Posts Tagged ‘Fuzion PR’

The best tweets come first – Simply not the best!

May 15, 2016

Simply the best

Now that was a little sneaky as Twitter rolled in a little “helpful” new feature that shows the ‘best‘ tweets first in your timeline.

The big issue is that we never knew about this change happening and most of you still don’t – the good news is that you can do something about it.

What exactly is a ‘best’ tweet?

Good question! – Well a machine, a computer programme with ‘god knows what criteria‘ is now generating an algorithm which is determining what these ‘best‘ tweets are and it is these that appear first in your feed.

This is a real pity as Twitter have now in their eternal wisdom decided that they should sacrifice the purity of their platform and copy what Facebook have done a long time ago – someone there must think this is good for users.

Unfortunately most of your posts on Facebook will never be seen by your followers and this change by Twitter will have the same effect.

For me the big issue with Twitter doing this is that you really don’t want to respond to a tweet that isn’t totally fresh – speed has been part of the magic of this great platform.

As I mentioned earlier you can shut this ‘show best tweets first‘ feature ‘off by doing the following:

PC/Laptop

  • Click on your ‘settings‘ tab (you will find this under your thumbnail on the top right corner)
  • In the ‘account‘ menu scroll down to the ‘content‘ section and go to the ‘show me the best Tweets first‘ option
  • Unclick this and you are in business!

best tweets first featureMobile device

  • Go to your ‘home‘ page by clicking on the ‘Me‘ button
  • Click on the little ‘wheel‘ symbol next to your thumbnail
  • Click on ‘settings‘ and then click on the ‘timeline‘ option
  • Unclick the ‘show me the best Tweets first‘ button (if you can’t see this option it means you have an old version of the APP and need to update)

I can’t see any good reason for leaving the ‘show me best Tweets first‘ feature on as I don’t trust it so I advise that you do the same. Let me know if you think otherwise.

Happy tweeting!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

The “nice” Twitter Tip

May 14, 2016

twitter

What is the right thing to do when someone mentions you or your business/organisation in a complimentary, “nice” manner on Twitter?

Let’s take a simple example:

Well done to @FuzionPRIreland for helping us above and beyond with our product launch” … a nice tweet by a client (it does happen!) that makes us look good in front of their followers and anyone who might spot the tweet.

Take a second before answering and forget about Twitter and think about what you would do in the real world if this happened?

Would you ignore the person who complimented you? Nope!

Would you thank the person who gave you the compliment? Probably

Would you like as many people as possible to know that a client was happy to go “public” with their satisfaction about your service? Probably

Now let’s look at Twitter and the do’s and don’ts in this scenario and consider how the ‘tweeter’ feels in each case.

Don’t ..

Ignore the positive tweet – “I said something nice and Fuzion didn’t even acknowledge me. I’m sorry I tweeted them!

Or

Retweet the positive tweet adding no comment – “Fuzion never acknowledged me but just retweeted the nice thing I said to make themselves look good

(From my experience this is what most people do)

Do …

Thank the person/organisation who tweeted Fuzion by replying to their tweet “thank you so much for the kind words, it’s great to work with great people” – this way you have acknowledged them publicly and now all your followers will see a tweet that had some positive element at its source

And 

Retweet their tweet but this time add a comment that both acknowledges the tweeter but also shows you are not being self serving: “It’s great to work with special people” – this way everyone sees that you are nice but also they get to see the original ‘complimentary‘ tweet

There you go … That’s my “nice” twitter tip!

You can tweet me at @GregCantyFuzion and thank me and see what happens!!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

Hate !

May 3, 2016

Ryanair pic by Greg Canty

Hate is a big word and I hate using it!

Boarding our Ryanair flight from Liverpool to Cork I uttered the words I have uttered many times before to Brendan, my son “I hate Ryanair

He took me up on it straight away “give it a rest, they are really good now, way different to before

Sure enough the process felt different, the APP made it easy to manage our booking and the stampede for seats that used happen before when the boarding gate opened just wasn’t there now.

Why do you still hate them” he asked?

I explained that I hated that Michael O’Leary had such a disdain for customers and customer service and this was the cornerstone of the brand. I hated how it made me feel when I used the airline and swore that I would even avoid destinations if they were the airline to take you there.

This time the Liverpool v Borussia Dortmund match dictated the destination and Ryanair was the best way to get back to Cork.

We are handed a magazine as we board… It’s not a magazine but a catalogue of things to buy – there is nowhere to put it except by my feet as there is no pocket on the back of the seat. The back of the seat instead carries safety information and an advert for cosmetics that can be purchased on board.

Ryanair pic by Greg Canty

I look down the gaudy big yellow bus, the heat is on full blast and everyone is fidgeting with their air vents. The people around me grumble about the stifling heat while the pleasant hostess passes by quickly wanting to know who wants to buy scratch cards (I presume some people like to buy them but for the life of me I can’t imagine why – I feel for her, it must be a part of the job she hates!).

I’m looking forward to getting off in Cork and for this flight being over but first I’ll finish this blog post about brands and how they make you feel.

I guess Ryanair have improved a lot but yeah …I still hate them but not as much as before.

What brands do you feel strongly about?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Chores and challenges 

May 2, 2016

Drudgery

Sunday of the bank holiday weekend and I knuckled down.

I had to clear down emails, work on copy for the new Fuzion brochure and work on new training materials for an updated social media course.

A dark cloud appeared over my head as I was in no mood for this work and everything was a grind for me.

The cloud got darker and darker and eventually I had to call a day on my work as we had planned to pop over to friends for the evening.

I was in poor form as we walked over to our buddies as I felt my “day off” had been ruined.

And then it came to me – I love what I do but I had been treating the work I had to do as a series of ‘chores‘ and not ‘challenges‘ because of my poor frame of mind and as a result my day and mood were ruined.

Every email was full of potential opportunity, the work on our brochure was a chance to really capture who we are and showcase why we are a special agency and the work on my new social media course notes was a way to explore new features and how to apply them.

I had wasted my day ..

If your work is a series of chores try changing your mindset and turn them into challenges.

If they are still chores despite the change of mindset then it’s time to change what you do!

Today was a great day..

#Positivity

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Leap of faith 

April 17, 2016

Brendan Canty - Feel Good Lost

I’m sitting on a plane heading to the UK with Brendan my son for a huge Liverpool FC match versus Borussia Dortmund. How he managed to get tickets for such a match I have no idea but then again he has always managed to do things like this with his interesting network of friends and connections.

He is absolutely buzzing as he has just won another role directing a major advert for a huge international brand. After the Budweiser, Conor McGregor “Dream Big” advert this kind of work was going to come.

His enthusiasm is infectious and I listen to his plans, how he wants to shoot the advert, who he wants to cast in it and I watch him as he quickly and seamlessly sketches out the storyboard for the advert on his notebook.

He was chatting to me about the costume girl for the advert and he has opted for Sarah who was the costume girl in one of his fantastic music videos. The problem with Sarah is that she hasn’t done commercial work before but the great thing about Sarah is that she is raw, beautiful, authentic, pure and a gorgeous fresh face that Brendan knows will deliver something very special.

Adverts are big business and the process is expensive so you need people who know what they are doing so using an unknown, unproven person is a risk so the safe thing to do is to hire someone who has done it before.

He has told me she is already proving to be a star as she has gone away and researched the role so she can immerse herself in it and she has even unearthed material that will help the overall project.

Sometimes being safe is risky and if you want something special, something that will make a real difference then take a leap of faith and go with that unproven star who could just bring you some magic.

Go on, take a leap of faith..

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Grabbing opportunities just like Ferris

April 14, 2016

Liverpool v Newcastle

Part onewritten on a flight from Cork to Liverpool, 14th April.

It was April 1996 and I was sitting in my office in Guinness in Dublin flicking through the newspaper.

In the classifieds I noticed a ticket and travel package for an evening midweek league match at Anfield, Liverpool versus Newcastle.

I am a die-hard Liverpool FC fan but I had never been to a game at Anfield. Liverpool were playing exciting football that year, in contention for the title but Newcastle were the really exciting team of the season that had taken the league by storm.

I thought long and hard about going but managed to find some reason not to and I ended up watching on TV what people still describe as the best match ever in the Premiership as Liverpool scored a last minute winner to win 4-3 in an incredible match that had everything.

I could have been there…

Brendan Canty celebrating Liverpool beatingg Dortmund 4-3 at Anfield

When Brendan, my son called me 20 years later to say he could get tickets for Liverpool versus Borussia Dortmund, the quarter final second leg UEFA Europa Cup match at Anfield I didn’t think too long and hard about it.

Of course I had things in my diary, of course I could think of 100 reasons why I couldn’t go but as Ferris Bueller famously said “Life moves pretty fast, if you don’t stop and look around once in a while, you could miss it

I embraced this spirit and here I am sitting on a flight to Liverpool with Brendan. Hopefully the match this evening will be great, poised delicately after the away tie finished 1-1 against a really superb Borussia side.

Bring it on..

Part twowritten in the Holiday Inn Express, in Liverpool while Mr Canty junior is working on his next TV commercial (he always gives out to me for working too hard!)

Lovren and Klopp celebrate

At 2-nil down at half time against a fantastic team “we” would have to score three without reply to win the match … This was a monumental task of Istanbul proportions and probably not possible.

It didn’t stop “us” fans (yep, we were in the middle of it, strangely sitting next to a few Borussia fans that had all the officials upset) belting out “You’ll Never Walk Alone” as the teams emerged for the second half.

The young and powerful Origi scores for us after 3 minutes and the place went berserk …maybe it was possible?

Liverpool piled on the pressure, the fans were urging them on with a wall of noise and then the sucker punch. Borussia score again – this team are just too good for us and the balloon of hope was burst.

The fans recovered and started singing again and my mind drifted back to that famous 4-3 match that I stupidly missed.

Never.. ?

Coutinho scores, 3-2 … The place erupts and now I am witnessing that special Anfield Magic. It’s the team and the fans together in a frenzy, the noise is crazy and there is belief everywhere.

Sahko scores, 3-3 … The place just goes ballistic and the frenzy has been whipped into the stratosphere and there is a tangible electricity flowing from the team to the crowd, from the crowd to the team, a powerful invisible nut tangible force.

Dortmund manage to contain this pressure and the game gets a little stop start as the clock nudges painfully to 90 minutes…4 minutes of extra time.

A strange thing happens..the crowd start to belt out “You’ll Never Walk Alone” again… everyone joins in. This is really odd as the Liverpool faithful only really sing this at the end of a match when they know the game has been won.

Free kick, Milner to Sturridge, Milner keeps running into the box and takes a return ball from Sturridge. We all gave out about Milner’s corners during the game but this time he delivers a perfect cross into the box for Dejan Lovren (who had an awful start to his LFC career the previous year) who rises above everyone and powers a header into the net.

(Admission – At the time I had no idea who scored it happened so quickly!)

Lovren scores the winner against Borussia Dortmund

Oh my god…. I have never witnessed anything like it. I was hugging Brendan, the guy next to me, the people in front of me. Everyone played this match together, singing, urging, believing… When the players lost hope we were there, when we lost hope, they were there.

Now we were there together – Jurgen Klopp walked past us, saluting the crowd and punching his chest, his heart. We got it.

If you haven’t seen it yet you just have to click here to see the incredible celebrations at the end of the match and click here for some crazy fan celebrations!

4-3 ….best night ever?

Ferris was right, we need to grab those opportunities when they come along

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Macho politics and the need for femininity

April 8, 2016

Enda Kenny and Micheal Martin

If you mention gender quotas to me you will probably sense my temperature rise and start to notice the steam emerging from different parts of my body!

I want the best person to get the job but I do absolutely believe that we need to do everything to make sure this can be a woman or a man with no disadvantage to either.

However (this is huge coming from me!) watching the political standoff between Fianna Fail, Fine Gael, the independent candidates and the other parties as Ireland struggles to form a government reminds me of some of the key messages I heard recently at the Network Ireland, International Women’s Day event.

At the conference Gabrielle Motolla (a very impressive American photographer who lives in Iceland) spoke about the worldwide economic crash and a profound comment that was made at the time that “the banking systems lack of femininity caused many of the problems

It wasn’t that there were too many men involved but the point was there was too much “masculinity” in the mix – too much testosterone, too much macho stuff, too much bravado, too much risk taking, too much ultra competitiveness and too many egos recklessly driving the banking system off the cliff.

All of these characteristics can be demonstrated by men or women but they are typically masculine traits so a gender balance could provide some protection against the potentially dangerous excesses of these traits.

This point really impacted on me – I understood exactly what she was saying and I can see the danger myself of too much of any particular trait in an organisation.

I met a Canadian woman at the same conference who operates a large energy company in Canada and we spoke about this issue. She’s not in favour of quotas but she explained that in her business it would be virtually impossible to manage a team of all men and it would be just as difficult with a team of all women.

In her experience the guys are just too macho and the women are too passive and cautious – she reckons a balance works best and in her industry she reckoned 60/40 works best and this is what she strives for when assembling teams.

With our political impasse at the moment I notice that nearly all of the posturing, which is getting us nowhere is very masculine.

We desperately need to sort this out and get our country back on track – maybe we should introduce some femininity and get this process moving?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

To whom it may concern…

March 29, 2016

Caysi Deviant Art

I’m busy clearing down a mountain of emails after a long weekend.

Each of these emails was sent with some purpose .. a work request, keeping me in the loop of something, providing me with valuable information or hoping that I will be prompted to do something.

Each of these emails was sent with a plan..someone decided on the content and the format and hit that ‘send’ button.

In the middle of all of this I get a “to whom it may concern” email from someone who is looking for Fuzion or one of our clients to sponsor their event in some way.

Technically they have done their job.. they compiled a list of people/companies to target, they gathered their email list, they worked on the ‘copy’ for their email and pressed ‘send‘.

When I get a ‘to whom it may concern‘ it makes it really easy to hit the ‘delete’ button.

Hi Greg‘ will work much better..go on… I’ve said it before, personalise – it” easy!

(the cool image I found online is by Caysi)

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

What do you do with Mr and Mrs Toxic?

March 25, 2016

Mr and Mrs Toxic

I am working on a really interesting project at the moment and because it is quite complex there is a diverse team made up of very talented individuals from different organisations working on it.

We had a full day session, which included a meeting with the client group and instead of being the enjoyable experience I was expecting it was a horrible, draining one.

There is one characters (who happens to be really talented and super valuable) on the team who is just plain rude, arrogant, dismissive and being honest a little nasty. This has led to a testy atmosphere with team members trying to give their opinion but being dismissed in a rude manner.

Everyone witnesses the ‘put down’ and are waiting to see how the person who has just been insulted reacts …. he feels bad, he feels small and he feels weak if he keeps his mouth shut or does he decide to react and let the whole thing bubble over? To be fair to him he decided to bite his lip and eventually other people jumped in and supported him. I’m not sure if my lip would be that resilient.

At the end of the day I was totally wiped out and demotivated and a potentially great project had now disintegrated into something that was hardship. I can’t wait for it to be over is now my main thought but there is still a lot of work to be done with this crew.

I have made an effort at addressing this with this group of people who I don’t know that well .. I did it by email the following day (lets’ see if it makes any difference?)

Team spirit – At times yesterday a horrible, testy atmosphere crept into our team meeting – this makes the work very draining and we have to mind ourselves. The team leader has assembled a talented bunch together for this task – lets get the best from this collective talent and synergise. This is a team folks …lets support each other and make this job a enjoyable one.

Life is way too short!!

What do you do with Mr or Mrs Toxic?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Dreaming Big is banned in Ireland!

March 21, 2016

Conor McHregor, Budweiser advert banned by RTE

Our state broadcaster, RTE has just banned the Budweiser commercial featuring UFC fighter and Irish hero Conor McGregor.

The banning has already led to newspaper articles, much discussion and a huge curiosity and will inevitably have everyone googling just to see what this “offensive” advert was all about. I suspect they will be left scratching their heads wondering what the fuss was all about.

In many ways this could be deemed as a huge success for the brand because it will now achieve a level of visibility and notoriety that it previously didn’t have, without having to pay the advertising costs.

While it sends out a big message from RTE you would like to think that this is a good, sensible one because we do want there to be watchdogs to protect us from danger. It is important that ‘banning’ makes sense, that it is rational and that it is fair.

The advertising guidelines around alcohol are very strict in Ireland and all of these were followed carefully.

In the advert there isn’t a picture of a bottle of beer, there isn’t a pub in sight. There is just Conor tastefully captured in a scene walking around his home town, Crumlin in Dublin, which then transforms into a street in LA.

This 27 year old apprentice plumber has achieved huge success by dedication to his sport and the advert demonstrates this with the help of these scenes and the voice over by Conor:

Never give up on your dream

Be your own inspiration, a beacon of self belief

Keep proving others wrong

If your dream doesn’t scare you, then its not big enough

So dream, as big as you dare

Only at the very end of the advert do we see the Budweiser logo and the usual drink responsibly message at the bottom of the screen.

For me the message from the advert is a very inspirational one, delivering a powerful positive message. Yes, it does come from a beer brand, which I think is more than ok. It shows you how the guidelines are keeping alcohol brands in a very responsible place and forcing a communication about positive values.

The message coming from RTE in banning this advert?

According to the newspapers they issued a statement to the Sunday Business Post that the advert breached advertising guidelines because Conor McGregor is considered a “hero to the young“, which will in turn encourage them to drink alcohol.

I don’t get it..

In my view banning the advert will achieve the wrong thing (besides totally confusing an industry that is trying to be very responsible) – viewers will definitely seek out the inspirational advert and could instead conclude that we are living in a censorship state that in some way has an issue with people from working class backgrounds having and achieving their dreams.

Banning the advert is also bad for the RTE brand as in my view it shows them as being ultra conservative and this is not good when they are up against such stiff competition. Leaving the censorship to the advertising authorities might be a much better policy.

It’s a great thing that we are seeing extra vigilance about alcohol advertising but we need to make sure that the brands that are working really hard to get it right aren’t punished.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork