Posts Tagged ‘Greg Canty’

Twitter Radio

May 8, 2013

Twitter RadioTwitter is rubbish, there is nothing but people telling me stupid things about what they are up to. What do I care?

This is pretty much what I hear from typical Twitter sceptics ..

It’s your own fault” I tell them – they hate that!

You are the one who chose who to follow and if you don’t like what someone is saying just unfollow them ..

Just like a radio if you don’t like what is playing then change the channel.

On twitter you can even arrange who you are following into distinct lists (channels) and depending on what you are doing, you may decide to just look at the twitter feed from a specific list. Using the powerful search function you may even create a special channel for people who are tweeting about a specific topic or using a keyword in their tweets.

Twitter..it’s just like a radio except you are the producer and you decide what gets played!

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin offer social media training and consultancy services 

The Gardener

May 4, 2013
garden

By the way ..not my garden!

I just knew it ..

When he came in the door with his notebook and pen and carefully took down the details I knew we were in trouble.

The garden was in a state, the grass was up to your kneecaps and it had been totally neglected since the end of last summer. I reckoned our poor Flymo wasn’t up to the job, so the idea was that we would try to find someone who could come in, give the whole place a once over and leave it in a way that we could look after it ourselves for the rest of the year.

Bear in mind that we have a nice 4 bedroom detached house in a housing estate with very average sized gardens both front and back.

After he left us we saw him pacing the front garden – It looked like he was measuring the area. Not good I thought.

The following day his quote arrived by email – €1,560 !!

Oh my god – I thought it must have been a quote for the whole year but when I read it carefully I realised it was for just the initial tidy up!

If there was ever a moment to spur me into action, this was it ..the next half dry evening the Flymo came out and together we attacked the grass – it took two more evenings and a few hours on the bank holiday Saturday but we cracked it!

We bought weed killer, moss peat, some flowers, a yard brush and spent pretty much the rest of the Saturday at it.

I totally despise gardening and this for me was a real punishment day (and evenings) and there is still plenty more to do.

I don’t care enough about the garden to have it perfect and I’m sure our expensive friend would definitely have had it spick and span but to me this was not worth it.

I guess at times we are like the “gardener”.

We do take careful notes, we spend time gathering as much information as we can, we try to fully understand the prospective client’s needs and issues and the challenges they face in their sector.

Armed with this information we go away, we do our own research and we write a Marketing and PR plan for them that will hopefully achieve their objectives. We then prepare a budget to execute the plan as economically as possible.

At times this is fine and everything proceeds but there are times when it is just too much for the prospective client and they must pass – sometimes they decide to cut their own grass!

Their garden will more than likely end up being like mine but sometimes with budgets being so tight that will just have to do.

The important thing is that we all do our best to drive forward and while that can be difficult with limited resources at least ..keep driving forward.

Greg Canty is a partner of Fuzion

Fuzion are a Marketing & PR firm with offices in Dublin and Cork

Turning the screw

April 28, 2013

Cork in the sun !

This blog post has been written and re-written so many times. I have deliberated about publishing it as it is quite a negative one.

Every journey has number of bumps and mine is no different – this is one of my big bumps!

Let’s hit that button!!

Publish

The sun was splitting the stones as I walked through Cork city on a gorgeous Saturday ten years ago with Dee and my kids, Brendan and Ellen.

It was a perfect day but my head was about to burst … I was far from perfect.

The torturing turning of the screw was full on and one of the owners wanted this pushy, challenging, drive forward, energetic, self minded General Manager out of their company.

Because of an underlying dispute between the joint owners of the company a big attempt was made a few years before by one of the parties to force me out and I managed, probably out of pure stubbornness to stick in there, putting up with the horrible atmosphere, beating every target and meeting every challenge that they put before me.

Company performance had never been better, we were making good profits and earlier, devious attempts to turn my management team against me had failed with the opposite now happening.

In a tough, competitive environment we were thriving.

The final straw was me taking on someone new on a commission arrangement with the Chairman’s permission – one of the owners felt this was reckless behaviour and coupled with a few other concocted incidents it was deemed that I was not to be trusted any more.

Walk the PlankAfter a visit by the new managing director of this global business it was decided that this boy would have to provide a detailed list of his movements for each week in advance, mornings and afternoons.

If the relevant powers decided this schedule was not appropriate it could be altered. His words were that “I was manager in name only and had to run all of my actions through someone else“.

Excellent!

I had better things to do with my life than put up with this stupidity and being constantly caught in the owners crossfire and on that sunny Saturday I decided I was done. I went home and wrote my letter informing them that my position was untenable and that I would leave in the near future.

A few weeks later I left to work on my own projects.

People ask me was it difficult (my folks thought I had lost my marbles!) to move from a good, secure, extremely well paid  job into self employment – in truth when that decision came it was not a difficult one.

Despite my considerable financial commitments (just like everyone) I had arrived at a point in my life where it was the only decision left to be made. Easy!

This turned out to be one of the best decisions I have ever made but I didn’t appreciate the heavy hands on my back.

Many felt I should take a legal route with my ex-employers but I decided it was better and healthier to focus all of my energy in a positive direction so that I could achieve my new goals and put bread on the table. However, ten years later it still lingers in the back of my mind and I remember the horrible feeling at that time.

It’s really important to me that I enjoy what I do and that in Fuzion we provide a great work environment for all of our team.

I call it #WinHappy

If you find that a screw is being turned on you do your best to take control.

Greg Canty is a partner of Fuzion (for ten years now!)

Worrier or Warrior?

April 28, 2013

Warrior or worrier

Being in business can be great fun, it can be really satisfying and that overall feeling of being a master of your own destiny just can’t be beaten.

However at times it can be a very lonely place with huge stresses and one where things can be constantly challenging.

One feeling that never leaves me is that feeling of worry ….there is always something to worry about, where will new business come from, how will we pay those bills, how will we sort that problem, how will we improve on the great year that we just had?

That worry niggle is always there to one degree or another. At times you hardly notice, it’s just a tiny little niggle at the back of your mind but at other times the worry monster is bigger and you find yourself waking up and your first thought of the day is..that worry!

That’s when I find the warrior appears, when you have to dig deep, you delve into your reserves, you have to find extra gears inside you and you have to work harder, be more creative and make bolder moves and do new things.

During a typical year I find myself moving from worrier to warrior at regular intervals, ironically with the very most being achieved when the warrior appears!

Are you a warrior or a worrier?

Greg Canty is a partner of Fuzion

Fuzion are a Marketing,PR and Graphic Design agency with offices in Dublin and Cork in Ireland

Rewarding Loyalty

April 28, 2013

Table Service

We love going there, the team know us, the manager knows us, there is always a great atmosphere and it is a real treat that we always look forward to.

The little touches are so important, finding you a good place to sit, recommending a special wine, suggesting a new beer, letting you have a sample on the house, asking your opinion about things they are doing…all in all a great place to eat, drink and relax.

The manager was telling us that they were thinking of introducing a “loyalty card” system to reward the regular customers – For every X number of meals you would get one free as well as some other benefits.

The truth is they don’t need a loyalty card system because they always reward our loyalty with their great service.

Instead of giving me one free meal for every ten we order and processing this through a card system, I’m pretty sure that I prefer being looked after in an informal, discretionary way…not because I have “earned” or qualified for my bonus meal.

Give me a drink on the house, a free dessert, a great seat, a warm welcome …it’s better than any card!

Places that don’t know you, might need a system to encourage repeat business and reward loyalty in an official way ….the great places never need a system!

Greg Canty is a partner of Fuzion

Fuzion are a Marketing and PR firm with offices in Dublin and Cork

Are you leaving breadcrumbs?

April 20, 2013

Leaving breadcrumbs

You are doing a lot of work in Dublin these days” she said to me.

We are, but how did you know that?” I asked

Oh ..I figured that out from your Facebook posts” she said

That conversation was about five years ago and it was at an event for a client in Dublin – for me it was what I call my “penny drop” moment about social media. At that time I was using Facebook, just like everyone else posting the odd thing about what I was doing and where I was going. In fact, I think I wasn’t that sure what I should have been posting and even how relevant social media might be for business.

It dawned on me that with every post you make people are watching, digesting and forming impressions about you and what you are all about. Often they won’t comment, reply or even “like” your posts, but they are listening and soaking up what you are saying.

From that moment I realised the power of social media and the importance of having a clear idea about what picture of you and your business you want to portray.

Every status update, every tweet, every retweet, every like, every share, every favourite, every discussion, every hashtag and every blog post are all little breadcrumbs that you leave to bring the reader to a place you wanted to take them.

Are you leaving breadcrumbs?

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin offer social media training and consultancy in Ireland.

Can nice guys win?

April 16, 2013

Albert Einstein - Man of Value, succession planning

I was chatting to a good friend of mine recently who runs a really successful business – we hadn’t seen each other for quite a while so it was great to catch up.

We spoke about life, work, music, kids, getting old, favourite movies ..in truth we could still be there chatting!

We were having the usual conversation about how hard you have to work these days to be successful and he told me a story about one of his competitors who received the worst possible news a while back ….he had cancer and he needed time off for treatment.

That type of news puts everything into perspective .. 

My buddies automatic reaction was to ring his competitor and offer him any help that he needed (in the background) to keep his show on the road.

While they were fierce competitors there was always mutual respect and unlike some of the other competitors (news leaked out about his poor health and customers were romanced) this was clearly not a circumstance to take advantage of.

Over a year later as this mans diagnosis was not good he decided it was best for the survival of the business and the protection of his team to sell on the business to a competitor.

There was only one bidder he seriously considered ….nice guys can win after all!

Greg Canty is a partner of Fuzion

Flying solo or wearing the team shirt?

April 13, 2013

LinkedIn Posting

I don’t want them as one of my contacts” he said “why should I?”

I was in the middle of a social media training session with the team from one of our clients and it looks like we stumbled upon an awkward moment!

During these sessions I carefully work with the full team and we determine carefully what the objectives are for their social media activity.

The team had agreed that “raising awareness” for what the organisation does was a big issue and they were going to use social media pro-actively as a vehicle to spread the word.

We were in the middle of a practical session on LinkedIn and we discovered that the person whose account we were using for demonstration purposes had a large number of ignored connection requests.

But I don’t know them”  he said

Here you have people wanting to connect with you and you are ignoring them” I explained ..”not only are you losing an opportunity to connect and spread the word but you are giving the organisation a bad reputation by ignoring people

Hmm … The room was silent, he wasn’t budging!

How about, accept the requests, thank them for connecting and ask them how their business is going ?” ….. “after all, it’s not a marriage proposal” – I was trying my best!

Nope … nothing doing.

I had done enough talking and cajoling for one session so I left it – at the end of the day it is up to each organisation to set a policy for their use of LinkedIn.

The thing with LinkedIn is that people don’t connect with Greg Canty , they connect with Greg Canty, Partner with Fuzion. You and your role in the organisation are locked together as part of your identity.

The team may argue that their LinkedIn presence is their personal space – while this is true they are also wearing the team shirt and should turn up and play for the team.

What do you think ?

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin offer social media training and consultancy in Ireland

Thank crunchy it’s Friday?

April 12, 2013

Friday feelingFriday afternoon and I was in the middle of a social media training session with the team from one of our clients operating in the professional services sector.

One of the directors was in the “hot seat” sitting at the controls of his LinkedIn account, which like most people with a profile he never uses.

He never posts, he never interacts but he does press the “accept” button with some of the connection requests he receives.

I encouraged him to post a status update ..”Go on, be yourself and post something“.

He surprised everyone by posting “Thank crunchy it’s Friday” ..

I asked the group what did they think ..two of his colleagues thought it wasn’t quite in keeping with their business and profession, another said he misspelt the word crunchy and some of the others thought it was a good thing to post..after all they explained it was Friday and that’s what most people at work would be feeling.

My own advice and my own experience would have me agreeing with the guys who felt “thank crunchy it’s Friday” was a good thing to post.

It’s really important that you are true to yourself, that you post something that connects with people, that you allow people to see the lighter side of your personality and that you don’t try to post something “heavy” on a Friday afternoon …the most important thing is that you make some noise and start posting on a regular basis so that you and your business will register on people’s radar.

Thank crunchy it’s Friday …what do you think?

Greg Canty is a partner of Fuzion

Fuzion offer in-house social media training and consultancy services in Ireland 

Just a Worker?

April 9, 2013

Cog in a wheel

“Can we go for a coffee?”

Even though I was up the walls it was clear he wanted to have a chat about something, so off we went.

After some small talk he eventually blurts it out “I’ve accepted a job offer“.

Ah for God’s sake ….you can’t be serious” …..”Why in the name of god would you want to leave?” – after that all the things said just rolled into one and we went back to work.

I can’t help it – I take this stuff personally. I put everything into work and what we are building and I do feel that everyone is part of a Fuzion family, so when this happens I feel cheated, betrayed ..the word “traitor” is the one that comes to mind first. That’s probably a bit harsh but there ya go!

Normally you are battling away together, fighting for business, winning business, dealing with challenges, dealing with disappointments – whatever it is you tackle it with a sense of togetherness. You get to know people, you get close to them, you understand them, the good, the bad and the ugly, a bond forms – you even get to know about their families. It’s your team and you pull together against whatever challenge presents itself.

This team thing is special, it’s the little piece of magic that is fabulous when it clicks into place – you feel when that happens. Everyone together is better than a bunch of separate individuals  – it’s what I work hard at creating and its what I enjoy building and being in the middle of.

For the next few weeks I felt awful working alongside someone who has chosen to be somewhere else – in effect they become just a worker and are no longer part of the team.

The month has passed, we gave him a good send off and we have started a new journey with a great guy who will hopefully be a valuable member of the Fuzion family.

The guys tell me I shouldn’t take the whole thing so personally, maybe they are right?

In truth for me if it wasn’t personal I would become just a worker.

Greg Canty is a partner of Fuzion

Fuzion are a Marketing & PR firm with offices in Cork and Dublin