Uncle Neilly and the importance of telling stories

December 15, 2013

David Gray - Cork Opera House

Recently we were lucky enough to see the fabulous David Gray performing at the Cork Opera House – while I have always loved his music it was the first time seeing him in concert and he didn’t disappoint.

He has an incredible voice, fabulous songs and he delivered a very special performance with the help of a gifted band. He showcased some tracks from his new album, which were really strong.

Lisa O'Neill - singerBefore David Gray we had a support act, singer song writer Lisa O’Neill from Cavan who entertained the crowd with her unique style. I hadn’t heard of her before, which seemed to be the case with pretty much most of the audience who had taken their seats early.

It must be difficult entertaining the crowd when your songs aren’t familiar to them and when in truth they are not there to see you at all.

Lisa did something very clever to endear herself to the crowd – she told us stories.

She told us about the honour of being on tour with David Gray and how stunned she was when he asked her to tour the United States with him. While she wanted to grab this opportunity she was apprehensive as an uncle she was very close to, Neilly was suffering badly with cancer.

When her uncle heard this he insisted that she went and gave her €500 to make sure she “always bought a round when it was her turn“.

When she was on tour she kept Uncle Neilly up to date with her experiences and the one thing that fascinated her were fireflies. She had never seen these before and at night on the tour bus she saw many of them who politely decorated the windscreen on a regular basis.

“This song is for Neilly who isn’t with us anymore”. Lisa had our attention and had won us over.

After a really great night and a memorable performance by an artist I really like the thing I remember most is the story about Uncle Neilly.

Whenever you are pitching or selling your wares try to tell a story to bring it to life and most importantly one that makes them remember you.

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

What do you do?

December 12, 2013
Robert de Niro

Hi – What do you do Robert?

I was reading a book by Michael Port called Book Yourself Solid and in it he gives some really interesting advice about answering the question:

“What do you do?”

This is probably asked of you a few times week when you meet new people and it might typically arise at a networking event.

Your typical answer is to use your normal industry label “I’m an architect, an accountant, a solicitor, a financial consultant, a life coach, a banker, an insurance broker, a PR consultant, a social media consultant“.

While this is helpful as it does wrap “you” in a nice simple understandable package, Michael Port argues that this is possibly doing you a big disservice.

Once you mention that “label” you are bunching yourself automatically with every other person who might use the same label to describe themselves. For example if the person has had a poor experience in the past with a “wealth advisor” then the minute you mention that you are a “wealth advisor” they mightn’t like you very much and will politely shuffle away from you!

Imagine Robert De Niro answering the question by saying “I am an actor“!

Michael’s simple suggestion is that instead of using the typical label why not describe “what you do” in a much more descriptive way.

Michael’s suggestion struck a chord with me as I know when I am asked the question “what do you do” I certainly don’t want anyone to put me in the same category as any of the people working in our general area – I am totally different and I bring vast business background and a particular skill-set to the table.

So instead I might say: “Working with a great team I use my commercial experience to make businesses and organisations more successful by first making sure their proposition is presented in the best possible way and then getting as many people as possible to hear about them” …. I could even go simpler with “I work with a really talented team to make businesses and organisations better“.

Oh.. how do you do that?” and then you tell them!

What do you do?

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

Dachau and things we don’t want to remember

December 12, 2013

Entrance to Dachau

All four of us found ourselves at the front gates of the Dachau Concentration Camp on a cold but beautiful sunny morning as we were about to start the Memorial Tour. This has been open as a visitor centre since 1965.

Arbeit Macht Frei” or “Work will set you free” reads the inscription on the entrance gates.

This was very strange as only two hours before I was resigned to the fact that none of our crew wanted to go on the tour so I wasn’t going to force it on anyone.

After all why would anyone want to inflict such misery and horror on a few days holiday?

For me it was just 8 miles from Munich where we were staying, it is a huge part of the German story and I really wanted to see it – I knew it was morbid and would be upsetting  but something brought me there. It was quite a difference to the “Sound of Music” bus tour of Salzburg the previous day!

In a bizarre coincidence we missed the bus tour that we intended to take and hopping off the train at Dachau station we bumped into a lad from Templemore in Tipperary who is an official guide …off we went with Gordon!

Dachau is unique as it was the very first concentration camp, opened in 1933 initially for male German resistors who needed to be “re-educated“.  After 1938 as the Nazi terror machine reigned across Europe the camp became a cruel home to many other male Jews and other persecuted minorities.

We learned that Dachau was the sophisticated  “pilot” camp, which was to be used as a training ground for the Nazi’s who would practice, develop and use this model and replicate it over 2,000 times across Europe. This camp was so sophisticated that it was even shown to visiting dignitaries as part of PR, propaganda tours – this was no secret.

Dachau was a clever place to locate the camp as it is a beautiful area with a proud history – a camp there must surely be legit?

The top, well respected SS commanders would be trained here in detail about how to run a concentration camp. I always pictured the concentration camps as prisons but in reality it was an imprisoned workforce who were there to service factories, which were located outside the grounds. These factories included big companies who are still popular brands today.

This was a system designed both to imprison “Imperfect” people but also to make money from them in a brutally efficient industrial model.

Torture, humiliation and unimaginable cruelty ensured that all prisoners stayed in check – there were worse camps than Dachau Gordon told us.

I photographed the entrance  – on a sunny day it looked nice.

I photographed the famous gate with that “motto“.

I took a photo of the prisoners as they were photographed on the day they were liberated on the 29th April, 1945 – lots of happy faces.

I took a photo of the huge yard where the roll calls would have taken place – gorgeous day.

I took a photo of all the prisoners who were photographed in a roll call – lots of unhappy men lined up.

I took photos of the room where the prisoners were taken on the day they arrived – they were stripped, and then totally shaved and deloused with disinfectant, which would burn their skin we were told.

On display in the room were some large prints with graphic images, which started to reveal the full awful story – I didn’t photograph these.

We were shown a wooden table over which men were humiliated and whipped with a cane if they stepped out of line (not making a  bed properly for example) – I didn’t photograph this.

If a man tried to stand up to the officers they tied his hands behind his back with a chain, hoisted him over a wooden beam (in this cleansing area) and would drop him. This would dislocate his shoulders, break his arms and tear his muscles.

At this point I wanted to leave, I got the picture …I had heard enough.

The movie was about to start – we watched in horror at the black and white footage that was taken when the camp was liberated. Bodies found on railway carriages (this was unusual for this camp we were told), piles of naked corpses stacked on top of each other and the terrible state of the survivors.

This camp that was built for 7,000 prisoners ended up with over 32,000. After liberation 2,000 prisoners passed away from ill health – their condition was so poor that nothing could save them.

At this point I wanted to leave again – I felt the others were the same but no one said a word. 

We went back out to the yard and the fresh air and sunshine. We viewed the memorial sculptor and the beautiful tree lined passage that would have run through the middle of the camp – the trees had been there at that time, to make the camp look nice. I took a photo.

We walked over to the rebuilt barracks that the prisoners would have lived in – I didn’t take a photo.

We walked down the tree lined avenue which would have run in between the rows and rows of barracks on each side – these were dismantled after the war.

The crematorium where the human “waste” was disposed of was next on agenda. This was to the back of the site and would never have been seen by the prisoners. Some prisoners were given the job of running this area.

We first saw a little cabin with two ovens inside – it was clear what they were for.  I didn’t take a photo.

Due to capacity issues a new and very sophisticated and impressive looking building was erected. This consisted of rooms where prisoners would remove their clothing, a gas chamber (with shower heads, which they would have been used to – The sign at the entrance overhead read “showers” in German) and a bank of ovens. Its not sure if this gas chamber was used much – maybe it was just for training purposes?

Some women were hung in this room and then cremated because of something they did which upset someone ….it’s a blur.

We quickly walked through this area. I quietly blessed myself in each of the rooms. Towards the end of the war the crematorium was shut down as there was a coal shortage.

I didn’t take a photo.

Behind this building was a little garden walk where assassinations took place against one of the walls – young boys as young as 14 were doing the killing at this point in time.

I didn’t take a photo.

The Dachau Memorial was created by the survivors who wanted it to be shown and experienced in this way. They want the full story to be told so that all of us understand and none of us forget.

In Germany schools are brought here as part of their curriculum.

According to Gordon some of the remaining survivors still return and perform meet and greet duties and tell their stories to visitors.

Statue at Dachau

The last part of the tour is a simple statue of a lone survivor, which is directly facing the crematorium – the statue is of a skinny, prison weary survivor standing proudly in a long trench coat.

He could now walk out of Dachau ..

I took that photo.

We are all busy with our own lives and it is often easier to turn away and not look at things that are unpleasant and make us feel uncomfortable.

Today l look at my photos – while I went to Dachau I did my own filtering job and I left the really unpleasant stuff behind.

It’s easier that way.

Greg Canty is a partner of Fuzion

Start believing, stop whispering

December 2, 2013

Waiting for Santa

I was reading an interesting blog post by the hard working and very smart Deirdre O’Shaughnessy, (Editor of the Cork Independent, writer for the Sunday Business Post and regular media panellist) yesterday about signs of positivity and the earliest (Santa Claus wish list) rumblings of tax cuts.

As Deirdre pointed out this thinking might stop when poor Santa gets stuck in the chimney …in truth few of us have regular chimneys these days so like everyone else life is even complicated for him these days!

Deirdre O'ShaughnessyDeirdre talks about the 58,000 extra people working in Ireland in Q3 compared to Q2 and unemployment has dropped below 13%, she talks about the bottoming out and rising of house prices in Dublin (for me scarcity of supply is the best story of all – building is inevitable which means jobs) and the icing on the cake is the bailout exit.

These are all great and very concrete signs of real improvement and even the news that the State is likely to make a profit on the Bank of Ireland share issue is encouraging.

Deirdre goes on “Things seem to be improving. That’s undeniable. Over the past couple of months, business people I have spoken to have whispered that they are seeing a lift. Whispered, because it’s fragile

When I hear Deirdre saying things like this I take huge encouragement from it – in her role at the Cork Independent she would interact closely and regularly with a cross section of businesses from all sectors and this would be a good barometer as to how things are performing “for real“.

Last week I shared in my blog post “Are things on the up at last?” our own experiences in Fuzion both in Cork and Dublin. We are witnessing a definite sea change.

Even last week we had many meetings with clients and prospects who are planning ahead for 2014 – we haven’t seen such early planning for quite some time. People are definitely feeling and most importantly behaving confidently.

Confidence and belief is half the battle – performance will follow. We need to start believing.

2014 will be a great year …instead of whispering it we need start roaring it!

#Positivity

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

The biggest bit of ‘good news’ we’ve been hearing of late is, of course, the bailout exit. This is a bit like being one of the aforementioned young people who can’t find work. You’ve moved out of home so your parents technically can’t tell you what to do any more. But living, jobless, in their garage, has its own restrictions.

Katy Perry and her Twitter Tips

November 26, 2013

Katy Perry - Twitter Tips

Getting someone to tweet for you is cheesy and desperate” said Katy Perry as she was interviewed on the Red Carpet at the 2103 American Music Awards.

She was asked to comment about her incredible Twitter following, which is just shy of 48 million people.

While she is clearly not like the rest of us mere mortals in terms of popularity online she does have a terrific handle on what works and what doesn’t.

Her off the cuff interview was simple but there was pure gold in what she said:

I have a huge responsibility with so many followers

“No one runs my account for me, I do it myself

“I don’t get my manager or my publicist to tweet for me, it’s always me”

“People want to see the authentic, genuine you

“People want to see your personality and it gives them a chance to see that you have fun

“I never try to sell or promote products but I will share ‘stuff’ that I love

It’s always obvious when someone else is tweeting for them –  it’s cheesy and desperate

It’s best to show people what you love, what you like and things that inspire you

Katy ..thanks for the simple Twitter masterclass!

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin in Ireland offer social media training and consultancy services

Are things on the up at last?

November 25, 2013

economic crystal ball

I was really annoyed to hear the coverage that the media gave the latest Ernest & Young downgrading of their Irish Economic Forecast in their Economic Eye Winter 2013 report.

The latest All Island EY Economic Eye Winter 2013 report has revised its Gross Domestic Product (GDP) forecast for 2013 downwards in the Republic of Ireland (ROI) from 0.8% to -0.2%“.

The comprehensive report covered more than just this but it was the “downgrading” that seemed to grab the headlines.

I gritted my teeth and shouted “shut the hell up” at the radio when I heard their economic experts being interviewed on air explaining their analysis.

Jesus …we near to hear positive news, we need to hear about those businesses that are seeing growth, we near to hear about the successes and we need to start believing that things are really improving.

ConfidenceIt’s only with confidence that things will start to improve and I firmly believe that this is happening – at least from what we are witnessing in the marketplace.

Giving airtime to such negativity is only going to hold us back as it has done for the last few years. Is market performance all down to facts or is it down to sentiment?

A nice bounce will happen if we start believing ..

While I have every respect for the experts in Ernest & Young I do believe that we have every reason for optimism based on what I am seeing and hearing:

  • We are seeing positivity and real intent by our clients
  • We are seeing competitiveness for staff
  • We are seeing sectors that were dormant such as retail and fashion back engaging for the first time in years
  • Hotels are busier than before – often it’s hard to get a booking
  • The summer for the tourist sector was well up on recent years
  • Restaurants are busier and the corporate market is back in force wining and dining: “Lately Tuesday’s are like Saturday’s” one restaurateur shared with me
  • Christmas party bookings are up on last year
  • The tradesman seem to be busy again
  • New businesses are opening
  • Hotels in NAMA control are being purchased by new operators
  • Solicitors and estate agents are telling me house transactions are happening – not by investors but by genuine buyers
  • Those houses will need furniture, carpets, lighting, painting and decorating
  • Banks are finally making progress with difficult situations and progress is being made
  • Supermarkets are opening new units and fighting a war using a “Support Irish products” agenda
  • The shops seem to be busier than they have been

Of course these are just my observations and the conversations that I am hearing every day.

I genuinely feel things are on the up and I sincerely hope that this is the case – to broaden this conversation can I ask ..

What are you experiencing?

#Positivity

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

Make sharing easy

November 24, 2013

Cork City Ballet

We were lucky enough to be at the Saturday night finale of the Ballet Spectacular Gala at Cork Opera House celebrating  21 years of the Cork City Ballet Company.

I’m not a ballet fanatic by any stretch of the imagination – if anything I’ve been more than a little bit ignorant about ballet and I was pleasantly surprised by such a fantastic night of fabulous music and dancing. Watching such incredible athletes perform gracefully on stage in such a polished production at a fabulous venue was a real treat.

Playboy of the Western World - Cork Ballet Company

To hear “Ride On” by Christy Moore being played in a dance scene during the Playboy of the Western World segment was very special.

In truth I ended up going to the ballet as a result of some random interactions on Twitter with the Cork City Ballet company (@corkcityballet) – I had so much fun and banter back and forth with them online that I just couldn’t possibly miss it!

Ballerina Erina Takahashi from English National Ballet and her partner Yosvani RamosThose attending Alan Foley’s production were also treated to two special segments delivered by some of the world stars of ballet including Prima Ballerina Lucia Lacarra and her partner Marlon Dino and another world-class Ballerina Erina Takahashi from the English National Ballet and her partner Yosvani Ramos.

At the end of the performance, Artistic Director of Cork City Ballet, Alan Foley spoke passionately to the audience about the challenge of operating a ballet for 21 years in a relatively small and unknown city (from a ballet perspective) and on a shoe string budget – well done Alan!

While we were sitting in the fabulous theatre waiting on the curtains to open I was wondering how I hadn’t seen people sharing pictures from the Thursday and Friday night performances on Facebook and Twitter.

All was revealed when the public announcer stated that the performance was about to begin and added “the taking of photo’s and recordings of the performance is strictly forbidden“.

Was this a Cork Opera House rule, a Cork City Ballet rule, some restriction that the star performers insist on or does the taking of photos genuinely interfere with the performers? (I did take a sneaky pic at the very end, which is at the top of this piece).

While many won’t like it and will tut tut (that nearly read like a tutu!) all of this social media stuff, many of us do like to share our life experiences and maybe instead of prohibiting photo’s they should be doing the exact opposite and encouraging them.

Maybe on the intro screen before the show starts show the hashtag #CorkBallet, gently reminding and even encouraging the audience to share their experience of the show online and help it to trend bringing it to the attention of so many others.

If that doesn’t work during the show either allow photos at the end of each segment or let the performers present themselves after the show for photos with guests – can you imagine the excitement of people getting their photos with the gorgeous stars. These would proudly appear on so many Facebook and Twitter accounts and at the same time promote the shows.

The lucky Thursday audience would have shared their experience encouraging their friends and online followers to buy tickets for the Friday and Saturday performances. The Friday audience would encouraged ticket sales for Saturday and the Saturday audience will have their friends and online followers saying “damn, we should have gone – next year we’ll definitely go“.

The Cork City Ballet Spectacular was indeed quite spectacular but should it be made easier for even more people to find out about it? – they would have loved it and Alan and his team might have a few more quid in the coffers for next year!

If you have a great place or a great event …make sharing easy!

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin in Ireland offer social media training and consultancy services

Brushing your teeth and Social Media

November 20, 2013

Brushing your teeth - social media tips, FuzionWe have all pretty much figured out that brushing our teeth is a good thing ..well at least I hope so!

While it is a good thing to do it would be a total waste of time if we just brushed them once a month.

To be effective we get into a simple routine of brushing in the morning and before we head to bed at night. If we didn’t do it we just wouldn’t feel right.

The same applies with your social media efforts ..

Having a presence on the different social media platforms is just a waste of time if your don’t find a proper routine for your efforts.

To be effective you just have to post regularly – At a minimum I’m talking a few posts a day on Facebook, even more on Twitter, a post a day on your personal and business LinkedIn page and if you really want to be a pro at least a new blog post a week!

Are you ready? 

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin in Ireland offer social media training and consultancy services

Doing the small stuff great

November 18, 2013

Kerrie O'CallaghanSomeone has to answer the phone and someone has to let visitors into the building and greet them as come into the office.

This isn’t rocket science but at the same time it needs to be done right. You would hope that the person with this responsibility would carry out the task in a pleasant and friendly manner – after all, it is often the first impression that anyone would experience of your business.

We’ve been really lucky down through the years in that all of our team are pleasant and friendly and will give a really good impression of Fuzion.

The primary responsibility for answering the phone (we all do it by the way) tends to lie with the ‘junior’, the person who is newest to the team. Initially we find that the newbie is more than happy with this role but after a while they do want to feel that they are progressing and that this task is moved onto someone else.

While everyone who has worked with us has been great at that ‘hello, meet and greet‘ role we had one person who really stood out; Kerrie O’Callaghan.

Day after day we had people on the phone or who had come for a meeting specifically commenting about how special their greeting was.

This wasn’t an isolated incident but an absolute trend – she did this important, junior, simple but yet important task incredibly well.

Not surprisingly the hugely talented Kerrie, who did everything with 150% enthusiasm, progressed quickly and went on to do every task incredibly well but unfortunately for Fuzion she had the emigration bug and is now enjoying huge career success down under.

It’s funny how someone who does the small things great ends up also doing the big things great..

Kerrie, we miss you!

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

Bob Savage, EMC joins the Smarter Egg club

November 13, 2013

Bob Savage - EMC

You have to hand it to him – Aodan Enright from Smarter Egg did a great job!

Not only did he do a great job with his really interesting and enjoyable event this week, at the White Horse in Cork but he has done so well with his Smarter Egg concept of learning, which has evolved gradually since he began a number of years back.

I was one of the early converts – I was immediately intrigued by what Aodan described to me when I met him at a networking event years ago and he didn’t disappoint with a very unique (I hate that word now) business and personal learning experience.

Aodan even had me speaking at one of his first events, which I was thrilled to do.

(I recommend you have a peep at his website and consider trying one of his programmes – it won’t disappoint)

This week at his event he had a number of guest speakers and the high point of the evening was his one to one, up close and personal interview with Bob Savage, CEO of the highly successful EMC in Cork.

I’m not sure if it was the intimate atmosphere of the venue, the fact that Aodan worked for Bob before or if it was just his interrogation skills but it led to a really superb interview and one that gave us a rare insight into a modern, successful business leader.

At times  when asked a question Bob was a little unsure about answering and even stopped to mention that the event was being recorded. Good job Aodan!

However he did open up and gave us some gems:

  • He is big on teamwork and creating a great place to work
  • He loves genuine, enthusiastic people and hates the opposite
  • Passion for what you do is essential
  • He views what he does as a vocation and does acknowledge that he has made personal sacrifices with other parts of his life to reach and maintain the position he holds
  • One of his strengths is that he is accessible and he achieves that by ‘walking around’ interacting with the team and learning from them
  • He takes time out to introduce the EMC recruits because be believes they are the future of the company
  • His secret sauce of success is quite simply ‘people
  • Walking the walk is essential
  • He acknowledges the mentoring and support he received along his journey and admits that at times maybe he didn’t deserve it
  • He has his bad days the same as the rest of us and admits that things have not always been without problems but it is how you react and deal with them that’s vital
  • He loves the excitement of indigenous industry and sees huge potential in Ireland
  • He values his role on the board of Enterprise Ireland
  • In the future he could see himself consulting, assisting businesses and even life coaching “while my stock is still high”
  • Company politics is knowing when to open your mouth and when to shut it!
  • He would have advised his younger self to be more patient, more respectful and mannerly

The particular gem that I loved and took from the session was when he spoke about working hours.

At times you need to do 75 hours in a week but you clearly can’t do that all of the time. The trick is to know when to do it!

That’s one I definitely need to take notice of …way too many 75’s!

Aodan…keep up the great work and Bob…thanks for the refreshing openness and the gems, and welcome to the Smarter Egg club

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin