Posts Tagged ‘Fuzion PR’

Launching your Core Values

February 17, 2015

US Marines Core Values

I was having a chat with someone working in one of the large multinationals recently and he was all excited as was telling me about their ‘core values‘.

We launched our core values last week” he explained to me as if he was talking about a new product or a new service.

Wow, that’s interesting!

Were these a new gimmick, something fancy, something that emerged from a brain storm, something that had to be sold to the team?

Your core values are the fundamental beliefs of your organisation. They are the guiding principles that dictate behaviour and action. Your core values can help people in your organisation to know what is right from wrong; they can help to determine if you are on the right path and the company is fulfilling its business goals; and they create an unwavering and unchanging guide.

If your ‘core values‘ are something that have to be launched then maybe they aren’t quite as ‘core‘ as you thought..

What are your core values?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

Valentines Day and minimum expectations

February 14, 2015

Romance

As she stepped out of the car she left me with the little bombshell “I hope you have something special organised for Valentine’s Day” ..Dee was half joking of course! (?)

All of a sudden this isn’t about a demonstration of your love, it’s an expectation, a bar, below which you will perish if you fail to do the right things and achieve that minimum standard!

I started thinking..I am on an absolute hiding to nothing here.

All I can do is either disappoint (try to avoid!) or successfully manage to satisfy this ‘expectation’. What can I possibly do to surprise her and make her feel as special as I feel about her on this day ..something beyond “he did what was required“?

To make matters worse I have been so busy with work that I haven’t had two minutes to scratch, think about what I might do and then have the time to actually organise whatever I come up with!!

Isn’t this what it is like with the service we provide our clients? They quite rightfully have a minimum expectation and your first job is making sure that you at least match that – anything less and they are disappointed.

But just like Dee you want to leave them surprised and feeling special and this means doing something that they are not expecting, something that they will really appreciate and show them how much you really care. This is the ‘sweet spot’ where you get to show them that you are quite different than all the other potential ‘lovers’ out there.

Just like Valentines Day it’s a challenge but if you want them to know how special they are you’ve got to dig deep..

Happy Valentines Day x

(My efforts ..I wrote a poem for her card, I bought a single rose, I brought her breakfast, we’ll walk on a beach and after that I will cook dinner …have I done enough?)

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Jumping to the wrong conclusion!

February 4, 2015

Man in overalls

My brother-in-law tells me a great story about a day that he was off work to do some painting in the house. He was wearing old clothes as he went about his chores.

Later that day he had to pop over to Douglas on an errand and while over there he popped into a show house in a new housing development that they had been interested in.

He was looking at the new ‘top of the range‘ four bedroom  detached show house. The salesman for the development took one look at him in his scruffy painting gear and without giving him a chance to speak he politely led him out the door and pointed down the street and told him the where the three bedroom semi-detached show house was.

My brother-in-law hopped in his car and headed home to finish his painting..

We should never judge our customer on the first impression..

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

Risk taking – are we all playing it too safe?

February 1, 2015

Feel Food Lost - Take me to the Church, Hozier

Back in August 2013 my son Brendan Canty was telling me about a music video he had been working on that he was really excited about.

He had done a video for a guy called Hozier and he felt that the song was really strong and on top of that they had a cracking, possibly controversial concept for a storyline. The song had been ‘out there‘ for a while but this video might just take it to a new place. Brendan was really excited about it as he believed he had produced a special video.

As always he pulled in a bunch of talented volunteers (check out the cast below), family and friends and both he and as his partner in Feel Good Lost, Conal Thomson gave it everything. He reckoned it was his best work to date (strangely I disagree – he has done even better in my view).

I remember that day in the Fuzion office in September when he showed us the finished product. He was right, it was a really powerful, brave, fantastic, thought provoking music video. “This is going to huge” was the collective view.

Brendan uploaded the video to YouTube that day and sure enough the views came tumbling in almost immediately. Every day we watched the numbers rising and rising and then the media started featuring it. I remember at an early stage the US online news platform The Huffington Post reviewed it. Wow!

16 months later across all video platforms ‘Take me to the Church‘ has been viewed over 100 million times, Hozier is a world wide music star and the rest is history.

His follow up music video’s ‘From Eden‘ and ‘Sedated‘ attracted four and three million views respectively. These are huge numbers but obviously nothing like ‘Take me to the Church‘.

We were travelling back from Dublin by car last week with Brendan and I was asking him about his work with Hozier. Hozier is a great guy who always credits Brendan/Feel Good Lost when he is asked about the video but for some reason they have not worked together since.

I find this incredible – surely the collective team that struck gold on this video should work together? I pressed Brendan about this. He was asked to do the next video and between the jigs and reels between Brendan, Hozier and the record company they couldn’t settle on a concept.

In the end he was asked to produce the video but he wasn’t comfortable with the chosen concept so he declined. I find this to be incredibly brave and I must admire his artistic conviction. This was after a huge conversation I had with with Brendan that went something like “Are you totally nuts??!!“.

Brendan Canty - Feel Good Lost, Take me to the Church, HozierI was asking him if he thought he would work with Hozier again. He wasn’t sure but he said a very strange thing, which really struck a chord with me.

An approach like ours would probably be considered to be too risky for him now. He is huge and he probably wouldn’t be allowed to do anything like what we did on the ‘Take me to The Church’ video as it could damage his following“.

I understood what he was saying but it didn’t stop me asking “But, isn’t that what brought him all the attention in the first place?

Why is it that when we have nothing to lose we take risks but when we have it all to lose we end up playing it safe?

..are we all playing it too safe?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The Volunteers and some background info..

Notes from the director:

Brendan Canty: “As Take Me to Church is such a powerful and thought-provoking song we felt the video needed to be the same. We wanted to create something that challenged the audience and made them sit up and really think.

“The song is about sexuality, humanity and liberation, so after many discussions between us and Andrew (Hozier) we came up with a concept drawing on these themes and on the current situation in Russia – i.e the widespread ostracisation of homosexuals and the widespread condoning of their torture and murder. It was a real challenge for us and with a story as big as this, and a subject so topical we had to get it 100% spot on.

“The casting was crucial and our two leads (Daniel Coughlan and Emmet O’Riabhaigh) and the main thug (Patrick Sheahan) gave phenomenal performances in this video. With the help of them, the rest of the amazing cast and crew, Roger and Niall at Rubyworks and Andrew (Hozier) I feel we nailed it.”

Credits:

DIRECTOR: Brendan Canty
PRODUCTION COMPANY: Feel Good Lost
DIRECTOR OF PHOTOGRAPHY: Brendan Canty
DIRECTOR OF PHOTOGRAPHY: Conal Thomson
1ST AD: Emmet O’Brien
PRODUCER: Adam McCarthy
PRODUCER : Emmet O’Brien
PRODUCER: Damien McCarthey
DIRECTOR’S REPRESENTATION: Chloe Page
ACTORS: 
Emmet O’Riabhaigh
Daniel Coughlan
Patrick Sheahan
Christopher O’Flaherty
SPECIAL THANKS:
Diarmuid, Aidan & Val O’Donovan
Niall and Roger at Rubyworks
Caoillian Sherlock
Denise Heffernan
David Maloney

Emmet O’Riabhaigh

Emmet O' Riabhaigh, Hozier, Take me to the Church

Daniel Coughlan

Daniel Coughlan, Hozier, Take me to the Church

 

Patrick Sheahan

Patrick Sheahan, Hozier, Take me to the Church

Personal branding and your Coat of Arms

January 12, 2015

personal branding

There is a lot of talk these days about the importance of your ‘personal brand‘; how you always need to be aware of it, how you should project it and how you should protect it.

It is talked about in marketing circles as if it is a new thing and that it is borrowed from the world of products and companies, which all have their own branding that we can easily relate to.

The comparison to products, services and companies can be a little disturbing at first – surely we are human beings and not products (many may disagree!)? After all we have feelings, thoughts, opinions, beliefs, passions, we want to be appreciated and valued and we definitely don’t want to be treated as commodities.

If we forget about the comparison to products and companies it gets easier and we can start to appreciate what our personal brand really means. Our personal brand is our story, it is what we represent, it is what we believe in, it is what motivates us, it is who we are. If you deal with me this is what you get.

The challenge is to properly project our story so that others get what we are all about.

In ancient times the personal brand for our family was captured in our family crest or our coat of arms.

A coat of arms is described as a unique heraldic (a visual way of signifying rank) design on a shield or surcoat. A surcoat, and subsequently a coat of arms was used by medieval knights to cover, protect, and identify the wearer. The coat of arms symbolises the heraldic achievement which consists of a shield with a crest and motto.

These coats of arms came into general use by feudal lords and knights in battle in the 12th Century. By the 13th Century their use had spread beyond the battlefield to become a kind of flag or logo for families in the higher social classes of Europe, inherited from one generation to the next.

