Posts Tagged ‘Greg Canty’

Can you do our social media for us?

August 12, 2015

setting the bird free

Of course we can look after your social media content for you but I must say a very loud BUT ..

Content

To be meaningful it requires you/whoever in your organisation to take the time to provide us with good content on a regular basis, which you will find often takes as much time as doing the actual posting.

Let us show you how.

Spontaneity

Up to the minute, perfectly timed updates are nearly always lost when you pass the responsibility of posting to someone external – we won’t see your team getting ready for an event, we can’t react when you spot something relevant in the media, we can’t see the chef preparing something in the kitchen or spot that funny/unusual thing that can be photographed or posted as it happens.

Let us show you how.

Interaction

For us the real magic with social media is the interaction with other strategic accounts and customers (in particular with twitter) – get this right and you achieve much greater reach, you develop powerful relationships and connections and your posts will be more effective and genuine.

Let us show you how.

Solution..

So if you feel uncomfortable with social media but you still want to achieve the maximum benefits from it what do you do?

Lets start by trying to find a few champions internally who know and understand the business. Then we will train them including clearly outlining the objectives, the guidelines, the protocol and all the necessary knowhow and only when ready we will give them the relevant access to each social media platform depending on their role.

We can support them each step of the way until they are ready to fly alone.

Let us show you how.

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork

Back to Italy and habits that die hard

August 10, 2015

italian water

Here I go again … I’m sitting on the plane on the runway at Cork Airport before takeoff to Italy. It’s a little crazy as we have to fly via Amsterdam!

I press play on my iPod to listen to my ‘Easy Learn Italian‘ … I get as far as the part where I can order wine or beer and that’s it.

Enthusiastically I love trying what I have learnt when I get there and 90% of the time the Italians answer me back in English – this deflates me in particular after spending hours listening to the lessons!

I don’t know how many times we have gone to Italy and each time I go through this routine and every time the result is exactly the same. Listen to the lessons, try my Italian, they answer back in English and my crew laugh at me.

Why do we keep doing the same thing and expect a different result?

I better get back to my lessons.. Ciao!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Irelan

 

Defamation and your reputation

August 8, 2015

Defamation

This week we had to deal with a potential defamation scenario for a client because of some of their online activity.

In this case they had received a solicitors letter accusing them of defamation because of something that they had posted in a personal blog post. This whole area is very interesting because it deals with the most valuable of assets,”your reputation” and it also had the element of online, which makes it even more intriguing.

Your Reputation

Your good reputation is one of the most precious assets that you have and it is in your interest to protect it at all costs. A good reputation is built up over time and it comes about from how you conduct all aspects of your business including the delivery of your products and services, how you treat your customers, your suppliers and your team and how you interact with the general public.

A good reputation will win you business, it will attract customers who will want to do business with you and it will give suppliers, banks, investors and landlords that necessary trust so they are happy to deal with you. If something does go wrong, as things often do then a good reputation will protect you because people will know that you are to be trusted and that whatever has happened you will sort it out.

A lot of the work we do with clients can be described as reputation management. We work hard to ensure that all the great things that our clients do are publicised and if potentially damaging incidents occur then we make sure that these situations are carefully managed so that any damage is limited.

A reputation often takes many years to build, but this can be destroyed easily in just moments by circumstances.

Defamation

Because your reputation is such a precious asset it is only right that their is legal protection available to you, should anyone ever defame you.

We have found that defamation can be quite a misunderstood term as many feel that it applies whenever someone ‘says something bad about you‘  which is certainly not the case.

A few elements must normally be in place for something to be deemed as ‘defamation’:

Precise information – You must know exactly what has been said or publicised about you and be able to demonstrate this.

Clearly identified – The parties claiming to be defamed must be clearly identified in the offending publication.

False statements – It can only be deemed as defamation if what has been said is largely untrue. You might not like what is being said about you but if it is true this is not defamation!

Publication – It is only deemed as defamation if the publication of the remarks was relatively wide. Being overheard by a few people would not be enough.

Defamation

Online dimension

The online environment makes this whole area even more complicated.

Does a post on a blog or on someone’s social media accounts such as Facebook, Twitter or LinkedIn carry as much weight as an article in a newspaper, some other publication or a comment on radio or TV? If I have 6,000 followers on twitter and someone else has 100 is a false statement by me a bigger misdemeanour?

It’s all a question of distribution and how many people may have seen or heard the false statements and then someone has the tricky job of assessing how much potential damage has been done by the false statement.

Another tricky dimension with the online environment is that if others make defamatory comments about someone on your ‘platform’ (blog/discussion board) then you could be liable as you did not remove the offending posts.

Defamation is a notoriously difficult area of law so even when all the elements are in place anyone considering a case in this area must have deep pockets and lots of time on their hands before considering legal action. (Check out some of the cases that have been tried in Ireland).

Our client

With the scenario that we had to deal with this week none of the critical elements were in place so our client had nothing to worry about and certainly nothing that would damage their own reputation – in fact it was quite the opposite.

In this case one of the people involved had written a blog post about the personal impact of an incident whereby they had been seriously wronged. They never once mentioned who the offending party were in their post and they were 100% truthful in what they had said.

Ironically the offending party ‘recognised’ themselves in the post and cried ‘foul’ and immediately ran to their solicitors who were happy to claim defamation, which it clearly was not. In this case the solicitor should have known better than to make such an incorrect and unprofessional accusation – is this a defamatory comment?

I’m always amused to see how it’s nearly always the ‘offenders’ who get most vigorous about protecting their rights!

Your good reputation is hard earned and it is a precious asset of huge value to your business. The best advice is to manage your reputation carefully so no one ever has a reason to say something bad about you.

If someone is making false, damaging accusations about you then you do have a legal mechanism but make sure that all the right elements are in place before going down this potentially costly and distracting road.

Your good reputation is everything.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Reputation Management and Crisis PR services from our offices in Dublin and Cork, Ireland

Don’t win at all costs..

August 5, 2015

Palio - Brendan Canty

Once again we found ourselves in Siena (one of the most beautiful cities on this earth) in Tuscany, Italy for the Palio (one of the best events I have ever been to) this summer.

The Palio is a bareback horse race, which happens at the beginning and the end of the summer. In truth it is a whole lot more than that and when you come to Siena to witness this incredible event you will know what I mean the minute you get here. You will sense it, you will feel it – there is something electric and tribal about it that will move you.

The Palio is essential to the Sienese. The city is divided into 17 districts (‘contrade’) and the Sienese place their loyalty to their district above church or state. Fierce rivalries exist between the neighbouring districts and all Sienese are united year round by their passion to win the Palio.

Palio - Siena

I took this text from a website about The Palio:

Imagine that all Liverpool and Everton fans had been baptised in the church of their team and lived as near neighbours their whole lives. Imagine that their neighbourhoods had been enemies for hundreds of years but only got to compete against each other once or twice a year. Imagine if the players and the ball were blessed in their churches before every match and the centre of the city came to a standstill for a week beforehand  – now you begin to understand the intense and passionate civic rivalry that animates the Palio

The Palio is a year-long strategic battle culminating in two annual events. Each and every Sienese is involved in the Palio in some way; the result of what may seem like ‘just a horse race’ is in fact glory or despair for those who live here. It has been this way since medieval times.

In the Palio, ten hired jockeys (each representing a Contrade or district) race bareback at breakneck speed around a dirt track, whipping each other in a game where anything goes as long as you win and the greatest disgrace is to come second. It’s not uncommon for many of the horses to lose their jockeys during the race – a horse without a rider can still win!  The Palio itself may be over in 90 seconds but the impact makes history”.

You can see that winning means everything to every man, woman and child in Siena who come out in force to cheer on and celebrate the fortunes of their jockey and horse.

However this is not as straight forward as it seems.

Palio - Siena

This year we spent some time with a local who explained to us that huge money goes into the Palio by each of the districts – this goes on wages for the jockeys and their training but it also goes on bribes and other shenanigans. It is now part of the ritual that the jockey might pay another competing jockey to ‘block‘ or interfere with one of their rival districts in exchange for a fee.

He told us that last year one of the jockeys did a ‘double backhanded deal‘ , which was discovered afterwards by his Contrade and as a result he ended up spending 3 months in hospital from a beating!

Palio - massimo-columbu-al-palio-di-siena

We enjoyed the few rehearsal days and then watched the final and as usual the race was over in 90 seconds. I was astounded to see one of the jockeys in front of 60,000 people and in the full glare of TV spend all of his energy wrestling another ‘rival’ jockey off his horse instead of concentrating on winning himself. In any other sport this would be automatic disqualification and a lifetime ban – with the Palio it just seems to be a normal part of the race.

The offending jockey had no interest in winning and all he wanted to do was to make sure that his rival did not win. Somehow the point of this race has been lost and yet it tells a huge truth, which we all see everyday.

With competitors when bitter rivalry sets in you need to be very careful because you might never win yourself.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Irelan

 

 

 

Tourist for a day and Cork Hospitality

August 3, 2015

Family doing the South Parish Cork Walk

After a day stuck in the car in torrential rain in West Cork with my brother, his wife and their two young children who are visiting from the States we decided to play it safe and stick to Cork city today.

We popped into the tourist office on Grand Parade and after a really friendly and helpful chat with one of the team there, we grabbed some brochures and opted for the South Parish walk, one of four excellent walks mapped out around the city centre. This walk had particular significance as it is the area where my mother grew up.

Saint Fin Barres Cathedral, Cork

The walk is really interesting and easy to follow from Daunt Square, past Bishop Lucey Park and up to Saint Fin Barres Cathedral with excellent signposting and information on each of the main sign boards. The literature provided gives even more information about each of the places and the route.

Elizabeth Fort, Cork

After Saint Fin Barres we headed to Elizabeth Fort, which has recently been fully opened to the public. This free to visit fort provides incredible views right over the city and the friendly volunteers on duty gave us a great welcome. Just outside the fort is the oldest bar in Cork, The Gateway bar,  which is nestled alongside some of Cork’s oldest houses (late sixteen hundreds).

From here we crossed Barrack Street in search of the house where my grandmother grew up. A friendly taxi driver who noticed we were searching for somewhere gave us directions to 77 St. Kevin’s Square.

We ambled up the narrow old Cork city streets and came upon the square. A man who was walking alongside us overheard us chatting about number 77. “Are ye alright there” he asked with a tiny hint of suspicion. “That’s my house” he said.

I explained that this used to be the house where my grandmother grew up. He was confused “It’s been in my family since the fifties“. It looked like his family, The Coleman’s moved in after the McCarthy’s!

Family at 77 Saint Kevin's Square, Cork

Very quickly suspicion changed to a hearty welcome “Come on in and I’ll show you around“. Tim Coleman, an absolute gentleman opened up his home to us and showed us how it would have changed since when my grandmother would have lived there. He offered to take a photo of us all outside his home and off we went.

Nano Nagle's grave, Cork

Our Cork adventure continued to Nano Nagle’s grave at South Pres, which will soon be ‘Nano Nagle Place‘ after the redevelopment work on the site is completed. A huge sense of peace descends on you when you enter this sacred little graveyard where Nano Nagle and the many Presentation sisters are buried.

Coughlan's Bar, Cork

Our journey finished with a visit to Coughlan’s Bar towards the end of Douglas Street. The barman there was a credit to Cork and his profession – he was kind and gentle to my brothers two kids offering them wooden puzzles and a bag of crisps to keep them occupied! This would have been one of the watering holes that my granddad who lived at 55 High Street would have drunk in many moons ago.

We had a great day in our fantastic little city and as usual the Cork people played a starring role.

Well done Cork, you did me proud!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

Poor expectations 

July 30, 2015

sunglasses

Trying on the shirt in the dressing room in Brown Thomas I knew I should have put my sunglasses in one of my bags instead of putting them on the chair.

Sure enough as I had paid for my new holiday shirt I realised I had left my glasses behind in the dressing room.  Surely there would be no problem and my glasses would still be there?

There was someone in the cubicle I had been in so I waited – no joy, glasses gone.

I had a quick word with security who went to check if someone had handed them in. Two minutes later he came back beaming with sunglasses in his hand – he clearly loves when he puts a smile on someone’s face by finding their lost property.

He handed them to me and while they looked quite like mine they unfortunately weren’t and I gave them back to him. They took my details just in case mine turned up. Needless to say my sunglasses never turned up and quite sadly this is what I expected.

Why do I have such little faith?

What would make you see sunglasses or anything that clearly belongs to someone else and decide “I’ll help myself to these“?

What would make you even want to wear someone else’s glasses?

It’s no big deal as they weren’t particularly expensive and they probably needed replacing but it is really sad that an everyday shopper felt it was OK to help themselves to something that wasn’t theirs.

It’s even sadder that I’m not that surprised ..

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

A picture paints a 1,000 words ..

July 13, 2015

Homeless man

How many times have we used the expression that “a picture paints a 1,000 words?

Arthur Brisbane - New York Editor and JournalistArthur Brisbane a high profile journalist and editor in New York is first credited with an expression close to this “Use a picture. It’s worth a thousand words.”

This very clever quote appeared in a 1911 newspaper article discussing journalism and publicity.

In our very busy, frantic, no time to stop, no time to read or study anything properly world with multiple media coming at us non-stop does this expression this hold up?

The idea that a picture is a powerful way to convey a message certainly holds up. The idea of using a multiple of 1,000 words is interesting – already I have used 116 words in this piece.

When I read that Arthur Brisbane penned this quotation I wanted to know what he looked like for some reason. He looks like James Stewart in the ‘It’s a Wonderful Life’ era. He looks like a wise man!

As an editor and a journalist Arthur probably had a very strong instinct about how many words it took to deliver a message and what job an equivalent image would do.

If you consider the likelihood of something grabbing our attention today and you think about the job an image can do and the equivalent article (or articles) to do the same job it makes you think about that multiple.

Is it more than 1,000? Is it 10,000? Is it 100,000.

Of course it all depends on the image and how well this is constructed to deliver the necessary message.

At Fuzion when we issue a press release to the media we will often insist that a strong photo accompanies the release – sometimes the picture will be the thing that will get the big space in the newspaper and sometimes we will get both the picture and the article.

For the reader if the image is strong enough it will convey the message or story that we wanted and it may be the hook that will make the reader stop and actually read the ‘words’.

Does a picture paint 1,000 words?

We guess it does and much more besides ..

The story of the photo (top of the blog post)

A family of a missing man spotted him in a photo taken of homeless men that appeared in a Sunday newspaper. Nicholas Simmons, 20, was in upstate New York on New Year’s Day, but he vanished leaving all his belongings behind, according to Fox News on Jan. 6.

Someone in his family spotted Nick in a picture that showed a group of homeless men. The men hovered around a steam grate trying to get warm on the streets of Washington D.C. recently. The homeless men looked destitute, including Nick, trying to get warm in the frigid temperatures. Nick’s parents called the police, who were able to locate their son.

The photographer who took the picture conveyed more than 1,000 words ..

For your website, brochures, posters, press releases get great photos that tell your story.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

Tenders and sun tans!

July 4, 2015

Working on holidays

At last our holiday – a week in Italy with family and great friends. We had a nice place booked for all of us just outside Siena for seven days to rest, relax, chill out and generally recharge the batteries.

Myself and Dee got there a few days in advance and we were due to pick up our buddy and his girlfriend from the train station in Siena for their much deserved break – he works his ass off all year round and the odd time we get to collaborate on work projects.

I called him the day before we were due to collect them to confirm arrangements and he was a little upset – his company was on a supplier panel for a semi-state body and a project was just put out to tender.

This project, which was right up his street and closely related to a bigger project that we had worked with him on was given a one week deadline for responses.

A one week deadline on a tender for a complex project like this is highly unusual and quite unreasonable. At this holiday time of the year it is more so.

Not only is it unfair but if this organisation are genuine about getting the best providers pitching then one weeks notice just shoots themselves in the foot – you have to ask the question, is it a genuine tender process or is designed for their preferred supplier who are fully briefed and ready to submit to win?

Dilemma – Was he to grab a laptop from somewhere and work on the tender submission, which would take up at least a full day of his hard earned holidays or pass? A contract like this would be important to him and his company so it was a big decision.

My buddy did the reasonable thing and asked for a one week extension – surely this was quite reasonable?

They would have done well to allow him this “break”:

  1. There was no real urgency on this work (this semi-state have dragged their heels on this project for well over a year already)
  2. He is hugely knowledgeable on the project and would provide a valuable tender (they know he has this knowledge)
  3. A weeks notice is unreasonable and highly unusual
  4. The request was ‘fair’ and reasonable
  5. They will have a better chance of more quality tender submissions

As expected he got his response;

I have contacted the evaluation team to review the possibility of extending the deadline, unfortunately we are unable to extend

..fantastic!

I know a guy working there who holds quite a senior role and asked him to look into it.

He investigated it and confirmed that nothing could be done …. the thing is of course it can be. When it suits them anything can be done.

My buddy as he was taking a rare week off with his other half decided after much torment against working on the tender proposal and ruining a big portion of his holiday but it did upset him.

In truth I believe he made a great decision because if they really wanted a proposal from his company it would have happened.

I suspect that if he had given up his time and submitted the best, competitively priced proposal of all time it still would not have won him the job.

Readers of my blog will have heard me giving out about the tender process before – some agree with me and others feel I am moaning and I should accept that this is just the way it is and ‘shut up‘. It has been suggested by some that most tenders are done and dusted in advance of them being published and this is ‘Just the way it is‘.

I strongly believe that tender processes are too often being manipulated, including the use of every possible trick at times to ensure that fairness and the very reason that these processes were introduced in the first place are not applied – this happens over and over.

I have also come to believe that complaining is a total and utter waste of time and probably ends up working against you both in the short and long run.

The sooner there is a body with real power that can oversee the proper application of our tender rules (these are the government agencies that we pay for) and processes and genuinely investigate complaints the better. Without this nothing will change and these farcical situations will continue as they always have.

As for my buddy I suspect his frustration will last longer than his tan ..

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

Pillars of Society to be exposed?

June 23, 2015

Betrayal

I knew something was wrong with my buddy. I had known this for a while as he just hadn’t been his normal colourful, jovial full of beans, self.

I’ll tell you another time” was what I got from him the few times I pushed to figure out what was wrong.

Eventually he started to open up “I’ve really messed up, I’ve been an awful fool” he began.

I’ve lent the guys some money to help them keep things afloat before they bring in investors and I’m starting to get worried that I won’t get it back“. He was talking about the two guys he was working for.

It might sound totally off the wall that an employee would lend his employers money for their business but this was just typical of him.

In truth he can’t “work for anyone“. He gives everything 1,000% as he has done in every aspect of his life for as long as I have known him. He is passionate, he takes ownership and he gives absolutely everything to things and people he cares about. In this case this unrivalled passion had out him and his family in a very vulnerable position.

Early days

To be honest I was surprised and concerned when I heard he was working with this crew as in the trade they always had quite a poor reputation for not paying their bills etc.

I mentioned these rumours to him when he took the job but he was convinced that they were legit and while they had cash flow problems it was because they had overextended themselves (just like half the business people in the country). He felt they were good guys underneath it all and he was going to do everything to help them pull through this challenging time.

As usual he gave this job everything, hardly ever taking a day off and as always working every spare minute – I was worried that he would burn himself out. During the course of his time working there he introduced me and I got to know the two guys he worked for, one in particular. They were quite open about how thrilled they were with my friend and the job he was doing for them but they were also concerned that he was doing too much.

Waiting on investment

As mentioned earlier it turns out that besides working every hour that god sends he also lent them a significant amount of money – they were about to bring in an investor into part of the business and a deal was supposed to be close. However the cash flow situation was critical so they needed emergency funds to tide the business over until this deal was over the line – without these funds there was a risk that the business would literally implode. The banks were in no mood to lend money.

On this basis he lent them personal money to help tide them over until the date when the investment money came through – of course this was crazy but if my buddy believes in something or someone he would do anything to help them.

It started with a relatively modest amount of money – the investment process was delayed so more was required. There were further delays so even more was required and this went on and on for months. In the end it accumulated to quite a huge sum, enough to buy a house – at this stage he was virtually putting in money to protect the money he had already put in or else all would be lost.

Deal done

Eventually the investors insisted on a 100% buyout and a deal was done, much to the relief of my buddy. Unfortunately at this point in time his relationship with his bosses had broken down, primarily because of this money situation and when he looked for the return of this nothing was forthcoming.

I even jumped into the middle of this situation to see if I could do anything by way of mediation as I could see this situation getting very nasty – while they acknowledged to me that they owed him the money they insisted that they were not in a position to repay it and could only manage this over a period of more than 10 years.

My buddy who bailed out these “friends” with his own personal nest-egg was now totally caught and had to resort to the courts to force the return of his money.

Pillars of Society

In my view what happened next was one of the most despicable, disgusting things that I have ever witnessed in business.

These “friends” that he literally tried to save were now denying that they ever received any money, they went on to discredit the job he did, they called his character into question, they accused him of ruining their business, they accused him of turning up for work drunk (this man didn’t have a minute to relax and have a drink!) and they accused him of putting them in fear of their lives.

I can see the deep hurt, stress, pain and worry that this has been caused to my buddy and his family – he was prepared to do anything for these modern day businessmen, his “friends” and this is what he got in return.

Not only did they take his money but they were now trying to rob every inch of his character and his reputation.

These are respected businessmen in the community with one holding a very prestigious position in a national members organisation: Pillars of our Society!

While this story is unbelievable I have sadly witnessed lots of similar stories (admittedly, none quite as nasty and as horrible as this one) where great, honest people have been taken advantage of by people with no scruples and no morals who feel this is all ‘just business‘.

Justice?

My buddy has no choice but to take this case all the way to the courts and I sincerely hope that these ‘pillars of society‘ will be exposed for everyone’s benefit and that my friend and his family will get their hard earned nest-egg back.

Unfortunately they have taken much more than his money and someone who would do anything for anyone will no longer be quite the same.

I hope justice will finally be done..

Greg Canty

Note: 24th July, 2016 

After publishing this post originally I had second thoughts as I felt it might upset my buddy and his family so I put the post to sleep.

I’ve since reflected on this and feel it is better that we talk about these things as we must all do our utmost to make sure that people in business behave properly, with morals and scruples.

Ironically after putting this blog post “to sleep” I received a letter from the solicitor who was representing these two guys instructing me to remove my blog post (it obviously got to them – I hope they read it properly and had an opportunity to reflect on their actions) as it was defamatory against his clients.

I politely responded to their solicitor indicating that the post was not ‘live‘ and that even if it was there was no mention of them anywhere so it could not be defamatory. If they recognised themselves in the post that’s not really my issue.

I love how people like this think that they can behave appallingly and then if anyone says anything bad about their behaviour they jump up and down feeling that they are the ones who have been wronged!!

If you wish to read more about defamation and protecting your reputation check out a post I wrote on this very topic.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

 

Do you need a fighter?

June 11, 2015

Dr Martin Luther KIng

I was part of an interview panel recently for a client and during the course of my pre-interview preparation I did my usual checks online with the various candidates.

This normally reveals a lot – you can see how strong their presence is online, you can see how good their communications skills are and you can see the things they care about.

Often what you discover from their social media activity can confirm what they have described on their CV’s, it can further illuminate who they are or it can even bring everything into question – is this a different person?

I love the LinkedIn profiles in particular and the great ones have genuine recommendations written for them supporting the work they did in particular roles, which makes it really easy to assess them.

You can also see other evidence of their lives, their blog posts, the websites they are listed on and even some media coverage they have been mentioned in…all very interesting.

Unfair dismissal

In one individual’s case I quickly found a newspaper article whereby they had taken and settled a constructive dismissal case against a former employer!

According to the article the case was settled on the steps (of course!) and both sides were quoted as saying “they were happy with the outcome” – no doubt a cheque was written and this person backed down.

The unfortunate thing about the article is that this person was the only person named (the organisation was named but not the individuals involved) and as a result they have this against their name for people like me to find on a simple Google search.

Their CV obviously didn’t mention this incident – how could you even go about presenting this information to a prospective employer in a positive way? The CV told a different, quite positive story.

My immediate reaction was alarm bells – is this person trouble and are things not so rosey in their garden?

And then I reflected – maybe this person was bullied, maybe they were one of many in the organisation who were mistreated and instead of quietly moving on just maybe they were the ones who were strong and brave enough to stand up for themselves and make sure that this behaviour stopped?

Maybe they did this to ensure the practice of bullying stopped within the organisation?

Instead of being a huge negative maybe this incident gave a huge hint that this person was a strong person with high principles who was prepared to stand up and fight for what is right, even if it had the potential to make them look bad. In this case you could definitely argue that it did.

Isn’t it possible that a person like this is a rare gem and not the ‘troublemaker‘ we first thought?

The unfortunate truth is that in most cases this person won’t even get as far as an interview because we do jump to conclusions quickly so what can that person do?

Taking control

They most take control of their ‘story’ online – make sure LinkedIn, Twitter and even Facebook tell a really positive story. Get those recommendations from previous employers and other people in business who will enforce the good stories.

The other big thing that person can do is to start self publishing online – start blogging, start guest blogging, push that expertise and passion out there and quickly that Google space will be filled with their own material and those old articles will gradually get pushed down the ranking and will not be found.

If they get to interview and the ‘topic’ comes up they should be prepared to tell the real story.

In this case the person had withdrawn from the process even though we were quite happy to interview them.

If they are a fighter they also have to fight for their own online presence and reputation!

A fighter could be the very person you need ..

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Ireland from our offices in Dublin and Cork