Posts Tagged ‘Fuzion PR’

Dog mess and the big lesson!

December 12, 2011
Bing watching telly

I love this show !

I must admit that I never wanted a dog – It was part of the deal that had Deirdre emigrating from Tralee many moons ago!

I’ll move to Cork as long as we can get a dog” she declared most definitely.

I agreed to this request in the genuine hope that she would forget about it in time. This strategy worked for about 9 months but unfortunately she did not forget and the day of reckoning finally arrived .. she ganged up on me with Ellen, my daughter and I started to receive emails at work with pictures of  “rescue” dogs, each with very sad tales.

I gave in eventually and we made the trip to the West Cork Animal Rescue Centre and chose the poor quiet fella in the corner who already had the name “Bing”. He had short hair – we were told be wouldn’t grow much bigger and that he wouldn’t shed much and true to their word neither came true! He grew to quite a size and he has totally destroyed the house with his light dog hair.

Now, I have eventually grown to love him but he is definitely Deirdre’s dog. He is quite a funny fella and one particular quirk of his is that he loves watching TV – if there is an animal on a programme he gets particularly interested but he likes plenty of other stuff. As I write he is actually glued to the Mel Brooks war movie “To be or not to be”  (check out the photo – he has good taste Mel Brooks is hilarious!)

In the 10 years that we have had him I have become quite used to most of what comes with the whole package of having a dog except for … you guessed it, dog mess!

It’s bad enough that the garden is destroyed (grass cutting was always a pain but now it is a very perilous operation) but the worst moments are when we are out walking him and he decides to mortify you in public. To be fair to him he reserves this embarrassing practice for grassy areas but I absolutely cringe when he has his moment of glory (sometimes I think he does it deliberately to me) just as someone is passing by.

They never say anything as they pass but you know exactly what they are thinking as they pass: “Disgusting, and I hope they clean up the mess that their dog has made“. Of course they are right to think this and quite correctly there are laws to back this up.

According to the 1997 litter laws  – It is not an offence to allow a dog under your control to foul in a public place, however it is an offence to let your dog foul and fail to remove and dispose of the foul subsequently

The horrible reality behind this law is that when you walk your dog in public places you must be armed with your little plastic bag and when your precious four legged one decides to do his business then you have some awful business to do. This is one of the most horrible things to do and when it happens I insist that the ownership laws are applied strictly, “DeirdreHe is your dog!”

As horrible as this task is, it makes sense and as law abiding citizens we need to be fully responsible.

Quite simply..it’s your dog, so its your mess and you are expected to clean it up.

Imagine if every mess was sorted out in this way..

Greg Canty is a partner of Fuzion

Breaking bread together

November 30, 2011
Fuzion PR

Where will we go to lunch today?

Every Friday the team at Fuzion go to lunch together – we call it Fuzion Friday!

No matter what happens, no matter how busy we are we keep Friday precious and break bread together. Its a time when we chill out for a while, chat about the week, relax, crack a few jokes and simply bond over a bite of grub and yes, if we’re not too much under pressure we will share a bottle of vino.

We started this tradition a number of years back when it was just me, Dee and Ali in the team and somehow we never stopped and now the whole bunch of us go – that’s 9 of us when we are all together! Sometimes we might bring a client along and even the odd brave journalist has been known to join us. When things were very tight financially (when aren’t they!) the crew came to us and suggested that maybe we should stop this practice as it was probably costing us too much.

For us the ritual of sharing a meal together and de-stressing, just for a while every week is too precious and worth too much not to do.  I look forward to it so much – it’s a simple ritual that signifies we have pulled together as a team through another busy week. After all what is the point if we can’t do this?

I have worked in small companies and I have worked in large organisations and for me the most important thing is being happy – we spend so much of our time in work it is vital that we enjoy who we work with and that we enjoy a happy atmosphere together. For the most part my working life has been in good places with a good atmosphere but I have also experienced the total opposite. If that is you then “get out” – it will eat you up.

Now, don’t get me wrong – we do have our moments when we are under stress and everything isn’t Utopia (invoice day!) but to be honest they are more the exception.

I work with a great bunch, I will always protect the positive atmosphere because I just couldn’t bear the opposite – life is just too short to be unhappy at work.

I started this blog to share a particular story with you but realised half way through that the story of breaking bread together was worth a stage all of its own. I’ll tell you the other story next week!

Break bread with your team this week .. 

#WinHappy

Greg Canty is a  parter of Fuzion

Responsibility and Timing

November 28, 2011
Grafton Street

We are all responsible

I was chatting to a buddy of mine last week who was all torn up because he had to face the prospect of letting a staff member go due to a series of blunders that had cost the business a lot of money.

Being responsible he knew it was something he had to do, to protect the business but he did feel really badly for the individual and the fact that Christmas was around the corner made it feel even worse.

Responsibility and timing..

Aviva decided that it will move a huge chunk of its workforce from Ireland to the UK to save money and increase profits. Is Ireland a market worth supporting if you expect to do business here?

Responsibility and timing..

FAS senior staff get 5 weeks extra leave to acclimatise to their impending retirement. Has this issue been taken on?

Responsibility and timing..

Should 100% of speculative bank debt be covered by the taxpayer?

Responsibility and timing..

Should the tax office be aggressively chasing interest and penalties for late payments when it is clear there is very little liquidity in the marketplace.

Responsibility and timing..

The Government need to squeeze the annual monetary deficit due to agreements struck with the EU and because our country needs to regain its financial independence – there has never been a better opportunity for sorting out excess, inefficiency, unfair & outdated arrangements and crazy work practices. These obvious but thorny issues must be tackled as a priority and then we’ll be happy to take our fair share of pain.

Responsibility and timing.

Timing is critical and never has it been so critical – if we want to progress from where we are we must all act with responsibility.

Greg Canty is a partner of Fuzion

Be nice to the elderly woman!

November 14, 2011
Pay it Forward

It pays to be nice!

This week I heard a really simple story by a guy who was participating in one of our training courses. He supplied corporate and domestic cleaning services and at the early stages of  building his business he was desperately trying to get some custom from the biggest hotel in his town. Despite all attempts he realised that he could not shift the incumbent supplier who the hotel were extremely loyal to so he eventually stopped trying.

Some time later he was asked to clean the carpets in this elderly woman’s house, which he did and at the end of a very long and tiring day he finished the job and packed away all of his cleaning gear. The old woman realised that there was another room upstairs that she had forgotten about and she asked him would he look after it.

Even though it was late and it would take an age to unpack and set up all of his cleaning gear again he decided he would go ahead, unload and clean the extra room. The woman thanked him and did acknowledge the extra work and inconvenience that was involved in cleaning the extra room.

Two weeks later he received a call from the hotel to come and clean some of their carpets.

Guess who was related to the elderly woman?

Greg Canty is a partner of Fuzion PR

George Michael and Relying on Price

November 6, 2011
George Michael

Where are you sitting guys?

George Michael at the O2 in Dublin was the reason I found myself on the lastminute.com website last Monday – as usual I was lastminute.com when it came to looking for a nice place for us to stay so here I was browsing ..

There is a nice feature on the lastminute.com website whereby you can elect to stay in a “secret” hotel – for those who haven’t used this feature the website gives a general description of the hotel , it gives you a general location description and it gives you the star classification.

My criteria was simple enough, city centre location, handy enough for the O2 and either 4 or 5 star and of course I was hoping for a bargain – maybe a cracking last minute deal in the lap of luxury!

I found a “secret” hotel that seemed to be perfect – “a romantic luxury hotel in an idyllic setting perfect for a couple and just a few minutes from Trinity College, Stephens Green and city centre shopping“.

This gem was available for both of us for only €76 euros. I wondered where could it be and tried to match up the description with my knowledge of city centre hotels.

There were other secret 4 and 5 star hotels and these were €140 and €189 – could we be that lucky that we discovered the perfect romantic hotel in a perfect location at an incredible price? I doubted it but why not.

You have to confirm your booking and then your “secret” hotel is revealed..

The Burlington Hotel .. Hmm not exactly modern, idyllic and romantic and not exactly next to Stephens Green. However I reasoned that you get what you pay for, I should have relied on the price and not be taken in by the description.

A taxi ride later and we arrive at the O2 and produce our very expensive tickets, show them to the usher and wait to be guided to the section where our seats were located. Deirdre is a huge George Michael fan so as soon as the tickets went on sale we deliberately bought the more expensive seats (over €130 each! – I did take a deep breath ..) as she wanted to be as close to George as possible!

We climbed and we climbed and found ourselves two rows back from the very top of the arena waiting to see if the mobile drink seller was also selling binoculars! I honestly thought the seats were terrible but I kept my powder dry not wanting to spoil Dee’s night and also resigning ourselves to the fact that complaining would be quite pointless.

