Archive for the ‘Personal development’ Category

Bullys and the funny thing about being different

May 4, 2014

Dare to be different

This week I was at a really great event organised by the Diana Award, which is the only charity bearing the name of the former Princess of Wales inspired by her belief that young people have the power to change toe world for the better.

The event was held at the European Headquarters of Facebook in Dublin and it was part of the Diana Award schools Anti bullying programme. In their very effective programme they organise activities in schools to help eradicate bullying and as part of that they quite cleverly appoint and train anti-bullying ambassadors in the school.

The ambassadors are chosen from the students themselves and judging from the results we witnessed in the videos the programmes have been very effective. We were invited to the event because of our Safebook poster, which has been used by many of the participating schools as part of their anti cyber-bullying work.

There was one huge common thread to the speeches and stories that I heard on the day.

Tessy Ojo the CEO of Diana Award spoke about being bullied as a child because she was so tall.

Brian McFadden of Westlife fame spoke about being bullied because he liked stage and dance when all his schoolmates were playing football.

Young actor Will Poulter spoke about being bullied because he was into acting.

We heard some of the young children speak in the videos about being bullied because they had red hair, because they had freckles, because they were chubby or because they were black.

The one thing that pretty much everyone being bullied had in common was that they were different in some way – being different in any way can get you bullied!

I was chatting about this event with my son, Brendan and he sent me on a link to a video produced by a really popular guy online, 19 year old Cian Twomey about how he has been cyberbullied. Cian is really popular, producing funny clever videos and on Facebook alone he has built up a following of over 180,000 since late last year.

In his video he explains how along with huge numbers of followers he seems to be gathering ‘haters‘ as he gains in popularity, which really hurts him in particular when they get really nasty. One person was so horrible they even referred to Cian’s father who had recently passed away. Is this another case of someone being bullied because they are different?

Being different

Ironically in our work at Fuzion with clients the first thing we do with clients is find out how they are different!

Being different is what makes you stand out, it’s what makes you interesting – whether its a product, a service or the individuals involved we aways look for how these are different and this is where the magic is, that sets you and your business apart from from the competitors. This difference will get you media coverage and attention from customers and will contribute to your success.

The most successful musicians, artists, models, designers, products and services are the ones that are different.

So …if you are being bullied because you are a little bit different just realise that this is what makes you really special and in time you will be the one getting the right attention.

Vive la Différence (long live difference) as the French would say ! 

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

 

 

Win at all costs?

April 29, 2014

Mourinho celebrating against Liverpool

Besides being totally and utterly devastated after watching Liverpool lose the advantage in the title charge because of a defeat to a very cynical, Jose Mourinho, Chelsea side I was surprised at the mixed reaction to the match.

In my view, (which I realise is totally biased because I am a Liverpool fan) I felt Chelsea came and effectively cheated their way to an awful victory.

Despite having 190 million pounds worth of talent on the pitch Jose Mourinho instructed his team to spoil the football match by constantly disrupting it by time wasting and then ‘parking two buses‘ in front of the goal – it was a successful ploy as Chelsea won the match and Liverpool despite being the better team couldn’t create a clear chance or a piece of magic that would lead to a goal.

How could those talented players want to perform like this? Is this why he lost the support of some of the players at Real Madrid?

I’m gutted that horrible, spoiling tactics won the match for Chelsea and that the win came from an awful, misfortunate slip by the most passionate player on the pitch, Stephen Gerrard, which led to a simple gift of a goal.

In there was any fairness wouldn’t you think that if any luck was going on the day it would be to the team that tried to play football and not to the nasty, negative and horrible Mourinho and his team? I was sick watching him run to the supporters punching his chest after they scored – “you deserve nothing” I felt.

After the game this view was shared by nearly every Liverpool fan I spoke to and so many others – how can such cynicism win through, it’s bad for football, why didn’t the ref punish time wasting at the beginning of the match instead of at 92 minutes when the damage was done?

While this was the most popular view I was surprised by how many others who felt it was a tactical masterpiece, his aim was to spoil and he succeeded, who cares how you do it, isn’t winning the objective?

After all, how you win is irrelevant..

In your business is it win at all costs?

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Career changing photographs

April 6, 2014

Tommy Doyle, High Court Case against Guinness

I walked out the door of the High Court with my good friend, Tommy Doyle and out jumped a photographer.

Before I knew it Tommy put his arm around me and “snap” the photo was taken, which appeared in national newspapers the following day as they covered Tommy’s high profile High Court case against Guinness, which had been settled on the day.

This court case was very high profile with the media as Tommy Doyle was a former Kerry GAA star with seven All-Ireland medals and here he was taking on the might of Guinness in a constructive dismissal case with strong suggestions of a price fixing cartel, which was a potential time bomb for the industry.

When I was General Manager of a Guinness subsidiary in Cork, Deasy & Co., Tommy was our very brilliant sales manager and a really great guy to work with. You could see all of those motivational traits and steely determination which brought him huge success on the field transferring to the business arena.

To this day Tommy is the very best sales/relationship manager I have come across.

After I left Deasy’s to take a senior role with Guinness things fell apart with the management of Deasy’s and Tommy. In my view the wrong person was put in charge of the company and instead of working with Tommy he put the boot in and they clashed immediately. I believe they tried to force Tommy out but they underestimated his steely determination to hang in there.

A super effort eventually broke him, which led to a serious bout of sickness and the court case, which was eventually heard the day of this photo.

Unfortunately for Tommy he became one of the most hated man in the drinks industry because of the court case.

On the day of the court case Tommy’s solicitor had summoned nearly every senior player in the drinks industry as witnesses around this price fixing issue. Needless to say this colossal time bomb was of huge concern to Guinness and all other industry players, which they would really want disarmed.

I was at the court case on the day because I was also summoned by Tommy’s solicitor. At the time I was doing well in my early days as General Manager of Nash Beverages, a subsidiary of Heineken. The nervousness was obvious with all of the industry heads who were there.

As the day progressed it was clear that Guinness were making a huge effort to kill this case and were prepared to settle. With my close relationship with Tommy and my good relationship with senior Guinness personnel I ended up being a go-between. Both sides were open to a settlement and this was quickly negotiated with everyone going home late in the afternoon.

This was a huge day for Tommy and when the settlement was agreed he asked would I stay in Dublin for a bite to eat and a chance to chill out.

I decided it was the right thing to do and felt it was ok not to attend a Heineken conference later that evening.

Out we walked and “snap“…that photograph.

The following day the picture appeared in the national newspapers who covered the case and I was politely told in a few quarters that appearing in “the photo” was a big mistake for me.

After that day I must admit I did feel a change of attitude towards me by senior management and a promising start seemed to turn cold despite my input that day, which resulted in a quick conclusion to a case that everyone was relieved with.

Ultimately maybe friendship and loyalty is a better choice than keeping up appearances and other people happy?

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

 

 

Leo Varadkar – The man who answers questions!

April 4, 2014

Leo Varadkar - Fine Gael

I was listening to George Hook on Newstalk as we were travelling down from Dublin. He was broadcasting from San Francisco and he was chatting about some politician and he described him as being a “Leo Varadkar type of politician“.

Immediately you know that he means a politician who will give a straight answer to a question when asked.

When you think about it this is quite an incredible and simple attribute to be known for!

In assigning such an attribute to a politician you would imagine  that no one single name should stand out – surely there are plenty who demonstrate this attribute on a regular basis either currently or in the past? Can we name them?

In truth there should be so many with this quality, that describing the straight talking/answer a question when asked attribute by mentioning a single politicians name would be confusing!

How is it that the youngest member of the Irish Government carries this torch?

Is it youth, is it not enough time in politics to be ultra cautious, is it a lack of fear of making an error against party policy, is it 100% confidence in his own ability and capability, is it not caring too much about politics and being prepared to simply say it as it is?

Is it his upbringing or the career he had before he became a full time politician – he lived in a relatively good part of Dublin, he studied medicine in Trinity and he worked in hospitals before opting for General Practice.

As a doctor do you get used to answering questions when asked?

Minister for Transport, Tourism and Sport Leo Varadkar of the Fine Gael party was appointed by the Taoiseach, Enda Kenny in March 2011. He was first elected to Dáil Éireann in 2007 and prior to this is served as a member of Fingal County Council since 2003. He received the highest vote in Ireland in the Local Elections of 2004.

Did his constituents like him because they saw him as someone who was prepared to answer their questions?

It is a great thing to see him doing really well and to see someone with these attributes progressing effectively in the Government but it is a very poor reflection on our recent political history that being prepared to answer a question is something that makes you unique!

Is there a lesson in this for all our politicians? 

Is there a lesson in this for all of us?

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

 

 

Avoiding Temptation

March 6, 2014

I spotted her out of the corner of my eye.

She looked back at me inviting me to come over. She was elegant, dressed in black with an air of sophistication.

Come over to me and I will tell you intimate secrets about yourself …. Get closer, put your feet and the whole weight of your body on top of me.

This could be embarrassing and overwhelming …. should I?

I battled desperately with it, she kept staring, tempting me to make my way over to her.

I dug deep and decided it would be best that I resisted…after all, I was away with Dee on her birthday weekend in a very fancy hotel with fabulous food and wine at every turn.

I weighed it up and decided not to weigh in – tempting as she was, she could ruin my whole weekend.

I never quite understood why a hotel would put weighing scales in their bathrooms …..!!

In your business be careful not to put up any barriers to your customers buying what you are selling.

Weighing Scales

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

Nature, Nurture and all things Equal

February 9, 2014

Men's 100m final Usain Bolt

All of the finalists in every men’s Olympic 100 meters from 1984 onwards have been black. Not only that but all have had their family origins  in sub-Saharan West Africa, whose inhabitants are genetically programmed to run fast.

Speed over short distances comes from fast-twitch muscle fibres, which contract twice as fast as slow-twitch. Calf muscles of elite sprinters have 75% fast-twitch. Half milers have 50-50 fast, while long distance runners mostly slow. Although slower they can endure longer, which might explain why Jamaica produces elite sprinters such as Usain Bolt but no long distance stars.

The fastest Jamaican 10,000 meter runner would not have qualified for the London Olympics.

The Sports Gene David EpsteinI was fascinated by the subject matter in the review of a book by David Epstein called “The Sports Gene” in a magazine called Oldies, on our way to Munich. (Oldies !! I know what you are thinking – what was Greg doing reading that? It just looked like the most interesting magazine on the shelf at the airport newsagent. Some fabulous articles in it.)

One of the central themes in the book was: Are we purely a product of our genes or can we shape our destiny by dedication and hard work?

This is a difficult topic as it forces you into areas such as race, genetics, gender in our politically correct world.

There are definite conclusions in the well researched book such as  “sporting prowess is in fact, usually down to your genes plus plenty of practice“.

Michael Shermer in his review of the book in the Wall Street Journal commented  “it was bound to put the cat among the pigeons with the blank-slate crowd who think we can all be equal as long as we equalise environmental inputs such as practice“.

There are things that some people due to race, gender or genetics are just better at and instead of fighting this we should understand it, appreciate it and even embrace it.

Whether it is sport, work or life instead of arguing and getting all riled up about the imbalanced percentages we should try better to understand why this is the case and explore if it is nature causing the differences and nothing else.

The most important thing for me is that if I want to run the 100 metres, become a ballet dance, operate a crane, play the drums, become a nurse, become a politician, or start a new business I can.

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

When mistakes are good

February 4, 2014

Kolo Toure mistake

I watched in horror as the most experienced defender on the pitch gifted the ball to the West Brom striker (formerly from Everton, of course) on the edge of the Liverpool FC box.

Sure enough he buried the ball in the corner past Simon Mignolet to level the match – damn!

Typical ….after thumping Everton a few days previous in a really “tough” match 4-nil, we (when it’s your team you have to say “we”)  threw away a lead in a game we were in total control of.

In truth the game was too easy – it’s as if the players slipped into second gear waiting on the in-form Liverpool strikers Luis Suarez and Daniel Sturridge to score a few more goals against this very ordinary West Brom team.

The poor defender Kolo Toure hung his head in shame as he knew he made a huge mistake, which contributed to throwing away two valuable points.

The manager Brendan Rodgers was asked after the game about this huge mistake.

Instead of blaming the player he applauded the courage and bravery of the Liverpool defenders to play football instead of booting the ball aimlessly down the pitch. His philosophy is to encourage them to use the ball, pass it and play it forward intelligently.

He made the point that when you take this brave approach you do run the risk of making mistakes and that this one was the first all season, which actually cost the team.

While the mistake hurts deeply when it comes along he reckons it is a price worth paying for playing great football – in truth there is no comparison between the football Liverpool are playing now and some of the awful stuff from a few years ago.

I just left a meeting where everyone is petrified of doing anything because they will know they will get hammered if they make a mistake – the result …no one is doing anything!

To get the best results from your team do you have to allow some mistakes?

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

Taking it too personally

February 1, 2014

Ireland dejected after New Zealand loss

“You just take things too personally”

This was said in some way to imply a criticism, that taking things too personally was a negative thing and that in some way it might even be a little unprofessional.

Maybe this is an issue and I wonder what the opposite might look like?

  • Not caring if you are on the subs bench
  • Not bothering when you don’t win a proposal that you worked your socks off on
  • Not being bothered when the manager takes you off in a match
  • Not caring if your clients project is a success or failure
  • Not caring when a team mate is taking abuse by an opposing player
  • Happily leaving a client take a route you feel won’t work
  • Not celebrating when you score a goal
  • Not caring whether your work colleagues get on or not
  • Knowing a team mate will go to whatever team pays the biggest money
  • Taking no notice when colleagues leave on the button when there are others under pressure
  • Not caring when a teammate is treated unfairly by the manager
  • Turning up and just doing what you are paid to do
  • Not being gutted when you deserved to win a match
  • Having no pride in the business
  • Feeling no responsibility for the club
  • Not being passionate about what you do

This list could go on and on …

Who do you want on your team?

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

The blog about blogging

January 24, 2014

Blogging for business

I was in the Guinness Storehouse last week at a client event and two people I had never met before came up to me and started chatting to me because of blogs of mine that they read. One of these conversations was on the way into the loo!

One of these posts was about the Jobbridge scheme and the other was about companies undoing the good by overselling.

Yesterday afternoon I came across an incredible blog post via Twitter , which gave me huge insight into the life of a friend of mine.

It struck home to me once again the reach and impact that blogs have and how powerful this activity has been for me and for our business, Fuzion.

I’m dedicated to writing at least one blog post every week, which I publish and circulate across my different social media platforms. Typically I will write it over the weekend on the laptop or first thing in the morning like this one ..

You could be reading this post from an email or direct from my blog site or you may have stumbled across it as a follower of mine or Fuzion on twitter, a friend of mine on Facebook, a fan of the Fuzion business page on Facebook or maybe on LinkedIn, either as a status update or posted as a discussion post on a LinkedIn group.

In any scenario I write my blog post, which gives me the ability to reach a big audience across a variety of platforms.

Hopefully anyone who reads them will find the posts interesting (I vary them between technical marketing orientated posts, some business observations and some very random personal and other posts) and as a result will form some sort of an opinion about me and Fuzion. Hopefully these opinions are good and if the need arises for our range of services we will be in the frame as a possible provider!

Yes, that is a reason that I write them but I also write them because I enjoy writing, connecting and receiving feedback. I get a buzz from them … Sad but true !

My blogs are hosted on the WordPress platform, which is easy to use, is well optimised and it provides me with great stats and insights about how readers came to my site and which posts have been read the most (or least!).

In terms of ideas I use a little notepad on my iPhone where I jot them down when they come to me and when I have time I have a peep at my list …. sometimes I see these notes and I just can’t figure out what I had in mind when I jotted them down!

So …. The big question – why blog at all?

Here are my reasons why you might consider it –

Social Media Noise – it is hard to grab attention online at this stage as it is a very congested place. By generating your own (hopefully quality) content you can stand out.

Expertise – what better way to demonstrate your expertise about your business than writing about it?

Passion – if you are passionate about what you do, your blog is a terrific way to demonstrate this. Passion is hard to hide!

Optimisation – at a very practical level if you write online about your subject matter enough and use the right keywords and follow some simple SEO protocol you will be found much easier by people searching

Writing Skills – blog writing sharpens your writing skills and it also helps to formulate your ideas and thoughts properly around your topics

Idea generation – once you commit to a blog a week/day/month you will be surprised how ideas come to you and how much sharper your mind gets after a while

Testing topics – you can gauge media potential for a topic through a blog post

Rant! – sometimes you might need to take on a topic or issue online and writing a blog and distributing it through your social media platforms can be extremely powerful.

Business – if you do it right with a clear focus and some patience your efforts will result in new business

Personality – your blog is a great way for people to get to know you, understand you, see what motivates and inspires you and possibly wish to do business with you. The platform gives you an opportunity to be less formal on a website for example.

Social Media Raw Material – After a while you will build up a bank of blog posts, which can provide valuable material to feed your hungry social media platforms. Many of your blog posts, depending on the topic are capable of being recycled – great tips and advice will not date.

This prize is there waiting for you (most of your competitors surprisingly won’t grab it) so it is up to you to seize the opportunity and be the one in your sector who is winning by blogging.

It might feel strange at first but like everything practice makes perfect and in no time at all you will be flying ..

Go on …you are just one click away!

Check out Tips about Blogging and Making some Noise

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

Get it in writing!

January 18, 2014

Guinness - Pension Dispute

Now that was a very strange week …. amongst some great things that happened it was the “week of the pensions” and once again I learnt a huge lesson!

The last place I wanted to be this week was the Cork Court House but this is where I found myself – I stood there on Wednesday afternoon on the first floor having a consultation with my solicitor and barrister. This related to a complication to do with my pension with Guinness Ireland, which had never been sorted out.

I remember that day in 1999 when I handed in my notice to Guinness to return to Cork and take up the General Manager role at Nash Beverages, a Heineken owned company. I had been with Guinness in Dublin for three years and before that I had worked for a Guinness owned subsidiary called Deasy’s in Cork for six years.

Leaving was a hasty affair as effectively I was moving to a competitor of Guinness so my last day at St.James Gate was the day I handed in my notice. To be fair to them I was given time that day to say my goodbyes to the many friends and colleagues that I had made during the nine year period and later I was given a really great night out by the team I worked closely with.

There was a little niggle in my mind that day about my pension – at the time there was a rule with the Guinness pension scheme that if you left the company before completing five years of service then you would have to sacrifice the company contribution element of your pension. As this was nearly 8% of my salary for the three years I was in Dublin it was a significant amount.

Ironically two years later the pension laws of the country changed and such “loyalty penalties” are now outlawed (two years service is the criteria, which probably reflects a changing work environment where people move between jobs more frequently).

As I had been part of the Guinness “family” for nine years I hoped and assumed that this loyalty penalty would not be imposed in my case so I felt I needed some reassurance.

Guinness - St James Gate In the course of my time there, including the time I was in Deasy’s  I had built up a strong relationship with a senior member of the Guinness team, Paddy Gallagher who looked after these matters. Paddy was always a real gentleman to deal with and down through the years we had many chats about many things.

I remember he have me his theory about bosses one day – There are three types he told me. Ones you love, ones you hate and ones who are neither here or there. If your career works out evenly between each of these three categories you are doing well!

While I was doing my round of goodbyes I wanted to say goodbye to Paddy when I was also able to mention my pension issue to him. He assured me that this would not be a problem and to leave it with him.

That’s what I hoped he would say ..phew!

Two years later, when I was called as a witness in a High Court Case that my former Deasy colleague and best friend Tommy Doyle had taken against Guinness I once again met Paddy. As it turned I played a part role in mediating between the sides, which was finally settled.

Paddy brought up the subject of my pension that day and again assured me that it would be sorted – I was glad to hear that because at this stage I had absolutely nothing in writing other than a email between pension people suggesting that my employment was being treated as continuous,

Unfortunately Paddy retired shortly after the time of that meeting and the responsibility for pensions was passed from one person to the next and eventually to some department Scotland.

It took me until 2007 to finally get a statement from Guinness – this came after a litany of phone calls, emails and eventually I had to resort to letters from my solicitor. Unfortunately the statement confirmed my worst fears and what I was assured would happen never actually did.

The sums involved were too significant to walk away from so unfortunately I had to take the legal route in an attempt to resolve this misunderstanding. (I  only recently discovered there was an official complaints process, and the Ombudsman route which would have been less painful and costly).

So here I was, fifteen years after leaving the company standing with my barrister and solicitor to review the case, which was due to be heard the next morning – Guinness had made no offer or no hint of settling and were instead threatening compensation for their costs . €50,000 was mentioned !!

If I walked away now, dropped my case and agreed not to take the case to the pension Ombudsman they would agree that I would not be liable for their costs, just my own…

Can you please explain why I am hearing this now – surely I have a strong case?” I was dumbfounded.

Get it in writingIt’s simple” the barrister explained. “You don’t have it in writing and we have been assured from the other side that Paddy Gallagher doesn’t recall giving you any such assurance about your pension. This is all about what we can prove”.

“We are more than happy to run the case but there is a big risk and you could get caught for their costs if we don’t win”

I felt I had a good case, a few supporting pieces of evidence and it was clear to me that with my paper trail I could demonstrate that Guinness handled my pension file and all my enquiries badly. All true but sadly not enough to confidently win a case.

I felt I just couldn’t take the risk and I really didn’t want to get tied up in court, calling in experts and witnesses including Paddy so I reluctantly decided to take the offer. It killed me to sign the agreement including the waiver the other side insisted upon about the Pensions Ombudsman (surely that is a right you have?).

I must admit I was really upset so I headed up the street to Reidy’s Wine Vault for a stiff drink to calm down and I dug deep looking for some positive lessons to take from this debacle:

  • Look for any other possible route to sort something out rather than the legal route
  • Try to establish the strength of your case as early as possible before getting sucked into the process
  • Forget about fairness and promises, concentrate on proof

My biggest lesson is that even in a scenario where there is a lot of trust, friendship and understanding you still need to “Get it in Writing” to protect yourself.

I thought once again about that whirlwind last day in Guinness and my chat with Paddy.

Don’t worry Greg, I’ll look after that for you”

“Thanks a million Paddy, I appreciate it” ..I’m guessing that’s how that chat went

Under the circumstances I would have found it really difficult to say “That’s all well and good Paddy. Do you mind if I waited here in the office  while you put that in writing for me”.

While that would have been an awkward and uncomfortable moment it would have been a lot less painful than what followed.

I turn on the news on the way home and I hear about the incredible and disgraceful CRC revelations about the secret Paul Kiely €740,000 pension payments – did he have something in writing I wondered?

That was a strange week!

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin