Posts Tagged ‘Fuzion’

Did you just press the “Accept” button?

July 14, 2016

I accept your connection request

I know, you are busy just like me.

You are burning through your emails and you see those ‘invitations to connect‘ on LinkedIn, emails.

You’ve decided that you are happy to ‘connect‘ so you press the ‘Accept’ button and you continue with your other work.

Pressing the ‘accept’ button is not connecting!!

Next time press ‘accept’ and send that person a message – You might: thank them and ask them how their business is going?

Oh my god ….people actually communicate on this platform, don’t faint!

It might even surprise you that they might reply to you and you find that you are well on the way to nurturing a new connection without even lifting your bum off the seat ..magic.

The worst that can happen as a result of that extra 20 seconds is that you have stood out and they might think that you are a nice person.

So..stop pressing those buttons online and start connecting!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

Raising your head above the Parapet

June 27, 2016

Head above the parapet

My buddy Jonathan tipped me off that a particular guy on Twitter was having a right ‘pop’ at the “Power You”, Advanced Social Media Programme that I had recently put together and was promoting.

This guy was careful enough not to name or mention me so I didn’t spot his post initially but eventually I found it as well as the reaction some of his followers had towards it and his interaction with them – he loves me!

My new “friend” was having great fun – he was obviously quite curious about the peer to peer advanced programme that I had put together, which is targeting ambitious individuals who don’t want another social media course but one that can potentially elevate them (they can do it with my help) to the point whereby they could become a ‘Digital Influencer‘ in their field.

Power You - Advanced Social Media ProgrammeThis guy took a pop about the price (it’s 10 sessions, one to one mentoring and delivered in a small group), he challenged my qualifications to deliver such a course (I have been delivering training and consultancy in this area since the earliest days of social), he claimed I was using words I didn’t even understand to an audience who would not understand either (I am trying to achieve something quite different through this programme), he wondered about what big clients and campaigns I had worked on to justify my ‘status’ to deliver such a programme (unlike him I’m guessing)…and there was lots more!

I obviously stood on a sore toe with this fella and Power You upset him for some big reason – was he sorry he wasn’t running a programme like this himself (he works in the area) or maybe he thought what I was doing was pure rubbish!!

I was hurt and angry to see someone having a right go at me and my creation. I put a lot of time and attention into this and from my experience there is a real training gap in the social media market, which no one is addressing.

I was about to put on the boxing gloves and jump into the ring ..come on, “lets be having ya, Mr Smart Ass“..bang, bang, wallop..take that!! I felt like it, I promise you..

Before pressing ‘fire‘ I took a deep breath..

Do I ever criticise things that I don’t agree with? ..Yes.

Do I ever criticise new initiatives that I think are silly..Probably?

Do I criticise in a personal, nasty way – I hope not, but any criticism of you ends up feeling personal.

I put my head above the parapet with Power You but I have to accept that when any of us do that it is fair game.

When you do something new it will be judged, it will be criticised, those who compete against you will take a “pop” but then again some will hopefully like it and buy into what you are trying to do. Some might even buy!

This “new thing” of yours may or may not work but it’s important that you keep trying, keep doing new things and let yourself open to that criticism – it’s all part of it so don’t be getting upset!

And most importantly keep “Raising your head above the Parapet

The Power You Programme is starting in Dublin in the middle of July – click here for details!

p.s. This blog is for Daragh – Instead of boxing gloves I tweeted him “Thanks for giving my programme a plug

Thank you for reading!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

 

 

 

Do Good and do Good Business

May 28, 2016

Simon - Bringing breakfast to the homeless

I was asked to give the new Dublin Chamber of Commerce member, Ian Hannon of Activate Sales Training, two minutes at the beginning of the Business Owners Network session (we hold these every second Friday at 7:30am) to introduce himself to the group and briefly promote a training programme that he was running shortly.

I was determined that I would give him about a maximum of 2 minutes as I had a busy “Let’s do Business” session planned.

I was chatting with him during the pre-meeting networking over coffee and croissants and I let him know that I would introduce him at the very beginning of the session. During the course of our chat he explained that he had been up really early because on Fridays he volunteers for Dublin Simon Community and he does a ‘breakfast run‘ before his days work.

Basically he delivers breakfast packs to some of the homeless on the streets of Dublin.

Ian became a different person to me.

At the start of the session when I was introducing Ian I asked him to first tell the group what he did earlier that morning. The group hung on his every word as he spoke about the different characters, the guys he sees regularly, the guys who are still asleep, the guys who are on the streets for just a few days.

Ian became a different person to everyone in the room.

When he got around to speaking about his training programme everyone listened attentively – we liked him, respected him and trusted him. He spoke for a lot more than 2 minutes – Ian will do well!

Do good and do good business.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Corporate Social Responsibility consultancy from our offices in Dublin and Cork

 

 

 

Social Media Tips – Infographic

April 12, 2016

We have put together some simple social media tips for business in this infographic … we hope you find it useful!

If you ever need to chat about social media you know where we are..

Fuzion - Social Media Tips Inforgraphic

Snapchat and feeling like a dinosaur

April 7, 2016

feeling like a dinosaur

My two buddies were all excited about Snapchat and insisted on enthusiastically showing me how it works.

You take a picture of your face you press this button and then you choose an effect … Open your mouth and a tongue flies out, raise your eyebrows and water gushes out of your eyes, click here and you are wearing shades and a cop uniform. This is very strange ..

Ok …..What then?

Well you can put that out as a story for “all your fans” to see or you can send it directly to a chosen few.

How do I find people to follow, how do they find me…?

They show me posts by people they are following and it all seems a bit odd.. Most people seem to be messing around with nothing at all decent going on. Some of the people that I followed seem to be convinced that they are celebrities and keep talking to the camera about their day. You are not a celebrity!!

I must admit I quite admire the guy who records himself jogging…try taking a selfie mini movie while running! I’d like to see that on the claim form – how exactly did you fall into that pothole?

One woman I know quite well keeps posting from her bed, telling us how tired and sick she is (this is done with full make up by the way!) and moaning about all the married men who are coming on to her. Really (I feel like calling her and having a quiet word)??

snapchat-headphones

I find one US politician, Cory Booker who seems to be using it in a semi intelligent way and of course Kim Kardashian is offering us another version of her reality TV life. Social media guru and entrepreneur Gary Vaynerchuk has effectively become an actor and this is another platform for him to do his thing – he likes eating bananas, I’ve discovered!

When you open up Snapchat the camera on your phone is automatically looking at you….Ok, you can take a picture or film yourself. What do you say?

Is it like Facebook…not really, Twitter….Definitely not, Instagram…The most like it but the posts just stay for 24 hours.

I don’t like it, it seems incredibly egotistical and I’m really uncomfortable because I don’t really know what I’m doing and I haven’t quite figured out how to use it..but I will!

This is good … I train and advise people on using social media all of the time so this is a really great learning for me.

I now know how they feel – I had forgotten what it was like to feel like a dinosaur!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

Gender equality and losing our cobblers!

March 30, 2016

Gender Inequality

A disturbing image appeared in my twitter feed – How is it that I am likely to live nearly five years less than my female equivalent …outrage!!

This blatant inequality is a total disgrace and why aren’t us boys kicking up a storm about this injustice?

Why is it happening, what do I have to do different to sort it out? – I’m guessing if the shoe was on the other foot there would be riots in the streets but us boys have been way too passive and just putting up with it!

I asked my buddy Mr. Google for some answers. He’s normally quite helpful with these things.

It took me to an article on Psychology Today written by Christopher Bergland entitled “Why do women live longer than men?

According to this article and related studies: Women live longer than men primarily because of modern lifestyle factors, rather than any biological difference. Statistically, women are less prone to heart disease and smoking related illnesses, which are the leading causes of death due to making healthier lifestyles choices.

Ok..In the world we live 4.5 years on average less than women but if I make healthier life choices I could beat these numbers and besides I don’t smoke. That doesn’t sound too bad!

I found another article on a BBC site with exactly the same title written by David Robson.

In this article he talks about: One early idea was that men work themselves into an early grave. Whether working in a mine or ploughing the land, they put extra stress on their bodies and amassed injuries that caught up with them later in life. Yet if that were the case, you might expect the gap to be closing, as both men and women converge on the same, sedentary jobs.

So gender equality might level the life scores as we will live longer and women will live shorter..hmm.

However changing lifestyles hasn’t changed the ‘life’ gap so this isn’t the answer.

In his article he does explore lifestyle choices, which he feels is a factor but he feels there is more than that: The fact is that female chimpanzees, gorillas, orangutans, and gibbons also consistently outlive the males of the group, and you do not see apes – male or female – with cigarettes hanging out of their mouths and beer glasses in their hands.

So it’s more than healthy lifestyle choices and work patterns?

In this article some other quite painful research might point towards an answer – imagine the following headline on the front page of your daily newspaper!

Eunuchs are 130 times more likely to reach 100, compared to other men 

The very thought of it makes me wince in pain and brings many tears to my eyes but apparently the answer to this ‘life’ gap question could be testosterone:

euneuch

Evidence comes from an unexpected place: the Imperial Court of the Chosun Dynasty in Korea. Korean scientist Han-Nam Park recently analysed the detailed records of court life from the 19th Century, including information about 81 eunuchs whose testicles had been removed before puberty.

His analyses revealed that the eunuchs lived for around 70 years – compared to an average of just 50 years among the other men in the court. Overall, they were 130 times more likely to celebrate their hundredth birthday than the average man living in Korea at the time. Even the kings – who were the most pampered people in the palace – did not come close.

The article explores other evidence about the presence of our ‘cobblers’: In sad cases of mental health patients, institutionalised in the USA in the early 20th Century. A few were forcibly castrated as part of their “treatment”. Like the Korean eunuchs, they too lived for longer than the average inmate – but only if they had been sterilised before the age of 15.

More pain and even more tears..

It goes on to say that the female body could have advantages due to the sex hormone oestrogen, which can protect the woman’s health leading to longer life.

His article is inconclusive about why exactly us boys are expected to be around for shorter:  Scientists admit that we need to keep on looking for a definitive answer.

I tend to agree!!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

Marcus Tullius Cicero – Mistakes that mankind keeps making

March 3, 2016

Humanity

I bumped into a good buddy of mine, Pat Sweeney recently and we were exchanging various nuggets of wisdom (of course!) and he started chatting about some wise fella called Cicero, that he is very interested in and studies quite a bit.

Cicero used talk about six mistakes that mankind keeps making century after century. I was quite interested in what these mistakes were and when he was alive.

Marcus Tullius CiceroIt turns out Marcus Tullius Cicero was  3rd January 106 BC and died on the 7th December 43 BC. He was a Roman philosopher, politician, lawyer, orator, political theorist, consul, and constitutionalist. He came from a wealthy municipal family of the Roman equestrian order, and was widely considered to be one of Rome’s greatest orators and prose stylists.

He seems to have had an interesting life – following Julius Caesar’s death Cicero became an enemy of Mark Antony in the ensuing power struggle, attacking him in a series of speeches. He was proscribed as an enemy of the state by the Second Triumvirate and was consequently executed by soldiers operating on their behalf in 43 BC. His severed hands and head were then, as a final revenge of Mark Antony, displayed in the Roman Forum!

The six mistakes he spoke about were:

  • Believing that personal gain is made by crushing others
  • Worrying about things that cannot be changed or corrected
  • Insisting that a thing is impossible because we cannot accomplish it
  • Refusing to set aside trivial preferences
  • Neglecting development and refinement of the mind
  • Attempting to compel others to believe and live as we do

Not a whole lot has changed since 43 BC!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

Mahatma Gandhi gives valuable advice about Branding

November 23, 2015

Mahatma-Gandhi

I read this simple piece by Mahatma Gandhi, which could easily be used to help you describe the “essence” of your brand:

Your beliefs become your thoughts…

Your thoughts become your words…

Your words become your actions…

Your actions become your values…

Your values become your destiny.

What are your beliefs?

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, who conduct brand workshops for clients from our offices in Dublin and Cork

 

But what if someone says something wrong?

October 29, 2015

old way

I was in the middle of a social media training session with the senior team of a client and Mick, who was one of the elder statesmen in the group asked a question.

This brand new world is a scary place for Mick who has been doing his own thing in his own way for a long time and now that day has come. The company believe that they are missing out by not fully embracing technologies that might deliver them business and LinkedIn is the platform they chose for me to run a training session for them.

I’m guessing that Mick and probably some of the other guys have been hoping that this day wouldn’t come but eventually it has arrived and I was the ‘scary monster‘ who was standing up at the top of the room talking about this dreaded LinkedIn, the thing that they feared could possibly render all of their skills, crafted over many years out of date and useless.

His body language, disguised with a little bit of humour screamed “I am choking, please let me out of here!“.

He sat there during the session saying very little.

At the beginning of these sessions I spend a lot of time with the team figuring out what ‘stories‘ they want to tell about their organisation.

We are an experienced team, we have our own R&D department, our technology is ahead of everything else in the marketplace, how the company came about is very compelling, we work with some of the biggest companies, we are successful, we are expanding, there is a genuine 24/7 service and the culture is very strong.”

This is a company you would want to do business with.

We explored how we could communicate some of these things on an ongoing basis with a combination of blog posts, published posts, company and personal status updates on LinkedIn.

I always stress that you must be clear what your objectives are and the messages that you want to communicate. I talk about developing a ‘message board‘ that is built into the organisation social media strategy for the company and this should be shared with all team members to ensure they understand what the content guidelines are.

Out of the blue Mick popped up with a question: “But what if someone says something wrong?“.

I think he had accepted that it was time to face his fear and now he threw out his real fear that in ways has been fuelled by media reports about damage that has been done to organisations by stupid things being posted by people working there.

What could we possibly do to prevent that from happening?

Ironically he made this comment right in the middle of that part of the training where I am setting the content guidelines with the team.

On the phone, chats with team members, meetings with clients, conversations at conferences… we all have the potential to say something stupid or damaging but we are trained and trusted to do our jobs and represent the places we work for properly.

Social media is no different and you do have to trust your teams but you must give them clear guidelines and explain what is expected of them.

Unfortunately those ‘stupid’ mistakes happen when this is not done and when someone inexperienced (typically when someone is “good” on Facebook) and lacking in knowledge about the organisation is given free rein to post for the organisation. It can also happen when an outside agency is appointed to post on behalf of the company without proper briefing and controls.

Mick, you are right but we will make sure this won’t happen here!

p.s. Mick knows his customers and his organisation better than anyone and will fly once he loses his fear.

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork, Ireland

 

 

The Golden Era of Social Media

October 14, 2015

Jack Dorsey - twitter

Will we look back at this time and talk fondly of the ‘golden era’ of social media….?

I write this as we have just heard that Twitter have announced that they are laying off up to 336 people, 8% of their workforce. When the most beneficial of all the social media platforms has reached this point it makes you wonder.

Like every other business they must make money!

Roll forward just 5 years. Will we be saying..

“It was an innocent time when for free we all opened personal accounts on Facebook, we connected with friends, shared and uploaded our pictures. It was pure, we were able to communicate and voice our opinions without interference.

Businesses jumped in and opened accounts for free and publicised their wares.

It was really enjoyable and effective with all of us being able to see content that we wanted to.

Mark Zuckerberg - Facebook

Unfortunately it all changed when it became big business (like every other business they had to make money!) and now it is just like a huge advertising platform, which no one bothers using any more because we stopped seeing the content that we wanted.

And what about Twitter …We had such fun opening accounts for free and following who we wanted and them in turn following us and interacting as much as we wanted.

Eventually they wanted all of our personal details for advertising purposes and business accounts became different to personal accounts.

Of course the ‘free ride‘ had to finish at some point – we were naive to think it could continue the way it was.

Looking back, considering all of the benefits I enjoyed I think I would have been quite happy to pay a subscription instead of seeing it ruined the way it has been.

It’s a pity it’s gone.

Do you remember when LinkedIn was free and you could connect and post content until the cows came home, all for free!

It’s ironic that it’s half as effective now as it was when it was free!

As for Instagram ..we had great fun posting fab photos and interacting and now unfortunately its full of adverts and corporates posting commercial pics that make our skin crawl!

As for things like Foursquare, Google+Snapchat, Pinterest and Periscope …. we used them all for about 6 months and then we got bored.

As for social media taking over from newspapers and traditional media – what were we thinking?

Did we really want a world where no one was paying journalists to investigate, where great writers and columnists could not make a living, so they stopped … Crazy!

It did seem like this would happen for a while because we stupidly thought that we could get everything for free – when did that ever make sense?

Inevitably Apple, Microsoft and Google have mopped up everything online and the lesson that there is no such thing as a ‘free lunch‘ has come true.”

I miss those days and wish I could ‘tweet’ again one last time.

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork