I’m busy clearing down a mountain of emails after a long weekend.
Each of these emails was sent with some purpose .. a work request, keeping me in the loop of something, providing me with valuable information or hoping that I will be prompted to do something.
Each of these emails was sent with a plan..someone decided on the content and the format and hit that ‘send’ button.
In the middle of all of this I get a “to whom it may concern” email from someone who is looking for Fuzion or one of our clients to sponsor their event in some way.
Technically they have done their job.. they compiled a list of people/companies to target, they gathered their email list, they worked on the ‘copy’ for their email and pressed ‘send‘.
When I get a ‘to whom it may concern‘ it makes it really easy to hit the ‘delete’ button.
‘Hi Greg‘ will work much better..go on… I’ve said it before, personalise – it” easy!
I am working on a really interesting project at the moment and because it is quite complex there is a diverse team made up of very talented individuals from different organisations working on it.
We had a full day session, which included a meeting with the client group and instead of being the enjoyable experience I was expecting it was a horrible, draining one.
There is one characters (who happens to be really talented and super valuable) on the team who is just plain rude, arrogant, dismissive and being honest a little nasty. This has led to a testy atmosphere with team members trying to give their opinion but being dismissed in a rude manner.
Everyone witnesses the ‘put down’ and are waiting to see how the person who has just been insulted reacts …. he feels bad, he feels small and he feels weak if he keeps his mouth shut or does he decide to react and let the whole thing bubble over? To be fair to him he decided to bite his lip and eventually other people jumped in and supported him. I’m not sure if my lip would be that resilient.
At the end of the day I was totally wiped out and demotivated and a potentially great project had now disintegrated into something that was hardship. I can’t wait for it to be over is now my main thought but there is still a lot of work to be done with this crew.
I have made an effort at addressing this with this group of people who I don’t know that well .. I did it by email the following day (lets’ see if it makes any difference?)
Team spirit – At times yesterday a horrible, testy atmosphere crept into our team meeting – this makes the work very draining and we have to mind ourselves. The team leader has assembled a talented bunch together for this task – lets get the best from this collective talent and synergise. This is a team folks …lets support each other and make this job a enjoyable one.
Our state broadcaster, RTE has just banned the Budweiser commercial featuring UFC fighter and Irish hero Conor McGregor.
The banning has already led to newspaper articles, much discussion and a huge curiosity and will inevitably have everyone googling just to see what this “offensive” advert was all about. I suspect they will be left scratching their heads wondering what the fuss was all about.
In many ways this could be deemed as a huge success for the brand because it will now achieve a level of visibility and notoriety that it previously didn’t have, without having to pay the advertising costs.
While it sends out a big message from RTE you would like to think that this is a good, sensible one because we do want there to be watchdogs to protect us from danger. It is important that ‘banning’ makes sense, that it is rational and that it is fair.
The advertising guidelines around alcohol are very strict in Ireland and all of these were followed carefully.
In the advert there isn’t a picture of a bottle of beer, there isn’t a pub in sight. There is just Conor tastefully captured in a scene walking around his home town, Crumlin in Dublin, which then transforms into a street in LA.
This 27 year old apprentice plumber has achieved huge success by dedication to his sport and the advert demonstrates this with the help of these scenes and the voice over by Conor:
Never give up on your dream
Be your own inspiration, a beacon of self belief
Keep proving others wrong
If your dream doesn’t scare you, then its not big enough
So dream, as big as you dare
Only at the very end of the advert do we see the Budweiser logo and the usual drink responsibly message at the bottom of the screen.
For me the message from the advert is a very inspirational one, delivering a powerful positive message. Yes, it does come from a beer brand, which I think is more than ok. It shows you how the guidelines are keeping alcohol brands in a very responsible place and forcing a communication about positive values.
The message coming from RTE in banning this advert?
According to the newspapers they issued a statement to the Sunday Business Post that the advert breached advertising guidelines because Conor McGregor is considered a “hero to the young“, which will in turn encourage them to drink alcohol.
I don’t get it..
In my view banning the advert will achieve the wrong thing (besides totally confusing an industry that is trying to be very responsible) – viewers will definitely seek out the inspirational advert and could instead conclude that we are living in a censorship state that in some way has an issue with people from working class backgrounds having and achieving their dreams.
Banning the advert is also bad for the RTE brand as in my view it shows them as being ultra conservative and this is not good when they are up against such stiff competition. Leaving the censorship to the advertising authorities might be a much better policy.
It’s a great thing that we are seeing extra vigilance about alcohol advertising but we need to make sure that the brands that are working really hard to get it right aren’t punished.
“If your dream doesn’t scare you then it isn’t big enough. Dream as big as you dare”
These are the words that were challenging me and the strange thing is that I heard them uttered by Conor McGregor in an advert that my son, Brendan Canty directed for Budweiser.
I then hear both Conor (the apprentice plumber from Crumlin) and Brendan (the boy from Ballincollig!), two 27 year old’s from different parts of our fine country and from different backgrounds talking about “following your dream” in a behind the scenes video about the advert.
Brendan talks about throwing everything at your dream and Conor talks about following your passion.
From the outside it probably looks easy and then I think about Malcolm Gladwell and his theory about 10,000 hours in his book Outliers and I think about what I know about these two young men.
Brendan didn’t get the grade he hoped for in CIT because his lecturer had some issue with his short film “The Kid“. Take one look at thetrailer or even the full feature and make up your own mind (Brendan will kill me for drawing attention to this – this work by a student is incredible!).
He regularly pitches for videos and adverts that he doesn’t win – some of these treatments have some of his best work in them but they will never grace our screens.
He takes the kicks in the backside and drives on. Following your dream means driving on even when things happen that might leave you feeling on the floor.
Conor with all of his talent and brashness has followed his dream. I haven’t followed his story well enough to talk about his knocks but I am sure there have been many and I have no doubt that 10,000 hours of sweat, toil and disappointments are all in his ‘experience bank‘ that has him where he is today.
Okay, he took a kick in the backside in his last fight against Nate Diaz but he spoke about “celebrating defeat” ..we have to if we want to succeed!
With all this talk of dreaming I was inclined to look at my own life and what I was doing at 27 years of age and what I have done since.
The dream of a thirteen year old was to work in the music business. I flirted with managing bands for about two years, which was fun for a while and then the bands I was working with broke up!
I always wanted to start my own business and I got that chance when I started a fast food restaurant with another guy. It wasn’t my industry of choice but this ‘golden opportunity‘ to start something and make some money seemed like a good idea.
It wasn’t my dream so I talked him into opening music stores. We didn’t know the first thing about this industry but it didn’t stop us opening one in Cork, one in Limerick and one in Galway in the space of 12 months. During that time we also opened a second fast food restaurant in Cork.
We were business trailblazers but we were crazy – this rate of growth was reckless and if anything went wrong we were in huge financial trouble. Some of these ventures worked out and some of them were miserable failures.
All of this was when I was incredibly still holding down a full time job – I was working around clocks that I didn’t even have!
I was then asked if I would become the General Manager of Deasy’s, the Guinness owned subsidiary that I was the Financial Controller of. I was staggered to be asked to take on such a role and this was another dream fulfilled! After doing this for two years I was asked to join Guinness in Dublin ..wow..working in a relatively senior role for a huge international company – another dream. I was 29!
I took a job as General Manager of a subsidiary of Heineken a few years later – I quickly realised that repeating myself wasn’t part of the dream and I needed to change.
In 2001 I had a dream about creating a high end fashion and beauty event and taking it on tour around Ireland with the top Irish models. Myself and Dee created ‘Catwalks’ which was the talk of the female luxury sector in Ireland for a number of years.
Dee emigrated from Kerry to Cork and we opened a Fuzion office on the South Mall in Cork (before thatwe worked from home for a few years – thank you to Alison, Doreen and Barry who were happy to have enough faith in us to do that).
Soon after that we became the only agency in Ireland to have an office in both Cork and Dublin as we opened one in our capital city.
This year I was elected to the Dublin Chamber of Commerce council by the members – this sounds like a very trivial thing but it is a big deal as members from smaller firms find it impossible to get elected. This makes me very proud as it is a small tangible sign that we are succeeding in Dublin and achieving some recognition for the work we are doing there.
When I heard the words “If your dream doesn’t scare you then it’s not big enough” I had to admit to myself that I feared I had stopped dreaming big and maybe that I had stopped dreaming at all. After writing this piece I know this isn’t quite true.
This 51 year old hasn’t stopped dreaming but yes …I admit, my dreams don’t scare me.
Maybe it’s time to be scared again and not leave that to the 27 year olds!
I was having a chat with a buddy of mine who we do some work with from time to time.
A project with an immovable deadline had hit an impasse because someone on the client side had let one of his guys down – the task they were to do was a relatively straightforward one but they didn’t get to it due to their own work pressure.
The person on his team informed him that she could do no more because of this ‘thing‘ that wasn’t done so the project deadline would be missed.
It would probably have been a legitimate reason for missing the deadline and he could quite happily declare that “there is nothing we could do“.
He had a choice to make ..
Being in business is like being on a dance floor except you have no idea what music they are about to play or who you will have to dance with!
You turn up expecting an eighties disco and suddenly they play a waltz. You are waltzing and an Irish gig comes on. Sometimes the dance floor is packed and you are struggling to manoeuvre around the floor and suddenly you find yourself dancing by yourself and feeling very awkward as everyone is watching.
There are times when no one is dancing and its up to you to get things moving by dragging an unsuspecting dance partner out on the floor in the hope that others join in.
Sometimes you can dance all night and have the best of fun but there are times when you are just not in the mood – your feet are sore but you still have to dance.
Sometimes it’s dancing with the most perfect, incredible, stunningly beautiful woman and sometimes … Well. you can only dance with the women who are in the room!
My buddy instructed his team member to just do the task that the client was supposed to do as it wasn’t a big deal and he wanted to deliver the project on time. Nice move..
I bumped into a good buddy of mine, Pat Sweeney recently and we were exchanging various nuggets of wisdom (of course!) and he started chatting about some wise fella called Cicero, that he is very interested in and studies quite a bit.
Cicero used talk about six mistakes that mankind keeps making century after century. I was quite interested in what these mistakes were and when he was alive.
It turns out Marcus Tullius Cicero was 3rd January 106 BC and died on the 7th December 43 BC. He was a Roman philosopher, politician, lawyer, orator, political theorist, consul, and constitutionalist. He came from a wealthy municipal family of the Roman equestrian order, and was widely considered to be one of Rome’s greatest orators and prose stylists.
He seems to have had an interesting life – following Julius Caesar’s death Cicero became an enemy of Mark Antony in the ensuing power struggle, attacking him in a series of speeches. He was proscribed as an enemy of the state by the Second Triumvirate and was consequently executed by soldiers operating on their behalf in 43 BC. His severed hands and head were then, as a final revenge of Mark Antony, displayed in the Roman Forum!
The six mistakes he spoke about were:
Believing that personal gain is made by crushing others
Worrying about things that cannot be changed or corrected
Insisting that a thing is impossible because we cannot accomplish it
Refusing to set aside trivial preferences
Neglecting development and refinement of the mind
Attempting to compel others to believe and live as we do
I was checking through my emails this minute and I was looking at the e-tender notifications about new projects etc.
One particular post caught my attention, which concerns me, which annoys me, which makes we worry that we are taking certain agendas to a stupid extreme.
“The Department of Agriculture, Food and the Marine, Ireland, intends issuing a public tender in 2016 for the provision (by one single service provider) of a national development programme targeted at nascent female entrepreneurs in Irish rural areas”
Programmes that encourage entrepreneurship in rural areas is a fantastic idea.
Programmes that encourage entrepreneurship in any areas is a fantastic idea.
Programmes that promote female entrepreneurship specifically are wrong, silly, discriminatory and it strikes me that we are totally losing the run of ourselves with the gender equality agenda.
The fantastic women that I work with every day don’t need any special “pass”.
This company has been around for a few generations and have done absolutely everything to survive the recent tough times,
They employ nearly 100 people and insist on manufacturing their products themselves in Ireland to preserve the quality control and the ability to provide the best solutions for their customers at all times.
They have their own retail outlets and also sell through some stockists.
They purchased a similar business overseas for the sole purpose of acquiring more potential volume so that production levels are kept up and the production facility remains viable.
One of the survival tactics like so many businesses during the recession was to cut back on overheads and cut out ‘unnecessary’ costs.
Of course the first to get the chop was the Marketing budget… advertising gone, sponsorships gone, exhibitions gone, customer evenings gone and PR gone.
Despite chopping these budgets the wheels didn’t fall off the business (well not immediately) – of course it didn’t as the business had a long established reputation, good recognition in the sector and a big collection of legacy customers who knew all about them.
A few months went by and the sales dropped, a few more months passed and they dropped again and so on. While the sales did not plummet immediately the lack of promotional activity meant the business gradually disappeared from view.
An aggressive overseas competitor spotted the gap and entered the Irish market, got some fantastic deals on adverts and started to win significant business.
The client has a large business with big payroll costs, an expensive production facility and a retail network all requiring big sales volume to sustain and there is virtually nothing being spent on attracting new business.
This is the “priority trap“.
We were preparing a plan for them but we were warned in advance that the budgets for promotion were tiny – surely generating new business was essential?
If you don’t invest in ‘telling your story‘, promoting your products and getting those wheels turning you will eventually have no business.
Should the first priority for the business be promotion and not the last?
I found myself in the middle of a series of emails back and forth with a business colleague (I hate that word) who I have a really great relationship with.
There was some confusion about an issue and we clearly had a different interpretation of the ‘facts‘ and as result our explanatory emails to each other were not helping!
What I was saying to him was clarifying nothing and vice versa and as a result a little tension and frustration had crept into our communications.
You could see an edge creeping into the tone and the language both of us were using…. this was heading to a bad place. It would have taken very little at this stage to drag the tone lower and raise the tension and before you know it we both would have our swords and shields out ready to do ferocious battle.
In the blink of an eye a great and very productive and enjoyable relationship could be ruined forever.
Both of us thankfully avoided the awful trap and we picked up the phone recognising that an actual conversation was the best way to sort out the issue.
Step back, take a deep breath and make a decision to be a friend and not a foe… It’s s much better place to be.
I’m writing this a little bit depressed after a very disappointing defeat away to struggling Newcastle but in general we have seen a transformation of Liverpool FC in the last two months since Jurgen Klopp, the manager has arrived.
The players have been transformed, the same squad that we thought were lousy purchases are now looking like great players and we have had a few very impressive results of late (except for Newcastle!) and it does seem to be wholly down to the charismatic manager (the self declared Normal One) who has previously enjoyed huge success in Germany with Borussia Dortmund.
Pretty much every Liverpool fan believes that success is around the next corner, which was certainly not the case before he joined the club.
How can a manager make such a difference and can the lessons we learn from him be applied to our own businesses?
What does Jurgen do that is so special?
1.”Belief”
The first thing he did when he joined the club was he made a declaration to the fans “We need to change from doubters to believers”
He gave every fan and player something to think about – we must believe if we want to achieve, which is a simple and yet powerful statement.
He went on to say that he believed in the team at the club, which was why he joined in the first place – if you were a player listening to these words you would feel good about yourself.
Do you believe in your team?
2.Honesty, openness and no jargon
When he is asked a question by the media he gives a straight, honest and open answer. He talks in a simple way that we all understand and can relate to.
He tells us that football is a simple game ..he is right!
Can you be open and honest with your team?
3.Don’t be afraid to hug!
We watch him going onto the pitch after the matches and playfully hugging the players. This seems to be a lot more than professionals doing their jobs!
Are people happier when they are treated like this?
4.Have fun
Jurgen loves to laugh, he has a huge smile and he seems to do it all of the time and it is infectious. At the press conferences the media laugh with him.
He tells the players to enjoy themselves on the pitch.
Can work be fun?
5.Don’t take it too seriously
Unlike Bill Shankly the legendary Liverpool manager who said football was “more important than life or death” Jurgen says it is just a game and that it should be enjoyed and not taken too seriously – you can see he lives this.
Are your team so stressed that they can’t function properly?
6.Work Hard
This is a key success factor with him. All of his teams are known for their ferocious work ethic – without hard work you won’t win.
This is totally non-negotiable with him.
Are your team prepared and motivated enough to give you 110%?
7.Have a plan
Already he has managed a few historic victories against some of the big teams and he puts this down to hard work combined with good planning. In one of these matches he fielded a surprising team who played exceptionally and won – he explained after that he had time to plan and prepare with this group of players so there was no point using some of the bigger stars.
Are you planning carefully?
8,Things go wrong – that’s football!
He commented that with the Liverpool team he noticed that they would implode if they conceded in a match and as a result could not recover from this situation.
He has taught the team to accept that things will go wrong and that this is part and parcel of competing – just learn not to give up when it happens!
Do your team have resolve?
9.Mr Motivator
He does seem to have the gift of bringing the best out of each and every single player. He seems to know when a hug works, when a few positive mentions in press conferences will work and when helpful advice from the sideline works (he does scream and roar during the matches).
We clearly don’t see everything that goes on but the players have gone on record as to the huge difference he has made to them.
Do you feel motivating your team is important?
10.Passion
Take just one look at him when he celebrates a goal or even when he lives every kick and moment of the matches…he is incredibly passionate!
If you aren’t passionate can you expect your team to be?
Greg Canty Fuzion Blog 