Greg Canty - Fuzion Communications
“What do you think of me?” is a strange question to ask anyone but every day we are putting ourselves out there in the firing line and whether you like it or not, people will judge you and are thinking of you either negatively, positively or neither.
My son recently told me it annoyed him how I use Foursquare as he ends up seeing updates from me constantly on Facebook about where I am and what I am saying about these places.
It got me thinking…
If that is annoying him then what does everyone else think of me, what do you think of me?
In the new world of communication with the different Social Media platforms making it much easier to spread your message quickly to a wide audience, those of you who embrace the available tools are asking that question on a regular basis.
Every time you publish a blog, upload a photo, upload a link, give an opinion, join a conversation, pass on interesting information, make a video or simply make a status update you are putting yourself on the line with friends, clients, very lose acquaintances and possible new clients.
Social Media without a doubt is a terrific way to convey information about you and your business, spreading valuable messages but if you get it wrong you can just as easily turn people off as you can turn people on!
While social media is very much in the fast lane we are still at the very beginning, with the functionality and features evolving on a constant basis and the rules and etiquette still forming.
Chris Brogan a very popular writer and total expert in this area published a book called “Trust Agents” where he acknowledges the power of the web to build your reputation but acknowledges that the most important stepping stone is behaving in a manner that first builds trust online. With trust you can spread your message, without it you can waste a lot of time and run the danger of turning people off you.
If you are going to dedicate time and resources on social media both building a following and spreading your message it’s vital that you get it right.
There are no right or wrong answers here but how and what you post and how you conduct yourself generally online will determine how people will think of you. Even how you set up your social media tools, the pictures you use of yourself and your even choice of features such as LinkedIn automatically updating from Twitter, which updates automatically from Four Square can also affect how messages are delivered and interpreted.
When I start analysing how I behave online there are so many unanswered questions:
I try to use a particular style of title that grabs attention for my blogs – does that annoy the reader?
I try to be a little informal and “unstuffy” with my posts – does that suit the clients I am trying to attract?
I talk about everyday things as well as topics relevant to our business – does that make me look foolish and should I just stick with industry specific items?
I like to use a positive approach as much as possible – in the current environment, does that annoy people?
I post discussion items on various LinkedIn groups about once a week – do people get fed up of seeing these so often?
I follow some incredible marketers and I have a link from their blogs, which populates the Fuzion Facebook page – does this annoy people?
If I see something funny or unusual I will photograph it and upload it on Facebook – maybe my friends or acquaintances think these are silly?
On Twitter I use a mix of my name and the business name “GregCantyFuzion” as my identity – what do people think of this compared to funnier, customised or descriptive names?
Right or wrong all you can do really is measure your effectiveness as best as possible – watch traffic to your blog, see if your LinkedIn and Facebook posts get a reaction, watch if people engage with your discussion topics, see if your posts are retweeted. Also you can observe other people’s behaviour online and take on board the style of activity you like and more importantly the style of posting that you don’t like.
Better to burn than to fade away, better to put yourself and your business out there, drawing attention to your message and trying to make sure you maintain your online visibility. That’s a decision I made and I invest time in it. My one piece of definite advice is to be true to yourself or else you will not come across as being genuine.
So, back to my question.. What you think of me?
Greg Canty is a partner of Fuzion Communications
Greg Canty Fuzion Blog 