It was a busy day and I just finished a great social media session with a client. As per usual it went on longer than planned as we really got deep into the strategy and explored exactly how far we could change the public perception of their company by using social media in a clever way.
Jonathan was the only one left in the office and he told me that the presentation for the prospect we were meeting the following day was done. I asked him to press print on two copies as it would save me a little job the following day.
While I was tidying up the meeting room I spotted Jonathan at the binder and he was binding up the presentations for me.
“There’s no need to do that”
“Not a bother, what else would I be doing” he answered.
That wasn’t true – it was a gorgeous evening and he had a family to get home to.
Jonathan is our Creative Director, our head of design and without a word he jumped in to do this tiny thing for me.
At Fuzion we talk about having a Win Happy ethos. Helping and supporting each other is a big part of this.
What he did for me wasn’t a tiny thing, it was a huge thing – thanks Jonathan!
I was asked to give the new Dublin Chamber of Commerce member, Ian Hannon of Activate Sales Training, two minutes at the beginning of the Business Owners Network session (we hold these every second Friday at 7:30am) to introduce himself to the group and briefly promote a training programme that he was running shortly.
I was determined that I would give him about a maximum of 2 minutes as I had a busy “Let’s do Business” session planned.
I was chatting with him during the pre-meeting networking over coffee and croissants and I let him know that I would introduce him at the very beginning of the session. During the course of our chat he explained that he had been up really early because on Fridays he volunteers for Dublin Simon Community and he does a ‘breakfast run‘ before his days work.
Basically he delivers breakfast packs to some of the homeless on the streets of Dublin.
Ian became a different person to me.
At the start of the session when I was introducing Ian I asked him to first tell the group what he did earlier that morning. The group hung on his every word as he spoke about the different characters, the guys he sees regularly, the guys who are still asleep, the guys who are on the streets for just a few days.
Ian became a different person to everyone in the room.
When he got around to speaking about his training programme everyone listened attentively – we liked him, respected him and trusted him. He spoke for a lot more than 2 minutes – Ian will do well!
The organisation/body were looking for a provider:”to develop and implement a tailored work programme to address the skills, enterprise and capability gaps of rural nascent female entrepreneurs”
Any scheme that encourages entrepreneurship is a great thing but specifically creating an initiative that only people who have certain “physical attributes” seems to be unfair and in my opinion reeks of inequality.
I had a really great, inspirational day at the Dublin Chamber, Momentum Summit, which was held at the Aviva Stadium last Friday.
This was the second year of this full day event, which featured a really nice mix of speakers, master classes and good, old fashioned networking during the many coffee breaks, lunch and drinks reception.
We had top class panelists from a variety of businesses big and small around topics such as “Differentiation“, “Scaling” and “Online Opportunities“, we had a fantastic speaker Jamil Qureshi who spoke about the importance of your Mindset and your Purpose and lastly we had a “Competitive Edge” sporting panel, which included Paul O’Connell (who incorrectly predicted an Ulster win!), Henry Shefflin and Jack McCaffrey.
This easy and relaxed Friday was superb and as Dublin Chamber of Commerce President, Derry Gray eloquently suggested at the beginning of the day, it was “time for you to think and quietly reflect“, which I certainly did.
The two young entrepreneurs, Elaine Lavery and Hannah O’Reilly who co-founded Improper Butter spoke really well about their exciting start-up journey and I think they gave me and many others cause for reflection!
Privately while I listened to the story of these two young entrepreneurs I wondered about my life, my career and the things that I have achieved along the way. I have worked in fabulous companies, I opened, closed and sold many different businesses and now I am dedicating most of my energy to Fuzion, which I love.
That voice in my head started: “Should I have done more with my career, have I achieved what I wanted to, have I been a success, do I have the same energy that I had when I was the same age as these young entrepreneurs and I am ready for new exciting opportunities when they come along?”
Has it passed me and my generation by, I wondered and is it now up to a new generation to do these new things?
These thoughts were bothering me a little as I ate my lunch and the guy alongside me said loudly what I had been thinking. Some of the others I chatted to during the rest of the day were also saying the same.
While we were so clearly impressed by these young entrepreneurs we were at the same time feeling that our time had come and gone.
I hopped in the car and faced rush hour traffic (Luas strikers adding an extra layer of volume – thank you strikers and SIPTU!) as well as a trip to Cork to get to a long awaited comeback gig by Cork band, Rubyhorse.
Those thoughts about the “Momentum” of youth lingered with me on this longer than usual journey.
Eventually I got home, fed the dog and headed to the White Horse. Brendan my son and his buddy Alan were at the gig as well as Alan’s dad Harry – I was chatting with Harry as we watched our two boys, who are now in their late twenties. Both are part of this younger, carefree generation, both with exciting careers. Brendan is flying as a music and advert director and Alan is a writer who is just back after participating in a documentary project in Columbia of all places!
The boys are about to start work on a short film together based on the storyline from the music video that Brendan did for Gavin James “For You”.
We were chatting about this generation and how different they were to ours – at least that is what we feel. How many fathers and mothers have had this conversation about their children?
Harry told me about a young lad, who was a neighbour of his when he was growing up. This lad packed up school really early. As early as the age of 12 he used head to Croke Park from Cork on the train for big matches selling merchandise. At 17 he bought his first pub.
Harry met him recently and he is now working for someone else, happily punching out a weeks wage – we try things and some of these things fail. If enough things fail we retrench, we lose that will to try again and maybe that entrepreneurial spirit gets knocked out of us.
That question was back in my head – Do we lose that ‘Momentum’ as we get older?
The gig kicked off..
This gig is a really significant part of this blog post as there is a very special story behind it so bear with me just a little bit longer!
These guys came from my school in Cork – they formed a band and dreamed big!
The superb lead singer, Dave Farrell (he was born to be a lead singer!) was once sent home from school for declaring he wanted to be a rock star! It was like that at that time – get a solid job was what we were all encouraged to do.
Dave and his band of merry men followed their dreams and their success came in the United States where a few years of hard work and great songs resulted in them hitting the Top 20 with appearances on the top TV shows such as The Letterman and the Conal O’Brien show.
In an interview with the Irish Emigrant in 2003 Dave spoke about the differences between Ireland and the U.S., which he summed up in one comment “Here, you have loads of freedom and opportunities. America grants you the opportunity to pursue a dream“. Things have changed in Ireland..
Unfortunately through a combination of burnout, geography and young families these special, very talented school friends called it a day on Rubyhorse and settled in to ‘ordinary’ lives in different parts of the world.
Through a quirk of circumstances (a charity reunion last year) these older and wiser guys are now back with a vengeance and a very privileged audience were treated to a proper Rubyhorse gig full of old classics and some sparking new material from a new album that will come later this year. (Well done Dave, Joe and Deccie and a few new faces!)
After a superb gig and a few beers I walked home and thought – We are older, we have experienced the highs and lows that life throws us but we still have it and we are going to “Sparkle” just like this new generation.
It’s all about our Mindset and Purpose!
If we want it …we have Momentum
Check out “Sparkle” the track that broke Rubyhorse in the U.S.
The newspaper came through the letter box as it does every Saturday morning compliments of a terrific service by Kelvin, the Burnely FC loving milkman (he must be thrilled with their promotion to the Premiership!).
This time I was determined to actually read it as so many Saturdays drift by and despite my best intentions I never actually take the time to sit down and enjoy it.
Why is it so difficult to read the paper these days? – my truth is that I am so busy (or so I tell myself) with all of my different bits and as a result I never actually get around to it.
The really sensible thing might be to save a few bob and cancel my weekly delivery service but I know how much pleasure I get from just the possibility of being able to enjoy the paper.
So..kettle on, rustle up some pancakes drizzled with maple syrup (One of the few things I am good at in the kitchen!), make a good cup of coffee (Lavazza seems to work best for me) and we are ready!!
Today I robbed a precious hour for myself, enjoying the newspaper cover to cover, full with all sorts, from heavy news about murderers and whistle blowers to gorgeous inspirational personal stories with some sport (Brendan Rodgers to Celtic..really?) and history thrown into the mix.
I’ve learnt a few new things, I’ve jumped into a few issues (tweet tweet!), I’ve been inspired, I’ve decided on a restaurant to try out and a festival I must make sure I get to but most of all I’ve thoroughly enjoyed some precious time on my Saturday morning after another really busy week.
It’s not quite yoga but it could be just as good for you …buy a paper and enjoy!
Now that was a little sneaky as Twitter rolled in a little “helpful” new feature that shows the ‘best‘ tweets first in your timeline.
The big issue is that we never knew about this change happening and most of you still don’t – the good news is that you can do something about it.
What exactly is a ‘best’ tweet?
Good question! – Well a machine, a computer programme with ‘god knows what criteria‘ is now generating an algorithm which is determining what these ‘best‘ tweets are and it is these that appear first in your feed.
This is a real pity as Twitter have now in their eternal wisdom decided that they should sacrifice the purity of their platform and copy what Facebook have done a long time ago – someone there must think this is good for users.
Unfortunately most of your posts on Facebook will never be seen by your followers and this change by Twitter will have the same effect.
For me the big issue with Twitter doing this is that you really don’t want to respond to a tweet that isn’t totally fresh – speed has been part of the magic of this great platform.
As I mentioned earlier you can shut this ‘show best tweets first‘ feature ‘off‘ by doing the following:
PC/Laptop
Click on your ‘settings‘ tab (you will find this under your thumbnail on the top right corner)
In the ‘account‘ menu scroll down to the ‘content‘ section and go to the ‘show me the best Tweets first‘ option
Unclick this and you are in business!
Mobile device
Go to your ‘home‘ page by clicking on the ‘Me‘ button
Click on the little ‘wheel‘ symbol next to your thumbnail
Click on ‘settings‘ and then click on the ‘timeline‘ option
Unclick the ‘show me the best Tweets first‘ button (if you can’t see this option it means you have an old version of the APP and need to update)
I can’t see any good reason for leaving the ‘show me best Tweets first‘ feature on as I don’t trust it so I advise that you do the same. Let me know if you think otherwise.
What is the right thing to do when someone mentions you or your business/organisation in a complimentary, “nice” manner on Twitter?
Let’s take a simple example:
“Well done to @FuzionPRIreland for helping us above and beyond with our product launch” … a nice tweet by a client (it does happen!) that makes us look good in front of their followers and anyone who might spot the tweet.
Take a second before answering and forget about Twitter and think about what you would do in the real world if this happened?
Would you ignore the person who complimented you? Nope!
Would you thank the person who gave you the compliment? Probably
Would you like as many people as possible to know that a client was happy to go “public” with their satisfaction about your service? Probably
Now let’s look at Twitter and the do’s and don’ts in this scenario and consider how the ‘tweeter’ feels in each case.
Don’t ..
Ignore the positive tweet – “I said something nice and Fuzion didn’t even acknowledge me. I’m sorry I tweeted them!”
Or
Retweet the positive tweet adding no comment – “Fuzion never acknowledged me but just retweeted the nice thing I said to make themselves look good”
(From my experience this is what most people do)
Do …
Thank the person/organisation who tweeted Fuzion by replying to their tweet “thank you so much for the kind words, it’s great to work with great people” – this way you have acknowledged them publicly and now all your followers will see a tweet that had some positive element at its source
And
Retweet their tweet but this time add a comment that both acknowledges the tweeter but also shows you are not being self serving: “It’s great to work with special people” – this way everyone sees that you are nice but also they get to see the original ‘complimentary‘ tweet
There you go … That’s my “nice” twitter tip!
You can tweet me at @GregCantyFuzion and thank me and see what happens!!
Boarding our Ryanair flight from Liverpool to Cork I uttered the words I have uttered many times before to Brendan, my son “I hate Ryanair”
He took me up on it straight away “give it a rest,they are really good now, way different to before”
Sure enough the process felt different, the APP made it easy to manage our booking and the stampede for seats that used happen before when the boarding gate opened just wasn’t there now.
“Why do you still hate them” he asked?
I explained that I hated that Michael O’Leary had such a disdain for customers and customer service and this was the cornerstone of the brand. I hated how it made me feel when I used the airline and swore that I would even avoid destinations if they were the airline to take you there.
This time the Liverpool v Borussia Dortmund match dictated the destination and Ryanair was the best way to get back to Cork.
We are handed a magazine as we board… It’s not a magazine but a catalogue of things to buy – there is nowhere to put it except by my feet as there is no pocket on the back of the seat. The back of the seat instead carries safety information and an advert for cosmetics that can be purchased on board.
I look down the gaudy big yellow bus, the heat is on full blast and everyone is fidgeting with their air vents. The people around me grumble about the stifling heat while the pleasant hostess passes by quickly wanting to know who wants to buy scratch cards (I presume some people like to buy them but for the life of me I can’t imagine why – I feel for her, it must be a part of the job she hates!).
I’m looking forward to getting off in Cork and for this flight being over but first I’ll finish this blog post about brands and how they make you feel.
I guess Ryanair have improved a lot but yeah …I still hate them but not as much as before.
Sunday of the bank holiday weekend and I knuckled down.
I had to clear down emails, work on copy for the new Fuzion brochure and work on new training materials for an updated social media course.
A dark cloud appeared over my head as I was in no mood for this work and everything was a grind for me.
The cloud got darker and darker and eventually I had to call a day on my work as we had planned to pop over to friends for the evening.
I was in poor form as we walked over to our buddies as I felt my “day off” had been ruined.
And then it came to me – I love what I do but I had been treating the work I had to do as a series of ‘chores‘ and not ‘challenges‘ because of my poor frame of mind and as a result my day and mood were ruined.
Every email was full of potential opportunity, the work on our brochure was a chance to really capture who we are and showcase why we are a special agency and the work on my new social media course notes was a way to explore new features and how to apply them.
I had wasted my day ..
If your work is a series of chores try changing your mindset and turn them into challenges.
If they are still chores despite the change of mindset then it’s time to change what you do!
I’m sitting on a plane heading to the UK with Brendan my son for a huge Liverpool FC match versus Borussia Dortmund. How he managed to get tickets for such a match I have no idea but then again he has always managed to do things like this with his interesting network of friends and connections.
He is absolutely buzzing as he has just won another role directing a major advert for a huge international brand. After the Budweiser, Conor McGregor “Dream Big” advert this kind of work was going to come.
His enthusiasm is infectious and I listen to his plans, how he wants to shoot the advert, who he wants to cast in it and I watch him as he quickly and seamlessly sketches out the storyboard for the advert on his notebook.
He was chatting to me about the costume girl for the advert and he has opted for Sarah who was the costume girl in one of his fantastic music videos. The problem with Sarah is that she hasn’t done commercial work before but the great thing about Sarah is that she is raw, beautiful, authentic, pure and a gorgeous fresh face that Brendan knows will deliver something very special.
Adverts are big business and the process is expensive so you need people who know what they are doing so using an unknown, unproven person is a risk so the safe thing to do is to hire someone who has done it before.
He has told me she is already proving to be a star as she has gone away and researched the role so she can immerse herself in it and she has even unearthed material that will help the overall project.
Sometimes being safe is risky and if you want something special, something that will make a real difference then take a leap of faith and go with that unproven star who could just bring you some magic.
Greg Canty Fuzion Blog 