Posts Tagged ‘Fuzion’

The blog about blogging

January 24, 2014

Blogging for business

I was in the Guinness Storehouse last week at a client event and two people I had never met before came up to me and started chatting to me because of blogs of mine that they read. One of these conversations was on the way into the loo!

One of these posts was about the Jobbridge scheme and the other was about companies undoing the good by overselling.

Yesterday afternoon I came across an incredible blog post via Twitter , which gave me huge insight into the life of a friend of mine.

It struck home to me once again the reach and impact that blogs have and how powerful this activity has been for me and for our business, Fuzion.

I’m dedicated to writing at least one blog post every week, which I publish and circulate across my different social media platforms. Typically I will write it over the weekend on the laptop or first thing in the morning like this one ..

You could be reading this post from an email or direct from my blog site or you may have stumbled across it as a follower of mine or Fuzion on twitter, a friend of mine on Facebook, a fan of the Fuzion business page on Facebook or maybe on LinkedIn, either as a status update or posted as a discussion post on a LinkedIn group.

In any scenario I write my blog post, which gives me the ability to reach a big audience across a variety of platforms.

Hopefully anyone who reads them will find the posts interesting (I vary them between technical marketing orientated posts, some business observations and some very random personal and other posts) and as a result will form some sort of an opinion about me and Fuzion. Hopefully these opinions are good and if the need arises for our range of services we will be in the frame as a possible provider!

Yes, that is a reason that I write them but I also write them because I enjoy writing, connecting and receiving feedback. I get a buzz from them … Sad but true !

My blogs are hosted on the WordPress platform, which is easy to use, is well optimised and it provides me with great stats and insights about how readers came to my site and which posts have been read the most (or least!).

In terms of ideas I use a little notepad on my iPhone where I jot them down when they come to me and when I have time I have a peep at my list …. sometimes I see these notes and I just can’t figure out what I had in mind when I jotted them down!

So …. The big question – why blog at all?

Here are my reasons why you might consider it –

Social Media Noise – it is hard to grab attention online at this stage as it is a very congested place. By generating your own (hopefully quality) content you can stand out.

Expertise – what better way to demonstrate your expertise about your business than writing about it?

Passion – if you are passionate about what you do, your blog is a terrific way to demonstrate this. Passion is hard to hide!

Optimisation – at a very practical level if you write online about your subject matter enough and use the right keywords and follow some simple SEO protocol you will be found much easier by people searching

Writing Skills – blog writing sharpens your writing skills and it also helps to formulate your ideas and thoughts properly around your topics

Idea generation – once you commit to a blog a week/day/month you will be surprised how ideas come to you and how much sharper your mind gets after a while

Testing topics – you can gauge media potential for a topic through a blog post

Rant! – sometimes you might need to take on a topic or issue online and writing a blog and distributing it through your social media platforms can be extremely powerful.

Business – if you do it right with a clear focus and some patience your efforts will result in new business

Personality – your blog is a great way for people to get to know you, understand you, see what motivates and inspires you and possibly wish to do business with you. The platform gives you an opportunity to be less formal on a website for example.

Social Media Raw Material – After a while you will build up a bank of blog posts, which can provide valuable material to feed your hungry social media platforms. Many of your blog posts, depending on the topic are capable of being recycled – great tips and advice will not date.

This prize is there waiting for you (most of your competitors surprisingly won’t grab it) so it is up to you to seize the opportunity and be the one in your sector who is winning by blogging.

It might feel strange at first but like everything practice makes perfect and in no time at all you will be flying ..

Go on …you are just one click away!

Check out Tips about Blogging and Making some Noise

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

Dachau and things we don’t want to remember

December 12, 2013

Entrance to Dachau

All four of us found ourselves at the front gates of the Dachau Concentration Camp on a cold but beautiful sunny morning as we were about to start the Memorial Tour. This has been open as a visitor centre since 1965.

Arbeit Macht Frei” or “Work will set you free” reads the inscription on the entrance gates.

This was very strange as only two hours before I was resigned to the fact that none of our crew wanted to go on the tour so I wasn’t going to force it on anyone.

After all why would anyone want to inflict such misery and horror on a few days holiday?

For me it was just 8 miles from Munich where we were staying, it is a huge part of the German story and I really wanted to see it – I knew it was morbid and would be upsetting  but something brought me there. It was quite a difference to the “Sound of Music” bus tour of Salzburg the previous day!

In a bizarre coincidence we missed the bus tour that we intended to take and hopping off the train at Dachau station we bumped into a lad from Templemore in Tipperary who is an official guide …off we went with Gordon!

Dachau is unique as it was the very first concentration camp, opened in 1933 initially for male German resistors who needed to be “re-educated“.  After 1938 as the Nazi terror machine reigned across Europe the camp became a cruel home to many other male Jews and other persecuted minorities.

We learned that Dachau was the sophisticated  “pilot” camp, which was to be used as a training ground for the Nazi’s who would practice, develop and use this model and replicate it over 2,000 times across Europe. This camp was so sophisticated that it was even shown to visiting dignitaries as part of PR, propaganda tours – this was no secret.

Dachau was a clever place to locate the camp as it is a beautiful area with a proud history – a camp there must surely be legit?

The top, well respected SS commanders would be trained here in detail about how to run a concentration camp. I always pictured the concentration camps as prisons but in reality it was an imprisoned workforce who were there to service factories, which were located outside the grounds. These factories included big companies who are still popular brands today.

This was a system designed both to imprison “Imperfect” people but also to make money from them in a brutally efficient industrial model.

Torture, humiliation and unimaginable cruelty ensured that all prisoners stayed in check – there were worse camps than Dachau Gordon told us.

I photographed the entrance  – on a sunny day it looked nice.

I photographed the famous gate with that “motto“.

I took a photo of the prisoners as they were photographed on the day they were liberated on the 29th April, 1945 – lots of happy faces.

I took a photo of the huge yard where the roll calls would have taken place – gorgeous day.

I took a photo of all the prisoners who were photographed in a roll call – lots of unhappy men lined up.

I took photos of the room where the prisoners were taken on the day they arrived – they were stripped, and then totally shaved and deloused with disinfectant, which would burn their skin we were told.

On display in the room were some large prints with graphic images, which started to reveal the full awful story – I didn’t photograph these.

We were shown a wooden table over which men were humiliated and whipped with a cane if they stepped out of line (not making a  bed properly for example) – I didn’t photograph this.

If a man tried to stand up to the officers they tied his hands behind his back with a chain, hoisted him over a wooden beam (in this cleansing area) and would drop him. This would dislocate his shoulders, break his arms and tear his muscles.

At this point I wanted to leave, I got the picture …I had heard enough.

The movie was about to start – we watched in horror at the black and white footage that was taken when the camp was liberated. Bodies found on railway carriages (this was unusual for this camp we were told), piles of naked corpses stacked on top of each other and the terrible state of the survivors.

This camp that was built for 7,000 prisoners ended up with over 32,000. After liberation 2,000 prisoners passed away from ill health – their condition was so poor that nothing could save them.

At this point I wanted to leave again – I felt the others were the same but no one said a word. 

We went back out to the yard and the fresh air and sunshine. We viewed the memorial sculptor and the beautiful tree lined passage that would have run through the middle of the camp – the trees had been there at that time, to make the camp look nice. I took a photo.

We walked over to the rebuilt barracks that the prisoners would have lived in – I didn’t take a photo.

We walked down the tree lined avenue which would have run in between the rows and rows of barracks on each side – these were dismantled after the war.

The crematorium where the human “waste” was disposed of was next on agenda. This was to the back of the site and would never have been seen by the prisoners. Some prisoners were given the job of running this area.

We first saw a little cabin with two ovens inside – it was clear what they were for.  I didn’t take a photo.

Due to capacity issues a new and very sophisticated and impressive looking building was erected. This consisted of rooms where prisoners would remove their clothing, a gas chamber (with shower heads, which they would have been used to – The sign at the entrance overhead read “showers” in German) and a bank of ovens. Its not sure if this gas chamber was used much – maybe it was just for training purposes?

Some women were hung in this room and then cremated because of something they did which upset someone ….it’s a blur.

We quickly walked through this area. I quietly blessed myself in each of the rooms. Towards the end of the war the crematorium was shut down as there was a coal shortage.

I didn’t take a photo.

Behind this building was a little garden walk where assassinations took place against one of the walls – young boys as young as 14 were doing the killing at this point in time.

I didn’t take a photo.

The Dachau Memorial was created by the survivors who wanted it to be shown and experienced in this way. They want the full story to be told so that all of us understand and none of us forget.

In Germany schools are brought here as part of their curriculum.

According to Gordon some of the remaining survivors still return and perform meet and greet duties and tell their stories to visitors.

Statue at Dachau

The last part of the tour is a simple statue of a lone survivor, which is directly facing the crematorium – the statue is of a skinny, prison weary survivor standing proudly in a long trench coat.

He could now walk out of Dachau ..

I took that photo.

We are all busy with our own lives and it is often easier to turn away and not look at things that are unpleasant and make us feel uncomfortable.

Today l look at my photos – while I went to Dachau I did my own filtering job and I left the really unpleasant stuff behind.

It’s easier that way.

Greg Canty is a partner of Fuzion

Katy Perry and her Twitter Tips

November 26, 2013

Katy Perry - Twitter Tips

Getting someone to tweet for you is cheesy and desperate” said Katy Perry as she was interviewed on the Red Carpet at the 2103 American Music Awards.

She was asked to comment about her incredible Twitter following, which is just shy of 48 million people.

While she is clearly not like the rest of us mere mortals in terms of popularity online she does have a terrific handle on what works and what doesn’t.

Her off the cuff interview was simple but there was pure gold in what she said:

I have a huge responsibility with so many followers

“No one runs my account for me, I do it myself

“I don’t get my manager or my publicist to tweet for me, it’s always me”

“People want to see the authentic, genuine you

“People want to see your personality and it gives them a chance to see that you have fun

“I never try to sell or promote products but I will share ‘stuff’ that I love

It’s always obvious when someone else is tweeting for them –  it’s cheesy and desperate

It’s best to show people what you love, what you like and things that inspire you

Katy ..thanks for the simple Twitter masterclass!

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin in Ireland offer social media training and consultancy services

Make sharing easy

November 24, 2013

Cork City Ballet

We were lucky enough to be at the Saturday night finale of the Ballet Spectacular Gala at Cork Opera House celebrating  21 years of the Cork City Ballet Company.

I’m not a ballet fanatic by any stretch of the imagination – if anything I’ve been more than a little bit ignorant about ballet and I was pleasantly surprised by such a fantastic night of fabulous music and dancing. Watching such incredible athletes perform gracefully on stage in such a polished production at a fabulous venue was a real treat.

Playboy of the Western World - Cork Ballet Company

To hear “Ride On” by Christy Moore being played in a dance scene during the Playboy of the Western World segment was very special.

In truth I ended up going to the ballet as a result of some random interactions on Twitter with the Cork City Ballet company (@corkcityballet) – I had so much fun and banter back and forth with them online that I just couldn’t possibly miss it!

Ballerina Erina Takahashi from English National Ballet and her partner Yosvani RamosThose attending Alan Foley’s production were also treated to two special segments delivered by some of the world stars of ballet including Prima Ballerina Lucia Lacarra and her partner Marlon Dino and another world-class Ballerina Erina Takahashi from the English National Ballet and her partner Yosvani Ramos.

At the end of the performance, Artistic Director of Cork City Ballet, Alan Foley spoke passionately to the audience about the challenge of operating a ballet for 21 years in a relatively small and unknown city (from a ballet perspective) and on a shoe string budget – well done Alan!

While we were sitting in the fabulous theatre waiting on the curtains to open I was wondering how I hadn’t seen people sharing pictures from the Thursday and Friday night performances on Facebook and Twitter.

All was revealed when the public announcer stated that the performance was about to begin and added “the taking of photo’s and recordings of the performance is strictly forbidden“.

Was this a Cork Opera House rule, a Cork City Ballet rule, some restriction that the star performers insist on or does the taking of photos genuinely interfere with the performers? (I did take a sneaky pic at the very end, which is at the top of this piece).

While many won’t like it and will tut tut (that nearly read like a tutu!) all of this social media stuff, many of us do like to share our life experiences and maybe instead of prohibiting photo’s they should be doing the exact opposite and encouraging them.

Maybe on the intro screen before the show starts show the hashtag #CorkBallet, gently reminding and even encouraging the audience to share their experience of the show online and help it to trend bringing it to the attention of so many others.

If that doesn’t work during the show either allow photos at the end of each segment or let the performers present themselves after the show for photos with guests – can you imagine the excitement of people getting their photos with the gorgeous stars. These would proudly appear on so many Facebook and Twitter accounts and at the same time promote the shows.

The lucky Thursday audience would have shared their experience encouraging their friends and online followers to buy tickets for the Friday and Saturday performances. The Friday audience would encouraged ticket sales for Saturday and the Saturday audience will have their friends and online followers saying “damn, we should have gone – next year we’ll definitely go“.

The Cork City Ballet Spectacular was indeed quite spectacular but should it be made easier for even more people to find out about it? – they would have loved it and Alan and his team might have a few more quid in the coffers for next year!

If you have a great place or a great event …make sharing easy!

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin in Ireland offer social media training and consultancy services

Balancing those debits and credits!

November 11, 2013

Work, Life Balance

Where did that time go?

31 years ago this boy was a raw, innocent 18 year old working as a junior accountant in a mid sized accountancy practice on the South Mall in Cork. At this stage I was two months into my apprentice and I was learning the basics.

Ironically, I had done Economics and Business Organisation in secondary school so Accounting was brand new to me!

For every debit there had to be a corresponding credit was the golden rule – if you got that, your accounts would always balance. If they didn’t balance something was wrong and you had to search for your mistake.

It’s probably easier for everyone now with the computers and the accountancy packages – we had to do it all manually with ledgers in my day. Imagine trying to dig through that lot to find where you went wrong..

I was in practice for 6 years and then went onto industry and eventually swapped the accountancy role for a general management one and that was the official end of my debits and credits (except for my own projects at least).

That debits and credits discipline always stood to me and I do think accountancy and the privilege of working with so many businesses at at a young age was the best business degree anyone I could ever hope for.

You listen and learn from clients, you understand the drivers of their businesses and you use your expertise to help them. In many ways I do exactly the same now except the expertise is quite different and I don’t have to worry about those debits and credits.

The strange thing is that life is full of debits and credits and it too must balance and if it doesn’t something is wrong.

I’ve been working hard all morning …. head out for a nice coffee

My crew work their socks off ….  take them for lunch on Friday

I’ve been stuck in that proposal for hours …. time for a stroll and fresh air

We’ve been working hard all year …. where will we go for our Christmas party?

Work, work, work …. spend time with friends, meet the kids, visit the folks

Busy doing stuff for everyone else …. get tickets for that gig

I’ve been working my socks off all year …. maybe a new car at the start of the year?

Whatever you do today make sure you balance your books!

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

You’ll never know why

November 5, 2013

Word of Mouth

Thanks for the invitation for your event but I just won’t be going.

I don’t want to shop in your store any more and I won’t be recommending that anyone else goes there.

I will probably ever so subtly actually discourage people from going to your store whereas before now I would have done the opposite.

The problem is you will never quite know why ..

The thing is you treated a good friend of someone that I know really well quite badly, which left them really upset. I know they are reasonable people so I trust the stories that I’ve heard and I believe that the poor experience was genuine and not exaggerated.

From my point of view this mightn’t be reasonable or logical but that’s often the way the world works.

Reputation is a funny thing – it takes ages to build a good reputation and it take seconds to destroy it.

Next time you have an issue with a customer consider carefully how you deal with them as it can potentially impact on many more than just them.

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

Hugh O’Flaherty and those Poppies

November 3, 2013

Hugh O'Flaherty Statue in Killarney

What a great week.

This was the culmination of an idea and the five years of hard work that followed.

Our idea was simple – we wanted to create a permanent memorial in Killarney to honour Monsignor Hugh O’Flaherty, the Irish World War 2 hero who instead of turning his back on escapees and people on the run from the Nazi regime, he gave them shelter.

He ignored the rules and the neutrality status of the Vatican and he set up a network of safe houses in and outside Rome and with the help of a special group of people he helped 6,500 to safety until the war was over.

After the war this very special man visited the prisons to ensure the Nazi prisoners were being treated properly, including the head of the Gestapo in Rome, Herbert Kappler.

Visiting the Nazi’s and in particular Kappler, confused many as they had been involved in so many atrocities and in particular would have arrested and quite probably assassinated the Monsignor if they had captured him. When questioned why he was doing this the Monsignor replied with a very simple and pure response

“God Has No Country”

Until I read a review of the book by Brian Fleming, about the Monsignor’s heroic deeds “The Vatican Pimpernel” I did not know of this great Irishman and to our shock we realised that most other people were exactly the same.

Who?” is the most popular response you get from people when you mention his name.

The sculpture with the accompanying story board in a prominent location in Killarney will hopefully change this both with the Irish and the many international visitors to Killarney.

The sculpture was unveiled on October 31st, 2013, the 50 year anniversary of his death before a large audience, which included the O’Flaherty (and Dineen) family, William Derry (son of Sam Derry, one of the key members of the Monsignor’s team), David Sands and Mo Burton (the grandkids of Henrietta Chevalier, the Maltese widow who offered her home as a safe house for escapees in Rome).

In the audience we also had the Israeli, Canadian and British Ambassadors and John Morgan representing ELMS, The Escape Line Memorial Society.

The moving ceremony consisted of speeches by the town Mayor Patrick Courtney, Hugh O’Flaherty, the grand nephew of the Monsignor as well as Jerry O’Grady the terrific chairman of our Memorial Society. We unveiled the plaques that carried the story of the Monsignor, the “God Has No Country” plaque and the sculpture itself.

John Morgan from ELMS left a wreath of poppies at the feet of the sculpture,

We did it!

Five years of organising, events and fundraising – most of which has come from individuals (please note we received no state help nor support from tourism bodies) brought us to this proud moment.

Killarney now has a beautiful sculpture, a permanent memorial, something to be proud of and a new attraction to visitors, which can only help things in the town. It is also a real connection to British, American and European visitors.

Poppies - Flanders Field

Poppie Anger

While this was an incredible week I was dumbfounded that our chairman received a call from an “angry” citizen enraged that we had allowed the Poppy wreath to be left at the foot of sculpture of the Monsignor. I’m glad he didn’t call me ..

How can any Irish person take in this whole incredible project and the very best they can come up with is to get angry with us because of a Poppy wreath. What has happened to someone that this is the only emotion that is stirred from such an occasion?

What is it about the poppy?

The destruction brought by the Napoleonic wars of the early 19th Century transformed bare land into fields of blood red poppies, growing around the bodies of the fallen soldiers. In late 1914, the fields of Northern France and Flanders were once again ripped open as World War One raged through Europe’s heart. Once the conflict was over the poppy was one of the only plants to grow on the otherwise barren battlefields.

The poppy came to represent the immeasurable sacrifice made and quickly became a lasting memorial to those who died in World War One and later conflicts. It was adopted by The Royal British Legion as the symbol for their Poppy Appeal, in aid of those serving in the British Armed Forces, after its formation in 1921′

The Poppy represents something beautiful growing from the sacrifice of others.

Our key objectives with the sculpture of the Monsignor are to honour his selfless deeds and his courage but more importantly to inspire these traits in all of us so that we can do great and selfless deeds in our lives.

While my first instinct would be to give our angry poppy friend a piece of my mind, instead I hope that he can put his anger and prejudices aside and realise what this is really about. Maybe he should stop and smell the poppies…

As a great man once said “God Has No Country

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

Punching in Time

October 25, 2013

Bored at work

I gave two social media training sessions on consecutive afternoons this week to different groups from the same organisation.

Before the session began on the second afternoon I asked the organiser if there would be a coffee break – we had a lot of ground to cover and the previous day there was no break, which made it a tough three hour session for everyone concerned.

No, just keep going” she told me “everyone would prefer to finish up and leave as soon as possible

That’s strange ….

It was only then it dawned on me – the attendees were taking the course as part of their continuous development, which is required as part of their qualification. This is standard practice with a lot of professional bodies.

I asked a few questions at the beginning of the session to warm up the group and to establish exactly how much they knew about social media – not a whole pile as it turned out …this was going to be a tough session!

OK, we’ll all here (I had driven two hours to get here) so lets get stuck in and make the most of it..

Willie Sutton, The Famous Bank Robber

Willie Sutton, The Famous Bank Robber

I dug deep, I gave the session everything I had – I told them stories, I gave them examples, I kept the session as light and lively as possible, I related the topics to their jobs, I showed them how they could use it to win new business, I showed them how it could help them to get closer to their clients.

I even told them about the famous Irish/American bank robber, Willie Sutton!

They were a nice group and bit by bit I seemed to win over some of them; some of them were engaged in the topics and they were asking me questions and at least there were a few interested, nodding heads.

I drove on and before I knew it I realised it was 5:05 pm and I had ran five minutes over time.

“Ok guys, I have about 15 more minutes to go in order to finish the session. I’ll continue if you wish but if anyone wants to leave, I won’t be offended”

I was given the green light to continue but a few got up to leave – before I knew it I was left with about a quarter of the attendees. I continued with the session but I must admit that I was disappointed that more did not stay back.

The few that stayed were really appreciative that I punched in the extra effort and a few stayed back to ask me questions.

I packed up my things and headed to the car park to face the two hour drive back to Cork.

For two afternoons we all just punched in time …. they were there because they had to be, and I was there because they had to learn something and it may as well be social media.

While I was paid well for my time and I hope I did teach the few who wanted to learn it just felt pointless and I felt empty.

Life is way too short to be just punching in time.

Greg Canty is a partner of Fuzion

Fuzion offer social media consultancy and training in Ireland from our offices in Cork and Dublin

The social cost of questionable leadership at Facebook

October 23, 2013

Facebook Mission - To Make the world more open and connected

I stood there and I watched the faces of the concerned parents – this is a new era that has many of them confused, lost and petrified about the on-line dangers that could threaten any of their children at any time.

One of the parents relayed a story about her child who was being bullied by others on Facebook – in this scenario she spotted the danger, jumped in and her daughter confronted the person who was saying these nasty things. She received an immediate apology, the activity ceased and it turns out the “culprit” didn’t fully realise the damage and harm they were causing by posting silly but hurtful remarks.

For some reason many of us behave different online – in a way it’s like shouting and roaring at people from the safety of your car. Would you do that on the street?

Online many of us lose our manners, we get nasty, we get personal and we have no bother pulling the trigger and firing abuse at other people.

Would you do it to their face? Probably not..

At Fuzion we produced an infographic called “Safebook” which can be downloaded free from our website to encourage young people to use the online platforms responsibly and to help them cope with any negative scenario. In the worst cases we recommend that the culprit should be unfriended, blocked and reported.

Safebook Poster - Cyberbullying

This is quite good advice and when it comes to reporting we mean: tell your friends and parents and ultimately report them to the social media platform and the authorities where necessary.

I have come to realise that the reporting to the social media platforms is quite useless and I have never really heard it yielding results. While they proclaim they are very concerned in reality I feel they are doing nothing to really make a difference.

For over a year our Safebook poster has been downloaded by teachers, resource centres and parents all over the world – we have even been asked to translate into a number of different languages, which shows you that the problem is global.

Where are Facebook in all of this? Have they seen our poster? Do they not see the huge need to provide a resource to schools and our young people?

At this session, which had been organised by a proactive parents committee for a school in West Cork I informed them that Facebook operated different privacy settings for teenagers, which gave them a level of protection against predators. This seemed to provide some relief to the concerned parents.

Facebook change the privacy settings for teenagers

Literally the next day I read the headlines that Facebook had now relaxed the settings for teenagers, providing them with more or less the same functionality and openness that other adult users enjoyed!

In their statement they outlined their logic for this change:

Teens are among the savviest people using social media, and whether it comes to civic engagement, activism, or their thoughts on a new movie, they want to be heard,Facebook said on its site. “While only a small fraction of teens using Facebook might choose to post publicly, this update now gives them the choice to share more broadly, just like on other social-media services.

In my view the truth is that Facebook is losing ground to it’s big social media rival Twitter, which does not have special settings for different age groups and it wants to protect this first and foremost. They are throwing their privacy protection mechanisms for young users out the window because of this.

While this thinking is very concerning it got even worse ..

Now we have learnt that Facebook thought it was quite OK to permit a brutal sadistic video of a woman being beheaded on their platform.

Debbie Frost - FacebookThe logic of this was explained by the Director of Communications and Public Affairs Facebook:

People turn to Facebook to share their experiences and to raise awareness about issues important to them,” said spokeswoman Debbie Frost in a statement. “If it is being shared for sadistic pleasure or to celebrate violence, Facebook removes it.

How does Facebook know if I am sharing the post because I am horrified by it or because it gives me a thrill?

Facebook staffThey were allowing a brutal video that any TV station in the world would instinctively know should not be viewed on air, to be shared by all their users on Facebook based on freedom of expression and  the social good!

While Facebook is a huge, profitable business and is winning commercially it that has clearly lost it’s way when it comes to moderating its platform, which must be put down to some very questionable leadership.

When Mark Zuckerberg says the Facebook mission is to “Make the world more Open and Connected” is this what he meant?

Have they lost all objectivity and social decency by employing too many young guns who just do not have the life experience and moral compass required to deal with policy and such huge issues?

The scary thing for me is that up until this point they have probably been the more proactive social media platform when it comes to privacy and safety!

My conclusion when I talk to parents and teachers about social media is that the onus is on us to teach good behaviour and we need to be proactive and learn the tools for ourselves so that we can advise from an informed place.

I call it “Teach don’t Preach“.

It now really looks like it is up to us because the safety walls have just been lowered and I don’t trust the owners to build them again.

I think of the faces of those concerned parents – maybe they are right to be concerned?

Greg Canty is a partner of Fuzion

Fuzion offer social media consultancy and training in Ireland from our offices in Cork and Dublin

Thanks for the re-tweet?

October 18, 2013

Pay it forward

Thanks for the RT”  (thats a re-tweet for those unfamiliar with twitter – whereby you share someone’s tweet/post with your followers)

How long would that have taken …. two seconds?

But if you are too busy and have no real interest in interacting with others then what does it matter if you “thank” or not?

You may have saved two seconds but it did cost you:

  • You are viewed as unappreciative by the person who valued you enough to RT you in the first place
  • You may not be re-tweeted again by that person (you will miss out on the visibility with their followers)
  • You miss the opportunity to engage with someone who was interested in your post
  • Someone else will benefit by the re-tweets you used to get

Big social media tip ….say thanks!

PS: ironically you will be the one who benefits most by doing that

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin in Ireland offer social media training and consultancy services