that if they are losing something it is a travesty and if they are gaining then it will be the best thing since the sliced pan!

Even the ‘anti austerity‘ crew vowed to block the merger – basically they feel that urban working class communities will lose some of their clout

CIT welcomes the proposal and Cork County Council issued a statement saying “it would create jobs“. This is a funny one as if anything it should eliminate duplication.

The very wise, commercial and practical Alf Smiddy the Chairman of the process said things I would expect such as “more can be achieved with combined resources instead of divided responsibility” – ok, now someone is talking sense.

Cork County Hall Statue

It was now time for me to review the proposal to see where all this reaction was coming from.

  • One clear structure that achieves resource efficiency, eliminates duplication and creates a real synergy of purpose and intent would be fantastic for Cork – I’m not seeing this in what is recommended. I see divisions and power hubs.
  • One merged entity makes sense as long as we have a robust structure to manage this large area and one that takes into account the very different issues between our core urban centre and our rural areas – The proposal of three divisions, one city and two rural is sensible if these are management units and not power bases. This is not clear and I don’t like the word ‘divisions’.
  • The power structure (as opposed to management structure) between the divisions will cause big problems as they seem to be power bases with “votes” – the opposing members of the committee should really be listened to here
  • In my opinion the city must always be at the ‘core’ of the region and must not be relegated in any way to having a secondary voice. The urban area must be the economic driver and must never run the risk of being minimised in any way. This is not clear in the plan at all, which is a big worry.
  • Our region must be marketed as a cohesive region both to tourists and economically. Three divisions will not be a viable proposition and there must be a provision for one cohesive marketing team. I didn’t see this in the plan.
  • Politics and power games are clearly at play which will confuse all of the feedback
  • There is a lot of fuss being made of the Lord Mayor’s position in all of this – am I the only one who views them as just ‘nice’ figureheads?
  • It is clear that there are huge divisions and differences in opinion and we need to tease all of these out fully before we have any chance of moving forward

Based on what I have read and heard it is clear to me that there are major issues with the recommendations that cannot be ignored.

We need to put politics and power games aside, patiently work through all of these issues, address the real concerns and for once pull together as ‘Cork’ so that we can manage our fantastic place effectively and embrace all of the many opportunities that are available to us.

I want to prove my friend in Dublin wrong!

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design 

 

 

 

Take me to the LA Church!

September 5, 2015

Brendan Canty and Con Thomson, MTV VMA Awards

It’s been a huge whirlwind since we got the news that the Hozier video for “Take Me To Church” had been nominated for two MTV VMA awards.

The video was produced at the end of 2013 by Feel Good Lost, my son Brendan Canty and Con Thomson’s company, on a shoestring budget. The video catapulted this unknown singer and his fantastic song to international success and nearly 330 million views later, we find ourselves heading to the awards at The Staple Centre, home of the LA Lakers in Los Angeles.

Brendan and Con are the ‘talent’ so they got to experience the whole red carpet experience, while we had to go in a different door and sit a little further back in the audience. We were expecting a theatre full of the most fashion conscious, outrageous, “bling” people you could ever imagine but this wasn’t the case.

Of course we saw a bunch of ultra-chic ‘where is my catwalk’ fashionistas at the event but we also saw a big crowd of very ordinary-looking people who looked like they were going to the cinema!

The anticipation was building and the tweets were flying, with so many good wishes coming towards us from Cork and beyond, waiting to see if their huge success could be crowned even further.

Hozier couldn’t be there and he tweeted the best of luck to the guys – even though the public vote was restricted to the U.S. many had tipped ‘Take Me To Church‘ as a winner so we had to start dreaming!

We had a few chats beforehand about preparing a ‘winning speech’ or maybe two!

I was trying to picture my boy up there with the stars saying something very profound about how “with the right passion anything is possible”. Maybe if he had enough time he would thank his dad profoundly for being the inspiration in his life and Cork might even get a mention?!

The show started on cue and Miley Cyrus kicked off proceedings.

Miley Cyrus - MTV VMA

We saw performances by artists we had never heard of, we saw lots of different and very provocative outfits by Miley, we saw footage from tandem outdoor performances from Downtown LA and we saw some of the awards being presented in double quick time by people including Britney Spears.

There were breaks in the show every 15 minutes for TV adverts and stage preparation and there were even segments thanking the different sponsors. You knew this was a TV show first and foremost as everything seemed to be very rehearsed, even the banter and occasional exchange of insults between presenters.

Taylor Swift was clearly the darling of the night with a huge entourage and lots of attention and focus on her – at least she had the class to bring on stage her video director who made his own speech. He had definitely rehearsed what he was going to say.
I started thinking about Brendan and Con going up on stage to accept an award and make a speech without a ‘star’. I was starting to have serious doubts as to whether this would not make for good TV.

Justin Bieber MTV VMA

Justin Bieber starting crying after his emotional comeback performance – were those real tears?

Kanye West grabbed many of the headlines for his ten minute confusing ramble about… I’m not really sure to be honest! He must be the most influential person in the industry as all the VIPs stood up for his speech and unfortunately for them they felt they had to stay standing.

West was strangely nominated for an award and then went on to say how music awards are silly as no one should be there to be judged. To cap it all off he announced he was running for President in 2020. The breakfast chat with Kim will be interesting!

Miley Cyrus produced an accidental, totally on purpose revealing of her breast for the TV cameras, and then finished the night with a performance of her latest song.

We looked at each other and wondered… what about the awards we were there for?

We met with Brendan and Con who were just as confused. We discovered through twitter a band called Fall Out Boy had won Best Rock Video and were presented with that on the way into the show. Good video but it was watched 19 million times compared to the 330 million Hozier views ..I’m just saying!

We also discovered that a guy called Colin Tilley won the award for ‘Best Direction’ for the Kendrick Lamar video. Apparently they never present these technical awards at the show as it is bad for TV. Dazed and confused, our gang trooped off to an official ‘After Party’ at a place called Henrys in West Hollywood but this 50-year-old was just too tired and managed one drink and called it a day.

Los Angeles is a fantastic, unexpectedly friendly place, full of surprise and diversity and with an incredible amount to see and do. It is a place where anything is possible and anyone can become a star and even a bunch of Cork lads can walk the red carpet!

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design 

MTV VMA Awards – Anything is possible !

August 29, 2015

MTV VMA AwardsAre you here on business or pleasure?” Is the question we have been asked over and over since we arrived in LA.

Oh, we are here for the MTV VMA awards. My son has been nominated for two awards for the Hozier video, Take me to the Church” is my response, to the hotel staff, the taxi drivers, the barmen and even to the very serious airport security team!

These surreal words come out of my mouth and in ways I have to keep on saying them to believe them myself.

Invariably we get a “that’s fantastic” or “that’s incredible” or my personal favourite is “that’s awesome” which only the Americans can carry off properly!

LA is a much better place than I was expecting. It is a colossal mix of cultures with people on every end of the social spectrum. On the immaculate Santa Monica beach we passed all shapes and sizes of people, we were entertained by excellent buskers and we watched old fishermen on the pier.

We were passed by David and Victoria Beckham’s three children on their motorised devices while behind them a young woman rummaged through a bin. Sadly we saw plenty of that.

I heard Steven Gerrard remark recently that in LA he can go out in public without being disturbed – here they seem to take no notice of either the stars or the most organised of beggars that you will ever see.

Anything is Possible!

When asked we tell people about the Hozier video that was made in Cork for a budget that literally wouldn’t pay for our highly discounted ‘industry’ tickets for the awards ceremony.

Brendan Canty and Conal Thompson - Feel Good Lost

Brendan Canty, my son and his partner in Feel Good Lost, Conal Thomson produced a powerful video for a great song that had been in the public domain for quite a while. Like so many other great songs it had gone unnoticed. Within days of being uploaded on YouTube the video went viral and this great song finally got the attention it deserved.

Anything is possible!

Over 330 million views later, Hozier is an international phenomenon and while he always gives credit to Brendan and Con the MTV VMA awards is the first time that their work has been officially recognised.

On our second night in LA with Brendan and Con we got to meet the very talented singer songwriter Gavin James from Cabra in Dublin. I predict that this terrific guy who has been signed by Capital Records in the U.S. will be a huge success. This down to earth guy who has a voice from heaven has just done a tour with Sam Smith in the U.S.

Gavin James

We had great fun talking about releasing a cover version of the old song by Cork band, Sultans of Ping, “Where’s My Jumper?“. He knew the words !!

Anything is possible!

He told me he is living and loving the dream but does miss his family and friends. Feel Good Lost did the video for his last single “For You” and are planning his next one.

Despite doing his video Brendan and Gavin had never met or even spoken before now. This is sadly how it goes when you move up the success ladder – there are loads of intermediaries and handlers who get involved in the process, which is after all, big business.

We chatted with Gavin about this and we all agreed that this shouldn’t happen as the ‘magic‘ can easily get lost when too many get involved – simple lesson for all of us!

While we have been here Brendan had meetings …. wait for this, in Beverly Hills and in Hollywood no less! He is now represented worldwide by a London agency called Academy Films and they organised meetings for him here.

He made all of this happen for himself  – he approached his ‘dream‘ agencies with his show reel, organised follow meetings and was signed up. With the right will..

Anything is possible!

We received our instructions about collecting our show tickets. The MTV team had taken temporary office space in the Marriot hotel next to the Staples Centre, home of the LA Lakers, where the awards will take place.

The excitement is well and truly building as we collected our tickets and hospitality passes. Brendan and Con (and hopefully us at the after parties) will be rubbing shoulders with music heavyweights including Miley Cyrus (must ask her how Billy Ray is !), Taylor Swift, Bruno Mars, Kanye West (regards to the wife!) and Britney Spears.

Anything is Possible!

On Sunday Brendan and Con will be on the Red Carpet from 3:30pm (LA is 8 hours behind Ireland) with the ‘talent’. Unfortunately we have to go in another door!

The ‘show’ starts at 6pm,

This journey has been incredible and will continue to be I have no doubt.

When Brendan volunteered for ‘Seven brides for seven brothers‘ in transition year in secondary school it introduced him to a new circle of friends and ignited the possibility of a different career path. During the weekends and summer breaks Brendan and the guys filmed a few comedies, which were really quite good.

He chose the multimedia course in Cork Institute of Technology and then threw himself into bucket loads of projects including speculative pro-bono work, which eventually led to paying work.

There were many little steps and random projects that brought him to the Hozier video and a lot of exciting work since then including videos for Gavin James and even producing adverts for Gas Networks Ireland.

You might call him lucky to be in LA but in truth Brendan works incredibly hard, he constantly perfects his craft, he builds fantastic contacts and relationships and he is very careful (I always think too careful – you must make some money Brendan!) to only work on projects he believes in.

The most impressive aspect of LA that I have experienced is the attitude here.

Our friendly UBER taxi driver, Indy from Indonesia summed it up best for us.

In LA, no matter who you are – Anything is Possible

The MTV VMA awards are on the 30th August, 2015.

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design 

“Staff wanted” and huge little details

August 26, 2015

Liberty Grill Cork

I was having a birthday breakfast with my fantastic daughter, Ellen in one of our favourite spots in Cork, Liberty Grill. This extremely busy spot is run by Denis O’Mullane who is an experienced and terrific operator.

As always the place was busy and as we finished our ‘treat‘  breakfast I noticed a sign they had behind the counter advertising for a ‘Super Barista‘ to join their team.

This sign wasn’t a hand written sign sellotaped to the wall, it wasn’t a typed up A4 page and nor was it a self designed A4 laminated page with some clip art.

The sign was a simple, well designed, attractive poster, which was in keeping with the look and feel of the place. It was professional and for me it made a huge statement about Liberty Grill.

Liberty Grill recruitment

This recruitment poster screamed professionalism and it sent a big message to anyone considering applying for the job and to all customers who frequent the place:

Liberty Grill wants the very best staff to serve the very best food and beverages

This sign was an inconvenient choice – It would have taken time to organise with their graphic designer and it cost more to produce than a standard poster but someone at Liberty Grill felt that this extra effort and cost was more than worth it.

A simple recruitment sign can speak volumes about your place.

The small details are always huge details…coffee anyone?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

Artisan and things we believe in

August 16, 2015

Artisan cheeses

Many years ago (in the late eighties/early nineties) I was the general manager of a Guinness owned company in Cork called Deasy’s. We manufactured soft drinks and we distributed beer and soft drinks to pubs, off licences and shops in Cork and Kerry.

We took great pride in our own soft drinks, which to this day are still fondly remembered by people in Cork. Our Deasy’s Orange and Red lemonade were big favourites. Well before my time they even manufactured their own beers and there was one called Wrestler (pronounced ‘rastler’), which people used mention to me.

For years we had been accepting falling volumes in our own soft drinks sales as there was a well accepted principle that it was all about ‘big brands‘ and that these would eventually wipe out all the other smaller brands. The belief was that there was nearly no point in trying with your own products.

As a former accountant for the company I could see the big margins and profitability that these products contributed compared to the products we bought in from other suppliers and I couldn’t see the logic in just letting them drift so we took a different approach.

Guinness - Pension Dispute

We felt that the branding had gone stale and did not reflect the quality of the products so we rebranded including an upgrade of all the packaging. We investigated in an advertising campaign and we also introduced an incentive programme for the customers.

Immediately the results started to shine through with increased volumes but there was also a renewed energy with the sales team who took great pride in their own products and were motivated by us investing in them. The sales pitch to the trade was relatively easy – they were manufactured locally using the best of ingredients and the quality was superb. However many still preferred the big well known brands such as Club Orange and Schweppes.

In a way we were selling ‘artisan‘ products at the time except we didn’t have this label for them and in any case it would not have been the selling point that it is today.

Sadly Deasy’s was merged into another larger Guinness subsidiary a few years later and the manufacturing plant was shut down and these much loved brands were allowed to disappear without a trace.

Phil Cullen Mountain Man Brewing

The Artisan Era

Now we are all about ‘artisan‘ products.

Artisan is defined as “a person or company that makes a high-quality or distinctive product in small quantities, usually by hand or using traditional methods“.

These now trendy products are unique, special, something made with loving care and most importantly they are something that we can believe in. We believe that these products are superior in quality and in some ways we can even accept little imperfections as they can confirm the somewhat ‘homemade‘ attributes that prove we are not consuming products that are mass produced. Retailers who are sharp make themselves unique and believable by stocking ‘artisan’ products, which adds to their overall offering.

Artisan is so much in vogue (and selling!) now that even large companies are trying to make us believe that their products are also artisan – check out the recent Guinness adverts for example.

Guinness advert

I strongly believe that one of the reasons for the popularity of artisan products is that when the recession kicked in there was a huge rejection of the ‘excess‘ that was so prevalent during the Celtic Tiger.

We desperately wanted to get back to things that were real and authentic; this included our food, our drinks, our restaurants, pubs and even our service providers no matter who they are. We had lost faith in so many things that we needed to be able to believe once again.

No matter what you do, try to give your customers an artisan service

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

Can you do our social media for us?

August 12, 2015

setting the bird free

Of course we can look after your social media content for you but I must say a very loud BUT ..

Content

To be meaningful it requires you/whoever in your organisation to take the time to provide us with good content on a regular basis, which you will find often takes as much time as doing the actual posting.

Let us show you how.

Spontaneity

Up to the minute, perfectly timed updates are nearly always lost when you pass the responsibility of posting to someone external – we won’t see your team getting ready for an event, we can’t react when you spot something relevant in the media, we can’t see the chef preparing something in the kitchen or spot that funny/unusual thing that can be photographed or posted as it happens.

Let us show you how.

Interaction

For us the real magic with social media is the interaction with other strategic accounts and customers (in particular with twitter) – get this right and you achieve much greater reach, you develop powerful relationships and connections and your posts will be more effective and genuine.

Let us show you how.

Solution..

So if you feel uncomfortable with social media but you still want to achieve the maximum benefits from it what do you do?

Lets start by trying to find a few champions internally who know and understand the business. Then we will train them including clearly outlining the objectives, the guidelines, the protocol and all the necessary knowhow and only when ready we will give them the relevant access to each social media platform depending on their role.

We can support them each step of the way until they are ready to fly alone.

Let us show you how.

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork

Back to Italy and habits that die hard

August 10, 2015

italian water

Here I go again … I’m sitting on the plane on the runway at Cork Airport before takeoff to Italy. It’s a little crazy as we have to fly via Amsterdam!

I press play on my iPod to listen to my ‘Easy Learn Italian‘ … I get as far as the part where I can order wine or beer and that’s it.

Enthusiastically I love trying what I have learnt when I get there and 90% of the time the Italians answer me back in English – this deflates me in particular after spending hours listening to the lessons!

I don’t know how many times we have gone to Italy and each time I go through this routine and every time the result is exactly the same. Listen to the lessons, try my Italian, they answer back in English and my crew laugh at me.

Why do we keep doing the same thing and expect a different result?

I better get back to my lessons.. Ciao!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Irelan