Your coat of arms or crest was effectively a way of telling a story about your family and what they represent.

Canty family crestIn the case of the ‘Canty’ crest:

  • the core blue colour in the shield represents Loyalty and Truth (good traits I’m sure you will agree!)
  • the use of yellow represents Generosity (the drinks are on me ..very true)
  • the Chevron (the upsidedown ‘V‘) denotes Protection. Apparently this is often granted as a reward to one who has achieved some Notable Enterprise (woohoo!)
  • the crescents signify one who has been ‘Enlightened and Honoured by his Sovereign’ (hmm..what did we do to deserve this?)

While this captures and projects a ‘story’ and a set of values and beliefs for my family in many ways it also sets a standard and creates an expectation about our behaviour – something that we all need to live up to.

Ironically the use of the coats of arms evolved over time and started to be used by commercial companies, which are effectively the origins of the modern logo.

Telling your story today

Today we don’t carry around a shield (just a business card..) and we don’t wear a suit of armour so communicating our story can be a little bit more challenging!

The face to face personal experience has always been the most important part of our story. How we look, how we dress, how we speak, how we behave and what we do are powerful ways of telling this story. Those who interact with us get to experience our ‘personal brand‘ up close and hopefully they will carry with them a positive version of our story.

For those at a distance our modern day coat of arms is our blog, our Facebook, Twitter, LinkedIn and other social media accounts. This is where we get a chance to show our photo, detail who we are, what we have learnt, what we have done, what we believe in and then bring all of this to life through our regular conversations and interactions.

In Ireland alone there are 1.4 million LinkedIn users. The most common activity of these users is looking at other people’s profiles. I wonder why..

How is your coat of arms looking? 

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

We had a great 2016 because ..

January 1, 2015

Cool Runnings

For the last few years we have been doing this simple little exercise at the start of the year to help get focused around things that are important both personally and professionally.

We have found it to be really useful and one that has made a big difference.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago we were inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (unbelievers ….stop reading now !!)

This year instead of doing it individually (definitely do this as well) why not as a team take on the task for your business or organisation.

Imagine the last working day of the year just before you switch off the lights in the office, before you exchange office presents and head out the door to do some last minute shopping and enjoy a well-earned rest, you have a chat about the fantastic achievements during the year.

Here goes ..

Take a flipchart and simply write your achievements in advance for the last working day of the year to come..

Thursday, 22nd December, 2016

We had a great year because ….

Be as specific as you can including business and developmental goals and when the team are done get everyone to Sign it!

Once you have done this take some time out with your team and work out the detailed planning and action plans that support your 2015 wish list and then track progress during the year.

…grab just 30 minutes with your team this week before things fully kick off again and do it!

Happy 2016!!

This clip of Benjamin Zander is really motivational and well worth watching.

(the pic at the top of the post is from the fantastic movie, Cool Runnings the last featuring the comic genius John Candy about the Jamaican bobsleigh team making their debut at the 1988 winter Olympics in Canada)

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

A tribute to young mothers!

December 10, 2014

Young mother with her baby

Oh no … The woman with the young baby is sitting next to me on the plane!!

My early prayers were that the weirdo in the queue who was intoxicated wouldn’t be next to me …can I take him instead?

I’ve dodged the ‘baby on the plane‘ bullet for long enough and this time it happened and this kid is a live wire. Within the first 30 seconds I am slapped by the little live wire as she jumps and hops and kicks and can’t stay still.

Deirdre gives me some early advice “avoid eye contact with the kid“. She always has something wise to say – I decide to take the advice.

The young mother who seems to be travelling alone is well equipped – her bags with all her necessary baby stuff are put down by her feet, which in a blink chews up all of the leg room in the already squashed Ryanair flight.

To calm the kid down she produces a bottle … That works for about 5 minutes, an IPad works for another 5 minutes and then we enter the ‘danger zone’. The kid is now standing, twisting, jumping and writhing and starting to make noise as she reaches for anything and anyone that grabs her attention.

I can barely move in my seat but the very talented mother can still manage to get things from her bag and put things away and still keep the contorting baby on her lap.

My god…. this is unbelievable… why would she even contemplate such a journey and the little part I’m witnessing no doubt came after struggling with luggage and buggies..why ?

Oh no ..Now comes the sniffing of the bum … please let it be a clean one for everyone’s sake – I was looking forward to a glass of wine and now I’m just praying for no smelly surprises!!

More writhing and wriggling … What happened – we have calm.

The drinks trolley arrives and the poor mother watches enviously as we order a red wine and a prosecco – I feel very guilty and want to ask her does she want a drink … she would probably think that I am a weirdo!

Is she dreaming of a time when life was less complicated? Where is she flying to? Why is she by herself?

We are flying to Wroklaw (up until a month ago I hadn’t heard of it either!) in Poland with friends for the weekend. My guess is she is living in Ireland and visiting home for a while ..maybe?

The kid is acting up again so she is down by my feet scrambling in her bags for the next rabbit … Baby’s bottle!

It’s all calm again. I spoke too soon … the bottle goes flying and hits me on the leg. At this stage I have my red wine firmly gripped to make sure it doesn’t go flying as well.

I’m already dreading the landing as I know it drives the kids ears bonkers, what if the she pukes ..more prayers

I don’t think you should be giving her a banana …I’m now fearing the worst …smelly bum, pukes and tears.

You won’t believe this … I manage to knock over my own red wine on my one pair of jeans …typical !! Sh**, f***, pi**.

My young mother politely reaches into her bag of tricks and comes to my rescue with baby wipes!!

As the plane descends the poor kid starts to cry with the air pressure and her mother holds her and strokes her head until the plane lands..phew!

As I come down the steps of the plane I see this miracle mother struggling with her bags, her buggy and her child before the next leg of her journey.

Mother , I salute you for the fantastic job you do !!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

Rocky Balboa and Irish Water

November 23, 2014

Rocky Balboa making a comeback

We were up against the ropes after taking a fierce pummelling.

It felt like there was no mercy as blow after blow landed and we were dizzy, weak and confused, nearly ready to give up and the heavy punches kept landing. Please stop ..

USC tax, narrowing of tax bands, disposable income crumbling, banks seizing up on lending and pressurising without mercy, NAMA just as merciless and then we had the property tax. Our trusted charities seemed to be an incredible gravy train with political appointments and despicable salaries with zero accountability.

Just as a glimmer of sunshine started to appear out through our swollen eyes a Kango hammer was digging outside our doors installing meters to measure how much water we were using so we could be charged at whatever rate they decided – no one knew.

This was very different, this was outside my front door and all of a sudden you touched a raw nerve. The installer cut up the footpath and never repaired it and when we called him he was very very smart saying it was always like that and he could prove it because he had a picture from Google Earth ..I’ll give him Google Earth where the sun doesn’t shine!

If there was a leak they would fix it but after that it was my problem, if we didn’t pay our water would be restricted to a trickle, if we didn’t register there would be fines, no one knew how much the water would cost but we did know there were bonuses for staff (for what?!!), they wanted our PPS numbers and the bunch running the fiasco called Irish Water were made up largely of political and very unsuitable and incompetent appointees.

Blow after blow each punch hammered us.

Rocky

They crunched down hard on that raw nerve without mercy and we could feel that anger rising. Even though we were totally exhausted, beaten to a pulp, eyes nearly shut and ready to fall down an inner strength rose from deep inside us and we managed to stand up and lift our tired arms and throw a punch.

To our surprise it connected …bang.

All of a sudden he was not so solid on his feet and we felt some of his superiority and power draining from him and shifting into our arms and legs… we were not beaten.

We thew another punch and another and each of them landed…bang, smack and he was suddenly reeling, dizzy against the ropes.

Will we show him the same degree of mercy that he showed us? Bang ..didn’t think so.

The government are now reeling after the fiasco of Irish Water, taking blow after blow. The rules of the game are changing by the day; the charges are being reduced, we won’t have to give PPS numbers, no one’s water will be reduced to a trickle and anyone who can’t afford it will not be pursued and then we have the apologies..

“I didn’t mean that” “That was a mistake” “We handled it badly”.

Up against the ropes and waiting for the knockout blow the government is trying everything to escape the wave of punches but they keep coming despite all attempts to call an end to this brutal fight.

When we were up against the ropes there was very little mercy and those painful lessons aren’t easily forgotten. So before you start to recover and find your feet again …BANG.

These water protests won’t stop anytime soon regardless of what changes are made.

The activists know they have the government on the ropes and they won’t let up.

While its easy for us to join in as we have all felt those heavy blows, its really important that we are sure who these activists are and make sure that we don’t get a new fighter in the ring who is bigger, uglier, meaner and even more merciless than the one we feel we are fighting right now.

Is it time to step out of the ring? 

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

The Power of Compliments

November 21, 2014

Compliments

I was checking my emails just now and I came across a fantastic message from a contact I have on LinkedIn, which cheered me up no end.

The very lovely and very generous Valerie (Ryder) O’Hanlon had picked up on the changes I had made to my LinkedIn profile and left me a message that put a huge skip in my step.

Thank You

Not only did she pay me a compliment, which is always great to receive but she also grabbed my attention by being nice, generous and friendly – in a sweep Valerie has moved to the top of my ‘nice people to deal with online‘ league table!

If we ever have a requirement in the HR Consultancy sector we know who to go to.

Paying a compliment is a really easy thing to do but it can also be  incredible powerful.

If you see something you like, think someone has done something worthwhile, noticed they have just got a promotion then take those 30 seconds to say well done!

Try it ..if you have a compliment to give, don’t hold back

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

 

 

 

Gender Quotas or real change?

November 17, 2014

Working mother with child on couch

It drives me nuts whenever I hear it mentioned ..

New legislation in Ireland means political parties are required to ensure at least 30 per cent of their candidates in the 2016 General Election are women; any party that fails to reach the target will have its State funding cut by 50 per cent. 

Parties will also be required to have 40 per cent or more female candidates after a further seven years.

My first thought is how is this ‘rigging’ possible in a modern society where we all enjoy equal opportunities and there are no real ‘blocks’ to men or women achieving what they want?

We hear about the ‘old boy’s club‘ in politics – when you probe this it is more about dynasties of political power that will keep me on the outside just as it would any woman that I know. However if I want to run I can just the same as any woman can.

The solution to the “problem” of the numerical gender imbalance is to ‘rig’ the situation by forcing female candidates in and male candidates out until the magic numbers are achieved.

Are you there on merit?  In a rigged situation you will just never know, which for me will do a huge disservice to every woman in politics.

And then we have the boardroom..

The European Commission pushed a proposal forward in November 2012. At its heart lies a requirement for 40% female representation among non-executive directors in publicly listed companies by 2020. 

Once again the solution to the “problem” of the numerical gender imbalance is to ‘rig’ the situation by forcing females in and males out until the magic numbers are achieved.

Are you there on merit?  Again, a huge disservice to every woman in business.

Are we really serious about gender equality?

I believe if we really want to achieve this gender equality then we need to radically alter our social structures and change how we look at the roles of men and women in society.

This starts with the issue of parenthood, which seems to be the key moment that derails careers for many women.

If we are equal there must be no difference between a man and a woman when little Johnny has a fever. It must be as normal for the father to run home to look after him as it is for the mother.

If we are equal there must be no difference between a man and a woman when it comes to leave after a baby is born (other than the natural time a woman needs for physically preparing and recovering from birth).

When an employee announces they are having a baby the scenario and the disruption to the careers of the person and to the workplace should within reason be the same for both the man and the woman.

Father with baby

If this happens employers will be less concerned about disruption due to maternity leave with female team members, which is always a huge challenge for both the woman and the employer with the men blissfully pushing on with their careers uninterrupted.

For example Denmark make some attempt at equality here. Parental leave is a whopping 52 weeks in total with the woman taking 18 weeks, the man 2 weeks and both sharing the remaining 32 weeks as they wish.

Can you imagine a man announcing to his boss that “we are having a baby so I will be taking 6 months paternity leave as my wife has chosen to get back to work as soon as possible“? ….congratulations!

The Huffington Post covered this topic recently: In the Nordic countries they have made it possible for parents to combine work and family, resulting in more women in the workplace, more shared participation in childcare, more equitable distribution of labour at home, better work-life balance for both women and men and, in some cases, a boost to waning fertility rates.

Policies in these countries include mandatory paternal leave in combination with maternity leave, generous, state-mandated parental leave benefits provided by a combination of social insurance funds and employers, tax incentives and post-maternity re-entry programmes. Together, these policies have lowered the opportunity costs of having children and led to relatively higher and rising birth rates, as compared to other ageing, developed economies.

As long as having a baby can disrupt the career and workplace of the woman and have virtually no effect on the man and as long as the woman is always seen as the main child carer then we will always struggle to achieve true equality.

If we are really serious about gender equality we need to fundamentally change how our society operates and forget about unfair, risky and potentially damaging  ‘rigging’ tactics when the dye has already been cast and it is just too late. 

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork