social media training | Greg Canty Fuzion Blog

Posts Tagged ‘social media training’

Recommendations Rock!

April 21, 2015

Do you remember the old days of the “reference“?

That magic piece of paper from a previous boss or the parish priest that says you are a great person and someone who can be trusted to do a good job!

These pieces of paper were little treasures that we kept safe and produced when required on interview day.

Even now whenever any of our team move to pastures new (why anyone would ever leave Fuzion is a mystery to me!) they ask us for a ‘reference‘.

They clearly don’t need it for the job they have just accepted but they might end up using it for the next role they go for. More than likely whenever it will be used it will be at least two years old.

This reference is written in the knowledge that it will only ever be shown privately in very specific circumstances.

For me the ‘real’ references are the recommendations that appear on your LinkedIn profile.

As far back as April 2010, Fortune magazine in an article about LinkedIn were advising that “if you were serious about your career then you should be proactive about getting recommendations“.

These are much more powerful that the traditional ‘reference‘ in my view. This is someone going on record for everyone to see that “Greg is a great fella“. A good recommendation on your LinkedIn profile by a credible person speaks volumes about you as a prospective employee or as service provider.

Furthermore a bank manager, a landlord or a supplier might find such a recommendation just as beneficial.

I get asked a lot by people about how to go about asking for a recommendation. If you have done a great job for a boss or a customer then it’s appropriate to ask and mostly they will be happy to oblige (they must be a LinkedIn user).

Ironically one of the best ways to get a recommendation is to first give one. This is a powerful gesture between you and that person – there is nothing wrong in recommending your boss (a very fair person, who I thrived under, who gave me fantastic direction etc) or a customer (a pleasure to deal with, very professional and fair) .

On LinkedIn once you recommend someone the question is then asked of them “would you like to recommend Greg“.

I must practice what I’ve been preaching and write a few recommendations

Who is first? …

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork

Tags:Fuzion, Greg Canty, linkedin, Recommendations, social media consultancy, social media training
Posted in Personal Branding, Personal development, Personal Marketing, Recruitment, Social Media | Leave a Comment »

Feeding the fly on the wall

October 5, 2014

In many ways we are all a little curious..

What are they really like, what is she like, are they nice people, what is the spirit of the place, what do they really believe in, is it all about profit, what does he do in his spare time, what experience does she have, what happens behind the scenes, what is their process, how committed are they to results, what are they passionate about, what is it like to work there, what are the people like that do the real work that we never get to meet?

At times we would love to be a fly on the wall to see first hand what the real story is so that we could really get a sense of that person, that business, that organisation – can we believe in them enough to trust them and maybe even do business with them?

Next time you tweet, post on Facebook, write a blog post, publish a photo, update your bio or post on LinkedIn think about that fly on the wall and feed him well!

Greg Canty is a partner of Fuzion

Contact me if you are interested in the Power You online reputation programme which I will be starting soon in Dublin and Cork: greg@fuzion.ie

Fuzion offer Social Media Consultancy and Training in Dublin and Cork

Tags:Cork, Dublin, Fly on the Wall, Fuzion, Greg Canty, ireland, social media consultancy, social media training
Posted in Blogging, Facebook, LinkedIn, Marketing, Personal Marketing, Social Media, Training, Twitter | 3 Comments »

15 Incredible social media tricks to send your campaigns into orbit!

August 24, 2014

The whole team are busy working on a plan for a ‘hot prospect‘ that we would love to win.

We brainstorm together. first ensuring we all understand the brief, and then we agree the key objectives and what we need to achieve by the plan. We then assign the different parts of the plan to the different team members who are best suited for each element and we go to work.

Often I will work out the social media strategy and the plan for the ‘new client‘ and when all our different parts are done we reconvene and review the collective plan making sure all parts work together – Fuzion!

I went off and worked on a plan that I felt would work for this new client who were targeting a stylish, cool and savvy social media audience.

My crew pulled me aside and told me my they thought my plan was boring – “the client have big expectations from you around social media and we need to ‘wow’ them. What you have put together is boring and won’t achieve that wow“. Ouch ..that was harsh!

Now here is the dilemma ….everyone wants the big trick, the big wow, the magic moment that sends their plan into orbit but I find 100% of the time that you will never ever get near the possibility of this happening unless you first get the basics right. In particular with this target audience I also felt they would see any tricks and gimmicks as trying too hard.

Unfortunately the big trick is actually doing the boring basics right and being diligent enough to do this consistently day in day out, including those days when you are up the walls and your social media posts seem trivial and a waste of precious time. Because I believe this I find it hard to pop out tricks and gimmicks in a genuine plan.

I guess I wrote a social media plan for this prospect that was designed to succeed, which probably did read as very boring and ‘trickless‘ but unfortunately that’s what I believed was needed.

In a way there were huge ‘tricks’ in the plan even if they appear boring:

Get your objectives and key messages right and stick to them
Concentrate on the main social media platforms and until you have these up and running properly forget about the others
Make sure all the key imagery used is strong and supports these objectives
Have a clear follower strategy
Post regularly and at times when you know your target audience are watching – that isn’t once a day!
Make sure that the posts are well balanced covering all of your key messages
Stop selling, be helpful, craft your posts so that your unique personality shines through
Use great and natural photos that show the best, authentic version of the organisation and not something plucked out of a corporate brochure
Apply some advertising budget to carefully push your message out to the target audience
Don’t always talk about yourself and start interacting with others
Listen to your target audience and get the ball rolling with your followers
Write blog posts that really show your unique personality and not just facts
Train your internal team so they can look after your social media (always the best option)
Organise your team so that social media activity is always looked after
Keep doing it!

Reluctantly I agreed to a ‘wow’ social media brainstorm with the team and we did add a few quirky ideas, gimmicks and tricks because if we want to ‘wow’ them we have to give them what they expect but I did make sure the real ‘tricks’ were still in the plan.

When they master the real ‘big tricks’ those ‘wow moments’ will occur naturally and then they will be ready to fly into orbit!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork

Tags:Cork, Dublin, Fuzion, Greg Canty, social media consultancy, social media training
Posted in Marketing, Social Media | 2 Comments »

Hashtags and Breadcrumbs

June 6, 2014

I see the confused look on their faces and Hashtags are often just one step too far!

“What is all this hashtag business?” I get asked.

At times it does feel like we are talking another language…

At my social media courses I think it is the one thing that definitely seems to bother people the most. It is a step too far: On Twitter they understand followers, they get following and know that tweets must be less than 140 characters but the mere mention of Hashtags and it seems to add that Tipping Point of confusion that never fails to get a few moans and groans of exasperation. Too much!

So what the hell are these nasty things and how and when might you use them?

In very simple terms a Hashtag is a means of adding a “tag” or label to a post (tweet) on Twitter by using the “#” symbol followed by a continuous set of characters. This is normally a word or a few words joined together.

For example if I prepared a tweet about a new shop opening in town I might tweet “Great to see a new shop opening on Grafton Street #Positivity“

When you do this on Twitter it automatically changes the colour of this text, making it stand out and it also adds some “link” functionality to that word(s). If you click on this “link” Twitter will display a list of all the tweets where this hashtag was used.

In a way it gathers them together, which is really handy if it brings the reader to a bunch of tweets about a topic they were very interested in.

While Twitter will track popular topics and show you the keywords that are used most frequently in posts (trending) it will also track the most frequently used hashtags. If everyone who is talking about a popular topic uses a particular hashtag to label these posts it not only gathers them together but it also helps to get the topic trending.

So when might I use a hashtag?

For me the single biggest advantage to the use of a hashtag is the simple colour change to that keyword. The text appearing in a different colour draws the readers attention to it and when used properly it can help to communicate the subject matter of that post. The link functionality as discussed earlier is an added bonus.

You can use your own hashtags (there is no ownership of them) or decide to join in on conversations about topics where a particular hashtag is being used already and use it in your posts – this can give you and your tweet visibility if this topic has stirred up a lot of interest.

For me a hashtag can be used in a powerful way to signify a Key Message of yours or a significant “Breadcrumb” (click that link for my blog about key messages) that you wish to leave behind about you and your business for the reader.

You might use a hashtag to label posts about:

An event or concert #LondonFoodFest or #EP14 (Electric Picnic 2014)
Elections #LE14 (Local Elections 2014)
A place #Dublin
A cause #LGBTRights
A sentiment #LoveCork
An outlook #Positivity
A philosophy #WinHappy
A show #Murnaghan
Your team #LFC #YNWA
Publicising job opportunities #Jobs or #JobFairy

You can use the hashtags in very many ways to suit the occasion and to draw extra attention to the point you want to make or a particular keyword(s) in your post.

You will find the more progressive TV shows will encourage the viewer to tweet about a topic being discussed and will suggest a hashtag to use – in a way the viewer is asked to “join the discussion“.

Hashtags are also appearing in adverts for brands, where they are often used to help create an association for the consumer between a sentiment and the product or service #LoveLife.

For me hashtags are used best when you decide on a “family” of these, which should be used consistently for you and your business.

Having decided on your key messages you might devise a range of hashtags that might best be used to communicate these little breadcrumbs about you and your business.

For example a restaurant in Dublin who prides themselves on using local artisan suppliers, who have an extensive menu with good gluten free and vegetarian options, who stock a range of craft beers and is very proud of the city and who offer free treats on a Tuesday, might regularly tweet using hashtags such as:

#SourceLocal #Artisan #GlutenFree #VegMenus #CraftBeers #LoveDublin #TreatTuesday (hopefully not all at the same time!)

When you are posting you are best keeping your hashtags as short as possible, memorable and try to use them just one at a time in tweets. Used consistently and in the right context you would be surprised how quickly a place gets known for these things.

For example when I tweet I use hashtags a lot to draw attention to particular things in my posts and the ones I use most frequently are #Positivity (when talking about good news or job announcements) #WinHappy (when talking about Fuzion – this is a core philosophy) #FuzionFriday (when talking about our Friday lunch with the team) #FuzionPlaylist (when I mention the music playing in the office).

It amazes me when people play these back to me (“I’d love to join ye for FuzionFriday some day”) in the context that I intended and I then realise that I have managed to convey our key messages effectively by using this simple Twitter device.

I do fully understand people’s frustration with all of this new media and it’s quirks and idiosyncrasies but most of it is built to be easy to use ….once you know how!

You may prefer not to use hashtags at all (sometimes there may be no need) but if you want to get that special message across then start using this new language…

#HashtagHeaven

Greg Canty is a partner of Fuzion Communications

Fuzion Communications offer Social Media Consultancy and Training from our offices in Dublin and Cork

Tags:Cork, Dublin, Fuzion PR, Greg Canty, ireland, social media consultancy, social media training
Posted in Branding, Marketing, Positivity, Social Media, Twitter, Web Marketing | 6 Comments »

Seven Tips to Building Your Online Tribe

April 8, 2014

“I’ve set up my social media platforms but I’m finding it very difficult to build a following” is a problem I hear from many of our clients and I know they look to me for a simple solution, a magic trick, a special feature or some nugget of advice that will solve this dilemma easily.

I’m sorry, the bad news is that there is no one trick or piece of magic but of course it can be done if you follow some of my tips. I’ll assume in preparing these tips that you want the right people following and not just numbers purchased online from click farms for the sake of looking popular.

Here are my seven magic tips that I believe will work for you:

1. The Tribe Mentality and Getting the Basics right

You must think in terms of building your tribe at all times and this involves exercising a discipline and structure that allows you to easily pick up new followers.

When you set up any of your social media platforms make sure you execute the process of inviting your email database to follow you, include social media links on your website and on your email signature and make it easy for people to subscribe to your e-newsletter or follow your blog.

Another simple piece of advice here is to highlight your social presence offline on all posters, adverts, signage, shopping bags and other materials where someone may interact with your business or service.

2. Start the chat, you’re not Kim Kardashian!

We all have to do a little reality check about what type of business we are and realise that it is quite possible we do not have the natural appeal of Kim. This is a real dilemma for certain businesses who being honest you may not be inclined to automatically follow such as the Insurance Broker in Ranelagh or the Chiropodist in Gort.

My advice to any businesses without the “Kim” appeal (that’s most of us!) is that they must initiate a lot of the social media chat by first doing the following and then interact with what that target audience are saying.

While it’s vital that we get our own message across in our communications it’s just as important that we achieve awareness for ourselves by interacting with others. Join the conversation of others, share and retweet their posts and in no time at all you will find they will do the same for you, which will bring you new followers.

3. Lose the robot, talk about the match

At some point in time we were taught about formal business communications, which has us often behaving like robots. The beauty of online is that we can lose much of the formality that can choke normal written communications and this allows us to show some of the really important attributes about our business such as our personality, our humour, our interests, our caring side and how passionate we are about things that matter to us.

It’s amazing the difference it makes to a business relationship when you discover that a prospect is also a hugely passionate Liverpool FC fan!

4. “Like” and Stop Selling

Being realistic why would someone want to become a member of your online tribe?

The Facebook word “Like” can really focus you here when you are communicating and the word dislike can be just as useful. I’ll follow you on twitter, subscribe to your blog, read your newsletter or connect with you on LinkedIn as long as it delivers some benefit to me – it should be an experience that I “Like“.

Are you going to give me advice, make me smile, be nice, let me be the first to know about special offers, offer me samples, invite me to exclusive events, promote my business, help me to solve problems, enrich my life in some way or do you just want me to Buy, Buy, Buy?

If the online platforms are used to deliver benefits to your tribe, to build relationships and rapport with them, the sales will look after themselves.

5. Brushing your teeth

In the same way that brushing once a month won’t do your teeth any good, posting infrequently online will do your business no good.

The biggest stumbling block to success that I see with clients is that they struggle to make online activity part of their regular routine. It’s vital that you do your weekly blog post, that you schedule your newsletter, that you post daily on all of your social media platforms and this becomes part of the normal running of the business.

Every time you post you are effectively promoting your business, which is a great habit to get into just like brushing your teeth!

6. The Power of You

Just as we want to build our tribe of followers it’s really important to leverage the tribe that you have within your organisation. Online activity comes alive through person to person interactions – I’d much prefer to talk to a person rather than a logo.

Where possible I would encourage as many individuals as possible to pro-actively wave a flag for the business online, which spreads the workload, maximises the reach but also increases the effectiveness. This works as long as there is a good solid social media policy and a clear understanding around objectives and key messages.

Where companies have accounts online it is always a good idea to introduce the person behind the posts where appropriate. I have seen Eircom doing this quite effectively on Twitter and it adds a degree of trust to their content.

7. Show me the money!

While you can do all of the right things to build the size of your online tribe there is a time where you just have to advertise to accelerate this process.

With Facebook, advertising is essential both to build a following and then subsequently to reach them with your communications. At the moment success on Twitter isn’t as dependant on budget but unless you are as popular as Kim you will need budget to build your following quickly.

Summary

Like everything else in business nothing comes easy and if you want to build your online tribe you either get a body like Kim, do a reality TV show and have a baby with Kanye West or else roll the sleeves up and do it the hard way!

Good luck with your tribe..

Greg Canty

Greg Canty is a Partner of Fuzion PR and Marketing who offer Social Media Consultancy and Training to clients from our offices in Dublin and Cork.

http://www.fuzion.ie

Tags:Cork, Dublin, Fuzion, Greg Canty, ireland, Online Tips, social media consultancy, social media training
Posted in Marketing, Online Advertising, Social Media | 2 Comments »

Punching in Time

October 25, 2013

I gave two social media training sessions on consecutive afternoons this week to different groups from the same organisation.

Before the session began on the second afternoon I asked the organiser if there would be a coffee break – we had a lot of ground to cover and the previous day there was no break, which made it a tough three hour session for everyone concerned.

“No, just keep going” she told me “everyone would prefer to finish up and leave as soon as possible”

That’s strange ….

It was only then it dawned on me – the attendees were taking the course as part of their continuous development, which is required as part of their qualification. This is standard practice with a lot of professional bodies.

I asked a few questions at the beginning of the session to warm up the group and to establish exactly how much they knew about social media – not a whole pile as it turned out …this was going to be a tough session!

OK, we’ll all here (I had driven two hours to get here) so lets get stuck in and make the most of it..

Willie Sutton, The Famous Bank Robber

I dug deep, I gave the session everything I had – I told them stories, I gave them examples, I kept the session as light and lively as possible, I related the topics to their jobs, I showed them how they could use it to win new business, I showed them how it could help them to get closer to their clients.

I even told them about the famous Irish/American bank robber, Willie Sutton!

They were a nice group and bit by bit I seemed to win over some of them; some of them were engaged in the topics and they were asking me questions and at least there were a few interested, nodding heads.

I drove on and before I knew it I realised it was 5:05 pm and I had ran five minutes over time.

“Ok guys, I have about 15 more minutes to go in order to finish the session. I’ll continue if you wish but if anyone wants to leave, I won’t be offended”

I was given the green light to continue but a few got up to leave – before I knew it I was left with about a quarter of the attendees. I continued with the session but I must admit that I was disappointed that more did not stay back.

The few that stayed were really appreciative that I punched in the extra effort and a few stayed back to ask me questions.

I packed up my things and headed to the car park to face the two hour drive back to Cork.

For two afternoons we all just punched in time …. they were there because they had to be, and I was there because they had to learn something and it may as well be social media.

While I was paid well for my time and I hope I did teach the few who wanted to learn it just felt pointless and I felt empty.

Life is way too short to be just punching in time.

Greg Canty is a partner of Fuzion

Fuzion offer social media consultancy and training in Ireland from our offices in Cork and Dublin

Tags:Fuzion, Greg Canty, social media training
Posted in Motivation, Personal development, Training | 12 Comments »

The social cost of questionable leadership at Facebook

October 23, 2013

I stood there and I watched the faces of the concerned parents – this is a new era that has many of them confused, lost and petrified about the on-line dangers that could threaten any of their children at any time.

One of the parents relayed a story about her child who was being bullied by others on Facebook – in this scenario she spotted the danger, jumped in and her daughter confronted the person who was saying these nasty things. She received an immediate apology, the activity ceased and it turns out the “culprit” didn’t fully realise the damage and harm they were causing by posting silly but hurtful remarks.

For some reason many of us behave different online – in a way it’s like shouting and roaring at people from the safety of your car. Would you do that on the street?

Online many of us lose our manners, we get nasty, we get personal and we have no bother pulling the trigger and firing abuse at other people.

Would you do it to their face? Probably not..

At Fuzion we produced an infographic called “Safebook” which can be downloaded free from our website to encourage young people to use the online platforms responsibly and to help them cope with any negative scenario. In the worst cases we recommend that the culprit should be unfriended, blocked and reported.

This is quite good advice and when it comes to reporting we mean: tell your friends and parents and ultimately report them to the social media platform and the authorities where necessary.

I have come to realise that the reporting to the social media platforms is quite useless and I have never really heard it yielding results. While they proclaim they are very concerned in reality I feel they are doing nothing to really make a difference.

For over a year our Safebook poster has been downloaded by teachers, resource centres and parents all over the world – we have even been asked to translate into a number of different languages, which shows you that the problem is global.

Where are Facebook in all of this? Have they seen our poster? Do they not see the huge need to provide a resource to schools and our young people?

At this session, which had been organised by a proactive parents committee for a school in West Cork I informed them that Facebook operated different privacy settings for teenagers, which gave them a level of protection against predators. This seemed to provide some relief to the concerned parents.

Facebook change the privacy settings for teenagers

Literally the next day I read the headlines that Facebook had now relaxed the settings for teenagers, providing them with more or less the same functionality and openness that other adult users enjoyed!

In their statement they outlined their logic for this change:

“Teens are among the savviest people using social media, and whether it comes to civic engagement, activism, or their thoughts on a new movie, they want to be heard,” Facebook said on its site. “While only a small fraction of teens using Facebook might choose to post publicly, this update now gives them the choice to share more broadly, just like on other social-media services.”

In my view the truth is that Facebook is losing ground to it’s big social media rival Twitter, which does not have special settings for different age groups and it wants to protect this first and foremost. They are throwing their privacy protection mechanisms for young users out the window because of this.

While this thinking is very concerning it got even worse ..

Now we have learnt that Facebook thought it was quite OK to permit a brutal sadistic video of a woman being beheaded on their platform.

The logic of this was explained by the Director of Communications and Public Affairs Facebook:

“People turn to Facebook to share their experiences and to raise awareness about issues important to them,” said spokeswoman Debbie Frost in a statement. “If it is being shared for sadistic pleasure or to celebrate violence, Facebook removes it.”

How does Facebook know if I am sharing the post because I am horrified by it or because it gives me a thrill?

They were allowing a brutal video that any TV station in the world would instinctively know should not be viewed on air, to be shared by all their users on Facebook based on freedom of expression and the social good!

While Facebook is a huge, profitable business and is winning commercially it that has clearly lost it’s way when it comes to moderating its platform, which must be put down to some very questionable leadership.

When Mark Zuckerberg says the Facebook mission is to “Make the world more Open and Connected” is this what he meant?

Have they lost all objectivity and social decency by employing too many young guns who just do not have the life experience and moral compass required to deal with policy and such huge issues?

The scary thing for me is that up until this point they have probably been the more proactive social media platform when it comes to privacy and safety!

My conclusion when I talk to parents and teachers about social media is that the onus is on us to teach good behaviour and we need to be proactive and learn the tools for ourselves so that we can advise from an informed place.

I call it “Teach don’t Preach“.

It now really looks like it is up to us because the safety walls have just been lowered and I don’t trust the owners to build them again.

I think of the faces of those concerned parents – maybe they are right to be concerned?

Greg Canty is a partner of Fuzion

Fuzion offer social media consultancy and training in Ireland from our offices in Cork and Dublin

Tags:Debbir Frost, facebook, Fuzion, Greg Canty, Privacy Settings for Facebook, social media consultancy, social media training
Posted in Bullying, Facebook, Social Media | 5 Comments »

Taking a Fountain Pen to your Social Media

October 7, 2013

I was presenting to the team of one of our clients this week about how they could use social media best for their business.

At my sessions before we look at any of the social media tools I do this simple exercise by asking the group a question “What are the characteristics of people you like to do business with?”

The group give me a list of characteristics – Now, take all of that into account and apply it to your online behaviour and you will be really effective.

During this part of the session I noticed the younger members of the team had glazed looks across their faces ….what is he talking about, I thought this was a training session about social media?

Social media isn’t about technology, it’s about how you use it to connect and interact with people.

The older experienced members of the team got what I was saying immediately and one of the most senior in the group gave me an incredible example of how you apply old world values to new world technology:

“When I spot online that a company has won an award or has experienced some other good news or when I see someone has been appointed to a new role, I congratulate them”

“How do you congratulate them” I asked.

“I write them a personalised handwritten note on my own notepaper using a special fountain pen and I post it to them”

Wow, that’s so simple but it’s genius – what a way to stand out

Making social media work?…..take all the stuff you are great at already and apply it online

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin in Ireland offer social media training and consultancy services

Tags:Cork, Dublin, Fuzion, Greg Canty, social media consultancy, social media training
Posted in Marketing, Social Media, Training | 15 Comments »

Barack Obama and his lesson in Social Media

August 11, 2013

I probably show too many slides when I give my social media courses.

I always try to communicate my points with visuals using as few words as possible. At all times I will try to avoid slides with lots of text – I get bored with them so I’m sure anyone reading will do likewise.

My usual courses run over either two or three sessions and I normally try to leave it at least a week between sessions so that students and clients can practice in between sessions and get the most from the training programme.

The big challenge is when I am asked to cut the course into one session – this is really tricky as I have to do a huge “cull” of my material to come in at the required time and still cover the ground sufficiently.

I hate losing slides as all the material is designed to make a specific point, so inevitably valuable material gets lost.

There is one slide above all in my presentations that is precious and if I had a situation whereby I had the time to show only one this would be it.

I love this particular image because for me it sums up the magic of social media and teaches a huge lesson in how to use it.

I was asked to make a presentation to Dublin Chamber about the use of Twitter for business and it happened to coincide with the results of the last US election. Due to other commitments the night before I had to travel from Cork early in the morning to get to Dublin for the 7:30am presentation.

Like the rest of world I was intrigued about the result so the first thing I did when I woke was to check twitter on my smart phone and this is the tweet I saw.

This Barack Obama tweet was the most retweeted of all time – even at 4:19 am our time, it had been retweeted 475,000 times.

Why do you think I love using this tweet so much?

It demonstrates how Twitter is now the first port of call for breaking news
It demonstrates the shift from Facebook to Twitter – During his first Presidential campaign he was not using Twitter, it was all about Facebook.
This medium was how he chose to communicate to the outside world that he had accepted he had won the presidential race
The message is really simple and concise (often the best way to use social media)
The picture he chose to accompany the tweet demonstrates the biggest social media tip of all, much better than I could ever explain it

The Picture!

Why is this picture so powerful?

Cleverly he didn’t show a picture of himself in a suit with all of his team – he chose a picture of himself, eyes closed, without a jacket, with his sleeves rolled up hugging his wife in a loving embrace.

The President knows instinctively that showing himself as human, as a family man, even slightly vulnerable is the way to connect with the majority of people and this is a winning formula.

A great way to win on social media is by allowing yourself to be human, personal and even vulnerable at times.

People are intrigued by people and even if you are running the most boring business in the world you can bring it alive on-line by interacting and showing people who you are, what you are all about and giving them a chance to get to know you.

Social media provides you with that opportunity – grab it!

Greg Canty is a parter of Fuzion

Fuzion provide Social Media Consultancy and Training in Ireland from offices in Cork and Dublin

Tags:Barack Obama, Cork, Dublin, Fuzion, Greg Canty, social media training
Posted in Social Media, Training, Twitter | 5 Comments »

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