The guy sitting across from us must have been reading my mind and he kicked off with the usher – he deliberately bought the most expensive tickets as a present for his wife and demanded to know where in the auditorium were the cheap seats if these were the expensive ones! The very polite usher quickly found some supervisory person who arrived and tried their best to calm the man down.

Jokingly I was about to whisper to the guy that my tickets were bad value for €30 but again he read my mind, beat me to the punch and told me his were €25. No sooner had our mutual joke finished when a group of ladies who had just been shown to their seats in the row behind us started giving out – guess who had deliberately bought the expensive tickets?

The usher was called and the supervisor made another trip up the heights to try to calm down the situation.

In every stadium there are good seats and not so good seats but you should be able to rely on the price to differentiate these so there is no unnecessary frustration.

Can your customers rely on your prices? ..They need to

By the way, George was great even from 1/2 a mile away!

Greg Canty is a partner of Fuzion

Porridge & what I learnt about samples!

November 1, 2011
Flahavans Porridge

Hard habit to break?

I don’t like porridge, at least that’s what I always thought!

In truth I had never tasted it and at 46 what were the chances of me developing a taste for a new cereal? In particular one that was sticky, stodgy and a little messy to make.

I came down the stairs and as usual a really busy week at work meant that the shopping had been neglected and the cupboards were bare, except for this box of Flahavans porridge that had been given to each of the attendees at the Cork Chamber annual conference.

Ok, desperate times calls for desperate measures so let’s try it – how bad can it be? I crack open the carton and see 10 sachets inside with a handy little measuring cup. I quickly read the instructions, empty the sachet, two measures of milk, 2 minutes in the microwave and stir.

Hmmm ..not as bad as I was expecting but maybe it could have been a little sweeter?

Next morning and due to another hectic day at work and the small matter of final accounts being needed for the tax deadline the shopping had still been neglected – ok, let’s try the porridge again but this time lets add a small dash of maple syrup that I found at the back of the cupboard.

Hmmm..this was quite nice after all, it was easy to make and very warming on a cold and miserable morning.

Next morning – I’m looking forward to my porridge. A new habit was born!

It’s never too late to convert a customer but if you are doing it with samples don’t just give them a taste, give them enough so they can form a new habit.

Flahavans – well done to you!

I’m sure at some point that someone internally put their neck on the line and insisted that full boxes of product be given to participants at conferences instead of single sachets because they understood that’s what is needed to change habits.

Greg Canty is a partner of Fuzion

Do the right thing or do the right thing for you?

October 23, 2011

Do the right thing

I sat in the car with the engine running wondering should I turn back?

I had agreed to attend an unfair dismissal hearing as a witness for a guy who had been mistreated by his ex-employer. My dilemma was that his employer was a big company that we were likely to be pitching to in the future on some projects that we were working on. This was a little tricky – I didn’t really know this guy that well but I did know that he had been treated quite unfairly.

I wondered why he was relying on me as I reckoned there were another few guys better placed to be witnesses but unfortunately with these things many people “don’t want to get involved“. In my early naive career days I struggled to understand why people behaved like that – but after a while you I understood the need to be careful and watch the big picture.

Anyhow I reflected on the situation, decided that he had been wronged and continued on my journey to his hearing – I honestly told them what I knew and along with some other evidence this helped to win his case and he managed to negotiate a settlement, which he put towards setting up on his own.

I am happy to report that it was probably the best thing that happened to him and he now has a really successful business – he also turned out to be a really great client of ours a few years later!

Sometimes we are faced with these tricky situations and it can be hard not to think of your own interests first. It’s probably being irresponsible but when it comes down to it – maybe we should just do the right thing.

Greg Canty is a partner of Fuzion Marketing & PR

What team are you playing like?

October 3, 2011
Brazil

What team are you playing like?

For some reason this year always felt like it was going to be one hell of a challenge. I must admit I was really worried about the effect of the budget changes and the reduced disposable income that we all have as a result. While the budget has had the predicted negative affect on the domestic economy a lot of things have changed, which have managed to balance this out.

The most important of these is a genuine attitude shift from people in business who are digging deep and really trying their best to make things happen for themselves. A true fighting spirit and resolve is coming through and people are trying “positive” things in the marketplace. We are at the coal face and are witnessing the uplift first hand – We are really busy with some really exciting new projects and it is all down to people being proactive and trying their best to make it happen. After all who else will do it for you?

So here we are entering the last quarter of the year and we are still standing – I must admit that I had been approaching the year very cautiously and found myself marking each month down as another one survived!

Enough, Enough… We have done well but we need to stop all of this “survival” thinking,  and if we were to use a football analogy we have probably been playing a defensive, cautious match like a classic Italian soccer team!

It’s time for the manager to call the captain to the side of the pitch and whisper “You’re a talented team, take off the shackles, enjoy yourself and start playing like Brazil”

What team are you playing like?

Greg Canty is a partner of Fuzion

Knowing you are the best & saying it

September 25, 2011
Hayfield Manor Hotel

Hayfield Manor Hotel

I was at a recent Chamber event in Cork and they had their usual “soap box” slot whereby a few members are given the opportunity to speak in front of the attendees and briefly tell everyone about their business.

This is quite an awkward moment for those invited to talk – they have about two minutes to inform and impress the listeners and generally try to make an impact with a combination of information, some humour and maybe a “catchy” phrase to finish their mini speech.

At the recent event Ettienne van Verde, General Manager of Hayfield Manor confidently took to the podium and started his speech by informing all of the attendees that they were the best hotel in the area.  At first there were a few quiet sniggers, some glances around the room because “saying you are the best” is generally not something that we say. It might be considered to be a little bit arrogant ..even if you believe it do you say it publically?

Not only did Ettienne state that they were the best hotel but he went on to explain why they were the best. He mentioned the friendly welcome, the free parking, the convenient location, the free wifi, the state of the art function room, the individually designed bedrooms and also the two award winning restaurants.

At the end of his confident two minute talk he was met with a big round of warm applause.For those who have experienced the hotel they would have to agree that Hayfield Manor is pretty good but I suspect the warm round of applause was for someone who proudly and confidently represented their business and wasn’t afraid to say “we are the best”.

If you believe you are best maybe you should start saying it

Greg Canty is a partner of Fuzion

Handling the pressure of not being able to pay your debts

September 18, 2011
Handling the pressure of debt

Under Pressure

I guess a lot of people are finding themselves in a situation today where they just don’t have the funds to pay what they owe.

What do you do when you find yourself in this situation? – how do you deal with it, how do you cope, how do you handle those phone calls, how do you handle the pressure?

Unless you have been in the situation before do you know what to do or how you would react?

Will you avoid all calls and email requests, will you make promises you just can’t keep, will you tell lies about cheques that have been sent or will you take every call and be up front and honest with every single caller as to what the situation is and how you intend sorting it out?

Will you promise your creditor an update within a fixed time period and actually deliver this update?

When you are in this spot more than likely on one hand you are fighting for survival, for solutions while at the same time trying to deal with this mixture of creditors – angry, understanding, patient, worried all demanding their payments.

A number of years back I found myself in this spot – I was selling the business I was a joint partner of, I had my figures done, money in and money owed. The theory was perfect – I would have enough from the proceeds to comfortably settle all monies due and even have a good balance left over!! A fine reward for 12 years of hard work..

A few things went badly wrong (a landlord deliberately delaying the lease assignment for over a year was the main problem, which caused huge problems as we were operating month to month) and I found myself with a significant shortfall – the day I did my tally that awful, sick sinking feeling just took over my body and I broke into a cold sweat realising that I was in a financial hole.

When that awful sick feeling and sheer panic eventually subsided (this stayed with me for at least a week – a dark place to be) I had to start dealing with the situation.

The supplier phone calls ? I could tell you that I took every one as they came in but honestly I couldn’t handle them, I had enough on my plate trying to get my head right and deal with the situation and I just wasn’t able to cope with these calls at the same time. I had never actually dealt with the suppliers directly, which definitely made it easier.

When I started to calm down I made my plan. I asked my good friend and accountant Tom Sheehan of TA Sheehan & Co in Cork to help.

We figured out how much we could pay everyone and Tom took over the job of negotiating with each supplier. I corresponded with all suppliers by fax (I just wasn’t able for the phone calls) and passed on Tom’s details – he took it from there and successfully settled with all of them. The business had dealings with most of these suppliers for over 12 years so I reckoned that they had made plenty from me over the years – either way I could not pay them what I did not have.

This was a horrible time in my life and I’m sure it was quite unpleasant for those my business owed money to – most of these were big multinationals but some were small businesses and I am sure these were quite worried at the time.

Was I honourable? I guess I was in the end but I do know how difficult it was to deal with those calls – for a while I did hide and I did need help to deal with the situation.

My advice for anyone in this tight spot – do what you can but don’t hide, if you need help then ask for it. Stay honourable ..

PS: Thank you Tom – the help you gave me at this time I’ll never forget and it kept me sane!

Greg Canty is a partner of Fuzion