Author Archive

Avoiding Brevenge

July 1, 2016

Brexit - NIgel Farage

Brevenge is my new word..

The last week has been horrible ..

We watched as the ‘leave‘ campaigners for Brexit celebrated their unexpected “win” – there was cockiness, arrogance and a big dose of “F##k You Europe” that was delivered with a huge lack of finesse and zero respect.

We heard the speeches in Europe and we listened to the laughing by the Brexiteers and we then heard European officials reacting to this with their own dose of bitterness and recrimination.

If you want out, get out now

On the ground non-UK residents working and living in the UK feel unwelcome in a place that many considered was their home and this hasn’t been helped by yobs who claim they “want them out“. Of course, not everyone is like this.

Stopping immigration was a big emotive message by the ‘leave‘ campaign and this effectively was directed at anyone living and working in the UK who is not from there and those who might consider living there in the future – a big penny dropped with young people from the UK that their ‘explore the world‘ ambitions have now been shackled by the consequences of the referendum.

Beach

Scotland are regretting their lack of independence and are passionately making noises about staying in Europe. Northern Ireland wants the same and it is clear that London certainly wants the same. Those from the UK living across Europe are wondering what their position is as they walk along their sandy beaches every day in Spain and beyond and contemplating how much further their income will drop due to currency changes.

When the results were analysed and the exit polls were conducted it was clear that the working class and the poor communities in the UK felt left behind and abandoned by politicians and big business and a way of registering this anger was by voting for a change and against the establishment.

Companies were dictating to their employees how they wanted them to vote (Nissan in Sunderland was a prime example) and once again this was an opportunity to deliver a big “F##k You…I work for you but don’t you dare tell me what to do!! (the same happened in Ireland during the recent General Elections – is there a big trend?)

It now seems that many were quite unclear about what they were voting for and many of the ‘selling points‘ that were presented by the leave campaign were proven false and this has left a very poor taste in people’s mouths.

Sterling has weakened and stock markets have shuddered with colossal amounts being wiped off company values everywhere, which in turn will affect pension funds. Companies who operate in the UK are reconsidering their positions and already we are hearing that plans to expand have been cancelled. The big, bold and brave Richard Branson is claiming that he has cancelled a project in the UK that would have resulted in 1,000 jobs – not good!

The Irish aren’t happy because we do lots of business with the UK – will Europe allow small little Ireland special flexibility to deal with the UK? If they are in the angry mood that we are currently witnessing they are more likely to give the UK a kicking than a special deal. We are worried and angry about their questionable decision.

At a time when the UK needs strong leadership and stability we are seeing resignations, backstabbing and jockeying for position by those only too willing to enjoy the spoils of power as a result of this debacle.

The young, the old, people from the UK, Europeans working and living there, the Scots, Northern Ireland, the expats on sunny beaches, the Irish and the Europeans – everyone is angry!

At this time it is more important than ever that we stay calm, that we show respect, that our decision making and key next steps are all made with cool, clear heads.

Tony Blair - Brexit

Tony Blair in an article in the Daily Telegraph delivers a special message and a stark warning:

Our nation is in peril. To allow us to come safely through this we need to be adult in our politics, to proceed with calm, maturity and without bitterness; because our future as a nation in the world and as the UK itself is at stake.

He is right!

A second referendum might be a very good idea to ensure that this huge change of direction has been properly thought out and made with all of the information and a clear understanding of the consequences, which will be felt for a long time.

The EU also needs to take a good, long hard look in the mirror and figure out why a key partner and an important and influential global force such as the UK has decided to walk away – please listen and learn from this!

The EU must also be adult in their politics and act with “calm, maturity and without bitterness”

All parties in this complex mess need to do what is best and not what is motivated by anger and the quest for…

Brevenge

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

Raising your head above the Parapet

June 27, 2016

Head above the parapet

My buddy Jonathan tipped me off that a particular guy on Twitter was having a right ‘pop’ at the “Power You”, Advanced Social Media Programme that I had recently put together and was promoting.

This guy was careful enough not to name or mention me so I didn’t spot his post initially but eventually I found it as well as the reaction some of his followers had towards it and his interaction with them – he loves me!

My new “friend” was having great fun – he was obviously quite curious about the peer to peer advanced programme that I had put together, which is targeting ambitious individuals who don’t want another social media course but one that can potentially elevate them (they can do it with my help) to the point whereby they could become a ‘Digital Influencer‘ in their field.

Power You - Advanced Social Media ProgrammeThis guy took a pop about the price (it’s 10 sessions, one to one mentoring and delivered in a small group), he challenged my qualifications to deliver such a course (I have been delivering training and consultancy in this area since the earliest days of social), he claimed I was using words I didn’t even understand to an audience who would not understand either (I am trying to achieve something quite different through this programme), he wondered about what big clients and campaigns I had worked on to justify my ‘status’ to deliver such a programme (unlike him I’m guessing)…and there was lots more!

I obviously stood on a sore toe with this fella and Power You upset him for some big reason – was he sorry he wasn’t running a programme like this himself (he works in the area) or maybe he thought what I was doing was pure rubbish!!

I was hurt and angry to see someone having a right go at me and my creation. I put a lot of time and attention into this and from my experience there is a real training gap in the social media market, which no one is addressing.

I was about to put on the boxing gloves and jump into the ring ..come on, “lets be having ya, Mr Smart Ass“..bang, bang, wallop..take that!! I felt like it, I promise you..

Before pressing ‘fire‘ I took a deep breath..

Do I ever criticise things that I don’t agree with? ..Yes.

Do I ever criticise new initiatives that I think are silly..Probably?

Do I criticise in a personal, nasty way – I hope not, but any criticism of you ends up feeling personal.

I put my head above the parapet with Power You but I have to accept that when any of us do that it is fair game.

When you do something new it will be judged, it will be criticised, those who compete against you will take a “pop” but then again some will hopefully like it and buy into what you are trying to do. Some might even buy!

This “new thing” of yours may or may not work but it’s important that you keep trying, keep doing new things and let yourself open to that criticism – it’s all part of it so don’t be getting upset!

And most importantly keep “Raising your head above the Parapet

The Power You Programme is starting in Dublin in the middle of July – click here for details!

p.s. This blog is for Daragh – Instead of boxing gloves I tweeted him “Thanks for giving my programme a plug

Thank you for reading!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

 

 

 

“Power User” Social Media Programme

June 20, 2016

Power You - Advanced Social Media ProgrammeAfter years and years of delivering social media courses for business I have realised that most of these are just scratching the surface and for the seriously ambitious individual, something much more is needed.

For this reason I have developed a “Power You” programme, which is geared specifically towards ambitious individuals who want to realise their full potential by building a powerful, digital brand for themselves.

Power You” is for those who want to become Digital Influencer’s in their field of expertise.

In today’s fast-paced world where subject matter experts seemingly emerge overnight via social media, it’s critical that everyone leverages their own point of distinction.

Be so good that they can’t ignore you – Steve Martin

Be so good they can't ignore you - Steve Martin

With my programme, as well as learning extensive social media skills you will learn how to build a powerful network and be recognised as an Influencer by your peers and target audience.

Peer to peer interaction (this is not a classroom!) with a small group of like minded individuals is a strong dimension of the “Power You” programme, which will help you to establish and build your own powerful brand online and make you stand out as a thought-leader.

On this programme you will capitalise your personal awareness, highlight your knowledge, passion, values and expertise, and accelerate your career and business success.

This extensive programme will run over three months, will include 10 group evening training sessions, peer to peer reviews as well as one to one sessions.

The first “Power You” programme is commencing in Dublin on the 14th July and will be limited to a small group.

For full details click here and download the “Power You” brochure.

Thank you for reading!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

If you need more information about the programme please feel free to contact me:
Email: greg@fuzion.ie
Phone: (086) 8311156

Power You Mailchimp footer

Terry Prone and her 5 Business Tips for women

June 6, 2016

Terry Prone

Quite recently I had the pleasure of being in Terry Prone’s company at a Business Awards night for the Galway branch of Network Ireland.

Terry is one of those character’s that we have all heard and read about so it was really interesting to finally meet her in person. I’m not sure what or ‘who’ I was expecting but I met a really engaging, down to earth person who was very open about her fascinating life including tales from her days as an actress to the successful business woman and public speaker that we all know today.

She loved telling me that her son Anton, is now her boss!

She was at the very earliest days of media training and PR in Ireland, initially grabbing all of her acting tips and applying them to the business and political world. She set up Carr Communications with the well known Irish TV personality, Bunny Carr and her husband Tom Savage.

Terry was the guest speaker at the event and I watched as she diligently took notes during the evening in between our chats and listening to the other speakers. One of the things that impressed me most was that she was a great listener – she was as interested in my, not so interesting story as I was in hers. I hate when some people show no interest in you – I always think its a sign of a good person when they listen to you.

She finally took to the stage – actually she avoided the stage totally and took to the ‘floor‘ and immediately grabbed the attention of the audience with a humorous, down to earth, no messing talk and delivered her “5 Business Tips for Women”

  1. Tell your Story – Stories are powerful ways for people to remember you, so make sure you tell yours
  2. Forget about ‘tricks’ – Just be the honest you, and don’t rely on any gimmicks to grab attention
  3. Stop Multitasking – While women are supposed to be blessed with the ability to multitask, Terry advises to do the opposite. Stick to what you are great at and get others to do the other “stuff
  4. Keep the fight to yourself – This was a simple piece of advice about not washing your dirty laundry in public. Being right does not matter as people remember the fight and then always associate you with it
  5. Drive on, even when things go wrong – Terry shared a story about the Irish actress May Craig who she admired greatly. Her motto was “the show must go on“, and she did just that after personal tragedy in her life

Terry’s speech was perfect – not too short and not too long, designed expertly for the audience with a gorgeous blend of personal vulnerability and real stories that connected with everyone in the audience, even the few token males in attendance.

These were great tips but I think we could all use them, not just the gals!

Thank you Terry!

Terry Prone is the Chairman of Communications Clinic.

Note: Think Visual did a great post after a talk Terry did for the Network Cork branch with some gorgeous visuals and a few extra tips – well done guys!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

About us

June 2, 2016

About us -

I was working on a proposal for a prospect and I wanted to find out more about the people behind the business.

Who started the business, who is involved now, what are they like, what is their background, what is their journey that brought them to today, is this a passion or just a way to make money?

I looked for the “about us” section on their website and like so many other websites these days I got nothing other than some generic “blurb” about what they do, which was just a variation of their homepage.

Who you are. your “story”, is an essential part of your brand. If I don’t see it here I may never bother trying to find out more.

I hate that – go on tell me about you and what makes you special.

I always get a little suspicious when people don’t. Is there something to hide? Do you not want people to know who is behind this enterprise?

The “about us” section of your website is one of the most important parts of the site. For me it is the “trust” section and the part of the site that convinces me why I should be comfortable dealing with you and explains why you are different to every other provider who offers similar products and services.

Go on, take the time today and fill out the “about us” section properly.

Share your genuine story with us, let that passion and authenticity for what you do shine through and please tell us about you and your fabulous team and the journey that brought you to today.

About us….

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Tiny thing, huge thing

June 1, 2016

Team bonding

This was a tiny thing..

It was a busy day and I just finished a great social media session with a client. As per usual it went on longer than planned as we really got deep into the strategy and explored exactly how far we could change the public perception of their company by using social media in a clever way.

Jonathan was the only one left in the office and he told me that the presentation for the prospect we were meeting the following day was done. I asked him to press print on two copies as it would save me a little job the following day.

While I was tidying up the meeting room I spotted Jonathan at the binder and he was binding up the presentations for me.

There’s no need to do that

Not a bother, what else would I be doing” he answered.

That wasn’t true – it was a gorgeous evening and he had a family to get home to.

Jonathan is our Creative Director, our head of design and without a word he jumped in to do this tiny thing for me.

At Fuzion we talk about having a Win Happy ethos. Helping and supporting each other is a big part of this.

What he did for me wasn’t a tiny thing, it was a huge thing – thanks Jonathan!

#WinHappy

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

Do Good and do Good Business

May 28, 2016

Simon - Bringing breakfast to the homeless

I was asked to give the new Dublin Chamber of Commerce member, Ian Hannon of Activate Sales Training, two minutes at the beginning of the Business Owners Network session (we hold these every second Friday at 7:30am) to introduce himself to the group and briefly promote a training programme that he was running shortly.

I was determined that I would give him about a maximum of 2 minutes as I had a busy “Let’s do Business” session planned.

I was chatting with him during the pre-meeting networking over coffee and croissants and I let him know that I would introduce him at the very beginning of the session. During the course of our chat he explained that he had been up really early because on Fridays he volunteers for Dublin Simon Community and he does a ‘breakfast run‘ before his days work.

Basically he delivers breakfast packs to some of the homeless on the streets of Dublin.

Ian became a different person to me.

At the start of the session when I was introducing Ian I asked him to first tell the group what he did earlier that morning. The group hung on his every word as he spoke about the different characters, the guys he sees regularly, the guys who are still asleep, the guys who are on the streets for just a few days.

Ian became a different person to everyone in the room.

When he got around to speaking about his training programme everyone listened attentively – we liked him, respected him and trusted him. He spoke for a lot more than 2 minutes – Ian will do well!

Do good and do good business.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Corporate Social Responsibility consultancy from our offices in Dublin and Cork

 

 

 

Why a scheme just for female entrepreneurs?

May 26, 2016

Female entrepreneurship

A particular tender caught my attention today.

The organisation/body were looking for a provider:”to develop and implement a tailored work programme to address the skills, enterprise and capability gaps of rural nascent female entrepreneurs

Any scheme that encourages entrepreneurship is a great thing but specifically creating an initiative that only people who have certain “physical attributes” seems to be unfair and in my opinion reeks of inequality.

Is it even constitutional?

I don’t think it’s right – what do you think?

Encourage entrepreneurship in everyone!!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Young and Old Momentum

May 22, 2016

Rubyhorse pictured at the White Horse in Ballincollig, Cork

I had a really great, inspirational day at the Dublin Chamber, Momentum Summit, which was held at the Aviva Stadium last Friday.

This was the second year of this full day event, which featured a really nice mix of speakers, master classes and good, old fashioned networking during the many coffee breaks, lunch and drinks reception.

We had top class panelists from a variety of businesses big and small around topics such as “Differentiation“, “Scaling” and “Online Opportunities“, we had a fantastic speaker Jamil Qureshi who spoke about the importance of your Mindset and your Purpose and lastly we had a “Competitive Edge” sporting panel, which included Paul O’Connell (who incorrectly predicted an Ulster win!), Henry Shefflin and Jack McCaffrey.

This easy and relaxed Friday was superb and as Dublin Chamber of Commerce President, Derry Gray eloquently suggested at the beginning of the day, it was “time for you to think and quietly reflect“, which I certainly did.

Improper Butter -

The two young entrepreneurs, Elaine Lavery and Hannah O’Reilly who co-founded Improper Butter spoke really well about their exciting start-up journey and I think they gave me and many others cause for reflection!

Privately while I listened to the story of these two young entrepreneurs I wondered about my life, my career and the things that I have achieved along the way. I have worked in fabulous companies, I opened, closed and sold many different businesses and now I am dedicating most of my energy to Fuzion, which I love.

That voice in my head started: “Should I have done more with my career, have I achieved what I wanted to, have I been a success, do I have the same energy that I had when I was the same age as these young entrepreneurs and I am ready for new exciting opportunities when they come along?

Has it passed me and my generation by, I wondered and is it now up to a new generation to do these new things?

These thoughts were bothering me a little as I ate my lunch and the guy alongside me said loudly what I had been thinking. Some of the others I chatted to during the rest of the day were also saying the same.

While we were so clearly impressed by these young entrepreneurs we were at the same time feeling that our time had come and gone.

I hopped in the car and faced rush hour traffic (Luas strikers adding an extra layer of volume – thank you strikers and SIPTU!) as well as a trip to Cork to get to a long awaited comeback gig by Cork band, Rubyhorse.

Those thoughts about the “Momentum” of youth lingered with me on this longer than usual journey.

Eventually I got home, fed the dog and headed to the White HorseBrendan my son and his buddy Alan were at the gig as well as Alan’s dad Harry – I was chatting with Harry as we watched our two boys, who are now in their late twenties. Both are part of this younger, carefree generation, both with exciting careers. Brendan is flying as a music and advert director and Alan is a writer who is just back after participating in a documentary project in Columbia of all places!

The boys are about to start work on a short film together based on the storyline from the music video that Brendan did for Gavin James “For You”.

We were chatting about this generation and how different they were to ours – at least that is what we feel. How many fathers and mothers have had this conversation about their children?

Harry told me about a young lad, who was a neighbour of his when he was growing up. This lad packed up school really early. As early as the age of 12 he used head to Croke Park from Cork on the train for big matches selling merchandise. At 17 he bought his first pub.

Harry met him recently and he is now working for someone else, happily punching out a weeks wage – we try things and some of these things fail. If enough things fail we retrench, we lose that will to try again and maybe that entrepreneurial spirit gets knocked out of us.

That question was back in my head – Do we lose that ‘Momentum’ as we get older?

The gig kicked off..

This gig is a really significant part of this blog post as there is a very special story behind it so bear with me just a little bit longer!

These guys came from my school in Cork – they formed a band and dreamed big!

Dave Farrell - RubyhorseThe superb lead singer, Dave Farrell (he was born to be a lead singer!) was once sent home from school for declaring he wanted to be a rock star! It was like that at that time – get a solid job was what we were all encouraged to do.

Dave and his band of merry men followed their dreams and their success came in the United States where a few years of hard work and great songs resulted in them hitting the Top 20 with appearances on the top TV shows such as The Letterman and the Conal O’Brien show.

In an interview with the Irish Emigrant in 2003 Dave spoke about the differences between Ireland and the U.S., which he summed up in one comment “Here, you have loads of freedom and opportunities. America grants you the opportunity to pursue a dream“. Things have changed in Ireland..

Rubyhorse

Unfortunately through a combination of burnout, geography and young families these special, very talented school friends called it a day on Rubyhorse and settled in to ‘ordinary’ lives in different parts of the world.

Through a quirk of circumstances (a charity reunion last year) these older and wiser guys are now back with a vengeance and a very privileged audience were treated to a proper Rubyhorse gig full of old classics and some sparking new material from a new album that will come later this year. (Well done Dave, Joe and Deccie and a few new faces!)

After a superb gig and a few beers I walked home and thought – We are older, we have experienced the highs and lows that life throws us but we still have it and we are going to “Sparkle” just like this new generation.

It’s all about our Mindset and Purpose!

If we want it …we have Momentum

Check out “Sparkle” the track that broke Rubyhorse in the U.S.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

 

Newspaper Therapy

May 21, 2016

Newspaper therapy

The newspaper came through the letter box as it does every Saturday morning compliments of a terrific service by Kelvin, the Burnely FC loving milkman (he must be thrilled with their promotion to the Premiership!).

This time I was determined to actually read it as so many Saturdays drift by and despite my best intentions I never actually take the time to sit down and enjoy it.

Why is it so difficult to read the paper these days? – my truth is that I am so busy (or so I tell myself) with all of my different bits and as a result I never actually get around to it.

The really sensible thing might be to save a few bob and cancel my weekly delivery service but I know how much pleasure I get from just the possibility of being able to enjoy the paper.

So..kettle on, rustle up some pancakes drizzled with maple syrup (One of the few things I am good at in the kitchen!), make a good cup of coffee (Lavazza seems to work best for me) and we are ready!!

Today I robbed a precious hour for myself, enjoying the newspaper cover to cover, full with all sorts, from heavy news about murderers and whistle blowers to gorgeous inspirational personal stories with some sport (Brendan Rodgers to Celtic..really?) and history thrown into the mix.

I’ve learnt a few new things, I’ve jumped into a few issues (tweet tweet!), I’ve been inspired, I’ve decided on a restaurant to try out and a festival I must make sure I get to but most of all I’ve thoroughly enjoyed some precious time on my Saturday morning after another really busy week.

It’s not quite yoga but it could be just as good for you …buy a paper and enjoy!

#NewspaperTherapy

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork