Posts Tagged ‘Fuzion PR Marketing’

Tragedies and differences 

August 27, 2016

earthquake in Italy

In the way to work I saw the headline on the front page of one of our national newspapers “10 dead in earthquake in Italy

This was a shocking story – people dying in an earthquake in a location that is so familiar to us.

As we sadly know now that headline was out of date and the number is now 287 and even sadder again by the time I publish this post and you read it this figure will be higher.

When this tragic number increases it is incremental news and if it jumps by another 30 it will never be as shocking as the first headline we read about 10 perishing in the earthquake.

To the best of my knowledge no Irish people died but three from the UK are confirmed as dead. Sadly one of these was a young child.

If an Irish person died the shock to us would increase, when people from the UK are involved that does shock us because we feel they are more like us and when the awful news came through that one of those that died was a child the shock increased.

I asked the guys in work a question about numbers and differences.

If the same earthquake happened in Egypt what number of dead would be needed to shock you to the same level? – Its a horrible question to ask but everyone mentioned a much, much higher number.

If it was Africa? A much higher number.

USA? The answer was the sane as Italy because aren’t they the same as us?

Australia? Pretty much the same.

So, are we different or are we all the same?

Of course we are all the same and just one person dying in a tragedy is terrible, no matter where it is.

Isn’t it?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, GraphicDesign services from our offices in Dublin and Cork, Ireland

Newspaper Therapy

May 21, 2016

Newspaper therapy

The newspaper came through the letter box as it does every Saturday morning compliments of a terrific service by Kelvin, the Burnely FC loving milkman (he must be thrilled with their promotion to the Premiership!).

This time I was determined to actually read it as so many Saturdays drift by and despite my best intentions I never actually take the time to sit down and enjoy it.

Why is it so difficult to read the paper these days? – my truth is that I am so busy (or so I tell myself) with all of my different bits and as a result I never actually get around to it.

The really sensible thing might be to save a few bob and cancel my weekly delivery service but I know how much pleasure I get from just the possibility of being able to enjoy the paper.

So..kettle on, rustle up some pancakes drizzled with maple syrup (One of the few things I am good at in the kitchen!), make a good cup of coffee (Lavazza seems to work best for me) and we are ready!!

Today I robbed a precious hour for myself, enjoying the newspaper cover to cover, full with all sorts, from heavy news about murderers and whistle blowers to gorgeous inspirational personal stories with some sport (Brendan Rodgers to Celtic..really?) and history thrown into the mix.

I’ve learnt a few new things, I’ve jumped into a few issues (tweet tweet!), I’ve been inspired, I’ve decided on a restaurant to try out and a festival I must make sure I get to but most of all I’ve thoroughly enjoyed some precious time on my Saturday morning after another really busy week.

It’s not quite yoga but it could be just as good for you …buy a paper and enjoy!


Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork