Archive for the ‘Customer Care’ Category

The Auto Renewal Gravy Train !

August 23, 2024

I just received this correspondence from one of those software services that I am signed up for about a change in their terms and conditions.

The change is to do with renewal of software services each year.

The payment for the service happens annually and as a matter of course (if you have been careful when you signed up for the service and passed over your credit card details) you should receive an email alerting you to the fact that the service is up for renewal AND if you so choose you can renew.

This prompts the questions:

  • Did I use the service?
  • Did it do what it was supposed to?
  • Do I still have that need?
  • Is it worth the renewal fee?

Do I renew?

I’m sure this is a crucial moment for that service provider, a time when many users may ask these simple questions and make the decision to continue or possibly terminate the service.

A confident service provider should have no issue at this time and be quite content that those customers who are getting value for their money will happily renew.

A service provider that isn’t confident in the value of their service might instead not give people the option of renewing with a nice friendly email and instead prefer an auto renewal payment system.

They might even change their terms and conditions and issue a notice like the one I just received:

Dear Greg,

We’re writing you to inform you that our terms and conditions have changed. The main change for you is that as of August 29th, manual renewal will not be available anymore. That does not change anything for your current subscription; you are currently still on a manual renewal plan.

What this means for your next renewal:

You will need to manually renew your subscription once more on your next renewal date. After that, your renewal will be automatic, and you will be able to use Yoast’s powerful SEO features without any interruptions. Please pay attention to the renewal emails and follow the instructions. Plus, you’ll receive a 10% discount on your next renewal.

Check the new Terms of Service here to see what else has changed.

Thank you for being a valuable member of the Yoast community. If you have any questions, feel free to reach out to our support team (simply by replying to this email).

Warm regards,

Bla bla bla …

Why are they offering a 10% discount on the next renewal?

“Auto renewal” is quite simply a goldmine for these service providers – it is easy money to be extracted from customers when you remove that opportunity for them to actually think about what they are paying for and make a decision about renewing.

If you do opt to stay with that service provider do you protect yourself by setting a calendar appointment in your diary to remind yourself that renewal date is coming and then if you choose you need to log in to cancel the account to avoid automatic charge? – that is a lot of hard, inconvenient work. Worth a one off 10% discount?

Instead of being delighted with my 10% discount “special offer” all I want to do is cancel my subscription!!

Am I using the service? Not really

Will I renew? Nope…

Greg

Greg Canty is a partner at Fuzion Brand Communications agency with offices in Dublin and Cork, Ireland

Tetchy emails, cranky form and my bloody Car Tax disc

June 24, 2024

You weren’t to know it but if you found me to be cranky, a bit short or if you received a sharp response to an email then it actually had nothing to do with you.

I apologise…

Isn’t life like that? Often what you experience in an interaction with someone at any moment in time may not have anything to do with you, but everything to do with something else that might have happened.

In my case it was my car tax.

The Warden

I wondered why a parking warden was patrolling Ballincollig village when there was no paid parking, maybe it was to do with a time limit?

When I returned to the car there was a slip on my car – I was being fined for not displaying an up to date car tax disc!!

Sure enough, it was out by months.

I was sure I had paid it – when that notification email comes in I’ll pay it there and then or else there is a real risk that I will forget.

When I came home I checked my emails and sure enough I had paid my car tax in December with weeks to go before it was due. Once it was paid I would have forgotten about it until the disc arrived by post and then I would place it in the disc display of the car.

I clearly had never received it, and maybe with it being a December transaction it could easily have got lost in the Christmas postal chaos.

National Motor Tax Office

I rang the number listed for the motor tax people, listened for the different options and eventually I was in a queue – you are number 8 in the queue. 5 minutes later I was still at number 8. An hour later I finally spoke to an operator and explained how I never received my tax disc and as a result I was now in receipt of a fine from Cork City Council Parking division.

She told me what I needed to do:

  • Fill out an RF134 form
  • Get it signed by the Gardaí
  • Post it to the local motor tax office with a letter
  • Write to the fines people appealing the fine demonstrating that I had in fact paid my car tax on time

Hold on. Why do I need to go to all of that bother and do all of that running around because you never posted me the disc I paid for?” I asked

I know it’s really frustrating, but that’s the system” was the reply I received.

Brilliant…

An Gardaí

Ballincollig with a large population has a large very modern, fancy Garda station but much to my surprise it was closed when I popped down and I would have to wait until 2pm on the day I called for it to open. I popped into the shopping centre for a cuppa and a sandwich instead of heading home and waited until 2pm.

The station was still closed and I waited with another lad “That place never opens on time“.

I rang the buzzer and knocked on the door, nothing. I went around to their car park where there was another buzzer, lots of cars parked up but no one answering.

I range the phone number four times and eventually it was answered – God love anyone who had an emergency – the woman who answered the phone told me they were short staffed and I should go to the station in Togher.

I explained to her that I had been waiting for 45 minutes and simply needed to get a form signed. She asked me to wait and let me into the station and signed the form.

She explained to me the dire situation with staffing. Hmmm, this is not good.

There is no such problem with the Cork City Council Parking department – when I came home the fine had efficiently arrived in the post!!

It reminded me of my poor buddy who received a parking fine for his car that he had reported stolen a few days previous. Thieves do not display parking discs and the Garda stolen car system and parking fine system don’t talk to each other!

At least now I had my RF134 form and the confirmation payment email – surely that was enough to successfully appeal the fine?

Motor Tax Office

This will make you giggle.

Armed with the RF134 form and an explanatory letter I popped around to the Motor Tax office with my envelope.

I kid you not – there was no post box outside, nor a letter box BUT there was a notice on the entrance door that said “for your convenience we have located the post box inside“!!

How is that for my convenience??!!

I went to a post box.

Cork City Council Parking Division

I sent off the confirmation email about payment with a letter of explanation with my “appeal” letter.

In the meantime my tax disc arrived from the Motor Tax Office.

A few days later I received a letter to say my appeal was under review. Could I forward a copy of the RF134 form (I wouldn’t expect people to ordinarily keep a copy but I did take a photo of it) and a copy of the tax disc.

This was encouraging and even better I had the option of emailing them.

I sent my email with the relevant copies and with brutal efficiency I received a reply.

My appeal was not successful BECAUSE the RF134 form was dated after the fine.

Ah come on!! The only reason I knew the tax disc was out of date was the receipt of a fine. This was the whole point.

A current tax disc” was not on display. That is the rule. (however they do make an exception if the RF134 is dated differently).

BUT …in the manual days you went to the motor tax office, you paid the fee, they handed you a disc and you put it on display.

Surely, the whole point is that you pay your car tax and that is why fines exist?

Even better the email to me pointed out that there was a time limit for paying or else the fine would increase from €60 to €90.

As angry as I was there was no point arguing any further.

According to the documentation you could pay online,

I logged on (in the most cranky mood ever) and popped in my details, the reference number and the car reg.

Ticket not found, please try again

and again, and again, and again, Brilliant, their system isn’t working.

I tried their phone payment system today and it worked and ….to my surprise the Cork City Parking Fines system works so well that my fine had been upgraded to €90 !!

I emailed and rang their office to look for a refund of €30.

I explained – It was not my fault that their system was down and as a result had now paid €30 extra.

“Well no one else had a problem paying” I was told (lovely!)

The reason you got that response was because you had paid already” I was then told (her rationale for the computer system not working)

Why would I try to pay on the online system if I had paid by phone” I asked

The efficient Parking Fines Department sent me an email saying of course…there was nothing that they could do!!

My money is hard earned and handing it over like this is unfair.

Lessons to be learned?

  • Our Gardaí are understaffed
  • The legislation hasn’t changed in line with changes in systems
  • Cork City Council Parking Fines department are super efficient
  • Cork City Council Parking Fines department and fairly uncompromising and unsympathetic
  • We were probably better off when we paid our car tax manually and when the rules did end up catching people out who hadn’t taxed their vehicles.

And the biggest lesson of all …try not to to be a bear with everyone else in the meantime.

Apologies to Dee, a couple of my work colleagues and the two dogs, it was nothing to do with you!

Greg

Greg Canty is a partner at Fuzion Brand Communications agency with offices in Dublin and Cork, Ireland

The ones you go further for..

July 21, 2022

You know the different types…

The one you do everything for, they want extra and they appreciate nothing.

The one who trusts you to do what you promised, you do even more and they appreciate everything.

A meeting cancels and I have an hour free that I wasn’t expecting….

Which client do I want to give that extra time to??

This stuff is easy, we hopefully learn how to get the best from people as we go, it’s not rocket science!

Trust the professionals to do what they promised, be nice and say thanks

#WinHappy

Greg

Greg is a partner at Fuzion Communications, a full service Marketing and PR agency with offices in Dublin and Cork, Ireland

New cars and 1st world problems

July 19, 2022

I was sitting on the wall outside Cogans Toyota dealership in Carrigaline in glorious sunshine on this Friday afternoon.

Dee was inside going through the paperwork before she collected her brand new car and I was trying to do the necessary to change over the insurance.

I took the contact number from the insurance disk and began the process….”we are experiencing a high volume of calls“.

I was now on hold and at the beginning of another frustrating loop of waiting while listening to auto messages on the AXA Insurance “customer line”.

Our lines are busy and you will be waiting for 10 minutes. If you prefer click 1 and we will send you a link

I did that and the damn link didn’t work and I found myself back at the beginning of the queue.

It looked for my e-mail address and the nine digit policy number – what was on the disk was more than nine numbers.

After hearing the “10 minute” message over and over for at least 10 minutes it eventually changed to a “5 minute” message.

This repeated over and over for at least 10 minutes and my frustration was building and building: “your call will be answered in under 5 minutes”, over and over.

A thought struck me ….what a silly 1st world problem

It’s a gorgeous Friday

You are about to collect a new car

….Life is pretty good

I imagined a Ukrainian woman sitting on a wall somewhere with her two children, hungry and scared.

Her partner is fighting in a brutal war, her home has been destroyed by Russian bombs, they have left all of their belongings behind, she is in a strange country and is totally at the mercy of others to provide food and shelter to her and her children.

What is she thinking?

Where will we be sent, will we have our own room, will my husband survive, do we start all over again – what’s going to happen to us?

I quickly went from her nightmare to my situation when a voice came on the phone.

How can I help you?

I started to first explain about the long wait, the link to the website and the 9 digit policy number.

He wasn’t listening “what can I do for you?

I explained that we were collecting a new car and I wanted to change over the insurance.

Can you call out your 9 digit policy number please?

Which 9 numbers do you want?” And I called out what I did have.

That’s an AIB policy that we underwrite, you need to call them directly” he said

Hold on… this is the phone number listed on my disk, which brought me to you and you are telling me I have to repeat this whole process again with some other call centre?” – I wasn’t happy ..

Do you want the AIB number or not?” He was getting short with me now.

Why print the AXA number on the insurance disk that you issue to AIB customers if it is wrong?” I was getting just as cranky.

He hung up the phone….he was too busy for this frustrated Cork boy!

Jill in Cogan’s garage had the AIB insurance “hotline” number and literally in under two minutes the job was done.

We drove away in Dee’s beautiful new car.

We work our socks off for it but ….we are pretty damn lucky!

Greg

Greg is a partner at Fuzion Communications, a full service Marketing and PR agency with offices in Dublin and Cork, Ireland

Cashel Palace Hotel and the €15 Tea and Scone!

March 30, 2022

What are we seriously like when a printed receipt from a disgruntled customer makes the news in our national newspapers?!!

The outraged Ciara who was charged €45 and 10% gratuity for her and her two guests for their tea/coffee and scones, politely shared her receipt online and boom, outrage and national news.

Let’s pull back from this outrage for half a second and calm our “outrage” jets.

The Cashel Palace Hotel is a brand new five star hotel that has just opened after huge investment, the amount of money that most of us can only dream about. The owners had a vision and brought this fantastic property to life in the best possible way and part of this is delivering five star service to guests which does not come cheap.

This special property has most people talking in a very positive, admiring way and have no doubt it will bring business to the area, the type of clientele from Ireland and overseas who want special experiences.

If we want to sit and relax in a brand new five star property and enjoy five star linen service with the best of coffee and tea, fresh home made scones with jam, butter and cream, then this will come with a price that must cover all of that and yes, make a profit for the business!!

While €45 plus 10% gratuity (I do hate that automatic add on) is a lot of money but it is probably necessary to cover someone occupying a much in demand table for as much time as they choose.

Ciara won’t be back anytime soon but many will.

The Cashel Palace Hotel isn’t where any of us will go everyday for our scone and coffee and a chat but on that special occasion we will dress up, make it a very special occasion and enjoy the food and surroundings and pay that premium price, because sometimes you do get what you pay for.

While Starbucks will charge you the bones of €8 for the same, you know and I know that it isn’t the same because it’s not just about the scone!

So, maybe instead of outrage, let’s congratulate Adriaan Bartels, his team and the vision of the owners for being brave and creating such a special place for all of us to enjoy on those very special occasions.

Greg

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

I’m ready to buy. Are you ready to sell?

April 30, 2021

So the time was right.

We had engaged with this particular service provider before, but the time wasn’t quite right then for us to get value for the service provided so we didn’t engage.

However, they recently reached out and this time the time was right, it was actually spot on and we were ready to do business, so I accepted the offer of a Zoom call to discuss.

On the Zoom call they presented their service and explained how it had developed since before, and I carefully explained why we were ready to engage with them and I further explained precisely how their service could assist us.

The meeting went great, they seemed to understand what we needed and they said they would get back to me with a proposal that would outline precisely how they could assist us and with costings.

It was the hot lead ready to be brought through the door, so very nearly there.

We received a generic proposal, similar to what they had presented on the Zoom call and with quite confusing modular pricing and no reference to the actual solution that we needed and what we had discussed.

This was followed up with a generic follow up message from sort of an automated CRM system, that made no reference to our meeting or the follow up proposal.

I responded to their proposal asking for some clarification and quite honestly I am none the wiser as it gave me a bunch of modules and options that were difficult to navigate with no attempt to create the bespoke package of services that I know will meet my needs.

A simple “further to our meeting and based on your requirements you outlined, what would work best for you is a combination of module 1 and module 3 and some extra consultancy hours and this will cost €xxxx

Unfortunately, they want me to try to figure out the part that I need them to figure out!

I’m not sure if they know it, but we were nearly over the line.

I was ready to buy, but I’m not sure if they are ready to sell.

Greg

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

Sorry Michael..

October 6, 2020

Inniscarra Bar, Cork

Friday evening, after doing our grocery shopping we decided we would get a quick drink in our local before settling down for the night at home.

This beautiful little pub, the Inniscarra Bar is just outside Ballincollig – it’s your traditional “old mans” pub where there are a bunch of regulars and a few like us who pop in for one every now and then.

We were determined to pop in as the place had just opened that Monday after a cruel six months of “lockdown” to enjoy a drink, to say hello to the lovely owner Kay and to soak up some of the  much missed atmosphere.

All of the Covid signs were up, Kay and her fellow barmaid had their masks on and were busy cleaning the tables every few minutes and making sure that everyone was maintaining a safe distance. The old codgers who were normally perched at the bar on their favourite chairs weren’t for obvious reasons which was sad – there would have been even more opportunities to distance if that was possible, but there you go.

All of the usual faces were there and it was lovely to hear the banter, which pretty much was telling jokes about Covid and who looked funny wearing their mask, to make light of this shite situation and to “pretend” it was somehow a normal night, at least for a while.

We sat near Michael, a lovely, kind, welcoming regular, well known for his jokes who we were told was 88 the previous week – I told him we could now call him “two fat ladies” but he didn’t get it. He obviously never played bingo!

Michael was perched near the fire as always, and after he got a few jokes out of his system he started to tell us how lonely he had been since the lockdown. He lives alone.

With tears in his eyes he told us how he dreaded 6pm each night as that was the time that he would make his way to the pub – the nights were long and lonely and he was fed up of playing chess on the computer.

Someone needs to tell Michael that tonight will be his last night with friends for a while again..

Covid has been cruel, but if we are to shut down and inflict all types of hardship on so many people, we better make it a good shutdown, short and sharp with no cherry picking of different groups of society and no stupid messing around with borders.

We must get to Zero Covid and we absolutely can because what we are living through now just isn’t living.

Sorry Michael…

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

 

Taking away the fear and Positive PR the KLM way

March 12, 2020

KLM Airlines - Coronavirus

I just received a very clever piece of personalised email correspondence from the President and CEO of KLM Royal Dutch Airlines, Pieter Elbers, which was designed to reassure anyone contemplating a flight with them that they are to be trusted during these worrying Coronavirus times.

It was really clever for a number of reasons..

It was Personalised

The email used my name…us customers love that!!

Really understanding the Customers Frame of Mind

The email understood my frame of mind perfectly and took me through a thought process step by step addressing my concerns and “What Ifs”.

The story in my head is that getting on a plane in a confined space with other people at the moment is one of very worst possible things that you could do. How can planes be cleaned between flights efficiently, what about all the places that a person will touch on the plane and what about the air circulation?

As a frequent traveler with KLM, you trust us to not only take you where you need to go, but to do so safely, comfortably and responsibly. Today, as the world comes to terms with an unprecedented health scare in COVID-19 (Corona virus), these values are more important to us than ever

His email addressed my fear and it reassured me step by step what they are doing at KLM to make sure that it is a safe environment.

He spoke about Safety and Hygiene procedures in very specific detail

  • Thorough cleaning and disinfecting before each departure itemising
    • Cleaning of galleys, carpets and toilets
    • Cleaning of tray tables, armrests, headrests and seatbelt buckles
  • Continuous cleaning by cabin crew in the air
  • Cabin air is continually refreshed with outside air
  • Using hospital-grade HEPA filters that are 99.99% effective in preventing airborne bacterial and viral organisms such as COVID-19
  • All flights have special Corona-kits and the team are trained in containment measures
  • Hygiene extends to catering, ingredients are fresh and locally sourced, strict guidelines to preparation

There was a link in the email to a video, which provided more information about hygiene at the airline.

While I was reading this impressive list of hygiene steps I was thinking of course that KLM would say this because they are protecting their interests and spinning the risks in their favour.

This was addressed:

“I fully understand the hesitation many people feel at the moment when deciding whether to book a flight or not. But you can feel secure in the knowledge that KLM has taken every precaution necessary to protect your health and the health of your loved ones.

In this emotional time, you can be assured that we are guided and consistently act by fact-based, circumstance-driven decision making. On a daily basis, we work closely with the top experts at the World Health Organization and Rijksinstituut voor Volksgezondheid en Milieu (RIVM) in the Netherlands”

Beyond the Airline

And what about the other things that can go wrong about a journey that might have you unable to take the flight?

I also understand that your concern may not be about your journey with KLM, but about the many unknowns about the situation on the ground at your destination. That’s why you can book your KLM flight with the confidence of being able to change your booking without a change fee

It’s not exactly a refund but ..

Practical Information

The email provided practical information and demonstrated the professionalism of the airline

“We are in constant touch with all the relevant authorities to adjust our network as required. This means that we can immediately respond when new travel restrictions are announced. For the latest information on flight status, please visit our travel advisory page or use the KLM app and let us keep you posted 24/7 with push messages

Proud History and Customer Service Ethos

The email went on to highlight the history of the airline, the number of employees and the customer care ethos

“In 100 years of operations, KLM has faced many challenges and always emerged stronger. We were able to do so because we put you, our customer, at the heart of our operation. With that commitment in mind, I am confident that we will overcome this challenging time as well. As you know 33.000 KLM staff will go further to recognize your concerns and take care of you.”

We always preach to our clients that in their communications that they should weave in their ‘Key Messages’ – this was done here in a very clever, natural way.

Trust, Care, History, Customer Focus, Scale …. many boxes ticked!

Tone and Language 

All of the language used was appropriate, non-corporate and very down to earth and the tone was caring and inclusive, which was sealed in the email sign off

“Thank you for choosing KLM, and safe travels”

A Great Excuse to Communicate with Potential Customers!!

The most clever aspect of all with this email correspondence is that the Coronavirus, despite the horrible scenario, gave KLM a reason to reach out to all of their customers and remind them about their brand and prompt them to possibly think about them when booking flights in the future when things are hopefully back to normal.

It was a really long time since I flew KLM (I’m not sure what the GDPR police would be saying about this!!) but they have made me think about them in a really positive light which brings me to my very last point.

This is Positive PR

KLM have taken the opportunity (in awful circumstances) in a really nice, caring and soft way to reach out and tell a lot of people just how great they are!!

I’ve just told you about them..

So, a huge well done to KLM and their team for a really clever and well timed piece of correspondence that reminds us all about the power of great communications!

Can you do something similar with your customers today?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

The people we meet everyday that make our world go around!

July 8, 2019

 

O'Conaills Chocolate and Coffee Shop

While we come to work and share that experience with our colleagues (and hopefully that’s a positive one), our lives are filled with a much bigger circle than that, with many different characters all participating in this play!

The neighbours, the bus drivers, the shop keepers, the postman and even the homeless people that you bump into on a regular basis form part of that greater circle that make up our normal routine.

Many of these characters will connect with you and you form relationships with them over time, with lots of surface level banter, but mini relationships all the same, and hopefully one’s that enrich your day and not the opposite.

The characters that work in the local coffee shops meet me a lot as I get my caffeine fix throughout the day, and I find that even in those few minutes when you complete that simple transaction there is an opportunity to connect and brighten each other’s day.

My favourite is O’Conaills Chocolate Shop, which is just around the corner from our Cork office.

I have a little banter with all of the team there but in particular I’ve got to know Julian (from France) and Rachel (from New Zealand) quite well as we swap idle chat about weekend and holiday plans – I miss the banter with the friendly Liv from Ohio who has recently left to continue her world travels!

On a visit a few weeks ago I joked with Julian and Rachel… “is the only thing you two do is bake buns and make coffee?

What do you expect us to do here” they asked and I joked that they could be in a band and play music for customers as they come in!

This week Julian surprised me on my coffee visit when he pulled out a guitar and played a song for me !!

We are all in this life together, going about our business and our lives.

Be nice to everyone you interact with, as it makes for a much more enjoyable life!

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

It pays to be an asshole?

March 14, 2019

Asshole

At some point in time the penny dropped that it makes you look like a really great, authoritative person if you are abrupt, rude and condescending to others.

Whatever happened in your past, this was a lesson that you learnt along the way, this was a trick that seemed to get you up that corporate ladder to the lofty position that you now hold.

Was this a parent, a mentor or a boss that taught you this great way of going about your business?

It makes you look big and everyone you deal with look and feel really small and this might actually inspire them to do more for you and maybe even do this from a position of “fear”.

This will really work won’t it??

I just had the “pleasure” of some time in this persons company (we all know at least one) and I am predicting the very worst for them and their role and the collateral damage that they will leave in their wake.

The clock is ticking..

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland