Time for Stargazing

May 27, 2014

Sicily - Stargazing

Departure lounge in Catania, Sicily …. Holiday all but done.

Where in the name of god did that time go? What is it about holidays that makes them rocket by in a flash and yet it seems like we have been away for weeks even though it has only been 10 days.

I don’t really like going away early in the summer because I always like something to look forward to – we have been grinding it out since the start of the year (as always) so it was either go in May when we can still get a bargain or wait till September, when we would be ready to all fall down.

This time was really special in that my kids (young adults at this stage) came with us for most of it and that hasn’t happened in a long time.

It wasn’t all bliss as I got caught out stupidly with sunburn on my ankle, which was really painful and made getting around awkward but other than that it was a fantastic break.

We enjoyed the really fabulous Minareto Hotel complex just outside Siracusa, a really nice town, as well as a brief visit to the town of Noto, our stay in a fabulous villa on the North coast, the really gorgeous town of Cefalu including the spectacular coastal drive there but most of all I enjoyed the fabulous time just chilling out with my gang.

The perfect moments were spent all of us on the loungers at the villa late in the evening sitting in the dark, sipping on vino, chatting about god knows what and stargazing..

Why don’t we take time to stargaze together at home?

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

Power up your Profile

May 27, 2014

Stand out in a crowdWho are you?

What are you all about, what are you interested in, what are you passionate about, what is your expertise?

What parts of you do you want to reveal and what are the parts of you that are really special that would propel you to success if only they weren’t such a secret?

Are you holding back on your personal power by staying under the radar and not letting people see the special talent and person that you are?

People Power

Pick up a newspaper or a magazine and do you find yourself reading about people? People are interesting and we want to know about them – we’re often more interested in the owner of the business and their story than the business itself. How did they do it?

Online is exactly the same with everyone from celebrities, sports stars, politicians, business people and Joe public all revealing their stories or at least parts of their stories through their conversations, photos and other revelations. We can access this information easily by following sites that reveal all sorts of news and gossip and by actually following those individuals we are interested in.

One of the great quotes I heard about twitter reveals the new opportunity that is available to all of us right now: “It makes famous people ordinary and ordinary people famous!“.

Coffee shop gal

This is a really simple statement but it gives us a insight to a colossal opportunity that is only possible ij this generation. Online you can often find that the ‘star‘ you are following is boring, just posting about products they are endorsing and you discover that the woman who runs the coffee shop around the corner is hilarious and totally engaging. She is the real star!

You can also be a ‘real’ star if you take that step and reveal the special you and harness the Personal Power that you have within yourself that will only come alive once you start flexing your muscles and make your own noise online.

With a clear vision and consistent effort it is now possible for any of us to carefully build our own powerful personal profile by using the opportunities that the online platforms present us.

There are a few simple steps to make this happen:

Clear Objectives – Decide what you want to achieve through your online activity. Write it down!
Who are You – Consider which “you” do you want to reveal online? Map out clearly all the parts about you, that you wish to portray; your information, life and career experience, interests, passions and beliefs
Choose How – Decide how you want to push this “you'” out there including the online platforms that you choose
Tribe – Decide the audience you want to cultivate a relationship with and start following and interacting with them so you get their attention

You may not want to be a star but you might just be interested in the right people discovering ‘you’ and achieving those bigger objectives of yours.

Go on, Power Up and …..make some noise!

Contact me if you are interested in the Power You online programme which I will be starting soon in Dublin and Cork: greg@fuzion.ie

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork

Sicily and the Manager of first impressions

May 27, 2014

Sicily

Dee is the absolute best at holiday arrangements – she looks after everything and every year we have the best time when we go away.

I can’t stand picking through brochures and websites but she loves it and locks down every detail including great places to visit, excellent accommodation and this time she even managed discounted advance parking at Dublin airport!

Months in advance she managed to get a great deal on a cabriolet car rental and she double checked this with the car hire company, Atlas Choice a few days before we were about to fly out. Car hire can be a little hit and miss in particular when you can get the car you booked “or similar”, which is a term that is quite open to interpretation.

Dee had booked a Renault Megane cabriolet and the plan was we were to collect it at Catania airport after our evening flight and then drive to our hotel, which was an hour away. All going well we would be sipping on a cocktail before 10pm looking out at the Mediterranean and up the next day spinning around the coast with the top down and the wind in our hair!!

I am sorry, there is a problem with your car and we will have to give you something else” our lady from OS Car Rental said (these were the local agent for Atlas Choice car rental).

But we confirmed this with you just two days ago?” we said…what was the point?

There is nothing I can do except give you a bigger car, a Kia Sportage” was her solution and hopefully they would deliver the replacement car to our hotel in a few days.

Hmm..You just couldn’t trust this crew judging by the girls attitude – at this stage she was really annoyed that we would not just accept what she was giving us and move on and out of her way.

She asked us to sign a contract for the Kia Sportage for the duration of the hire. We weren’t very happy being presented with a ‘contract’ that would technically lock us to this car. “We will sign it if you note on it that you will change the car as promised in a few days“.

At this stage she totally lost it “I sign nothing” complete with hands waving and extravagant gesturing ….”If you want a car tonight you sign the contract and take the Kia“. At one point she tore the contract out of Dee’s hand as she saw that we were going to write a note on it.

I was so amused at this point that I managed to get her to repeat her “I sign nothing” performance but this time I recorded her – if anyone from her company gives a toss about customer survive they will enjoy this!

Hotels booked and paid for and getting nowhere fast with our Sicilian friend and determined that she wasn’t going to muck up the start of our holiday we relented ….20 minutes later we rolled out of the car park in something we wouldn’t have booked in a 1,000 years with 114,000 miles on the clock.

Our first thoughts were that Sicily was a big con job and we were on high alert – what were we to expect next?

Thankfully we got the friendliest welcome from the hotel, which was much better than we could have expected and we had our cocktails a little later than planned! We were too late for dinner but the kitchen managed a club sandwich for us.

My daughter Ellen and her boyfriend arrived to Sicily the following evening and got stung paying a €96 euros charge for ‘outside normal hours‘ collection of their car and were thinking ‘what next‘. They had a frustrating hour trying to argue that people coming off a regular evening flight to collect a pre-booked car was quite normal and should not incur a penalty. Con job?

My son Brendan and his girlfriend arrived to Sicily a few days later and got caught with a €25 taxi bill for a 2 minute ride to their hotel. When they questioned the amount he grabbed their suitcase and threw it in the boot of his car until they coughed up. Rachel’s first thought was ‘I just want to go back home‘.

First Impressions All three of us had a lousy first impression of Sicily, which thankfully was replaced quickly by some fantastic ones.

Should every country, every place and every business have a ‘Manager of first impressions‘ to make sure that your first impression is great because that first impression lasts?

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Do you check your emails on holidays?

May 27, 2014

emails on holidays

The big dilemmawhen you are on leave should you even dare to check your emails?

I was always of the view that during this precious time you owe it to yourself to totally wind down, refresh your mind, forget totally about work.

I believed that checking emails or ringing the office to see how everything is going would make this necessary rest impossible so it should be totally avoided. My big fear was that one email could totally ruin my day and switch my mind onto work so it was better to totally avoid this from happening.

I did this for years quite diligently but now I find that it is better to quickly check my emails every day while I am away. This is easier because I know we have a great team that we can trust with anything so if something does crop up I am happy to forward on any issues to them knowing they will be sorted, so it never ruins my break.

The problem is do I really get to switch off fully this way and does peeping at those emails ruin the benefit of the break?

Let’s look at the email dilemma in detail..

Reasons why you should avoid checking your emails?

1. You need a total break, which will refresh you – this is good for you and the business
2. You could easily get dragged into an issue if you allow it to happen
3. When people see you are responding they can’t resist asking you to engage on something
4. It has the potential to ruin your holiday
5. Everything can wait …..let whatever it is wait

Reasons why you should check your emails..

1. It’s your business so you should mind it
2. A few minutes a day can help clear down a colossal backlog when you get back
3. Potential issues can be sorted quickly and your team know you can help if necessary
4. Clients are assured that you are still overseeing things
5. You have no nagging worries when you return to work because you have kept yourself in the loop

In truth I don’t want to get dragged into any issues and break from my ‘switch off‘ but I do feel its an easier way of dealing with a backlog and if necessary I will delegate any important things as they occur.

I justify this approach as it is my business but I genuinely wouldn’t want any of my crew checking their emails when they are off – I want them to take their well deserved breaks, which is good for them and for the business.

What do you do?

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Positivity works

May 27, 2014

Sunrise aftre teh storm

When the wheels were falling off our economy and our businesses were threatened we had to do whatever we could to keep going.

In my case for pure self preservation I needed to keep myself in a positive frame of mind, despite cancelled contracts, bad debts and other kicks in the backside that seemed to form a disorderly queue for a few scary years.

There are unique opportunities in a recession” I read in a great book called ‘Storming the Recession‘. The main point made in this book was that recession is an unusual time and if you keep your eyes open during it you will find opportunities that would not arise at normal times.

I totally bought into this positive logic and celebrated and championed positivity wherever I saw it – some good news, a business opening, someone expanding, someone doing up their premises would end up in a tweet or a post by me with my often used hash tag, #Positivity.

I know many will roll their eyes when they see those #Positivity tweets, sometimes even including my own crew!

I was reading a great book that is part of a Smarter Egg programme I am doing with Aodan Enright called ‘To Sell is Human‘ by Daniel Pink.

I was relieved to see him talking about this ‘positivity‘ state , which he explains is somewhat necessary to help keep you buoyant (great word!) when you are in business.

He says that this positive mindset once applied in a balanced way can really work. In extensive research done by guys called Seligman and Schulman (I’m guessing they are not Irish!) they found that those who were more positively aligned sold more, were more determined and were less likely to give up on a task or quit their jobs.

Apparently there is a ‘sweet spot‘ ratio (referred to as the Losando ratio) of 3:1 between positive and negative emotions where you reap the most success. Higher than that you are getting into delusional territory and lower than that you are just less effective.

Optimism, it turns out, isn’t a hollow sentiment. It’s a catalyst that can stir persistence, steady us during challenges, and stoke the confidence that we can influence our surroundings” quotes Mr Pink.

It turns out poor Greg isn’t that crazy after all ..

#PositivityWorks

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Polling day

May 23, 2014

Polling day

Polling day has finally arrived for all the local and the European election candidates, full of hope and nerves – will you have done enough to convince the electorate in your patch to vote for you?

Has it been about shaking as many hands and knocking on as many doors as possible, has it been about distributing as many flyers and putting up as many posters as possible?

Has it been about working hard in your area on issues that you really believe in and ones that matter to people or has it been about grabbing issues you feel will tactically fly for you in the media and ones that will give you the right visibility?

Has it been about attending events, socials, sporting occasions and some funerals?

Has it been about getting those magic media moments, and performing convincingly when they come along and moving enough people to give you their precious votes?

Has it been about efficient PR, ensuring that the media get to know what you are doing and in turn reaching the people you want to convince?

Has it been about how well you connect with people online, not just over the last few months but over the long haul, is it about numbers of social media followers and your skill in using the platforms to show them who you are and what you are doing?

Has it been about the support of your party and how well you work with your other running mates who often are competitors?

Has it been about the skill and courage do deal with hurtful personal abuse when it comes along and to not let this derail you?

Has it been about intelligence and winning arguments or is it about being ‘nice’ and caring and winning hearts as well as minds?

Has it been about money and having the necessary resources to gain sufficient visibility even if this means some third party assistance and advertising?

Has it been about hard work and the careful execution of a strategy without any diversions?

Has it been about sacrifice, giving up precious personal time to the detriment of family and friends?

Has it been about having a great team to work with you, canvassing and supporting you along the way including family and friends who believe in you and who understand the sacrifice.

Whatever it is, today is the day when you are at the mercy of voters and you find out if what you did was enough to win the race.

Like them or loathe them we need politicians that we believe in at local, national and European level representing us and our needs.

In our democratic society we have the power to vote for our favoured candidates who have put themselves forward to do a job on our behalf using all of their skill, knowledge, influence, intelligence, empathy, conscience, energy, time and motivation to achieve what they believe Is important.

If we don’t like the selection of candidates then we need to do something about it..

A big thank you to each and every one of the candidates for stepping up to the plate and putting yourself forward for election – in truth it’s something most people would not do.

The very best of luck to all candidates and we hope that the worthy winners will execute their new roles with the same attributes and diligence that won their hard fought seats and that they do their utmost to stay true to their promises and do their very best for all of us and not just those who voted for them.

Well done for standing up and being counted ….literally!

Greg Canty

Greg is a partner of Fuzion, Marketing and PR who provide a wide range of services from offices in Cork and Dublin including helping some politicians along the way!

How’s it going?

May 14, 2014

“How’s it going?” a bright face looked up at me.

I had a busy day yesterday…

Up early for a meeting to help mediate a problem between two parties that I know well that were about to go through a silly court process, gave a social media course to a group of business owners, drove to Dublin for a big pitch to a potential prospect – I feel it went well, fingers crossed!

We headed for an early bird to Chez Max on Baggot Street with our crew and were joined after by friends for a few drinks and some fun.

We ended up in 37, Dawson Street for more fun and then Burger king of course.

There was a beautiful full moon hanging over Dublin on this gorgeous night as we strolled back to our hotel. Our usual haunt was booked out so we ended up trading up to the very fancy, Merrion Hotel. Hotels in Dublin are clearly getting busier, which is a great sign for our economy.

As we made our way back to the hotel I noticed the bodies nestled in their sleeping bags alongside doorways just off Stephen’s Green. At least tonight it was dry and not too cold, which is a small blessing for those unfortunate enough not to have a roof over their heads for the night.

I glanced into one doorway where i noticed there were two people sleeping alongside each other.

To my surprise a bright face was staring up at me. For a brief moment we connected “How’s it going?” he said in a soft friendly voice. “Not bad at all, thanks”

We made our way back to our hotel and put our heads down for the night.

Today it’s off to Dublin Airport as we are taking a flight to Sicily for a well earned rest and some sunshine – it should be great, we’ve never been.

I wonder what my bright faced friend is doing today.

Greg Canty

Greg Canty is a partner of Fuzion, Marketing & PR with offices in Cork and Dublin

Ambassador, The Restaurant that became a friend

May 11, 2014

Jimmy and William Wong, Ambassador Restaurant, Cork

We never ask a customer to leave” William told me.

I was absolutely astounded by this. How could you run a business in this way? What about staff costs?

We were doing some work with the Ambassador Chinese restaurant in Cork a number of years back and William Wong the manager and one of the family owners explained some of the business ethos to me.

He told me a story about how a professor who was visiting UCC had arrived late, had his meal and in the early hours of the morning he was still there, enjoying a few cigars (when this was still allowed) and after dinner drinks. He was the only one left in the restaurant but they waited until he was finished before they started tidying up.

Maybe in a family run business you can do this but this incredible work and customer service ethic explains why this restaurant has done so well since William’s parents opened it in 1987.

For as long as I can remember this luxurious Chinese restaurant has maintained incredibly high standards of food and always excellent, friendly service.

In this time I have eaten there so many times, on family occasions, on dates, on special occasions, entertaining clients and for special treats with our own team and I can’t remember ever being disappointed with the experience. Every time you went there you enjoyed the food, the ambiance but also the special welcome and friendliness.

During our short time working with them we got to know the family and in particular William quite well. Without a shadow of doubt he has been one of the very best clients to deal with, always appreciating what was done for him and an absolute pleasure to deal with.

On one occasion William returned from a trip away and brought us back a scroll with ‘Fuzion‘ written on it and a special oriental teapot, which must have been a pain in the backside for him to be carrying around! We treasure both of these gifts and on the odd occasion that you might come across someone that is really unpleasant these remind us that there are special people out there.

I have my own special, if slightly unusual personal connection with William – I was in the middle of a meeting with him one afternoon when the call came through that my granny had passed away. Other than family and close friends I couldn’t think of a better person to be with when that awful news came through.

Sadly the Ambassador restaurant closed its doors last night for the last time (May 10th, 2014) as the building has been bought by Penneys.

Cork will truly miss not only a great restaurant but one that had become a fantastic friend to so many of us.

After 27 hard working years you might wonder what legacy has been left behind by the Wong family?

It’s huge….

The very best of luck to Linda, Norman, Jimmy, the other members of the Wong family and in particular our special friend William.

Thank you for all of those special moments – We’ll miss you.

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

 

 

 

How did you survive the recession?

May 5, 2014

navigating the storm

It looks like we have come through the recession and things are finally improving – it was a rough, tough, bumpy ride but we got there!

As things start to improve the horrible memories will fade into the past but hopefully the valuable lessons we learnt will stay with us and we will be stronger for them.

In our industry we were particularly vulnerable as many businesses totally shut down on their positive spend and investment in Marketing and PR was deemed by many as unnecessary in tough times. Budgets were slashed and at the beginning of 2009 we lost a lot of good accounts. On top of this we suffered a lot of bad debts, which was really hard to carry.

Thankfully we dug in and we survived and we managed to come through this challenging period without losing any staff, without having to reduce wages – in fact it was the opposite. We managed to grow our business and we took on extra staff and we opened an office in Dublin.

Personally I took a lot of inspiration from a book I read called ‘Storming the Recession‘.

In my view we survived the recession because of a few things:

  • We did our best to stay deliberately positive at all times
  • We worked hard at keeping our team motivated and protected them from tax increases
  • We used social media extensively to boost our awareness and promote our services
  • We looked for and grabbed unique opportunities, which only occur in tough times
  • We kept our pricing competitive at all times
  • We made sure we delivered for our clients – their budgets are precious and it is essential their investments are wise ones
  • We looked for extra ways to deliver value for clients including embracing new media enabling them to connect with customers in new ways
  • We diversified our services and started to run training courses in PR and Social Media – most of these were done in the evening and the extra income really helped. These courses also helped to increase our network and awareness
  • We absolutely worked our socks off punching in incredibly long hours – we thought recession would mean less work!!

There were times when things were really tight and very worrying but we always seemed to just about get through. Maybe we were lucky but then again maybe you make your own luck?

This was a unique time that no doubt will come again and is important that when that happens we remember how we coped the last time round, which is why I am forcing myself to write this!

What did you do to survive the recession?

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Bullys and the funny thing about being different

May 4, 2014

Dare to be different

This week I was at a really great event organised by the Diana Award, which is the only charity bearing the name of the former Princess of Wales inspired by her belief that young people have the power to change toe world for the better.

The event was held at the European Headquarters of Facebook in Dublin and it was part of the Diana Award schools Anti bullying programme. In their very effective programme they organise activities in schools to help eradicate bullying and as part of that they quite cleverly appoint and train anti-bullying ambassadors in the school.

The ambassadors are chosen from the students themselves and judging from the results we witnessed in the videos the programmes have been very effective. We were invited to the event because of our Safebook poster, which has been used by many of the participating schools as part of their anti cyber-bullying work.

There was one huge common thread to the speeches and stories that I heard on the day.

Tessy Ojo the CEO of Diana Award spoke about being bullied as a child because she was so tall.

Brian McFadden of Westlife fame spoke about being bullied because he liked stage and dance when all his schoolmates were playing football.

Young actor Will Poulter spoke about being bullied because he was into acting.

We heard some of the young children speak in the videos about being bullied because they had red hair, because they had freckles, because they were chubby or because they were black.

The one thing that pretty much everyone being bullied had in common was that they were different in some way – being different in any way can get you bullied!

I was chatting about this event with my son, Brendan and he sent me on a link to a video produced by a really popular guy online, 19 year old Cian Twomey about how he has been cyberbullied. Cian is really popular, producing funny clever videos and on Facebook alone he has built up a following of over 180,000 since late last year.

In his video he explains how along with huge numbers of followers he seems to be gathering ‘haters‘ as he gains in popularity, which really hurts him in particular when they get really nasty. One person was so horrible they even referred to Cian’s father who had recently passed away. Is this another case of someone being bullied because they are different?

Being different

Ironically in our work at Fuzion with clients the first thing we do with clients is find out how they are different!

Being different is what makes you stand out, it’s what makes you interesting – whether its a product, a service or the individuals involved we aways look for how these are different and this is where the magic is, that sets you and your business apart from from the competitors. This difference will get you media coverage and attention from customers and will contribute to your success.

The most successful musicians, artists, models, designers, products and services are the ones that are different.

So …if you are being bullied because you are a little bit different just realise that this is what makes you really special and in time you will be the one getting the right attention.

Vive la Différence (long live difference) as the French would say ! 

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork