Archive for the ‘Communications’ Category

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“Staff wanted” and huge little details

August 26, 2015

Liberty Grill Cork

I was having a birthday breakfast with my fantastic daughter, Ellen in one of our favourite spots in Cork, Liberty Grill. This extremely busy spot is run by Denis O’Mullane who is an experienced and terrific operator.

As always the place was busy and as we finished our ‘treat‘  breakfast I noticed a sign they had behind the counter advertising for a ‘Super Barista‘ to join their team.

This sign wasn’t a hand written sign sellotaped to the wall, it wasn’t a typed up A4 page and nor was it a self designed A4 laminated page with some clip art.

The sign was a simple, well designed, attractive poster, which was in keeping with the look and feel of the place. It was professional and for me it made a huge statement about Liberty Grill.

Liberty Grill recruitment

This recruitment poster screamed professionalism and it sent a big message to anyone considering applying for the job and to all customers who frequent the place:

“Liberty Grill wants the very best staff to serve the very best food and beverages”

This sign was an inconvenient choice – It would have taken time to organise with their graphic designer and it cost more to produce than a standard poster but someone at Liberty Grill felt that this extra effort and cost was more than worth it.

A simple recruitment sign can speak volumes about your place.

The small details are always huge details…coffee anyone?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

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Posted in Branding, Communications, Hospitality, Management, Marketing, Recruitment | Leave a Comment »

Can you do our social media for us?

August 12, 2015

setting the bird free

Of course we can look after your social media content for you but I must say a very loud BUT ..

Content

To be meaningful it requires you/whoever in your organisation to take the time to provide us with good content on a regular basis, which you will find often takes as much time as doing the actual posting.

Let us show you how.

Spontaneity

Up to the minute, perfectly timed updates are nearly always lost when you pass the responsibility of posting to someone external – we won’t see your team getting ready for an event, we can’t react when you spot something relevant in the media, we can’t see the chef preparing something in the kitchen or spot that funny/unusual thing that can be photographed or posted as it happens.

Let us show you how.

Interaction

For us the real magic with social media is the interaction with other strategic accounts and customers (in particular with twitter) – get this right and you achieve much greater reach, you develop powerful relationships and connections and your posts will be more effective and genuine.

Let us show you how.

Solution..

So if you feel uncomfortable with social media but you still want to achieve the maximum benefits from it what do you do?

Lets start by trying to find a few champions internally who know and understand the business. Then we will train them including clearly outlining the objectives, the guidelines, the protocol and all the necessary knowhow and only when ready we will give them the relevant access to each social media platform depending on their role.

We can support them each step of the way until they are ready to fly alone.

Let us show you how.

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork

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Posted in Communications, Social Media | Leave a Comment »

A picture paints a 1,000 words ..

July 13, 2015

Homeless man

How many times have we used the expression that “a picture paints a 1,000 words?”

Arthur Brisbane - New York Editor and JournalistArthur Brisbane a high profile journalist and editor in New York is first credited with an expression close to this “Use a picture. It’s worth a thousand words.”

This very clever quote appeared in a 1911 newspaper article discussing journalism and publicity.

In our very busy, frantic, no time to stop, no time to read or study anything properly world with multiple media coming at us non-stop does this expression this hold up?

The idea that a picture is a powerful way to convey a message certainly holds up. The idea of using a multiple of 1,000 words is interesting – already I have used 116 words in this piece.

When I read that Arthur Brisbane penned this quotation I wanted to know what he looked like for some reason. He looks like James Stewart in the ‘It’s a Wonderful Life’ era. He looks like a wise man!

As an editor and a journalist Arthur probably had a very strong instinct about how many words it took to deliver a message and what job an equivalent image would do.

If you consider the likelihood of something grabbing our attention today and you think about the job an image can do and the equivalent article (or articles) to do the same job it makes you think about that multiple.

Is it more than 1,000? Is it 10,000? Is it 100,000.

Of course it all depends on the image and how well this is constructed to deliver the necessary message.

At Fuzion when we issue a press release to the media we will often insist that a strong photo accompanies the release – sometimes the picture will be the thing that will get the big space in the newspaper and sometimes we will get both the picture and the article.

For the reader if the image is strong enough it will convey the message or story that we wanted and it may be the hook that will make the reader stop and actually read the ‘words’.

Does a picture paint 1,000 words?

We guess it does and much more besides ..

The story of the photo (top of the blog post)

A family of a missing man spotted him in a photo taken of homeless men that appeared in a Sunday newspaper. Nicholas Simmons, 20, was in upstate New York on New Year’s Day, but he vanished leaving all his belongings behind, according to Fox News on Jan. 6.

Someone in his family spotted Nick in a picture that showed a group of homeless men. The men hovered around a steam grate trying to get warm on the streets of Washington D.C. recently. The homeless men looked destitute, including Nick, trying to get warm in the frigid temperatures. Nick’s parents called the police, who were able to locate their son.

The photographer who took the picture conveyed more than 1,000 words ..

For your website, brochures, posters, press releases get great photos that tell your story.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

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Posted in Communications, Media, Photography | Leave a Comment »

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